Study of Pacific Mall

Submitted to: Submitted By:Shipra Mall Ankita Singh Nath Kakani

Richa Sharma Rupesh Roshan

Introduction The main service providers for Pacific Mall are as

follows:• Security: Swift Agency Pritampura ( Head Office) Meerut Road ( Branch Office)• Maintenance: Mars Infrastructure & Mang. Laxmi Nagar ( Branch Office)• Parking: DPS Padpadganj ( Head Office) • House Keeping: DEC Mohan Nagar ( Head Office)

LODHI SPORTS LEVIS SIGNATURE

PARKING SPENCER’S

HOTELCLARKS

INNSTAFF

CROMA

MET LIFE

ADDICTION

MOBILE STORE

LOWER GROUND

ATRIUM

PROVOGUE NAKSHTRA GLOBUS HOTEL LOBBYCnM

DAYAL OPTICAL

STORE 99

SIMRAN

M& B

WOODLAND

BLONDE NBLISS

KOUTONS WESTSIDE BOMBAY SELECTION THS

ADDIDAS BLACKBERRY

ARCHIES

CHANDNI CHOWK TO CHINA

LANDSCAPE

LANDSCAPE

GROUND FLOOR

1st floor layout

Club mahindra music world

Flying Pepe sona

BlackPeter EnglandPortfolioBenetitionZodiacColour plusParxReebok

LevisLeeChalie outlawSappetHotel Clarks in

Ritu wear(big life)Shayan Titan

Jumbo Cantable Nike Biba

RockportPaislieTNG

Juice /pastry horoscope

Chabbra

ATRIUM

ATRIUM

MOTI MAHAL SURCHI FOOD COURT

HOTEL CLARKS IN

SUSPENDED

GLASS

THEATRE 3 THEATRE 2 THEATRE 1

LOBBY BIG CINEMA SAMSUNG COUNTRY AMOEBA

YELLOW CHILLY

ALLEN COPPER

FEE SOLLY

OCEAN

FEET IN FASHION

DELHI KITCHEN KEY

PRIKNIT

TIOLET

2ND FLOOR LAYOUT

Floor Wise Distribution

9%

31%

51%

9%

Chart Title

BasementGround FloorFirst FloorSecond Floor

Category BrandsApparels Provogue, Lee, Zodiac, Pepe Jeans

Footwear Nike, Addidas,Cosmetics L'Oreal, New UAccessories TitanJewellery Diamond ExclusifGifts & Greetings Archie’s GalleryFurnitureHousehold Equipments Shayan, WelhomeElectronics Samsung, Nokia, ChromaTravel & Tourism Club Mahindra Holiday World, Games AmoebaKids JumboFamily Globus, Biglife, C n MFood Yellow Chilli, Pizza Hut, Moti MahalEntertaiment Music World, Big CinemasKiosks Stone n String, Addiction

Distribution of Stores

Apparels

Footw

are

Cosmeti

cs

Accesso

ries

Jewellery

Gifts & Greetings

Funitu

re

Houslehold Eq

uipments

Electr

onics

Travel &

Touriz

mGames

Kids

Family

Food

Enterta

inmentKiosks

0

5

10

15

20

25

30

3532

42 2 1 1 1 2 3 2 1 2 3

10

2

25

Series1

Men’s Apparels

73%

12%

15%

Chart Title

Mens Wear

Casual

Formal

Combined

Women’s Apparels

67%

33%

Chart Title

Women's WearCasualCombined

Comparative Analysis

81%

19%

Chart Title

Men's WearWomen's Wear

Strategic Factors• Anchors : The main anchors of Pacific mall are C n M, Biglife, Globus• Food Joints : Pacific mall has a very good network of eating joints in every floor. Ground Floor : Barista First Floor : Lots of Kiosks with a broad price range and variety Second Floor : Main eating joints like Suruchi, Sabhyata, Yellow Chilli, along with a network of food joints like dosa plaza, chinese, Pizza Hut etc.

• Entertainment : The main source of entertainment are Music World and Big Cinemas.

Observation & Analysis Observation:• Centralized view of Stores

• The different stores have been categorically well placed floor wise with first floor having the maximum percentage of stores.

• A well networked & structured chain of food joints at every floor attracting maximum customers.

Analysis:• Mainly concentrates on Apparels for men & women but provides a complete variety

for the complete family.

• Apparels is dominated by the Men’s Section with 81% and Women’s Section with 19%.

• Both Men’s section % Mainly concentrates on Apparels for men & women but provides a complete variety for the complete family is dominated by casual wear with 73% & 67%

SWOT Analysis of Pacific MallStrength

• External & Internal Visibility• Strong network of eating joints with a broad variety and price range

Weakness• Limited number of Stores• Maintenance related Issues

Opportunity• Competitor vulnerabilities• Fluctuating Consumer Needs

Threat• Potential New Entrants• Competition from rival malls