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Global Internship ProgramSub Product Strategy

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Why sub product

for GIP?

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Why Sub Product?

Different customers have different needs and they areattracted by AIESEC for different reasons. It is

important to be clear whom we are selling our product

and how they will be attracted. GIP is too general.

The network needs a common language to align

supply and demand. We also need to be specific toraise right TN/EP. GIP is too general.

Improve Match

Improve Quality Sales

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Why Sub Product?

Product segmentation allows us to really focus anddevelop different sub products step by step.

Further development of GIP

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What are sub

products for GIP?

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16 GIPSub-Products

Technical:--------------------

Information TechnologyNature & Life Science

Engineering

Other Technical Subjects

Social Science and Culture:

--------------------Teaching & Language Education

Arts & Architecture

Cultural Education

Social Sciences

Communication & Journalism

Management----------------

MarketingAccounting

Business

Administration

FinanceLaw

Human Resources

Economics

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TechnicalInternships

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Technical |Information Technology

Artificial Intelligence

Database ManagementMobile Applications

Mobile Technology

Network Management & Data Transmission

Software Development and ProgrammingSystems Analysis and Design

Web Development and Management

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Technical |Nature and Life Science

Agriculture

Applied PhysicsBiochemistry

Biology

Biophysics

EcologyEnvironmental Protection

Food Engineering

General & Inorganic Chemistry

Genetic Engineering

HorticultureLand & Water Management

Medicine & Healthcare

Microbiology

Molecular BiologyOrganic Chemistry

Physical Chemistry

Process Engineering / Bioprocess

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Technical |Engineering

Aerospace Engineering

Automotive Engineering

Chemical Engineering

Civil Engineering

Electrical Engineering

Electronics Engineering

Environmental Engineering

Industrial Engineering

Introductory Engineering

Mechanical Engineering

Telecommunications Engineering

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Technical |

Other Technical SubjectsAdvanced Mathematics

Animal Products Technology

Construction

Fermentation Technology

Geometry

Hydromechanics

Plant Products Technology

Renewable Energies

Robotics

Tourism

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Social Science

and Cultural

Internships

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Social Science and Culture|

Teaching & Language Education

Advanced Teaching

Child (Youth) EducationForeign Languages Education

Introductory Teaching

Linguistics

Subjects Education

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Social Science and Culture|

Arts & ArchitectureArchitecture

Arts

Fashion & Design

Graphic Design

Social Science and Culture|

Cultural Education

Advanced Cultural EducationBilingual and Cross Cultural Education

International Education

Introductory Cultural Education

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Social Science and Culture|

Social SciencesCounselling and Guidance

Development Studies

Psychology

Social WorkSociology

Social Science and Culture|

Communication & JournalismIntroduction to Communications

Journalism

Public Relations

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Management

Internships

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Management|

MarketingAdvertising + Public Relations

Brand & Trademark Management

Consumer + Buyer BehaviorCustomer Relationship Management

Import & Export

International Marketing

Introductory Marketing

Market Research & Evaluation

Product Planning, Development & Control

Retail + Sales Marketing

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Management|

Human Resources

Advanced HR management

Industrial relations

International Resource Management

Introductory HR management

Organisational Behaviour

Personal EvaluationRecruitment and Allocation

Training and Development

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Management|

EconomicsDevelopmental Economics

Economic Research + Forecasting

Environmental Economics

International Trade + Balance of Payment

Introductory Economics

Macroeconomics

Microeconomics

Monetary Economics + Public Finance

Political Science

Statistics

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Management|

FinanceBanking

Financial Planning + Budgeting

Insurance

International Financial Management

Introductory Finance

Investment Management + Security Analysis

Risk Management

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Management|

Law

Advanced Law

Business Law

Civil Law

Criminal Law

International Law

Introductory Law

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Management|

Accounting

Auditing

Cost accounting

Financial accounting

Introductory accounting

Managerial accounting

Purchasing

Social & Ethical Editing + Reporting

Social Accounting

Taxation

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Management|

Business AdministrationCorporate Community Engagement

Crisis Management

Event ManagementHotel + Restaurant Management

Industrial Management

International Management

Introduction to Management / Business Administration

Organisation Management + Planning

Project Management

Transportation / Distribution Management

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How to implement

sub product

strategy in ICX?

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Clarification of Market& Product Segmentation

1) Market segmentation to drive penetration in the

market2) Sub product to align supply & demand

Market

Segmentation

Product

Segmentation

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1) Market segmentation to drivepenetration in the market

Case study 1: Market penetration in Bursa-City in

Turkey

70% TNs realized in top 3 industry: Automobile, Textile,Food

Penetration in top industries:-Well known as international talent provider in the industry HR circle

-Cooperation with big names in the industries-Exposure on most industry events as guest

-Cooperation with main industrial park (contacts of all companies in

the industries)

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2) Product segmentation to align supply and

demand

Case study 1: Sub Product Package in Brazil

AIESEC Brazil offers 5 sub products for AIESEC to sell in

key industries. For each product, they have specificproposal with concrete supply information, proposed JD

and testimonial.

The benefits of sub product package is-make it specific

for company to understand AIESEC and make it easierfor members to sell with business language.

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Implementation advice for ICX

Choose focus industries

Link sub products with focus industries

Build sales force around focus industries

Package and offer sub products

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Globally, we are developing

business strategies fordifferent sub products based

on scale & growth.

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Lets move GIP to next

stage with sub products.