subscribed 2016: how the world pays
TRANSCRIPT
Building, Running, and Scaling Your Subscription
BusinessDevelop and Evolve a Winning Strategy and Operationalize that Vision
How the World Pays
© Worldpay 2016. All rights reserved.
HOW THE WORLD PAYSKarl MacGregor, VP Digital John O’Brien, VP Relationship Management
© Worldpay 2016. All rights reserved.
Experts in helping companies go
global
31.5 million transactions/day,
$500 billion processed / year
Largest FinTech IPO in LSE history
Number 1 international
acquirer
Own the full payment chain from
end to end
Who are we?
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First, let’s agree some definitions
Credit
CARDS APMs
DebitPre-Paid
Charge
eWallet
eInvoice
PrePayBank
Transfer
PostPay
Cash on
Delivery
OtherDirect Debit
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Is global eCommerce growing?
2015In
the global eCommerce market was estimated to
be worth:
$1.9 trillion
14%Up
since 2014
expected to hit$2.4
trillion by 2019
23%of this growth
will come from mobile devices
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United States of America
United Kingdom
Japan
Germany
2015 total sales ($bn) 2019 total sales ($bn) CAGR
France
Healthy growth even in ‘mature’ markets
3111561188080
536210175109107
14%8%
10%8%7%
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UK
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…and emerging markets continue to soar
India
Brazil
Mexico
Russia
2015 total sales ($bn) 2019 total sales ($bn) CAGR
China 3101323238
57361555127
17%30%18%17%22%
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China
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EuropeAPM Card
2014 49% 51%2019 55% 45%
Cards vs. alternatives in the future
APACAPM Card
2014 58% 42%2019 63% 37%
AmericasAPM Card
2014 25% 75%2019 29% 71%
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eWallets will overtake credit cards for share
of global eCommerce
spend by 2019
The big winners are eWallets
27% 24%
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However…Cards are not dead!
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• Additional payment methods drive incremental revenue, but at a cost
• Some are no brainers but others are situational
• Need to consider uplift vs. cost
• Will it support subscriptions?
What’s the business case for a new payment method?
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What’s happening to today’s payment models?
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24% 19%11% 13% 25%
20% 5% 4% 14%
32%
29%15%
Account on file Subscription Usage based
Advertising Personal info Micro-payments
Billing model preference is shifting
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What matters to consumers?
48%Reliability
27%Good for spontaneous
purchasing
46%Security
52% Increased control over their personal finances
Billing models can drive product choices
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What about subscriptions?
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0%
10%
20%
30%
40%
50%
60%50%
44%48%
24%20%
16% 14%14%
24% 22%26%
12% 12%
22%25%
23% 21%
39%43%
39%42%
7% 9%6% 8%
21% 21%
13%
4%1% 2% 3% 5%
12%9%
Japan UK Germany USA China India Brazil 0 Subs 1 Sub 2-5 Subs 6-9 Subs 1 0+ Subs
How many subscriptions has the average consumer had in the last year?
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39%Do not want to commit to a service long term 25%Concerned about
sharing personal information over the long term. Usage patterns etc.
58%Only want to pay for what they use
What holds people back from subscribing?
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What to take away?
• Customers want convenience, transparency and the option to say no
• Whilst subscriptions are on the rise, metered and micropayments are of growing interest
• The accelerating focus on experience and the relationship will drive new models
© Worldpay 2016. All rights reserved.
Global Payments Report is available at: worldpay.com/global/insights
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