students on target - louisiana state university · attractions and booths, take over the parade...

students on target

Louisiana State University Louisiana State University

Sponsorship Opportunities 2005

about us

students on target

MISSION

Students on Target (SOT) is an organization at Louisiana State University that is dedicated to promoting

responsible choices regarding alcohol. We seek to create student programs that provide alternatives to high- risk alcohol consumption. Students on Target strives to promote a healthy campus community by hosting a large-scale concert and festival that is substance-free. The festival has become a favored LSU tradition located on the

campus parade grounds known as Groovin’ on the Grounds. We believe that by creating a positive and fun environment that encourages healthy and safe social practices, students will make safer choices regarding the use of alcohol.

HISTORY SOT began in the fall of 1997 as an innovative program with representatives from all across campus including LSU Student

Government, Student Media, Student Initiatives, Union Program Council, and the Wellness Education Department. Over the years SOT has been shuffled through many different departments, but today finds its home in Student Government. The organization is open to all LSU students interested in making a difference in the campus social culture. Students on Target attempts to work with other campus organizations including the Residence Hall Association and Greek organizations to help create an even larger positive impact on the entire student body at Louisiana State University. Throughout the year, Students on Target hosts a wide variety of events and programs that are aimed at encouraging a healthy lifestyle through alcohol awareness. From give-a-ways in Free Speech Alley to a large outdoor concert featuring national talent, Students on Target really looks to promote safe decisions.

MAK

ING

A DI

FFER

ENCE

“SOT is about providing alternatives and making an impact

on students.” ~ Students on Target member

THE UNIVERSITY

Set against an idyllic backdrop of towering oaks, Louisiana State University is widely considered one of the most beautiful campuses in the nation. LSU is a community of more than 34,000 faculty, staff and students from every state and more than 120 countries. It serves as the state’s flagship institution and is close to the hearts of most Louisianans. It

is said that LSU students and alumni “bleed purple and gold” and it is their love for the university that makes the institution so unique. Academically, LSU boasts some of the best programs in the nation and a student body whose qualifications are getting consistently higher with each incoming class. LSU’s nationally ranked teams and wildly enthusiastic fan base make the Fighting Tigers one of the most menacing opponents in NCAA, but the southern hospitality offered by its supporters makes for tailgating that is unparalleled. The students at LSU are known for their ability to have fun and jump head first into the college experience. Overall, Louisiana State University offers an atmosphere that only it can. Geaux Tigers!

BATON ROUGE

Louisiana's capital city, Baton Rouge has the homespun hospitality and charm of a small town, as well as the energy and vitality expected in a flourishing city on the upswing. Located less than an hour from New Orleans, Baton Rouge maintains its own unique identity as bustling metropolitan area with political and industrial strengths. Alongside the Mississippi River, the romance of the Old South and the magic of Acadian French tradition meet to create a unique cultural heritage and fascinating history that give the city its distinctive flavor. The city offers up spicy delicacies, a thriving music scene, and an air of celebration that can only be chalked up to its Cajun roots

about lsu

louisiana state university EXCELLENCE ON &

OFF THE FIELD

“LSU injects more than a half billion dollars into the Baton Rouge

economy annually.” ~ University Relations

BATTLE OF THE BANDS

Each fall, aspiring musicians from Baton Rouge and beyond vie for one of the most valued prizes in town — a chance to be the opening act for Groovin’ on the Grounds. While many will apply, only a handful get the opportunity to perform at SOT’s Battle of the Bands. For those few, they get the chance to play to one of the biggest crowds of their life and fight for spots not only at Groovin’ on the Grounds, but for gigs with local clubs and music venues. In 2004, SOT brought LSU’s Greek Amphitheatre, once a favored location for music on campus, back to life. Over a thousand students and community members showed up to cheer on their favorite local band or simply to enjoy a night of free music. The evening kicked off at sunset and went on into the night where attendees enjoyed some of the best music in town and donned their glow-in-the-dark favors to light up the darkened amphitheatre.

DEAD DAY - DON’T BECOME A STATISTIC

“Dead Day” will be held early in the spring semester in order to raise aware-ness of the troubling statistics on alcohol-related deaths among young people. Several student leaders campus wide will participate in this event in order to help SOT get the message out about the importance of responsible drinking. The chosen “dead” students will wear all black and remain silent the entire day as representation of the thousands of young people that are killed in alcohol-related accidents. SOT will run an ad in LSU’s Reveille to inform the student body of the event, as well as the alarming statistics that many students may not know. MOCKTAILS, NOT COCKTAILS

A sober twist on a refreshing drink! SOT will distribute this tasty treat to students during our alcohol awareness week activities and during the festival at Groovin’. These mocktails will be distributed in souvenir cups with the recipe printed on them.

programs & activities

promoting awareness

A GO

OD T

IME

NOT

WAS

TED

Students were asked to perform a variety of tasks while wearing “Fatal Vision Goggles” which simulates the effects of the

influence of alcohol. Students experienced great difficulty in completing these tasks which heightened their awareness of how

deadly drinking and driving can be.

Buttons with a well-ness message are al-ways a big hit with the students. They

are distributed at the festival and worn

throughout the eve-ning to promote re-

sponsible decision mak-ing.

GROOVIN’ ON THE GROUNDS

While Battle of the Bands provides excitement and awareness in the fall, its only a taste of what’s to come. Each spring, the Parade Grounds of LSU come alive with a favored student tradition, Groovin’ on the Grounds. The event, sponsored by Students on Target, is a one day event that includes a festival, a hefty musical lineup and an opportunity for students to learn the importance of making responsible choices. The festivities kick off at around noon with the Wellness Festival and continue on through the night with an all-star concert. Not surprisingly, thousands make their way to Groovin’ on the Grounds and feel the impact of what Students on Target deems “a good time, NOT wasted.” On a spring afternoon, when students are itching to get out of classes, Air walks, inflatable slides and games, along with a world of attractions and booths, take over the Parade Grounds. Students flock from all over campus to revel in the free fun and games awaiting them at the festival. Students have a chance to grab a meal, climb a portable rock wall and increase their knowledge of alcohol and its effects. They can place a special focus on their health by stopping by to give blood, picking up a spring break survival kit and trying out “drunk goggles” to demonstrate the effects of alcohol on driving. Beyond all the attractions and games, a flurry of activities occur throughout the day. From yoga demonstrations to free massages to opportunities to meet campus celebrities, it’s packed full of activity! After the festival ends, the Parade Grounds of LSU come alive when the Groovin’ on the Grounds’ outdoor concert begins . The concert is the highlight of the day and definitely the chief attraction for students and locals. In the past, Groovin’ has been host to a very diverse musical lineup that has included Top 40 acts such as The Verve Pipe, Vertical Horizon, and the Gin blossoms, MTV favorites Stroke 9, Top 40 Country act Andy Griggs, and critically acclaimed artists such as Nappy Roots and Cee-Lo Green. Each year, the acts for the concert get bigger, and not

surprisingly, so do the crowds. By the end of the night, thousands have made their way to the parade grounds to feel the impact of what Students on Target deems “a good time, NOT wasted.”

Groovin’ on the Grounds has truly become a staple for Louisiana State University students, but reaches even farther into the community. The festival and concert, which are free and open to the public, draws students and young people from throughout Baton Rouge and the surrounding area. Members of the diverse local community make their way to the event each year to take in the sites and seize the opportunity to enjoy a day of music and fun.

groovin’ on the grounds

“Groovin’ is more than a good time...its a good time, NOT

wasted” ` ~ Students on Target Member

groovin’

TRADITION

We hope that March 11, 2005 will be a day all LSU students will remember as one of the most incredible FREE concerts LSU has ever had to offer. We also hope to make our wellness festival a big hit by including a wide variety of student organizations and local businesses. Although Groovin’ on the Grounds is always a good time, this year we hope

to expand our festival, get bigger name national talent and draw a diverse crowd of thousands of students that come to enjoy themselves and have “a good time not wasted.” The festival has always been a success; however, this year we are thinking BIG. We are hoping to have the entire day filled with activities that will be appealing to all types of students. We hope that many student organiza-tions will join forces with SOT in order to fill the parade grounds with inflat-ables, games and other forms of entertainment. We have already begun to inform student organizations all across campus about this wonderful event we are planning. We hope to see the LSU Recreation Center support us and provide students with athletic equipment to play sports and show them a fun way to maintain a healthy lifestyle. We have already asked the Wellness Education Center to continue sup-porting SOT and help us to spread the wellness message by sponsoring events that bring awareness of responsible decisions and possible alterna-tives to otherwise bad choices. We hope to offer students free massages and free workout sessions to again show students there are stress relief methods that are effective and healthy. We are also hoping to have several presentations and appearances throughout the day. We are inviting LSU athletes to support our cause by signing autographs and giving out posters at the festival. We also hope to have performances by dance

teams, and we hope that Mike the Tiger will come out and support our cause as well. We have requested the Blood Center to come to LSU and allow students the opportunity to donate blood. We also hope that the LSU police department and the Baton Rouge police department will join us at the festival and educate students on the dangers of drinking and driving. Concessions will be sold throughout the day, and we will have a few free goodies distributed by generous organizations. As night falls, the festival attractions will come down, and our incredible concert will kick off. We hope to pro-vide LSU students and the Baton Rouge community with a line up that is exciting and diverse. Due to our very limited budget we have difficulty arranging a con-cert with fresh, new artists. This year, we hope to have

increased our budget enough to provide us with the funds to have an incredible line up of new artists that are popular among a wide variety of musical tastes. We are thinking BIG this year. We want a BIG festival, and we want to follow it with a BIG concert. We have a BIG message that we want to get out to the public. And we want to deliver this message in the most excit-ing and effective way possible.

what’s in store for 2005 THINKING BIG

“I really want this event to go to the next level. I want to put on the biggest event

of the year so that our positive message can really

impact campus.”

groovin’ 2005

sponsorship information

DEAR FRIENDS:

Students on Target is sure that March 11, 2005 will mark a banner year for Groovin’ on the Grounds. The event will kick off shortly after lunchtime with a bustle of fun to include a wide variety of interactive games and food galore. As the class day winds down, Groovin’ will just be getting revved up for an afternoon of festivities and an evening of music that will bring the Parade Grounds to capacity. Because we have our goals set high to make this the biggest LSU event of the year, Students on Target needs your help. In this packet, you will find our mission to promote responsible choices regarding alcohol consumption, our growing history from a modest rock concert to a full-day festival, our alcohol free educational programs such as Dead Day, Links for Life, Mock Tails and much more. We ask you to browse through this packet and glance at our sponsorship information. I think you will find that what we are trying to do more than anything is send a positive sober message to all of LSU. What you will get as a sponsor is a wide range of on-going and event advertisement to thousands of students, but more importantly, you will also get recognition within the Baton Rouge community as a business dedicated to promoting a “good time not wasted.” We look forward to hearing from you, and putting your name in association with this LSU tradition.

Sincerely,

STUDENTS ON TARGET

HELP US MAKE A DIFFERENCE

support students on target

For more information, contact:

STUDENTS ON TARGET c/o Student Government

ADDRESS:

324 LSU Union Baton Rouge, LA 70803

PHONE:

225/578-8728

FAX: 225/578-0474

EMAIL:

[email protected]

ADDRESS: 324 LSU Union Baton Rouge, LA 70803 PHONE: 225/578-8728 FAX: 225/578-8747

Rights of Sponsor • Primary Sponsor recognition (“event made possible with the help of your business”)

• Option to have Groovin’ staff use your promotional products as prizes/ giveaways

Signage & Promotions

• Business name and/or Logo placed on Groovin’ on the Grounds Banner (to be placed in public areas throughout the month of March and at the event)

• Business name and/or Logo placed in stage area

• Business name and/or Logo placed in festival & event area

• Business name and/or Logo listed on event t-shirt (400+ shirts to be sold to general public)

• Business name and/or Logo listed on event passes (worn by all staff, special guests and production support)

Advertising

• Business name and/or Logo on advertisements for Groovin’ in LSU Student Media Outlets: The Reveille, (approximate value: 1500)

• Business name and/or Logo placed on Groovin’ on the Grounds posters (500+ placed on campus and in surrounding areas)

• Business name and/or Logo placed on all flyers & handbills for Groovin’ (8000+ distributed directly to students on campus from November-April)

• Business name and/or Logo placed on the opening portal of the SOT Groovin’ website

• Business name and/or Logo placed on the sponsors page of the SOT Groovin’ website

• Inclusion in Groovin’ on the Grounds press packet (made available to all news and radio personnel covering the event as well as on the website)

• Verbal plugs throughout the event and between concert sets

• Verbal plugs at organizational info sessions for Groovin’ on the Grounds (will be attending meetings of student groups to advertise event and holding meetings for groups sponsoring festival attractions)

Event Privileges

• Event t-shirts (2)

• Backstage Passes (2)

• Option to introduce guest performers

• Autographed photo from performer

Louisiana State University Student Government

sponsorship packages

GOLD PACKAGE: The Rock Star

$6000

Rights of Sponsor

• Sponsor recognition (“event made possible with the help of your business”)

• Option to have Groovin’ staff use your promotional products as prizes/ giveaways.

Signage & Promotionals

• Business name and/or Logo placed on Groovin’ on the Grounds Sponsor Banner (to be placed in public areas throughout the month of March and at the event)


• Business name listed on event t-shirt (400+ shirts to be sold to general public)

• Option to have your provided signage throughout the event area.

Advertising

• Business name listed on advertisements for Groovin’ in LSU Student Media Outlets: The Reveille, (approximate value: 1500)

• Business name listed on Groovin’ on the Grounds posters (500+ placed on campus and in surrounding areas)

• Business name listed on the sponsors page of the SOT Groovin’ website.


Event Privileges

• Event t-shirts (2)

• Autographed photo from performer.

Rights of Sponsor • Sponsor recognition (“event made possible with the help of your business”)


Signage & Promotionals • Business name and/or Logo placed on Groovin’ on the Grounds Sponsor Banner (to be placed in public areas throughout the

month of March and at the event)


Advertising • Business name listed on advertisements for Groovin’ in LSU Student Media Outlets: The Reveille, (approximate value: 1500)


• Business name listed on the sponsors page of the SOT Groovin’ website


SILVER PACKAGE: The One-Hit Wonder

BRONZE PACKAGE: The Garage Band

$3000

$1500





• Business name and/or Logo placed on approximately 2000 souvenir cups used during the “Mocktails, Not Cocktails” drink giveaway during Alcohol Awareness Week and at Groovin’ on the Grounds

• Business name and/or Logo placed on Groovin’ on the Grounds Banner (to be placed in public areas throughout the month of February and at the event)


Advertising





Louisiana State University

event & attraction sponsorship

MOCKTAILS, NOT COCKTAILS

$2000





• Business name and/or Logo placed on statistic cards with black ribbons distributed throughout campus

• Business name and/or Logo placed on Dead Day buttons warn by participants



Advertising

• Business name and/or Logo placed on Dead Day event advertisements and flyers






DEAD DAY

$1200





• Business name and/or Logo placed on sign located next to a sponsored festival attraction (e.g. inflatable game, caricature artist)



Advertising





FESTIVAL ATTRACTION

$600


Rights of Sponsor • Marquee recognition (“your business presents Groovin’ on the Grounds”)

• Option to have Students on Target staff use your promotional products as prizes/ giveaways in campus areas, Battle of the Bands and Groovin’ on the Grounds

• Sole sponsorship in product or service market

Signage & Promotionals • Business name and/or Logo placed on 15-20 “yard signs” to advertise Groovin’ on the Grounds (placed in high traffic areas of the

LSU campus)

• Business name and/or Logo placed on Groovin’ on the Grounds banner (to be placed in public areas throughout the month of February and at the event on March 11th)

• Business name and/or Logo placed above performance stage

• Business name and/or Logo placed on all signage for festival events (one sign per attraction, approximately 35+ attractions)

• Business name and/or Logo placed in prime location on Groovin’ on the Grounds event t-shirt (400+ shirts to be sold to general public)

• Business name and/or Logo listed on event passes for Groovin’ on the Grounds (worn by all staff, special guests and production support)

• Business name and/or Logo placed on “event card” used by all festival participants in order to win prizes and giveaways

• Option to have your provided signage throughout the event area

Advertising • Business name and/or Logo on advertisements for Groovin’ in LSU Student Media Outlets: The Reveille, KLSU, and Tiger TV

(approximate value: 2,400)

• Business name and/or Logo placed in prime location on Groovin’ on the Grounds posters (500+ placed on campus and in surrounding areas)

• Business name and/or Logo placed in prime location on all flyers & handbills for Groovin’ on the Grounds all alcohol awareness events (12,000+ distributed directly to students on campus from November-April)

• Business name and/or Logo placed on the opening portal of the SOT Groovin’ website

• Business name and/or Logo placed on the sponsors page of the SOT Groovin’ website

(Continued)


sole-market sponsorship

MARQUEE PACKAGE: The Legend


Advertising (continued) • Inclusion in Groovin’ on the Grounds press packet (given to all news and radio personnel covering the event and available on the

website)

• Inclusion in all press releases for Groovin’ on the Grounds (given to all media outlets in Baton Rouge and to major outlets in surrounding areas)

• Verbal plugs throughout the event and between concert sets at Groovin’ on the Grounds

• Verbal plugs at organizational info sessions for Students on Target (will be attending meetings of student groups to advertise event and holding meetings for groups sponsoring festival attractions)

Event Privileges

• Event t-shirts (number determined by donation)

• Backstage Passes (number determined by donation)

• Option to introduce headlining performer

• Access to artist “meet & greet”

• Autographed photo from performer

Additional Opportunities

• Additional opportunities for advertising and promotion within the limits of university policy will be strongly considered The Marquee Package will be bid out to potential sponsors through Finance & Administrative Services.


sole-market sponsorship

MARQUEE PACKAGE: The Legend

media coverage

students on target - louisiana state university · attractions and booths, take over the parade...

Documents