study the consumer behavior
TRANSCRIPT
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Research and analysis through survey
PRESENTED BY-
KEERTANA
SHAGUN
AKHILESH
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COMPANY Profile• Industry - Consumer goods.
• Founded - 1897
• Founders - Ardeshir Godrej
PirojshaGodrej
• Headquarter - Mumbai;
• Key People - Adi Godrej (Chairman)
Jamshyd Godrej
• Revenue - $216 billion (2013)
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objective• Our main objective is to study the consumer
behavior regarding CINTHOL soap.
• To determine the awareness level of the soap brands
• To identify perception of the consumers
• Customer satisfaction.
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PRODUCT PROFILE
• Cinthol soap is the brand of Godrej Consumer
products ltd. was launched in 1952.
• Which was carefully nurtured by the company and
owns a special place in the Indian consumer’s mind.
• Godrej always tries to experiment with this product,
trying out new things and coming out with different
variants to be in tune with the changing consumer
trends.
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RESEARCH METHODOLOGY
Questionnaire Method-
A set of predetermined questions for all
respondents that serves as a primary research
instrument in survey research.
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Survey Results
• CINTHOL SHOP PREFERRED-
30%
25%
20%
15%
10%
CINTHOL
LUX
LIFE BOUY
DOVE
OTHER
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CUSTOMERS OPINION
30%
40% 20%
10%
EXECELLENT
VERY GOOD
GOOD
POOR
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CUSTOMER SATISFACTION
50%
20%
30%
YES
NO
NOT SURE
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CUSTOMERS Loyalty
56%
44%
LOYAL
NOT LOYAL
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PRODUCT AWARENESS
46%
34%
20%
ADVERTISEMENT
WORD OF MOUTH
OTHERS
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FACTOR THAT AFFECTED Customers DECISION
PRICE AVAILABILITY PACKAGING QUALITY
23
14
22
1314
37
57
23
63
49
21
64
LOW AVERAGE HIGH
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FINDING
• 50% Customers of CINTHOL are satisfied.
• Company should have to increase availability of the
product.
• CINTHOL is highly used soap for better fragrance and
refreshment
• 56% Customers are loyal to CINTHOL.
• 30% Customers think that it is an excellent product.
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CONCLUSION
• Questionnaire is the best way of collecting the data.
• Products price and quality is the factors that have
high effect on consumer’s buying decision.
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