Students’ UnionUniversity of the Arts LondonMedia Pack 2016/17

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Contents Introduction Why us?

Rate Card 2016-2017

Website advertising

Made in Arts London

Social media

Email newsletter

Solus email

Face to face

Sponsorship Opportunities

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We invite you to reach over 19,000 UAL students

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Hello, we’re the University of the Arts London Students’ Union (Arts SU)

We represent over 19,000 students undertaking a variety of courses across six top art colleges: Camberwell College of Art; Central Saint Martins; Chelsea College of Art; London College of Communication; London College of Fashion; and Wimbledon College of Art.

We offer the official gateway to engaging UAL students through advertising and sponsorship. This guide takes you through the media sales and sponsorship opportunities on offer to your brand or organisation.

Representing creative students on such a large scale requires creative thinking. We’re open to innovative suggestions and look forward to building bespoke packages with you to suit your marketing needs and budget. Please get in touch with any questions.

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UAL is home to over 19,000 students studying, living and working in London. Our students are constantly deciding which brands to buy, use and trust for the first time, in line with their ethics and identity. Choosing to market to our students is a great step towards establishing brand loyalty during and after their time at university.

Students, the most profitable group in the 18 to 24 age bracket, have a high disposable income and a nuanced ability to influence their peers. UK based students form a highly lucrative market, with a combined spending power of over £15 billion and over £6,500 individually per year.

UAL students are an integral part of the national and international student body in London, and are celebrated as style and culture influencers across the city and beyond. The Students’ Union in turn hosts unique events and exhibitions to meet the needs of the creative student body, and we invite you to get involved with our community and enjoy the associated sponsorship benefits.

Why us?

An overview of what’s on offer

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Rate Card 2016/17

Media Reach Target audience Specification Price

Website banner on arts-su.com

7,000 unique visits p/m Current students 475 x 100pxJPG/GIF/PNG

1 week: £2001 month: £4501 year: £4,000

Feature on Arts SU Discount Partners page

1,000 unique visits p/m Current students and UAL staff

500 x 500px100 words + URLJPG

1 month: £1001 year: £1000

Website banner on madeinartslondon.com

3000 monthly visit2,000 unique visitors p/m

Current students, recent graduates and customers

300 x 150pxJPG/GIF/PNG

1 week: £1501 month: £400

Social media Current students, recent graduates and UAL staff

Suitable content + URLJPG/PNG

Package includes 2 Facebook posts and 2 tweets: £150

Newsletter advert 19,00025 - 35% open rate

Current students 500 x 500pxSuitable content + URLJPG

1 edition: £6002 editions: £1,000

Solus email 19,00025 - 35% open rate

Current students HTML 1 email send: £9002 email sends: £1,400

Face-to-face Location footfall (hundreds)

Current students, UAL staff and visitors

£500 per day

Static flyers - 2,000 max per day- 2,000 stored in SU spaces

£200 per 1,000 flyers

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Website advertising

arts-su.com is the online hub for student activity, containing up-to-date information on activities and creative opportunities within the Students’ Union and the University. The website receives over 100,000 visits per academic year. Display your branded website banner across all Arts SU pages and get noticed.

1 week: £200 1 month: £450 1 year: £4,000

Specification: 475x100px JPEG/ GIF/ PNG

Arts SU Student Discount Page

If you have a special offer to share with our students, then you can now feature on our Exclusive Students Discounts page (arts-su.com/discounts).

1 month: £1001 year: £1,000

Specification: 500x500px JPEG, 100-word blurb and URL

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Made in Arts London

Website banners

An online platform selling art and design by current UAL students and recent graduates. Made in Arts London (MiAL) is a student and graduate-led, not-for-profit enterprise which supports artists to develop the skills, experience and connections necessary to sustain their creative practice.

Customers and collectors will find art and design on Made in Arts London (www.madeinartslondon.com) that cannot be found anywhere else. Through our website and online shop, we hope to break down geographical, physical and time barriers to accessing the most exciting, emerging art and design, and provide behind-the-scenes access to the artists’ process that is otherwise only accessible at short-lived degree shows.

Advertise your business alongside work created by our very talented artists and engage with UAL current students and recent graduates, MiAL customers, art collectors, gallerists and partners.

1 week: £150 1 month: £400

Specification: 300x150px

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Social Media

Our social media channels are alive with student-relevant content and up-to-the-minute news and information. UAL students are highly active on our Students’ Union social networks, and we use them to communicate a multitude of creative opportunities, the latest information and services available to them, as well as details of marketing partners.

Arts SU can provide your business with integrated, cross-platform marketing to ensure you reach students through a variety of channels.

1 Facebook or Twitter post: £50Social media package (2 Facebook, 2 Tweets): £150Bespoke Tumblr blog entry: £100Bespoke Instagram campaign: negotiable

9,000+followers

7,000+followers

5,000+followers

3,000+followers

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Email newsletter

Solus emails

We send out a bespoke college newsletter to UAL students every week. We can include your company advert and message alongside our student newsletter updates, which let students know about the latest events, opportunities and special offers. The newsletters enjoy average open rates of 30% and click rates of 4%.

1 edition: £6002 editions: £1000

Specifications: 500x500px JPEG and URL

Fully branded, direct emailing to our database of current UAL students. High open rates, averaging between 25 - 35%

1 edition: £9002 editions: £1,400

Specifications: HTML

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Face-to-face

UAL is split into six colleges with campuses based across London. As a result, we don’t have one central location available for on-campus marketing. However, we do have spaces available in the Blueprint Café, London College of Fashion (Holborn).

We can book you space in this high footfall location, offering you the opportunity to directly engage with UAL students within their college. We also offer marketing support in advance of your activity to let students from all UAL colleges know when you’re on campus and where you’ll be.

1 day on campus: £500

Sponsor student events and exhibitions

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UAL Sports Ball

Through the academic year, we support thousands of students in over 30 sports clubs to train, compete and socialise. Annually, the Students’ Union hosts the UAL Sports Ball with 400 students celebrating in style at a glamourous London venue. The Ball provides an unrivalled opportunity to support and celebrate students who’ve made valuable contribution to the UAL community. An unmissable opportunity for you to reach creative and sporting London-based students.

Sponsorship fees begin at £500.

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Made in Arts London

Each year, our student-led not-for-profit enterprise Made in Arts London curates an exhibition with selected students’ work. 2016 saw the execution of Intersection, which explored the importance of supporting emerging artists to continue with their practice after study, in turn enabling them to contribute to the vitality of London, one of the greatest cultural capitals of the world. Held in Hoxton Arches Gallery, in trendy East London, Intersection saw over 1,000 visitors through the doors.

We invite you to support the upcoming independent, in exchange for an array of marketing benefits and the association with the prestigious University of the Arts London.

Sponsorship fees begin at £500.

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Xhibit

Founded in 1997, Xhibit showcases the best emerging creatives from across UAL and is one of Arts SU most significant events. Xhibit is open annually to all current UAL students and is selected by an expert panel of creative industry professionals.

There are no themes or constraints, and students studying at any level – in any discipline – can enter. Xhibit receives entries from hundreds of students hoping to win a coveted spot at the exhibition and, in addition, participants are offered a supporting professional development workshop programme.

Sponsorship fees begin at £500.

For all marketing queries, please contact

Jess ForsythFundraising Managerj.forsyth@su.arts.ac.uk

Thank you

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