style seat webinar 11.14.11
DESCRIPTION
Presentation from the Webinar we gave on November 14th, 2011.TRANSCRIPT
Purpose of the Webinar
Grow our relationship with you! (we <3 you) Tell you tips to get the most out of StyleSeat Preview upcoming features Get your feedback and answer questions
StyleSeat’s Goal: Empower You
Make everyday easier Improve your relationships Help you grow your business Give you most features for free
How we Empower You Web site + Online Booking Manage your day-to-day Everything in your phone Build your online word of mouth (Facebook, Twitter, etc) Bring you clients
Founders
Melody McCloskey | CEO Started the Digital Distribution department at Current TV, ran video analytics
Dan Levine | CTO VP of Product Development at EMI Music Director of Engineering at Current TV
Press • StyleSeat is an OpenTable for Hair Salons and Spas
By TechCrunch, Startup Battlefield Presenter
• Cover of The 20 Hot Silicon Valley Startups You Need to Watch by Silicon Alley Insider (republished on several other sites)
• StyleSeat is Yet More Proof There’s A Market for the ‘OpenTable for X’ TechCrunch
• StyleSeat: A Social Network for the Beauty and Wellness Industries, 7x7 blog
• “Take a Seat”, Salon Today Magazine July/August 2011 issue
• Finding a Hairstylist Just Got Easier, bellasugar
• StyleSeat: Book Hair Appointments on the Go, Birchbox blog
• Interview with StyleSeat: The OpenTable for stylists, salons and spas, The Next Web
• Discover the power of a salon software program and the simplicity of a social networking site in one easy to use location, The Hair Stylist blog
• “What’s the fuss about StyleSeat?”, Examiner.com, August, 2011
• “Booking Buddy”, SHAPE Magazine October 2011 Issue
• “What’s the secret to better brainstorming?”, Entrepreneur Magazine October 2011 Issue
• “Trim Down Your Spa and Salon Search”, Cosmopolitan Magazine, November 2011
Top 5 StyleSeat Tips
1) Get your profile looking FANTASTIC
-Lots of high quality photos -Fierce profile photo
-Great description of you and your experience -Easy-to-read services list
-As StyleSeat grows, we’ll get more traffic from potential clients, so get your profiles awesome now to get the most out of it!
Top 5 StyleSeat Tips
2) Import Your Clients and/or Schedule -We can import your client info from any system
-We can import your schedule from: -Schedulicity -Appointments Plus -Goolge -Yahoo!
Top 5 StyleSeat Tips
3) Get your clients to click the Facebook Like button
-Tell them in the chair!
-Email them (export their emails from StyleSeat and paste them into your email program)
-Post a message on Facebook, your blog or Twitter with a link to your StyleSeat profile
Top 5 StyleSeat Tips
4) Create a deal and share it on Facebook
-Your deal can be free and/or something simple
-Make your deal timely (holiday-related, seasonal, etc)
-It’s another reason to reach out to your clients
-Clients love a reason to book with you or promote you
Top 5 StyleSeat Tips
5) Get clients to recommend you
-When a client writes you a recommendation, they can share it on Facebook to all of their friends (free marketing!)
-The more recommendations you have, the more potential clients will want to book with you
-You can share recommendations on Facebook as many times as you like (more free marketing!)
Top 5 StyleSeat Tips BONUS: Use StyleSeat to manage your appointments!
-StyleSeat sends automatic confirmations, reminders and thank you’s to all of your clients
-StyleSeat also sends them a follow-up that asks them to write you a recommendation
-You can manage your schedule and client info from your phone. You can also give access to a receptionist if you have one.
-It’s FREE!
Upcoming Features Android Mobile App Email Marketing Tools
-email different types of clients (ex. Clients who haven’t been back in 2 months
Q and A Erica Gibson: I’d like for everyone at my salon to use StyleSeat, how can we do that? Kurtis Childress: Is there an app for Blackberry users? Miss Kimmora: Can I set up and run my account with only my phone if I don’t have a computer?
We Love Feedback! Live chat on the StyleSeat site! [email protected] Twitter: @StyleSeat Facebook: www.facebook.com/styleseat Blog: http://blog.styleseat.com DailyHair Photo Blog: http://dailyhair.styleseat.com