study & evaluation scheme of -...

BBA Revised Syllabus Applicable w.e.f. Academic Session 2011-12 (22022012)

Study & Evaluation Scheme

of

Bachelor of Business Administration(Hons.)

[Applicable w.e.f. Academic Session 2012-13 till revised]

TEERTHANKER MAHAVEER UNIVERSITY

N.H.-24, Delhi Road, Moradabad, Uttar Pradesh-244001

Website: www.tmu.ac.in


To qualifying the course the student required to secure a minimum of 40 % marks in aggregate including thesemester end examination and teachers continuous evaluation.(i.e. both internal and external).A candidate who secures less than 40% of marks in a course shall be deemed to have failed in that course. Thestudent should have at least 50% marks in aggregate to clear the semester. In case a student has secured morethan 40% in each course, but less than 50% overall in a semester , he/she shall re-appear in course(s) where themarks are less than 50% to achieve the required aggregate percentage (of 50%) in the semester.

Question Paper Structure1. The question paper shall consist of eight questions. Out of which first question shall be of short answer type

(not exceeding 50 words) and will be compulsory. Question No. 1 shall contain 8 parts representing allunits of the syllabus and students shall have to answer any five (weightage 4 marks each).

2. Out of the remaining seven questions, student shall be required to attempt any five questions. There will beminimum one and maximum two questions from each unit of the syllabus. The weightage of Question No. 2to 8 shall be 10 marks each.

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Study & Evaluation Schemeof

Bachelor of Business Administration (Hons.)SSuummmmaarryy

Programme : BBA (Hons.)

Duration : Three year full time (Six Semesters)

Medium : English

Minimum Required Attendance : 75 %

: 158

Maximum Credits : 154

Minimum Credits required for thedegree :

Assessment : Internal External Total30 70 100

Internal Evaluation (TheoryPapers)

ClassTestI

ClassTestII

ClassTestIII

Assignment(s)

OtherActivity(includingattendance

Total

Best two out of thethree10 10 10 5 5 30

Evaluation of Practical/Dissertations &Project Reports :

Internal External Total50 50 100

Duration of Examination :External Internal3 hrs. 1 ½ hrs


STUDY & EVALUATION SCHEMEPROGRAMME: B.B.A. (HONS.)

SEMESTER I

S.No.

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 BBH101 Principles of Management 4 - - 4 30 70 1002 BBH102 Business Ethics 4 - - 4 30 70 1003 BBH103 Business Communication 2 - 2 3 30 70 1004 BBH104 Business Economics 4 - - 4 30 70 1005 BBH105 Fundamentals of Accounting 3 2 - 4 30 70 1006 BBH106 Business Statistics 3 2 - 4 30 70 1007 BBH107 Comprehensive Viva-Voce - - - 4 50 50 100Total 20 4 2 27 230 470 700

SEMESTER II

S.No.

CourseCode

Subject Periods Credits Evaluation SchemeL T P Internal External Total

1 BBH201 Global Business Environment 4 - - 4 30 70 1002 BBH202 Corporate Governance and

Law4 - - 4 30 70 100

3 BBH203 Business and Company Law 4 - - 4 30 70 1004 BBH204 Management Accounting 3 2 - 4 30 70 1005 BBH205 Management Information

System4 - - 4 30 70 100

6 BBH206 Operation Management 4 - - 4 30 70 1007 BBH251 Comprehensive Viva-Voce - - - 4 50 50 100Total 23 2 0 28 230 470 700

SEMESTER III

S.No.

CourseCode


1 BBH301 Marketing Management 4 - - 4 30 70 100

2 BBH302 Human ResourceManagement

4 - - 4 30 70 100

3 BBH303 Cost Accounting 3 2 - 4 30 70 1004 BBH304 Organizational Behavior 4 - - 4 30 70 1005 BBH305 Quantitative Techniques-1 3 2 - 4 30 70 100

6 BBH306 Professional Writing 2 - 2 3 30 70 100

7 BBH351 Comprehensive Viva-Voce - - - 4 50 50 100Total 20 4 2 27 230 470 700


SEMESTER IV

S.No.

CourseCode


1 BBH401 Financial Management 3 2 - 4 30 70 1002 BBH402 Quantitative Technique-II 4 - - 4 30 70 1003 BBH403 Technical Communication 2 - 2 3 30 70 1004 BBH404 Business Research 4 - - 4 30 70 1005 BBH405 Indian Economy 4 - - 4 30 70 1006 BBH406 Computer Fundamental 3 - 1 3 30 70 1008 BBH451 Term Paper - - - 4 50 50 100Total 20 2 3 26 230 470 700

SEMESTER V

S.No.

CourseCode


1 BBH501 Entrepreneurshipdevelopment

4 - - 4 30 70 100

2 BBH502 Corporate Tax 3 2 - 4 30 70 1003 BBH503 Business Communication 2 - 2 3 30 70 1004 BBH504 Security Analysis &

Portfolio Management4 - - 4 30 70 100

5 BBH505 Human ResourceDevelopment

4 - - 4 30 70 100

6 BBH506 Service Marketing 4 - - 4 30 70 1007 BBH551 Market Survey Report - - - 4 50 50 100Total 21 2 2 27 230 470 700

SEMESTER VI

S.No.

CourseCode


1 BBH601 Strategic Management 4 - - 4 30 70 1002 BBH602 Performance Management 4 - - 4 30 70 1003 BBH603 Communication Technique 2 - 2 3 30 70 1004 BBH604 Banking & Insurance 4 - - 4 30 70 1005 BBH651 Dissertation - - - 4 50 50 1006 BBH652 Comprehensive Viva-Voce - - - 4 50 50 100

Total 14 0 2 23 220 380 600


SEMESTER IPRINCIPLES OF MANAGEMENT

Course Code: BBH101 L-4, T-0, P-0, C-4

Objective: The basic objective of this course is to provide fundamental knowledge about businessmanagement & organization.

Unit-wise Course Contents:

Unit-1

Nature of Management and its Process: Meaning, Objectives, Importance; Nature of Management-Science, Art, Profession; Management Approaches; Management Functions- Planning, Organizing,Personnel Management, Directing and Control; Principles of Management- Fayol's and Taylor'sPrinciples; Managerial Skills; Task and Responsibilities of Professional Manager.

Unit-2Planning: Concept, Features, Importance, Limitations; Planning process; Types of Plans - Objectives,Strategy, Policy, Procedure, Method, Rule, Budget; Plan vs. Programme, Policies and Procedures;Decision-Making.Organisation : Concept, Features, Importance, Limitations; Organizing Process; Types ofOrganisation; Structure of Organisation; Centralisation and De-Centralisation; Delegation; Growth inOrganisation.

Unit-3Direction and Co –ordination: Direction: Concept, Features, Importance, Limitations; Elements ofDirection: Elements of Directing -Supervision, Motivation, Leadership, Communication;Co-ordination: Concept, Features, Importance, Limitations; Types- Internal and External; Co-ordination- the Essence of Management.

Unit-4Controlling: Concept, Features, Importance, Limitations; Control Process; Essentials of a GoodControl System; Techniques of Control- Traditional and Non-Traditional Control Devices;Relationship between Planning and Controlling; Change Management

Unit-5Human Resource Management: Concept, Features, Importance, Limitations; Recruitment Process-Selection; Training and Development-Methods; Functions of Personnel Manager; PerformanceAppraisal.

Recent Trends in Management: Change Management, Crisis Management, Total QualityManagement, Risk Management, Global Practices

Text Books:1. Stoner, Freeman & Gilbert Jr, Management, Prentice Hall of India.2. Koontz, Principles of Management, Tata Mc Graw Hill, 2008.3. Robbins & Coulter, Management, Prentice Hall of India.


Reference Books:1. Robbins S.P. & Decenzo David A., Fundamentals of Management: Essential Concepts and

Applications, Pearson Education, 5th, Edition.2. Hillier Frederick S. & Hillier Mark S., Introduction to Management Science: A Modeling and Case

Studies Approach with Spreadsheets, Tata McGraw-Hill, 2008.

* Latest editions of all the suggested books are recommended.


SEMESTER IBUSINESS ETHICS

Course Code: BBH102 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about businessethics.Unit-wise Course Contents:

Unit 1: Business ethics; Definition & nature, Characteristics of ethical problems in managementEthicaltheories;Causes of unethical behaviour; Ethical abuses; Work ethic.

Unit II: Management of Ethics - Ethics analysis [ Hosmer model ]; Steps/ considerations in resolvingethical dilemma; Ethics in practice - professional ethics for functional managers; Comparativeethical behaviour of managers; Code of ethics; Competitiveness, organizational size,profitability and ethics; Cost of ethics in corporate ethics evaluation.

Unit III: Social Responsibility of Business; Big Business and society Business and ecological /environmental issues in the Indian context

Unit IV: Political – legal environment; Provisions of the Indian constitution pertaining to Business;Political setup – major characteristics and their implications for business; Prominent featuresof MRTP & FERA. Social – cultural environment and their impact on business operations,Salient features of Indian culture and values.

Unit V: Economic Environment; Philosophy of economic grow and its implications for business, Mainfeatures of Economic Planning with respect to business; Industrial policy and framework ofgovernment contract over Business; Role of chamber of commerce and confederation ofIndian Industries.

Reading:

1) “The Ethics of Management” by Larue Tone Hosmer, Richard D. Irwin Inc.2) “Management Ethics - integrity at work’ by Joseph A. Petrick and John F. Quinn, Response Books:

New Delhi.3) “Ethics in Management” by S.A. Sherlekar, Himalaya Publishing House.4) “Business Ethics” by W.H. Shaw.5) sturdevant, F.D. - Business and Society – A Managerial Approach.6) Doasgupta & Sangupta – Government and Business in India7) Kuthials, S.K. - from tradition to Modernity.8) Panchanedikar & Panchanedikar – Determinants of Social structure and Social change in India and

other papers.9) Tandon, B.C - Environment and Entrepreneur.10) Adhikari, M. Economics Environment of Business.11) Davis, Kaith and Blostorm, Robert- Business and its Environment.12) Beeslory, Michel and Evens – Corporate Social Responsibility.* Latest editions of all the suggested books are recommended.


SEMESTER IBUSINESS COMMUNICATION

Course Code: BBH-103 L-2, T-0, P-2, C-3

Objective: The basic objective of this course is to provide fundamental knowledge about businesscommunication techniques.Unit-wise Course Contents:

Unit-1Business Communication :Concept, Features, Importance, limitations; Means of Communication-written, oral, visual, audio-visual; Principles and Essentials of Business communication ;Process ofCommunication ;Barriers to Communication

Unit-2

Essentials of Good English: Grammar and usage; enriching vocabulary, words - multiple meaning,single word for a group of words - choice of words -words frequently mis-spelt; punctuations, prefixand suffix; parts of speech; articles; synonyms and antonyms; tenses; idioms and phrases; foreignwords and phrases commonly used; abbreviations and numerals; pronunciation. Latin, French andRoman words which are used in abbreviated form like "e.g., RSVR viz. etc."

Unit-3Business Correspondence-1: Human Resource: Preparation of Resume, Job application, Drafting OfInterview Letters, Call Letters and Offer of Appointment, Provisional and Final Appointment Orders;Goodwill Messages, Condolence Letters.Purchase: Requests for Quotations, Tenders, Samples and Drawings; Purchase Order, Order

acceptance, Complaints and Follow-Up.

Unit-4Business Correspondence-2: Sales: Drafting of Sales Letters, Circulars, Preparation of Sale Notes,Sales Reports, Sales Promotion Matters, Customers' correspondence - Regarding Dues, Follow upLetters.Accounts: Correspondence with Various Agencies; Banks - Regarding Over-Drafts, Cash Credits andAccount Current, Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claimsand their Settlement.

Unit-5Secretarial: Correspondence With Shareholders And Debenture-Holders Pertaining To Dividend AndInterest, Transfer And Transmission, Stock Exchanges, Registrar Of Companies And VariousAuthorities Like Reserve Bank Of India, SEBIIntroduction to Preparation of Agenda and Minutes for Meetings

Text Books:1. Martin & Wren - High School English Grammar & Composition, S.Chand & Co. Delhi.2. Lewis Norman - Word Power made easy, W.R.Goyal. Publication & Distributors Delhi.3. Better Your English- A Workbook for 1st year Students- Macmillan India, New Delhi.

Reference Books:1. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice -O.U.P.

New Delhi. 2007.2. Mohan Krishna & Banerji Meera, Developing Communication Skills - Macmillan India Ltd.

Delhi.3. Rosen Blum M., How to Build Better Vocabulary - Bloomsbury Publication. London.


SEMESTER IBUSINESS ECONOMICS

Course Code: BBA104 L-4, T-0, P-0, C-4

Objective: To familiarize the basic concepts and theories of economics.


Unit-1Nature and Scope of Economics: Economics : Definition, Nature and Scope; Micro and MacroEconomics; Positive and Normative Economics; Central Problems of an Economy; ProductionPossibility Curve and Opportunity Cost; Working of Economic Systems (Capitalistic Economy,Socialistic Economy, Mixed Economy); Economic Cycles; Inflation and recession.

Unit-2

Theory of Demand and Supply: Utility Analysis: Total Utility and Marginal Utility; Law ofDiminishing Marginal Utility; Law of Equi-Marginal Utility; Consumers' Equilibrium; Law ofDemand & Elasticity of Demand; Law of Supply & Elasticity of Supply; Demand and SupplyEquilibrium; Theory of Consumer's Behaviour - Marshallian Approach and Indifference CurveApproach.

Unit-3

Theory of Production, Costs and Revenue: Meaning of Factors of Production; Returns to Factor andReturns to Scale; Cost Concepts and Cost Curves; Revenue Concepts and Revenue Curves; Producers'Equilibrium.

Unit-4

Forms of Markets and its Equilibrium: Forms of Markets - Meaning and Characteristics, Price andOutput Determination - Equilibrium for Firm under, Perfect Competition, Monopoly, MonopolisticCompetition.

Unit-5

Money and Banking: Concept of Money - Its Functions; Quantity Theory of Money; Credit Creation.Central Bank (Reserve Bank of India) - Role and Functions, Commercial Banks - Role andFunctions.Monetary Policy in India.

Text Books:1. Economics for Business 5th edition, John Sloman, Kevin Hinde, Dean Garratt, Pearson Publications2. Principles of Business Economics, Joseph Nellis, David Parker, Pearson Publications3. Business Economics, T R Jain, O P Khanna, V K publications New Delhi

Reference Books:1. Business economics, Win Hornby, Robert Gammie, Stuart Wall, Prentice Hall, 2001



SEMESTER IFUNDAMENTALS OF ACCOUNTING


Level of knowledge: Basic knowledge.Objective: To familiarize and develop an understanding of the basic aspects of accounting, auditingconcepts and their principles.Unit-wise Course Contents:

Unit-1Theoretical Framework: Meaning and Scope of Accounting; Accounting Concepts; AccountingPrinciples, Conventions and Standards - Concepts, Objectives, Benefits; Accounting Policies;Accounting as a Measurement Discipline -Valuation Principles, Accounting Estimates.

Unit-2Accounting Process: Documents & Books of Accounts: Invoice, Vouchers, Debit & Credit Notes,Day books, Journals, Ledgers and Trial Balance. Capital and Revenue: Expenditures and Receipts;Contingent Assets and Contingent Liabilities, Rectification of Errors.

Unit-3Preparation of Final Accounts for Sole Proprietors: Preparation of Profit & Loss Account, BalanceSheet.

Bank Reconciliation Statement: Meaning; Causes of difference between Bank Book Balance andBalance as per Bank Pass Book / Bank Statement; Need of Bank Reconciliation Statement; Procedurefor Preparation of Bank Reconciliation Statement

Unit-4Depreciation Accounting: Methods, computation and accounting treatment of depreciation; Changein depreciation methods.

Unit-5Introduction to Company Accounts: Issue of Shares and Debentures; Forfeiture of Shares; Re-Issueof Forfeited Shares; Redemption of Preference Shares.

Text Books:1. S K Bhattacharya & John Dearden, Accounting for management, Vikas Publications, 1987,2. Jain S.P. & Narang K.L., Advanced Accounting, Kalyani Publishers.

Reference Books:1. Maheshwari S.N. & Maheshwari S.K., Corporate Accounting, Vikas publications, 1995.2. Robert Anthony & Hawkins, Accounting Test and Cases, 1995, Richard D. Irwin London.



SEMESTER IBUSINESS STATISTICS


Objective: To familiarize the basic concepts and theories of Business Statistics.Unit-wise Course Contents:

Unit-1Statistics: Definition and Functions of Statistic; Statistical Techniques Commonly used in BusinessActivities; Law of Statistics; Limitations of Statistics.

Unit-2Collection and Presentation of Statistical Data: Primary and Secondary Data; Classification andTabulation of Data; Frequency Distribution of Data; Diagrams and Graphs Mean, Median, Mode,Standard Deviation.

Unit-3Mathematics of Finance: Simple Interest ,Compound Interest , Present Value & Future Value of anAnnuity.

Unit-4Probability: Sample Spaces, Events and Probability, Set Theory: Union, Intersection, andComplement of Events, Conditional Probability, Intersection, and Expected Value, Random Variable,Probability Distribution, and Expectation.

Unit-5

Index Numbers and Time Series Analysis: Familiarization with the Concepts Relating to IndexNumbers and Time Series (Simple Numerical Problems).

Text Books:1. Beri, G.C., Statistics for Management, Tata McGraw-Hill, 13th edition.2. Chandran J.S., Statistics for Business and Economics,Vikas Publication, 1998.3. Render and Stair Jr, Quantitative Analysis for Management, Prentice-Hall.4. Sharma J.K., Business Statistics, Pearson Education.

Reference Books:1. Gupta C.B., An Introduction to Statistical Methods, Vikas publication.2. Earshot L., Essential Quantitative Methods for Business Management and Finance, Palgrave, 2001.3. Levin Rubin, Statistics for Management, Pearson, New Delhi, 2000.


SEMESTER ICOMPREHENSIVE VIVA VOCE


Objective: The objective of this paper is to judge the understanding as well as application of theknowledge gained by the students by the end of the first semester of the course.

Guidelines:1. The comprehensive viva voce is scheduled at the end of I Semester.

2. This is also to see the articulation of what is being learnt by them and see their relevance in thepractical field.

3. The Total marks of viva are 100. The internal marks will be awarded by conducting thepresentation of the students in the class on any topic of first semester syllabus in the front of a panelof at least three faculty members who will be appointed by the Director / Principal of the College.

4. The external marks will be awarded by the external examiner to be appointed by the examinationdivision.


SEMESTER IIGLOBAL BUSINESS ENVIRONMENT

Course Code: BBH201 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to addresses several functional areas of business, aswell as introducing candidates to the economic, social and political context of international business.

Unit-wise Course Contents:Unit-1: Emergence of major economies in Asia and Latin America: Major economic systemsincluding US, European and transition economies; Cross-cultural management and different forms ofbusiness organization; Emerging market multinationals; Liberalization and economic nationalism.

(8 Hours)

Unit-2: Emergence and importance of outsourcing and off shoring: Outsourcing and off shoring;National account balances (especially from international trade), monetary policy and their impact onmarkets.

(8 Hours)

Unit-3: Corporate social responsibility: Corporate governance, including stakeholders and the roleof Government; Principles of corporate social responsibility and the scope for international variation,e.g. between developed and developing economies. (8 Hours)

Unit-4: Relationships among business, society and government in national and regional contexts:Business-government relations in developed and developing economies; Regulation in the national andinternational context and its impact on the firm; Role of institutions and governance in economicgrowth. (8 Hours)

Unit-5: Corporate political risk analysis: Corporate political activity in developed and developingmarkets; Country and political risk.

(8 Hours)

Text Books:1. International Business Environment, Sukumar Nandi, Tata Mcgraw Hill2. The Global Business Environment, Monir H. Tayab, Sage Publications,

Reference Books:1. International Business Environment, Dr. Ian Brooks, Jamie Weatherston, Graham Wilkinson,Graham Wilkinson (MBA.). Prentice Hall



SEMESTER IICORPORATE GOVERNANCE AND LAW

Course Code: BBH202 L-4, T-0, P-0, C-4Objective: The learning outcomes in this paper reflect the legal framework for business and provide theunderpinning for commercial activity.

Unit-1Corporate governance to meet public concern: Role and key objectives of corporate governance;interaction of corporate governance, ethics and the law; Development of corporate governanceinternationally e.g. in the UK, Europe, South Africa and the USA; Rules and principles based approachesto governance. (8 Hours)

Unit-2

Corporate Governance and CSR: The impact of corporate governance on directors’ powers and duties;Types of board structures, the role of the board and corporate social responsibility (CSR); The role of theboard in establishing corporate governance standards; Corporate governance codes e.g. The UKCorporate Governance Code; Policies and procedures for ‘best practice’ companies; The regulatorygovernance framework for companies; Stakeholder benefits.

(8 Hours)

Unit-3Comparison of English law with alternative legal systems: The purpose of the civil and criminal law;sources of English law: custom, case law, statute, European law and other sources; distinction betweenthe common law and equity; system of judicial precedent; essential elements of the tort of negligence,including duty, breach and damage/loss/injury and the liability of professionals in respect of negligentadvice. (8 Hours)

Unit-4Alternative legal systems, including codified (civil law) systems; general characteristics of the legalsystems of France, Germany, Poland, Italy, Denmark, Greece and Cyprus; general characteristics of thelegal systems of the USA, Malaysia, China and Sri Lanka. (8 Hours)

Unit-5Islamic Law: Elements of Shari’ah law including sources of Shari’ah law and the Five Pillars of Islam;benefits of international regulations for commerce and professional practice through the work of keybodies e.g. IFAC, ISO, FEE. (8 Hours)


Text Books:

1. Rethinking Corporate Governance: The Law and Economics of Control Powers, Colin Mayer, OUPOxford

2. International Corporate Governance, Marc Goergen, by Prentice Hall

Reference Books:

1. The Law and Economics of Corporate Governance: Changing Perspectives, Alessio M Pacces, EdwardElgar Publishing Ltd


SEMESTER IIBUSINESS AND COMPANY LAW


Objective: The learning outcomes in this paper reflect the legal framework for business and provide theunderpinning for commercial activity.

Unit-1The law of contract: essential elements of a valid simple contract; legal status of statements made bynegotiating parties. Offers and acceptances and the application of the rules to standard form contractsusing modern forms of communication; principles for establishing that the parties intend their agreementto have contractual force and how a contract is affected by a misrepresentation; Incorporation of expressand implied terms, conditions and warranties. (8 Hours)

Unit-2Sales of goods act 1930- Essential elements of contract of sale, Difference between sale andagreement to sell, Distinction between sale and hire-purchase agreement, Rights of an unpaid seller,Discharge of a contract by performance, agreement and breach, law relating to damages ,remedies ofspecific performance, injunction, recession, and requiring a contract party to pay the agreed price.

(8Hours)Unit-3Company administration and finance: essential characteristics of sole trader ships/practitioner ships,partnerships, companies limited by shares and corporate personality; ‘Lifting the corporate veil’ both atcommon law and by statute; distinction between public and private companies; Company registrationand the advantages of purchasing a company ‘off the shelf’; purpose and contents of the articles ofassociation; Corporate capacity to contract; advantages and disadvantages of the company limited byshares.

(8 Hours)Unit-4Board meetings; General Meetings of shareholders; voting rights of directors and shareholders;Ordinary, special and written resolutions; rights of different types of shares; procedures for issuingshares; Payment for shares; maintenance of capital principle: the purposes for which shares may beissued, redeemed or, purchased and the provision of financial assistance for the purchase of thecompany’s own shares; reduction of capital; (8 Hours)Unit-5Ability & procedure of a company to borrow money; Unsecured loans; appointment, retirement andremoval of directors and their powers and duties during office; Fraudulent and wrongful trading,preferences and transactions at an under-value; rights of majority and minority shareholders; division ofpowers between the board and the shareholders; qualifications, powers and duties of the companysecretary. ( 8Hours)Text Books:1. Business Law Including Company Law, Gulshan S.S., Kapoor G. K., New Age International2. Smith and Keenan's Company Law, Charles Wild, Stuart Weinstein, PearsonReference Books:1. Law Express: Company Law (Revision Guide), Chris Taylor, Pearson


SEMESTER- IIMANAGEMENT ACCOUNTING

Course Code: BBH204 L-3, T-2, P-0, C-4Objective: The basic objective of this course is to provide basic techniques for the identification andcontrol of costs and cost management.

Unit1:The context of management accounting : Definition of management accounting; importance ofcost control and planning; how information is used to identify performance within an organization;Difference between management accounting and cost accounting, Difference between managementaccounting and financial accounting, management accounting as a tool of management, Role ofmanagement accountant in an organization.

(8 Hours)Unit 2: Cost identification and behavior : Concept of a direct cost and an indirect cost; Distinguishbetween the historical cost of an asset and the economic value of an asset to an organization; Preparationof cost statements for allocation and apportionment of overheads, including reciprocal servicedepartments; Calculation of direct, variable and full costs of products, services and activities usingoverhead absorption rates to trace indirect costs to cost units; Application of cost information in pricingdecisions; how costs behave as product, service or activity levels increase or decrease; Distinguishbetween fixed, variable and semi-variable costs; step costs and the importance of timescales in theirtreatment as either variable or fixed.(8 Hours)

Unit 3: Planning within organizations : Preparation of functional budgets and budgets for capitalexpenditure and depreciation, master budget based on functional budgets, flexible budget; budgetstatements; impact of budgeted cash surpluses and shortfalls on business operations; budget variances;fixed and flexible budgets; Reconciliation of budgeted contribution with actual contribution; Preparationof statements of variance analysis.

(8 Hours)

Unit 4: Accounting control systems: Prepare integrated accounts in a costing environment; Preparefinancial statements for managers; Distinguish between managerial reports in a range of organizations,including commercial enterprises, charities and public sector undertakings.

(8 Hours)

Unit 5: Decision making: Calculate & demonstrate the use of break-even analysis in making short-termdecisions; relevant costs and cash flows; make or buy decisions; Calculation of profit maximizing productsales mix using limiting factor analysis; Process of valuing long-term investments; net present value,internal rate of return and payback for an investment.(8 Hours)Text Books:1. Management Accounting: Principles and Applications, Hugh Coombs, David Hobbs, Ellis Jenkins,

Sage2. Management Accounting, Khan & Jain, Tata McGraw-Hill Education


SEMESTER IIMANAGEMENT INFORMATION SYSTEM


Objective: The basic objective of this course is to provide value of information and information systemsorganizations.Unit-wise Course Contents:

Unit-1: Value of information and information systems organizations: Role of information systems inorganizations; emerging information system trends in organizations (e.g. Enterprise-wide systems;knowledge management systems; customer relationship management systems, e.g. E-business, Web 2.0tools).

(8 Hours)

Unit-2: Transformation of organizations through technology: Information technology enabledtransformation; the emergence of new forms of organization; geographically dispersed (virtual) teams;role of information systems in virtual teams and challenges for virtual collaboration.(8 Hours)

Unit-3: Ways for overcoming problems in information system implementation: Assessing the costsand benefits of information systems; criteria for evaluating information systems; Privacy and security.

(8 Hours)

Unit-4: Change management: System changeover methods (i.e. direct, parallel, pilot and phased);Information system implementation as a change management process; avoiding problems of non-usageand resistance.

(8 Hours)

Unit-5: Organizing and managing information system activities: Information system outsourcing(different types of sourcing strategies; client-vendor relationships); aligning information systems withbusiness strategy (e.g. strategic importance of information systems; information systems for competitiveadvantage; information systems for competitive necessity).

(8 Hours)Text Books:1. Cyganski, Information Technology: Inside and Outside, Pearson Education.2. Basandra S.K., Computers Today, Galgotia, 1st Edition.

Reference Books:1. Leon A. & Leon M., Introduction to Computers, Vikas Publications.2. Leon, Fundamentals of Information Technology, Vikas Publications.3. Kakkar D.N., Goyal R., Computer Applications in Management, New Age.



SEMESTER IIOPERATIONS MANAGEMENT

Course Code: BBH206 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to understand the concepts of production and operationsmanagement.

Unit-wise Course Contents:Unit-1Relationship of operations management to other aspects of the organisation’s operations: Supplychain management as a strategic process; overview of operations strategy and its importance to the firm;Supply chains in competition with each other; role of supply networks; demand networks as an evolutionof supply chains; Design of products/services and processes and how this relates to operations andsupply.

(8 Hours)Unit-2Importance of sustainability in operations management: The concept of sustainability in operationsmanagement.

(8 Hours)Unit-3Quality management: Different methods of quality measurement (e.g. Servqual); Approaches toquality management, including Total Quality Management (TQM), various British and European Unionsystems as well as statistical control processes; External quality standards.

(8 Hours)Unit-4Process design: Systems used in operations management: Manufacturing Resource Planning II (MRPII);Optimized Production Techniques (OPT) and Enterprise Resource Planning (ERP); Use of process mapsto present the flow of information and product across supply chains and networks; Methods formanaging inventory, including continuous inventory systems (e.g. Economic Order Quantity, EOQ);periodic inventory systems and the ABC system (Note: ABC is not an acronym; A refers to high value, Bto medium and C to low value inventory).

(8 Hours)Unit5Lean management & Relationship with suppliers: Methods of managing operational capacity in

product and service delivery (e.g. use of queuing theory, forecasting, flexible manufacturing systems);Application of lean techniques to services; Practices of continuous improvement (e.g. Quality circles,Kaizen, 5S, 6 Sigma); The characteristics of lean production; Criticisms and limitations of leanproduction; Developing relationships with suppliers, including the use of supply portfolios.

(8 Hours)Text Books:1. Adam Jr., Everett E. R J, Production and Operations Management, Prentice-Hall, 2000.2. Chary, Production and Operations Management, Tata McGraw-Hill.3. Johnston R et al, Cases in Operations Management, Pitman, 1993.Reference Books:1. McGregor D, Operations Management, McGraw-Hill, 1960.2. Morton, Production and Operations Management, Vikas Publications.3. Haleem A, Production and Operations Management , Galgotia Books, 2004* Latest editions of all the suggested books are recommended.


SEMESTER II

COMPREHENSIVE VIVA VOCE


Objective: The objective of this paper is to judge the understanding as well as application of theknowledge gained by the students by the end of the second semester of the course.

Guidelines:

1. The comprehensive viva voce is scheduled at the end of II Semester.


3. The Total marks of viva are 100. The internal marks will be awarded by conducting the presentationof the students in the class on any topic of 2nd semester syllabus in the front of a panel of at leastthree faculty members who will be appointed by Director / Principal of the college.

The external marks will be awarded by the external examiner


SEMESTER IIIMARKETING MANAGEMENT


Objective: The basic objective of this course is to provide fundamental knowledge about marketingmanagement.


1. Introduction: Definition, Importance and Scope of Marketing, Core marketing concepts, Elements ofMarketing - Needs, Wants, Demands, Customer, Consumer, Markets and Marketers, Marketing VsSelling. (8 Hours)

2. Market Segmentation: Segmenting the Market, Benefits/Purpose and Limitations of MarketSegmentations, Market Segmentation Procedure, Targeting and Positioning Strategies

(8 Hours)

3. Marketing - Mix Decisions: Product Decisions, New Product Development-Concept and Necessityfor Development, Failure of New Products, New Product Planning and Development Process, Product-Mix, Branding and Packaging Decisions. (8 Hours)

4. Product Life cycle: Stages and Strategies for Different Stages of PLC. (8 Hours)

5. Pricing Decisions: Pricing Objectives, Policies Methods of Setting Price, Pricing Strategies.Promotion and Distribution Decisions. (8 Hours)

Text Books:1. Kotler, Philip, “Marketing Management: Analysis, Planning, Implementations and Control”, Pearson

Education, New Delhi. 2003, 11th Ed.2. Stanton William J., “Fundamentals of Marketing”, McGraw Hill, N.Delhi 10th ed. of 1994.3. Kotler, Philip and Armstrong, Graw. “Principles of Marketing”, Pearson Education, New Delhi 2004.

Reference Books:1. Neelamegham, S., Indian Cases in Marketing, Vikas Publications. New Delhi.2. Bull, Victor P., Marketing Management: A Strategic Planning Approach, McGraw Hill, New York.3. Czinkota, M.R., Marketing Management, Pearson Education Asia, New Delhi 2004.4. Saxena Rajana, Marketing Management, Tata McGraw Hill, New Delhi 2004.



SEMESTER IIIHUMAN RESOURCE MANAGEMENT


Objective: The basic objective of this course is to provide fundamental knowledge about Humanresources management.Unit-wise Course Contents:

1. Introduction to HRM: HRM & HRD, Concept of HRM, Objectives, Function of HRM, Scope ofHRM, HRM Vs PM, Need of HRM, Historical development of HRM in India. (8 Hours)

2. Human Resource Planning: Objectives, Activities, Process, Man power requirement, Process.(8 Hours)

3. Recruitment and Selection: Issues, Factors, Procedure of Placement and Selection.(8 Hours)

4. Compensation Management: Employee Compensation -Wage policy, Wage determination, Factoraffecting wage and salary, Incentive, basic features of jobs considering for compensation.

(8 Hours)5. Industrial Relations: Discipline and Grievance handling. (8 Hours)

Text Books:1. Bratton J. & Gold J., Human Resource Management: Theory and Practice, Palgrave, 2003.2. Gomez-Mejia et al, Managing Human Resources, Pearson Education.3. Ivansevich, Human Resource Management, Tata McGraw-Hill.

Reference Books:1. Aswathappa, Human Resource Management, Tata McGraw-Hill, HR and PM, 2003.2. Dessler, Human Resource Management, Prentice-Hall.3. Singh A.K., Duggal B.R. & Puneet Mohan, Human Resource Management and Development,Sun India Publication, 2004.* Latest editions of all the suggested books are recommended.


SEMESTER IIICOST ACCOUNTING


Objective: The basic objective of this course is to provide knowledge about the cost accounting.

Unit-wise Course Contents:1. Cost Accounting: Meaning, nature and scope Cost Concepts and Classifications, Distinction betweenFinancial and Cost Accounting, Elements of Cost and preparation of cost sheet. (8 Hours)

2. Accounting for Material and Labor: Accounting for material and labor in manufacturing and servicesector. (8 Hours)

3. Accounting for Overheads: Allocation, apportionment and absorption (8 Hours)

4. Costing Methods: Single Unit Costing, Operating costing, Job, batch and contract costing, processcosting, service costing, reconciliation of cost and financial accounts. (8 Hours)

5. Standard Costing: Meaning, Significance, and Limitations of Standard Costing, Material, Labour andOverhead Variances. (8 Hours)

Text Books:1. Horngren et al, Introduction to Management Accounting Pearson, 2002, 12th edition.2. Khan & Jain, Management Accounting, Tata McGraw-Hill, 2006.3. Pandey I.M., Management Accounting, Vikas Publications, 2004, 3rd Ed.

Reference Books:1. Bhattacharyya S. K. & Dearden J, Accounting for Management, Vikas Publications, 1987.2. Kishor M. Ravi , Advanced Management Accounting, Taxman.



SEMESTER IIIORGANIZATIONAL BEHAVIOUR


Objective: The basic objective of this course is to provide knowledge about the organization behavior.


1. Understanding Organizational Behavior: Introduction -Nature and Scope of OB, Challenges andOpportunity for OB, Organization Goals, Models of OB, Impact of Global and culture diversity on OB.

(8 Hours)2. Psychological Elements of Organizational Behavior: Individual Behavior, Personality, Perceptionand its role in individual decision making, Learning, Motivation, Hierarchy of needs theory, Theory Xand Theory Y Motivation Hygiene theory, Vroom’s Expectancy theory. Factors of motivation foremployees (8 Hours)

3. Interpersonal Relationship & Leadership: Interpersonal Relationship - Transaction Analysis. TheJohari Window, Leadership, Its Theories, and Prevailing Leadership style in Indian Organization.

(8 Hours)4. Group Dynamics: Group Behavior - Definition and Classification of Groups, Types of Groupstructure, Group decision making, Teams Vs Groups, Inter group problems in organizational groupdynamics, Conflict and Conflict Management styles.

(8 Hours)

5. Organizational Change Management: Management of Change-Change and Organizationaldevelopment, Resistance to change, Approaches to managing Organizational change. Organizationaleffectiveness, Organizational culture, Power and Politics in Organization, Quality of work life,organizational change – a factor of organizational development.

(8 Hours)

Text Books:1. Davis Keith, Human Behavior at Works: Organizational Behavior, Tata McGraw Hill, New Delhi.2. Pareek Udai, Behavioral Process in Organizations, Oxford University press, New Delhi. 1981.3. Robbins, S.P., Organizational Behavior, Pearson Education, New Delhi., 10th ed, 2003.

Reference Books:1. Luthans, Fred, Organizational Behavior McGraw Hill, 1998, New Delhi.2. Green Berg, Behavior in Organizations, Pearson Publication3. Chandran J. S., Organization Behavior, Vikas Publishing House, 2004.* Latest editions of all the suggested books are recommended.


SEMESTER IIIQUANTITATIVE TECHNIQUES-1


Objective: The basic objective of this course is to provide fundamental knowledge about operationsresearch.


1. Introduction: Nature: Definition, Scope, Nature & Characteristics, Methodology, Models in OR; OR& managerial Decision making, OR techniques. (8 Hours)

2. Linear Programming: Introduction, mathematical formulation, graphical method and simplex methodof solving LPP. (8 Hours)

3. Transportation: Initial basic feasible solution methods optimality test– stepping stone, MODImethod, Degeneracy and maximization case. Assignment Problems – Hungarian method. (8 Hours)

4. Job Sequence: Introduction, Johnsons rule for n jobs through two machines, n jobs through threemachines, 2 jobs with K machines. (8 Hours)

5. Game Theory: characteristics, Two person Zero sum game, pure and mixed strategy, Dominance andgraphical method of solving game. (8 Hours)

Text Books:1. Vohra N.D., Quantitative Techniques in Management, Tata McGraw-Hill, 2003.2. Peter C. Bell, Management Science/ Operations Research, Vikas Publications3. Kothari, Quantitative Techniques, Vikas Publications, 1996.

Reference Books:1. Akhilesh K.B. & Balasubramanyam S, Quantitative Techniques, Vikas Publications2. Taha Hamdy, Operations Research - An Introduction, Prentice-Hall.3. Sharma J.K., Operations Research, Pearson Education.* Latest editions of all the suggested books are recommended.


SEMESTER-IIIPROFESSIONAL WRITING

Course code: BBH306 L-2, T-0, P-2, C-3

Course Contents:

Unit IFunctional Grammar: Active and passive voice, Conditional sentences, Syntax, Concord, Commonerrors. (10 Hours)

Unit IIRequisites of Paragraph writing: Structure of Paragraph, Coherence & Unity, Development ofparagraph, Inductive order, Deductive order, Spatial order, Linear, Chronological orders, Expositorywriting, and Argumentative writing, Factual description of objects, process, experiments. (10 Hours)

Unit IIIPrécis Writing: Techniques of Précis writing, Writing a précis. (10 Hours)

Unit IVComprehension skills: Role of listening, Reading comprehension; Reasons for poor comprehension,Improving comprehension skills. (10 Hours)

Text Books:1. Ruther Ford A., Basic Communication Skills – Pearson Education, New Delhi.

References Books:1. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice – O.U.P.

New Delhi. 2007.2. Mohan Krishna & Banerji Meera, Developing Communication Skills – Macmillan India Ltd. Delhi.



SEMESTER IIICOMPREHENSIVE VIVA VOCE

Course Code: BBH 351 L-2, T-0, P-2, C-3

Objective: The objective of this course is to judge the understanding as well as application of theknowledge gained by the students by the end of the third semester of the course.

Guidelines:1. The comprehensive viva voce is scheduled at the end of III Semester.


3. The Total marks of viva are 100. The internal marks will be awarded by conducting the presentation ofthe students in the class on any topic of 3rd semester syllabus in the front of a panel of at least threefaculty members who will be appointed by the Director / Principal of the College.

4. The external marks will be awarded by the external examiner who will be appointed by theexamination division.


SEMESTER IVFINANCIAL MANAGEMENT


Objective: The basic objective of this course is to provide fundamental knowledge of financialmanagement.


1. Overview of Financial Management: Meaning and Scope, Profit maximization Vs Wealthmaximization, and Time value of Money.(8 Hours)

3. Investment Decision: Importance, Techniques of Capital Budgeting and their application.(8 Hours)

3. Cost of Different Sources of Raising Capital: Weighted average cost of capital. (8 Hours)

4. Capital Structure Theories: Approaches of capital structure, Determinants of Dividend policy anddividend models- Walter, Gordon and MM. (8 Hours)

5. Working Capital: Meaning, Need, Determinants, Estimation of working capital needs, Managementof Inventory, Receivable and Cash Management. (8 Hours)

Text Books:1. Pandey I.M., Financial Management, Vikas Publications, 2004.2. Khan & Jain, Financial Management, Tata McGraw-Hill, 2007.3. Prasanna Chandra, Fundamentals of Financial Management, Tata McGraw-Hill, 2007.

Reference Books:1. Smith K. V., Management of Working Capital, West Pub. Co.2. Agarwal J.D., Working Capital Management, Oskar Publications



SEMESTER IVQUANTITATIVE TECHNIQUES-II


Objective: The basic objective of this course is to provide knowledge about the business statistics.

Unit-wise Course Contents:1. Introduction to Statistics: Concepts , Scope , Significance & Limitations, Type of Data , Primary &Secondary Classification & Tabulation, Frequency Distribution , Graphical & Diagrammaticrepresentation. (8 Hours)

2. Measures of Central Tendency: Meaning, Application & Limitation, (Mean, Median, Mode),Geometric & Harmonic mean. Dispersion: Range, Mean deviation, Standard deviation, Skewness,Kurtosis. (8 Hours)

3. Correlation: Significance of Correlation, Types of correlation, Scatter Diagram method, Karl Pearsoncoefficient of Correlation. Regression: Introduction, Regression lines and Regression coefficient – theirproperties and applications. (8 Hours)

4. Probability: Basic concepts, mathematical statistical and axiomatic approach. Addition Law,Conditional Probability, Multiplication Law. Probability Distribution, Binomial Distribution, Poissondistribution, Normal distributions and their applications.

(8 Hours)

5. Sampling: Sample and census, Methods of sampling, Sampling and Non- sampling errors. Procedureof testing the Hypothesis, Type II Type- I Errors, T-test, Z –test, Chi-square test and their applications.(8 Hours)

Text Books:1. Beri, Statistics for Management ,Tata McGraw-Hill2. Chandran J.S., Statistics for Business and Economics, Vikas Publications, 1998.3. Render & Stair Jr, Quantitative Analysis for Management, Prentice-Hall.4. Sharma J.K., Business Statistics, Pearson Education.

Reference Books:1. Gupta C B, An Introduction to Statistical Methods, Vikas Publications, 1995.2. Earshot L, Essential Quantitative Methods for Business Management and Finance, Palgrave,2001.3. Levin Rubin, Statistics for Management, Pearson, 2000, New Delhi.* Latest editions of all the suggested books are recommended.


SEMESTER-IVTECHNICAL COMMUNICATION

Course code: BBH403 L-2, T-0, P-2, C- 3

Course Contents:Unit ICommunication: Objectives of Communication, Need for Communication, Types of communication,written & Verbal communication, Formal and informal communication (The grapevine), upward anddownward communication. (10 Hours)

Unit IIBusiness communication: Importance of written business correspondence, General principles andessentials of good commercial correspondence, Different types of commercial correspondence & theirdrafting, Types of Business letters, Official letters, electronic communication process.

(10 Hours)

Unit IIIProject, Thesis and Dissertation writing: Project Report, Thesis & Dissertation writing Structure ofThesis writing. (10 Hours)

Unit IVModern Technology and Communication: Globalization of Business, Role of Information Technology,Tele- communication, Internet, Tele-conferencing and Video-conferencing.(10 Hours)

Text Books:1. Mishra Sunita & Muraliksishra C., Communication Skills for Engineers – Pearson Education,2. New Delhi.3. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice –4. O.U.P. New Delhi. 2007.5. Chabbra T N, Business Communication, Sun India Pub. New Delhi.

Reference Books:1. Mohan Krishna & Banerji Meera, Developing Communication Skills – Macmillan India Ltd.

Delhi.2. Mitra Barum K., Effective Technical Communication – O.U.P. New Delhi. 2006.



SEMESTER IVBUSINESS RESEARCH

Course Code: BBH404 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about businessresearch.


1. Introduction: Concept of Research and Its Application, Types of Research, Types of BusinessProblems, Problems and Precautions to the Researchers. (8 Hours)

2. Process of Research: Steps Involved in Research Process. Research Design : Various Methodsof Research Design. (8 Hours)

3. Collection of Data: Concept of Sample, Sample Size and Sampling Procedure, Various Typesof Sampling Techniques, Determination and Selection of Sample Member. Types of Data:Secondary and Primary, Various Methods of Collection and Data (8 Hours)

4. Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts andDiagrams Used in Data Analysis. (8 Hours)

5. Report Preparation: Types and Layout of Research Report, Precautions in Preparing theResearch Report. (8 Hours)

Text Books:1. Cooper and Schindler, Business Research Methods, Tata McGraw Hill, 9th Edition.2. Saunders, Research Methods for Business students, Pearson Education, 2nd Edition, 2007.3. Panneer Selvam , Research Methodology , Prentice Hall of India, Edition 2008.

Reference Books:1. Gravetter, Research Method for Behavioral Sciences, Cengage Learning.2. Beri G.C, Marketing Research, Tata McGraw Hill.3. Kothari C.R., Research Methodology Methods & Techniques, New Age InternationalPublishers, 2004.



SEMESTER VIINDIAN ECONOMY

Course Code: BBH405 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about Indianeconomy.Unit-wise Course Contents:

1. Introduction to Indian Economy: Meaning of Economy, Economic Growth andDevelopment,Characteristic of Indian Economy, Factor affecting Economic Development.Resources in India-(Natural& Infrastructural).

(8 Hours)

2. Population & Employment Control Policy in India: Human Resource Development,PopulationPolicy in India, Poverty & Unemployment in India, Programmes & Policy.

(8 Hours)

3. Economic Policy And Industrial Sector: Economic planning-Objectives, Characterstics, Need &Importance, Current Five Year Plan, Planning Commission, Private Sector, Public Sector &Joint Sector, Co-operative Sector.

(8 Hours)

4. Indian Agricultural Sector: Problems and prospects of Indian Agriculture, Development during PlanPeriod, Land Reforms-Need & Scope , Position, Problems and prospects of largescale industries (Iron &Steel, Sugar, Cotton), Green Revolution.

(8 Hours)

5. Financial Institution In India: Role of commercial bank and Financial Institutions, SmallScaleIndustry, Role of small Industries in Indian Economy, SSI Policy.

(8 Hours)Text Book:1. Dutt Ruddar Sundaram, Indian Economy, S. Chand & Company Ltd.

Reference Books:1. Puri & Mishra, Indian Economy, Himalaya Publishing House.2. Khan M.Y., Indian Financial System, Tata McGraw-Hill.



SEMESTER IVCOMPUTER FUNDAMENTALS


Objective: The basic objective of this course is to provide fundamental knowledge about basiccomputers.

Unit-wise Course Contents:1. Computer Hardware and Number System: Computer Fundamentals, Computer HistoryComputerClassification, Anatomy of computer system, Input technologies, outputtechnologies, Memory & storagedevices , Number system, Application of informationtechnology in business.

(8 Hours)2. Computer Software: Application and system software, Computer languages & their classification,Compilers & Interpreters. Operating system (basic concepts).

(8 Hours)3. MS-Word: Preparation of document, editing, formatting, use of various tools & Tables.

(8 Hours)4. MS-Excel: Preparation of spread sheet, use of various tools, Handling operators and formulas.

(8 Hours)5. MS-PowerPoint: Preparation and formatting of presentations, drawing objects in thepresentation.

(8 Hours)Text Books:1. Cyganski, Information Technology: Inside and Outside, Pearson Education.2. Basandra S.K., Computers Today, Galgotia, 1st Edition.

Reference Books:1. Leon A. & Leon M., Introduction to Computers, Vikas Publications.2. Leon, Fundamentals of Information Technology, Vikas Publications.3. Kakkar D.N., Goyal R., Computer Applications in Management, New Age.* Latest editions of all the suggested books are recommended.


SEMESTER IVTERM PAPER

Course Code: BBH451 L-0, T-0, P-0, C-4Objective: The objective of this course is to judge the understanding as well as application of the

knowledge gained by the students by the end of the fourth semester of the course.

Guidelines:1. The term paper will be related to the contemporary business issue and the topic will be given by

the college.2. The presentation of the term paper is scheduled at the end of IV Semester.3. The paper will be evaluated by internal and external examiner. It will carry total of 100 marks4. divided into written paper of 50 marks by external examiner and presentation of 50 marks in5. front of a panel of at least three faculty members appointed by Director/ Principal of the

college.6. The external marks will be awarded by the external examiner to be appointed by the

examination division.


SEMESTER VENTREPRENEURSHIP DEVELOPMENT

Course Code: BBH501 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge aboutentrepreneurship development.

Unit-wise Course Contents:1. Entrepreneur & Entrepreneurship: Importance & Role of Entrepreneur in Indian Economy:Theoriesof entrepreneurship, Traits of entrepreneurship, Entrepreneur v/s professionalmanagers, Problems facedby entrepreneurs.

(8 Hours)

2. Factors of Entrepreneurial Development: Entrepreneurial Development: Role andSignificance ofentrepreneurial development, Significance and role of environment,Infrastructural network,Environmental analysis, Entrepreneurial Development program,Problems of Entrepreneurial

Development program. (8 Hours)

3. Process Entrepreneurship Development- I: Creativity & entrepreneurial Plan, Ideageneration,Screening, Project identification, Creative performance. Feasibility Analysis:Economic, Marketing,Financial & Technical. (8 Hours)

4. Process Entrepreneurship Development- II: Project Planning: Projects and Classification,Identification of project, Search of business idea, Transformation of idea into reality, Projectdesign, Plant layout, Network analysis, Project appraisal.

(8 Hours)5. Other Issues In Entrepreneurship: Family & Non-family entrepreneurs, Role of professionals.Professionalism Vs Family entrepreneurs, Role of Woman entrepreneurs, Sick Industries: Reasons; Roleof BIFR and its rival.

(8 Hours)Text books:1. Couger C, Creativity and Innovation, IPP, 1999.2. Jacob Nina, Creativity in Organisations, Wheeler, 1998.3. Velasquez, Business Ethics- Concepts and Cases, Prentice-Hall, 5th edition, 2002.4. Kitson Alan, Ethical Organisation, Palgrave, 2001.

Reference Books:1. Jonne & Ceserani, Innovation & Creativity, Crest, 2001.2. Bridge S et al, Understanding Enterprise: Entrepreneurship and Small Business, Palgrave,2003.3. Holt, Entrepreneurship: New Venture Creation, Prentice-Hall, 1998.4. Dollinger M J, Entrepreneurship, Prentice-Hall, 1999.* Latest editions of all the suggested books are recommended.


SEMESTER VCORPORATE TAX

Course Code: BBH502 L-3, T-2, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about corporatetax.Unit-wise Course Contents:

1. Introduction: Meaning, Scope and Nature of corporate Tax, Terminology of indirect tax,differencebetween direct and indirect tax, advantages and disadvantages of corporate tax.

(8 Hours)

2. Corporate Income Tax: Tax concession and incentive for corporate companies, Tax planning fordepreciation, Treatment of losses and unabsorbed items, carry forward and set off of losses.

(8 Hours)

3. Wealth Tax: Wealth Tax on closely held companies, Valuation of assets, filing of returns,Assessment, Appeals, Review, Revision and Rectification. (8 Hours)

4. Value Added Tax (VAT): Meaning and Definition of VAT, Evolution of VAT, Variants of VAT,Exempted Goods, Capital Goods, Incidence & Rate of Tax, Methods of calculating VAT,Computation of VAT, Advantages and Misuse of VAT, Appeal of VAT. (8 Hours)

5. Service Tax: Meaning and Definition of Service Tax, Classification of Service Tax, TaxableServices in India, Service Tax Code Number, Registration Procedure for Service Tax, Rates ofService Tax, Service Tax Credits, Appeals, Service Tax Penalties, Form St-1, ST-2, ST-3, ST-3a

(8 Hours)Suggested Readings1. Singhania V.K., and Singhania K, Direct Tax Law and Practice, Taxmann2. Lal and Vashist, Direct Taxes, Pearson

Reference Books1. Singhania V.K., Direct Taxes, Law & Practice, Taxman, 2011.2. Prasad Bhagwati, Income Tax Law & Practice, Vishwa Prakashan, 1997.3. Santaram R., Tax Planning by Reports, Taxman, 1978.



SEMESTER-VBUSINESS COMMUNICATION

Course code: BBH 503 L-2 T-0 P-2 C-3Unit-wise Course Contents:

1. Business Communication: Importance of written business correspondence, Essentials of goodcommercial correspondence, Components of commercial correspondence, Different types ofcommercial correspondence & their drafting, Official letters, electronic communication process.

(10 Hours)

2. Employment communication: Interview, Types of interview, candidate’s preparation, Impact ofTechnological advancement on Business communication. (10 Hours)

3. Other Forms of Technical Communication: Bio-Data Making, Resumes, Writing Job application.(10 Hours)

4. Negotiating: The Art of Negotiation, Some truths about negotiation, Common hurdles in negotiation,Negotiating cultural diversities. (10 Hours)

Text Books:1. Mishra Sunita & Muraliksishra C., Communication Skills for Engineers – Pearson Education,

New Delhi.2. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice –

O.U.P. New Delhi. 2007.

Reference Books:1. Monippally Matthukutty M., Business Communication Strategies – Tata- Mc Graw Hill

Publications Company, New Delhi.2. Mohan K. & Sharma R.C., Business Correspondence of Report Writing –TMH, New Delhi.


SEMESTER VSECURITY ANALYSIS AND INVESTMENT MANAGEMENT

Course Code: BBH 504 L-3, T-2, P-0, C-4

Objective: The basic objective of this course is to provide fundamental knowledge about securityanalysis & Investment Management.


1. Meaning, Nature and Scope of Investment: Approaches to investment. Stock Exchange andNew Issue Markets: Their nature, structure, functioning and limitations.

(8 Hours)2. Valuation of Securities: Bonds, Preference shares and Equity Shares.

(8 Hours)3. Risk and Return: Concept of Risk and Types, Measures of risk and return, Systematic and

unsystematic, Company and Industry Analysis.(8 Hours)

4. Portfolio Analysis and Selection: Concept of Portfolio, Portfolio risk and return; Beta as ameasure of risk; CAPM and Arbitrage pricing theory.

(8 Hours)5. Portfolio Management Performance Evaluation of Existing Portfolio: Sharpe and Treynor

measure; Finding alternatives and revision of portfolio.(8 Hours)

Text Books:1. Chandra P, Investment Analysis and Portfolio Management Tata McGraw-Hill, 2008.2. Fischer and Jordan, Security Analysis and Portfolio Management, Prentice-Hall, 6th edition.

1996.

Reference Books:1. Ranganatham, Investment Analysis and Portfolio Management, Pearson Education.2. Pandian P., Security Analysis and Portfolio Management, Vikas Publications.* Latest editions of all the suggested books are recommended.


SEMESTER VHUMAN RESOURCE DEVELOPMENT

Course Code: BBH505 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about humanresource development.

Unit-wise Course Contents:1. Learning & Teaching: Learning Objectives - Domains of learning, Methods of learning,Importanceof teaching Techniques, Instruction technology, Instructor behaviour, Attention versus involvement.

(8 Hours)2. Key Players In Training & Development: Need for Training and Development - Role ofDevelopment offices - Administrators, Consultants, Designers and Instructors – Determining trainingneeds

(8 Hours)3. Training Techniques: Methods of training - On the job training - Of the job training.

(8 Hours)4. Understanding Development Needs: Need for development – Methods of Development, Differencesbetween Training and Development - Management Development Programs

(8 Hours)5. Elements For Wages & Salary Decisions: Components of Wage and Salary packages - Methods ofwage fixation, Fringe benefits, other monetary allowances, Wage and Salary administration in India.

(8 Hours)Text Books:1. Taylor B. & Lippitt G., Management Development and Training Handbook, Mc Graw-Hill.2. William E. Blank, Handbook For Developing Competency Based Training Programmes,

Prentice-Hall, New Jersey, 1982.3. French & Bell, Organisational Development, McGraw-Hill.

Reference Books:1. Gautham Vinayshil & Batra S.K., Organisation Development System, Vikas Publishing House.2. Shaw Rajiv, Surviving Tomorrow Turnaround Strategies in Organizational Design andDevelopment,Vikas Publishing House.* Latest editions of all the suggested books are recommended.


SEMESTER VSERVICE MARKETING

Course Code: BBH506 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about servicesmarketing.


1. Introduction: Difference between Product and Services Marketing, Characteristics of ServicesClassification of Services, Paradigms in Services Marketing Service.

(8 Hours)2. Marketing System: Service Quality, Understanding Customer Expectations and Zone of Tolerance,Segmentation and Zone of Tolerance, Targeting and Positioning of Services.

(8 Hours)3. Service Marketing Mix: Augmented Marketing Mix, Developing the Service Product/IntangibleProduct.

(8 Hours)4. Service Product Planning: Service Pricing Strategy, Services Promotions, Services Distributions.

(8 Hours)5. Services in Global Perspective: International Marketing of Services Recent Trends.

(8 Hours)

Text Books:1. Baron S & Harris K, Services Marketing: Text and Cases, Palgrave, 2003.2. Lovelock, Services Marketing: People, Technology and Strategy, Pearson Education, 2001.3. Zeithaml, Services Marketing, Tata McGraw-Hill, 1999.

Reference Books:1. Rama Mohana Raok, Services Marketing, Pearson Education.2. Apte Govind, Services Marketing, Oxford University Press.* Latest editions of all the suggested books are recommended.


SEMESTER VMARKET SURVEY REPORT


Objective: By the Market survey report the student is expected to learn about the market andanalyze and suggest solutions of a live problem. The objective is to equip the student with theknowledge and actual functioning of the market problems faced by them for exploring feasiblesolutions and suggestions

Guidelines:1. At the end of second year examination, every student of BBA will prepare the market survey report.

The guidelines of report will be provided before the end of the fourth semester classes. During thecourse of training, the college will assign a problem/project to the student. The student, after thecompletion of survey will submit a report to the College/Institute, which will form part of fifth semesterexamination.

2. The report should ordinarily be based on primary data. It should reflect in depth study of microproblem.Relevant tables and bibliography should support it. The average size of Report ordinarily will be 100 to150 typed pages in standard font size (12) and double spacing. Three neatly typed and soft bound(paperback) copies of the report will be submitted to the College/Institute. The report will be typed inA-4 size paper.

3. The report will be evaluated by internal and external examiner. It will carry total of 100 marks dividedinto written report of 50 marks by external examiner and presentation of 50 marks in front of a panel ofat least three faculty members appointed by Director/ Principal of the college.

4. The external marks will be awarded by the external examiner to be appointed by the examinationdivision.

5. The format of the report is given below:Objective of the Research UndertakenLiterature ReviewResearch MethodologyResults and AnalysisConclusionsReferencesAnnexure- Questionnaires


SEMESTER VISTRATEGIC MANAGEMENT

Course Code: BBH601 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about strategicmanagement.

Unit-wise Course Contents:1. Introduction to Strategic Management: Concept of strategic management - Characteristics ofstrategic management - Defining strategy, Strategy formulation - Stakeholders in business -Vision,mission and purpose - Environmental appraisal - Types of strategies - Guidelines for crafting successfulbusiness strategies.

(8 Hours)2. Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP) -Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis -SWOTAnalysis - Porter's Five Forces Model of competition - Mc Kinsey's 7s Framework.

(8 Hours)3. Strategy Implementation: Issues in implementation - Organization Structure – Matching structureand strategy - Behavioral issues - Leadership style - Corporate culture - Values – Power - Socialresponsibilities - Ethics - Functional issues - Functional plans and policies -Financial, Marketing,Operations and Personnel plans and policies

(8 Hours)4. Strategy Evaluation And Control: Importance - Symptoms of malfunctioning of strategy -Organization anarchies - Operations Control and Strategic Control - Measurement ofCorporateperformance - Analyzing variances - Role of organizational systems in strategy evaluation

(8 Hours)5. E-commerce: New Business Models and strategies for Internet Economy – Shaping characteristics ofE-Commerce Environment - E-Commerce Business Model and Strategies - Internet Strategies forTraditional Business - Key success factors in E-Commerce.

(8 Hours)Text Books:1. Pitts R.A. & Lei D., Strategic Management, Building and Sustaining Competitive Advantage,

Vikas Publishing House, 2003.2. Thompson A and Strickland A J, Strategic Management: Concepts and Cases, Tata McGraw-

Hill, 2002.3. Whelan T.L. & Hunger J.D., Concepts in Strategic Management and Business Policy, Pearson

Education, 2004.Reference Books:1. Hunger J.D. & Whelan T L, Essentials of Strategic Management Prentice-Hall.2. Johnson and Scholars, Exploring Corporate Strategy: Text and Cases, Prentice-Hall, 2000



SEMESTER VIPERFORMANCE MANAGEMENT

Course Code: BBH-602 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about performancemanagement.


1. Performance and Potential: Quality Performance Management - Concept - Dimensions,Features ofFacilitating Organisations for Performance, Employees potential, Potential development.

(8 Hours)2. Work Place Management: Work Place and Its Improvement through 5S – Modern ManagementTechniques (such as KAIZEN) and Management of Employee Performance.

(8 Hours)3. Employee Profile & Organization Effectiveness: Organizational Structure and Employee;Quality Circle, Features, Process, Pre-requisites for their Efficiency.

(8 Hours)4. Employee Productivity & Compensation: Industrial Restructuring - Reward System andEmployee Productivity.

(8 Hours)5. Performance Management: Quality Performance Management - Indian and Western Thoughtin a Market era.

(8 Hours)Text Books:1. Malik Pravir, The Flowering of Management, Sri Aurobindo Society, Pondicherry2. Drucker Peter, Management, Allied Publishers.3. William G. Dyer, Team Building - Issues and Alternatives, Addison-Wesley PublishingCompany.

Reference Books:1. S.K. Chakravarthy, Managerial Effectiveness And Quality Of Work Life, Indian Insights, Tata-2. McGraw Hill Publishing Co. Ltd.3. Suri G.C. & Mmga R.C., Living Wages and Productivity, National Productivity Council.4. Richard.I. Henderson, Compensation Management In A Knowledge Based World, Prentice-

Hall. Publications.* Latest editions of all the suggested books are recommended.


SEMESTER-VICOMMUNICATION TECHNIQUE

Course code: BBH603 L-2 T-0 P-2 C-3


1. Oral Communication: Principles of effective oral communication, Features, Vitals of communication,Interpersonal communication, Persuasive communication. (10 Hours)

2. Presentation Strategies: Purpose, Audience & Locale, Organizing contents, Preparing outlines.Audio- Visual aids, Body Language, Voice dynamics. (10 Hours)

3. Listening Skills: The Listening process, Hearing & listening, Types of listening, Listening with apurpose, Barriers to listening, Telephonic conversation. (10 Hours)

4. Speaking Skills: Improving voice & speech, Art of public speaking, Using visual aids, Job interviewbeing interviewed by the media, Dealing with the boss. Dealing with subordinates, How to run a meeting.

(10 Hours)

Text Book:1. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice –O.U.P. New Delhi. 2007.

Reference Books:1. Ruther Ford A., Basic Communication Skills – Pearson Education, New Delhi.2. Mitra Barum K., Effective Technical Communication – O.U.P. New Delhi. 2006.


SEMESTER VIBANKING & INSURANCE

Course Code: BBH-604 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledge about bankingand insurance.Unit-wise Course Contents:

1. Overview of Indian Banking System: Concept of financial intermediation. Organized FinancialSystem. Commercial banks, foreign banks, Cooperatives banks, Non-banking Financial Intermediaries.

(8 Hours)2. Monetary Policy: Objectives, Monetary supply and control of inflation, Interest Rate Policy and itsimplication, Branch licensing Policy.

(8 Hours)3. Meaning and Scope of Insurance: Historical perspective, Classification of Insurance Business, Roleof Insurance in Economic Development and Insurers' Obligations towards Rural and Social Sectors.

(8 Hours)4. Emerging Trends in Banking: Financial sector reforms, Universal Banking, Micro Financing.

(8 Hours)5. Consolidation of Indian banks: Bancassurance in India, Basel II norms and its impact on Indianbanking Sector.

(8 Hours)Text Books:1. Mishra M.N., Insurance Principle & Practice, Sultan Chand & Company Ltd., New Delhi.2. Ganguly Anand, Insurance Management, New Age International Publishers, New Delhi.3. Vaughan & Vaughan, Fundamentals of risk & Insurance, John Wiley & Sons, New York.Reference Books1. Srivastava D.C., Srivastava Shashank, Indian Insurance Industry Transition & Prospects, New

Century Publications, Delhi.2. Kakkar, Bisen, Insurance & Risk Management, New Age Publication, New Delhi.* Latest editions of all the suggested books are recommended.


SEMESTER VIDISSERTATION (BASED ON MARKET SURVEY)

Course Code: BBH651 L-0, T-0, P-0, C-4Objective: The objective is to equip the student with the knowledge of actual functioning of the marketand organization and problems faced by them for exploring feasible solutions and suggestions.

Guidelines:1. At the end of fifth semester examination, every student of BBA will undergo for a market

survey for any manufacturing, service or financial organization.2. During the course of market survey project. Project-In charge will assign a problem/project to

the student. The student, after the completion of survey will submit a report to theCollege/Institute, which will form part of sixth semester examination.

3. The report prepared by the student will be known as market based dissertation. The reportshould ordinarily be based on primary data. It should reflect in depth study of micro problem,the average size of report ordinarily will be 100 to 150 typed pages in standard font size (12)and double spacing. Three neatly typed and soft bound (paperback) copies of the report will besubmitted to the College/Institute. The report will be typed in A-4 size paper.

4. The report will be evaluated by internal and external examiner. It will carry total of 100 marksdivided into written report of 50 marks by external examiner and presentation of 50 marks infront of a panel of at least three faculty members appointed by Director/ Principal of thecollege.

5. The external marks will be awarded by the external examiner to be appointed by theexamination division.

6. The format of the report is given below:Objective of the Research UndertakenLiterature ReviewResearch MethodologyResults and AnalysisConclusionsReferencesAppendices– to include questionnaire, if any


SEMESTER VICOMPREHENSIVE VIVA VOCE

Course Code: BBH652 L-0, T-0, P-0, C-4Objective: The objective of this paper is to judge the understanding as well as application of theknowledge gained by the students by the end of the third year of the course.

Guidelines:1. The comprehensive viva voce is scheduled to be held at the end of VI Semester in third year2. This is also to see the articulation of what is being learnt by them and see their relevance in the

practical field.3. The Total marks of viva are 100. The internal marks will be awarded by conducting the presentation

of the students in the front of a panel of at least three faculty members who will beappointed by Director/Principal of the college.

4. The external marks will be awarded by the external examiner who will be appointed by theexamination division.


Dissertation / Summer Training/Market Survey

Course Code:

1. The dissertation will be carried out under the guidelines approved by the university and the guidanceof the guide.

2. Dissertation work3. The student shall meet the guide frequently for the necessary guidance for the Thesis work.4. During the semester as well as the semester break, student should read the literature germane to the

thesis topic. The progress of the Research / thesis work should continuously be informed to the guide.5. In the end after necessary collection of data, literature survey and research work, the student must

prepare a thesis report (Final Report). The report shall be arranged and bind in the sequenceconsisting of the following:-

a) Top Sheet of transparent plastic.b) Top cover.c) Preliminary pages.

i. Title pageii. Certification page.

iii. Sanctity Certificate by the Guideiv. Acknowledgment.v. Abstract.

vi. Table of Content.vii. List of Figures/Photographs and Tables.

viii. Nomenclature.d) Chapters (Main Material).e) Appendices, if any.f) Bibliography/ References.g) Evaluation Form.h) Back Cover (Blank sheet).i) Back Sheet of Plastic (May be opaque or transparent).

(Note: Sample of above will be finalized by the department and sample given to the students foruniformity.)

The assessment will be 50% internal and 50% external

EVALUATION SHEET(To be filled by the GUIDE & Internal Examiners only)

NameRoll No: Class and Section:


Please evaluate out of marks as indicated.

S.No.

Details Marks (20) Marks (15) Marks (15) Marks (50)Guide Int. Exam.

1Int. Exam. 2 Average

Maximum marks in each column (4 marks x5) (3 marksx5)

(3 marks x5)

1OBJECTIVE IDENTIFIED &UNDERSTOOD

2LITERATURE REVIEW /BACKGROUND WORK(Coverage, Organization, Critical review)

3DISCUSSION/CONCLUSIONS(Clarity, Exhaustive)

4SLIDES/PRESENTATION SUBMITTED(Readable, Adequate)

5FREQUENCY OF INTERACTION (Timely submission, Interest shown, Depth,Attitude)TotalSignatureAverage out of 50Signature of Director


EVALUATION SHEET(To be filled by the External Examiner only)

NameRoll No :

Please evaluate out of fifty marks.

S.No. Details Marks (50)Maximum marks in each column (10 marks x5)

1OBJECTIVE IDENTIFIED & UNDERSTOOD

2LITERATURE REVIEW / BACKGROUNDWORK

3DISCUSSION/CONCLUSIONS

4POWER POINT PRESENTATION

5RESPONSE TO QUESTIONS DURINGDISCUSSIONS

Total (Out of 50)

Signature:

Date:


COMPREHENSIVE VIVA

EVALUATION SHEET(To be filled by Internal Examiners only)

Name of candidate

Roll No:

Class and Section:

Please evaluate out of marks as indicated.

S.No.

Details MarksInt. Exam. 1 Int. Exam.

2Int. Exam.3 Average

1KNOWLEDGE GAINED DURING THESEMESTER [20 marks]

2CONFIDENCE LEVEL OF STUDENT[15 marks]

3 SPEAKING ABILITY [15 marks]TotalSignatureAverage out of 50Signature of Director


EVALUATION SHEET

(To be filled by the External Examiner only)

Name of candidate

Roll No :

Please evaluate out of fifty marks.

S.No. Details Maximum marks ineach column

Marks obtained

1

KNOWLEDGE GAINED DURING THESEMESTER

20

2CONFIDENCE LEVEL OF STUDENT 15

3SPEAKING ABILITY 15

Total (Out of 50) 50

Signature:

Date:


Evaluation of Practical Examination: (Computers)

Internal Evaluation (50 Marks)Each Experiment Would Be Evaluated By The Faculty Concerned On The Date Of The Experiment On A5 Point Scale Which Would Include The Practical Conducted By The Students And A Viva Voce TakenBy The Faculty Concerned. The Marks Shall Be Entered On The Index Sheet Of The Practical File.

Evaluation Scheme:

PRACTICAL PERFORMANCE AndVIVA DURING THE SEMESTER (30MARKS)

ATTENDANCE(5 MARKS)

QUIZ(5MARKS)

VIVA(10MARKS)

TOTALINTERNAL(50MARKS)

EXPERIMENT(10 MARKS)

FILEWORK(10MARKS)

VIVA(10MARKS)

External Evaluation (50 Marks)The External Evaluation Would Be Done By The External Faculty Based On The Experiment ConductedDuring The Examination.EXPERIMENT(20 MARKS)

FILE WORK(10 MARKS)

VIVA(20 MARKS)

TOTALEXTERNAL(50 MARKS)