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    The Institute of Cost Accountants of India(Statutory Body under an Act of Parliament)

    CMATarget Success

    HEADQUARTERS: CMA BHAWAN

    12, SUDDER STREET, KOLKATA-700016

    PHONE: +91 33 2252-1031/1034/1035/1602/1492

    Fax: +91 33 2252-7993/1026/2392/2872

    www.icmai.in

    Delhi Office: CMA BHAWAN

    3, INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI 110003

    PHONE: +91 11 2261-8645, 2262-2156

    FAX: +91 11 2462-2156, 2461-8645, 4258-3642

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    Behind Every Successful Business Decision, there is always a CMA

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    CMA S.C.Mohanty

    President

    It gives me immense pleasure torecognize the contribution of AcademicsDepartment to facilitate CMA studentsby providing them proper guidance for

    effective learning and enrichingknowledge.

    I am confident that the students' will

    definitely gain success if the guidelines

    provided in this title "CMA TargetSuccess" is followed in true letter and

    spirit.

    I wish you all success in life and hope you

    all qualify the examinations with flyingcolours and join the CMA Profession.

    May God Bless You All.

    CMA S.C.Mohanty

    President

    CMA Dr.A.S.Durgaprasad

    Vice-President

    "CMA Target Success" - study andexamination preparatory guidelines

    for CMA students is prepared by theAcademics Department under the ableguidance of Chairman, Board of

    Studies Committee.

    This is the need of the hour and I amconfident this little endeavor

    attempted to guide the students shallbe instrumental in making their

    strategic plans for effective learning

    and achieving success in theirendeavor.

    Be a proud Member of the CMAProfession.

    God Bless

    CMA Dr.A.S.Durgaprasad

    Vice-President

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    From the Desk of Chairman, Board of Studies Committee

    Dear Students,

    It is indeed a privilege to present before you "CMA

    Target Success" - a guidance to facilitate your

    strategic study plan to learn and represent duringExaminations to achieve success.

    To equip you all, Institute has provided the required

    and sufficient information to the students for

    preparation of subject, model test papers and guidance

    to face the examination. It is observed that many

    students are missing the information available atvarious places - prospectus, study materials, institute

    website and circular released from time to time. Anattempt is made now to bring the information in a

    sequential order at one place enabling the student to

    prepare for studies as well as for examination.

    Swami Vivekananda said on way to success "Take up one

    idea, make that one idea your life, think of it, dream ofit, live on that idea. Let the brain, muscles, nerves,

    every part of your body be full of that idea, and justleave every other idea alone. This is the way to

    success".Swami Vivekananda said on concentration "The very

    essence of education is concentration of mind not thecollection of facts. If I had to do my education over

    again and had any voice in the matter, I would not study

    facts at all. I would develop the power of concentrationand detachment and then with a perfect instrument Icould collect facts at will."

    I extend my appreciation to the Academics Departmentand to CMA Chiranjib Das, Joint Director, Head-

    Academics Department (Board of Studies) for bringingout this value added book-let at short notice.

    Dear Student, if you study hard during examination,

    you can face the examination with ease. I wish you goodstudies, success in examination and an excellent career.

    CMA Sreshti DLS

    Central Council MemberChairman, Board of Studies Committee

    From the Desk of Chairman, Training & Educational

    Facilities ( T&EF) Committee

    Dear tomorrows CMAs,

    It is indeed a privilege to address and interact

    with you all to share our thought process to beengaged for effective learning while pursuing CMA

    Course.

    We are proud to be a member of this esteemed

    Cost & Management Accounting Profession, our

    Alma mater.

    There was a demand from the Faculty and

    Students across the board to suggest guidelines

    which would facilitate the teaching and learning

    mechanism.

    The Academic Department (erstwhile Academic

    wing in the Directorate of Studies) have already

    contributed by providing - Teaching Guide forFaculty, PPTs for Foundation, Intermediate and

    Final students. This is to bring about uniformity inteaching-learning mechanism.

    This "CMA Target Success" guidance bookletwhich is prepared by the Academics Department

    under the able guidance of Chairman, Board of

    Studies Committee, isindeed a great endeavour

    and shall be a road map for their all-round

    success.

    At this juncture, I wish to place on record mygratitude for the passionate contribution of

    the team and Board of Studies and

    Directorate of Studies of our Institute, who

    are moulding the NextGen CMAs.

    I wish you all a great success in life.

    God Bless

    CMA. T.C.A.Srinivasa Prasad

    Chairman,Training & Educational Facilities

    (T&EF) Committee

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    To our Future Leaders and budding CMAs

    Dear Students,

    With the growing complexity and challenges in

    doing business, there is a need to get ourselves

    technically and professionally equipped through

    gaining proper knowledge while getting

    prepared for CMA Course. You all are

    concerned how to go ahead with the

    preparation and what is the best path to

    achieve success in Examinations.

    You are all aware that Institute has introduced

    "Syllabus 2012", the first term of Examinations is

    already conducted in December 2013 and

    results were also declared in February, 2014. We

    also have "Syllabus 2008" which is operational

    upto June 2015 Term of Examination.

    We will now guide you to the pathway which will

    facilitate you to make proper studies and

    prepare for writing Examinations under this new

    Syllabus, which is an industry-oriented course

    enriched with employability skills embedded.

    Make effective use of the state-of-art curriculum

    and shape your future.

    Syllabus 2012:

    The objective is to equip your thought process

    and streamline your actions to gain adequate

    knowledge of subjects and getting ready forSyllabus 2012.

    You all may be aware about the features of

    this Syllabus 2012. We are now widely

    recognized by statutes as CMAs from

    erstwhile CWAs.

    CMA Transforming Accountants from

    Ledger to be Management Accountants

    and Business Leaders for Top Management

    Positions

    This is one of the important stimulant for ours

    introducing the Syllabus 2012, which aims to

    address various issues leading to effective

    and efficient managerial decision-making.

    The successful completion of each of the

    courses, viz., Foundation, Intermediate or

    Final,

    increases the potential for employment in

    respective levels at different sectors/areas.

    How to Prepare for Exams

    CMA

    CWA

    Time Management

    Study realistically

    Make Healthy Choices

    Sleep

    Do not Cram

    Study early - Read direction

    U will definitely gain Success

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    Time Management - a Reality check

    Numerical Analysis:

    If you say that I have 6 months to study for my

    Intermediate/ Final Examinations

    Time available as demanded

    is 6 months = 180 days x 24 hours

    4,320 Hours

    Less: Proposed time to take

    rest/sleep @ 6 hours per day

    = 180 days x 6 hours

    1,080 hours

    Less: To keep fit and clean

    including time required to have

    food throughout the day say @ 2hours per day

    = 180 days x 2 hours

    360 hours

    Less: Time required to meet family

    commitments @ 1 hour per day(

    most conservative estimate)

    = 180 days x 1 hour

    180 hours

    Less: If you are a working person

    then time involved from

    preparation for going to office andcoming back @ 12 hours per day (

    on a conservative estimate)

    = 180 days x 12 hours

    2160 hours

    Net Available hours for Study during

    this 6 months time period

    540 hours

    Note:

    (1)Study report on time management estimates

    that in majority of the cases, even a Studentwho is not a working person, is engaged about

    12 hours per day for his going to college or

    study centre or group study or any other

    work whether or not incidental to studies.

    (2) No of Hours available per subject for

    doing exclusive studies if appearing for both

    groups:

    (a) Net Available hours (as per above

    estimate) = 540 hours

    (b) No. of subjects = 8

    (c) Available hours per subject = 540/8 =

    67.5 hours

    (3) Make your Study Plan accordingly so

    that both learning and writing skills are

    getting developed during the course of your

    study.

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    How to Get Prepared - Study Realistically

    Syllabus 2012 is prepared on the following parameters:

    Based on 6 skill sets - knowledge,

    comprehension, application, analysis,

    synthesis and evaluation. While the first 4

    skill sets are relevant for Intermediate, all

    the 6 skill sets are relevant for Final

    Course.

    Mapped with four knowledge pillars

    (KPs)- management, strategy, regulatory

    function and financial reporting. While

    the first 3 KPs are relevant for

    Intermediate, all the 4 KPs are relevant

    for Final Course.

    Increased emphasis on accounting,

    analysis, reporting & control in Final

    Course.

    Case study based analysis on strategy,

    performance measurement, reporting,

    corporate & allied laws, taxation, ethics and

    governance. Case Study based analysis in

    Final Papers 15,19 & 20.

    Based on section wise weightage - within

    each subject, section wise weightage marks

    are given.

    Your First Jerk from the Starting Point

    REFERENCE Materials available for Students:

    (1) Study Materials - in hard copy as well as

    PDF files sent to their respective e-mail ids

    on the date of registration;

    (2) PPTs for all Subjects and all Chapters

    (uploaded in website) - Intermediate - 3942

    slides (for 8 subjects); Final - 3794 slides (for

    8 subjects);

    (3) Suggested Answers of Examination

    Questions: - released on the date of

    publication of results;

    (4) Practice Test Papers (PTPs), Revisionary

    Test Papers (RTPs), Mock Test Papers (MTPs);

    (5) Under Students menu in website

    (www.icmai.in) Archive contains Previous

    term Examinations PTPs, RTPs, MTPs for

    reference;

    (6) PTPs, RTP & MTPs are not only uploaded

    in website, but also sent to individual e-mail

    ids of students. It is suggested to update the

    e-mail ids with the Institute;

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    (7) Suggested Answers for each examination

    are uploaded on website immediately on

    announcing examination results;

    (8) Examiners reviews for each examination are

    uploaded on website on announcing

    examination results:

    (9) Student e-newsletters, separately

    developed for Intermediate and Final, are

    released every fortnight and are mailed to e-

    mail ids of students. Hence, students are

    advised to subscribe to e-newsletters on

    Institute's website.

    Time Schedule for Publication of PTP,RTP& MTPs

    Reference Sets Date of Publication

    PTPs 1/2/3 (only

    questions)

    3/2.5/2 months prior to

    exams

    PTPs Answers

    1/2/3

    15 days after release of

    question sets

    RTP 1 set (Q+A) 1.5 months prior to

    exams

    MTPs 1/2 (only

    questions)

    1 month/ 3 weeks prior

    to exams

    MTPs Answers

    1/2

    7 days after release of

    questions

    "As you start the sprint of your CMA

    Career"

    INTERMEDIATE Course

    There is a change from topic-wise

    weightage to section-wise weightage in all

    the papers. Hence, we suggest that thereshould not be any selective study.

    (1) Ensure that all topics are adequately

    covered.

    (2)

    Avoid making selective study of some

    chapters, as you are entering into an

    area of uncertainty.

    (3)

    For practical (non-lab based) papers,

    like Papers 5,7,8,9,10,11,12 (companyaccounts portion), especially refer to

    the wide range of illustrations available

    in the study materials. Try to solve them

    on your own. This will help to increase

    your analytical and application skills.

    (4) In Paper 5 & 12

    (i)Must give special emphasis on

    Accounting Standards and its

    application

    (ii)Must attend questions and answers

    for all sections.

    (iii)All workings must form part of your

    answer. Do not forget to refer/write the

    working number in your solution.

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    (iv) Revised Schedule VI and its

    application must be made /displayed

    wherever required.

    (5) In Paper 6, 7, 11,12

    (i) Must write the provisions correctly.

    Sometimes examples are better

    expressive than written statements.

    Hence, citing suitable examples with

    related case laws would provide an

    edge over others.

    (ii) Mentioning correct sections/sub-

    sections is much appreciable, but it is

    always better to omit than to commit a

    mistake. If you are unable to remember

    the correct section number, then

    please do not quote any other number.

    If you quote such wrongly, then you are

    writing a different law.

    (iii) Read the provisions thoroughly. Start

    writing them after your reading is over.

    Remember, it is said that effectiveness

    of reading gets reflected when you start

    writing them. There is no need to write

    descriptively, rather, you may write the

    main phrases/ major points. This will help

    you to make a better representation

    even during the Examination. It is

    always advisable, to start the

    descriptive answers, by

    writing/highlighting the major points first,

    followed by detailed description.

    There is one more advantage in this above

    prescribed method of answering:

    Since you have mentioned all the points at

    first, even if you fail to detail/explain any of

    them, due to paucity of time or otherwise, it

    creates an impression on the examiner,

    based on the points which are already

    detailed therein.

    Hence, it is always advisable to attempt and

    write those answers, which are best known

    to you, during an examination.

    (6)In Paper 7 & 11 (practical

    problems/illustrations)

    (i) Must have a thorough

    understanding of the provisions.

    Must study all the illustrations

    provided in the Study Materials.

    (ii) Start solving the Practice Test

    Papers once they are uploaded

    in the website.

    (iii) Solve the Practical problems must be

    in accordance with the

    prescribed/applicable law. While

    practicing, develop the habit of

    writing the provisions also. This will

    improve your writing skills and the

    same can be sharpened over the

    practice period. You will derive

    immense benefit during

    examinations.

    (iv)

    Read the questions very carefully.

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    Utilize the first 15 minutes of your reading time.

    Remember, for some questions asked, the

    answer may be embedded in the question itself.

    Example: Say in Paper 7, a question is asked as,

    to fill in the blank:

    Annual Value of a House Property, which is not

    let out will be ...

    Interpretation of this question:

    There is only one House Property, as the

    word a House Property is used;

    Since the H.P is not let out, then it is Self-

    occupied.

    Answer: NIL. [Annual Value of a House

    Property, which is not let-out is NIL]

    Remember, this is just an example and there

    can be a wide range of examples, which may

    be cited.

    The art of reading the provisions of law,

    enhances our understanding and knowledge

    further. This also adds value to our writing skills in

    future too.

    As we are gearing up to grab the professional

    opportunities and responsibilities coming the

    CMA way, it is imperative that we must get

    ourselves fully equipped and knowledgeable to

    meet the expectations of stakeholders.

    (7) In Paper 8 & 10

    These are papers based on Generally

    Accepted Cost Accounting Principles and

    techniques therein. There is a major

    transformation, especially in the designing

    of contents as compared to Paper 8 under

    Syllabus 2008.

    Some notable value additions:

    (i)

    Elements of Cost like Materials,

    Employee and Overheads are strictly

    based on CAS (Cost Accounting

    Standards). The calculation is strictly as

    per the applicable standards.

    (ii)Greater emphasis on application and

    analysis

    (iii)Introduction of Financial Management

    with 40% weightage in Paper 8

    (iv)Introduction of Managerial Economics

    basics in Paper 10 [Section C].

    (v)Introduction of basics of Cost

    Accounting Record Rules and Cost

    Audit Report Rules,2011 to give an

    overview of the need, importance and

    methods of maintaining cost records

    Students should thoroughly study the

    contents provided in the study

    materials.

    Solve the Test Papers for Postal

    Students (available in the website)

    and Practice Test Papers.

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    Equal emphasis on both the sections of

    Paper 8 [Sec A- Cost Accounting and

    Sec-B ; Financial Management]

    Must practice illustrations given in

    Section C of Paper 10. Application of

    these techniques forms the basis of

    managerial decision-making.

    (8) In Paper 9

    This paper is having a unique combination of

    Operations Management & Information

    System. It is known to us that Information is

    the basis of Knowledge. The role of a CMA

    is much widened and strengthened with

    utilization of available information for

    improving efficiency and effectiveness in

    operations. Students should note the logic of

    placing Paper 9 Operations Management

    & Information System, in the midst of Paper

    8 Cost Accounting and Financial

    Management and Paper 10 Cost &

    Management Accountancy.

    Paper 8 gives us the basics of cost

    accounting and generally accepted

    cost accounting principles and

    techniques

    Paper 8 also depicts the basics of financial

    management.

    The role and responsibilities of CMAs are even

    wide spread than as compared to any other

    hardcore finance professionals. We must know /

    possess a first-hand idea especially in fields of

    managing finance and ascertaining cost of

    funds.

    These acquired knowledge, now forms

    the basis to make effective application

    in operations management

    The strength of this Paper 9 operations

    management vests on the effective

    application of some basic operations

    research techniques like linear

    programming, assignment,

    transportation, queuing theory,

    simulation, inventory models. These

    would help our students to grasp and

    acquire the domain knowledge. Further,

    since these are practical/mathematical

    based applications, these would help

    them to secure/obtain good marks.

    Now, with the application of information

    technology and having some basic idea

    of ERP and SAPrelevant modules, as is

    used by corporate bodies, the

    employability would definitely increase

    manifolds.

    After gaining adequate basic

    knowledge from Paper 8 and Paper 9,

    now the student is to study Paper 10

    Cost and Management Accountancy

    which is an application of that

    knowledge only.

    Students are advised to understand the

    bondage and interlinking amongst

    different papers under Syllabus 2012.

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    Suggestions:

    There may arise issues, which may be raised,

    especially regarding the technique adopted for

    solving problems on

    Transportation. We appreciate that there may

    be different paths/roads that may be

    demonstrated by your faculties/mentors, but all

    roads would lead to the same destination/goal.

    Hence, you may follow the most appropriate

    and acceptable method. All workings and

    notes must form a part of your answer.

    (9) In Paper 12 (Auditing portion)

    It is a general belief that Auditing is a theoretical

    subject. This is a gross mistake. The effectiveness

    of audit is achieved only when a person is fully

    aware of different other statutes. Say,

    (i) You are finalizing accounts where there is a

    Closing stock. As an auditor, your duty is to

    ascertain whether there is a correct

    Valuation of Inventory or not

    Hence, you must be aware of CAS-6

    (Material Cost) as well as AS-2 (Valuation of

    Inventories).

    Remember, a wrong valuation may tilt the

    reported profit of the organization.

    Even, this shall affect the Assessable Value in

    Central Excise. (An important portion

    covered in Paper 11).

    Also this will affect calculation of Business

    profits (covered in Paper 7).

    Hence, determining correct valuation is of

    immense importance.

    (ii) You want to ascertain the correctness of

    value of any Asset or Liability -

    as an auditor, you must have exclusive

    domain knowledge of asset and liability

    accounting

    knowledge of applicable accounting

    standards

    Knowledge of business process (this is

    which is mentioned in Paper 9- Section

    A, SN1).

    Hence, we may conclude the Auditing is

    not a theoretical subject. However, for

    fitness of things, we only require to detail the

    process/procedures, which apparently give

    a view of being theoretical in nature.

    Suggestions:

    There is a need to understand the

    provisions of the applicable laws,

    standards, process, procedures. This

    will facilitate an auditor to seek

    proper explanation and information

    from the management, while an

    audit work/assignment is

    undertaken.

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    Linking Intermediate with Final Course

    There is a link between topics covered under

    Intermediate and Final Course. The topics are

    discussed in an escalated manner giving

    emphasis and proper insight to the topic and

    relevance in that stage.

    Example:

    (1)

    Topics of Paper 10- Cost & Management

    Accountancyas relates to managerial

    decision-making is also discussed at a

    greater magnitude at the Final course in

    Paper 15- Business Strategy & Strategic

    Cost Management. This is especially in

    areas of decision-making.

    (2)Topics of Law in Paper 6 especially

    Governance is also discussed in Paper

    13Corporate Laws & Compliance

    (3)Topics of Paper 7 Direct Taxation and

    Paper 11 Indirect Taxation are forming

    the basis for effective/proper application

    while studying Paper 16 Tax

    Management & Practice

    (4)Topics of Paper 8 Cost Accounting &

    Financial Management. The portion of

    Cost Accounting forms the basis for

    further studies under Paper 19 Cost &

    Management Audit, especially the cost

    computation aspects. The portion of

    Financial Management which is freshly

    inducted in the Intermediate syllabus is

    forming a link with Paper 14 Advanced

    Financial Management.

    (5)Paper 5 Financial Accounting &

    Paper 12 Company Accounts &

    Audit also forms the basis for

    advanced studies in areas of Paper

    18- Corporate Financial Reporting.

    (6)Paper9Operations Management

    & Information Systems forms the

    basis for further studies in respect of

    topics covered in Paper 17

    Strategic Performance Management.

    Topics of Operations Research,

    Statistical Application are covered at

    different magnitude in Intermediate

    and Final Course.

    (7)The analysis which is covered in

    Paper 5 - Financial Accounting,

    Paper 12 Company Accounts &

    Audit helps students to study and

    make analysis while preparing for

    Paper 20 Financial Analysis &

    Business Valuation, especially the

    Financial Analysis portion.

    (8)Approach to study Business Valuation

    portion in Paper 20 is grounded in

    Paper 8 Financial Management

    portion, Paper 12 Company

    Accounts portion.

    (9)Internal Audit, Operational Audit and

    ethics which are discussed in Paper

    12 Company Accounts & Audit, in

    Audit portion is also covered at a

    greater magnitude in Paper 19

    Cost & Management Audit.

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    CMA Target Success

    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA- Academics Department (Board of Studies)

    Send our Feedback to : bos icmai.in Website: htt : www.icmai.in

    Hence, the Students pursuing Intermediate

    Course are advised to study effectively for

    proper understanding and knowledge

    adequate gain while pursuing the Intermediate

    Course only.

    Remember, your grasp and command over the

    Intermediate subjects shall form a strong

    foundation for your desired performance at the

    Final Course.

    FINAL CourseFor each of the subjects in Final Course, special

    emphasis is given on Case Study Analysis.

    Cursory views of different subjects are laid down

    for your guidance:

    (1) Paper 13 Corporate Laws & Compliance

    A student at this stage is required to have

    adequate knowledge of corporate laws and

    compliance requirements. This paper

    adequately covers Companies Act, SEBI,

    Industry-specific laws and also Governance,

    Ethics. While the basics of these were

    already covered in the Intermediate (Paper

    6), here the greater emphasis is on the

    procedures and compliance issues. You

    may expect small case lets to be solved

    which would require analysis, synthesis and

    effective evaluation.

    (2) Paper 14 Advanced Financial

    Management

    The basic framework is aimed to provide a

    wide spectrum of knowledge and

    understanding of Financial Markets and its

    intermediaries, corporate and financial risks,

    financial decision-making under situations of

    certainty as well as uncertainty. The basics

    are already discussed in Paper 8- Section B

    (Financial Management). The analytical skills

    of yours would help to be attaining success

    as CMAsbe in practice or in service.

    (3)Paper 15 Business Strategy & Strategic

    Cost Management

    The success of laying a business grossly vests

    on understanding and study the

    environment (economic as well as non-

    economic), forecasting, making effective

    strategies to gain business success. A theory

    very well known to us is Game Theory.

    (a) Say, today if Coca Cola offers 2 litres

    of its product/s with an additional 1 litre

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    free of cost, - what is the impact of this business

    decision, taken by Coca Cola on Pepsi? What

    would be the strategy taken by Pepsi to

    combat shifting of consumers from Pepsi to

    Coca Cola?

    This is interesting to be noted, as to how Coca

    Cola Company could accommodate 3 litres ( 2

    litres + 1 litre free) of their product at the MRP of

    2 litres. What is the cost structure? What was the

    amount of loading earlier, which has allowed

    them to even accommodate this extra 1 litre ?

    The basics of these are found from the financial

    records (covered in Paper 5), the cost records

    and its maintenance (covered in Paper 8 and

    Paper 10). These are interesting facts to

    ascertain, which would help you as a CMA to

    take effective strategy and gain competitive

    advantage.

    (b)Say, what is the impact on

    demand/turnover of your products if you

    are making advertisement/sales promotion

    through a Celebrity brand ambassador or

    without a celebrity brand ambassador.

    Here, I am trying to mention the effectiveness

    of theme or Punchline/Tagline selected for

    an advertisement.

    You all must have watched a recent

    advertisement by HAVELs FAN. The

    Punchline/Tagline is HAWA BADAL RAHI

    HAI.

    The theme selected, shall definitely compel

    us to think about:

    Our social responsibilities ( when it

    shows the OLD AGE HOME)

    Women empowerment which is

    adequately addressed [When the

    Bride expresses his desire to take the

    title/ surname of the Groom;]

    We may cite many such examples, like the

    punch line/tagline of an advertisement

    paves the path of business success. These

    are Business Strategies.

    In furtherance herewith, Section B deals with

    Strategic Cost Management. It may be

    noted that the basics of these are already

    covered in Paper 10 Section A. Now that

    we are trying to align the business strategies

    to be taken based on the cost information.

    On the contrary, we may say, the

    effectiveness and success of any business

    strategy depends on how effective we are

    in managing our costs. The section deals in

    such relevant areas of cost management,

    which are very near and dear to a CMA.

    Remember, CMAs help business to grow,

    make profits and sustain. We CMAs do not

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    confine ourselves in reporting only. We work for

    stakeholders and offer our services for the best

    interest of the society.

    There is a famous saying, which is stated here for

    your reference and understanding:

    Grow old with me .the Best is yet to be

    (4)

    Paper 16 : Tax Management & Practice

    It may be noted that the element of tax

    component that enters into a unit of a product

    or service, manufactured or rendered in India,

    ranges, between 40-48%. CMAs has a major role

    to play, by making an effective application of

    Generally Accepted Cost Accounting Principles

    and its techniques, Cost Accounting Standards

    for making effective assessment under various

    tax laws in India. By saying this, we do

    propagate the calculation of assessable value

    (for products under excise laws, imports under

    customs laws, value of taxable service),

    valuation under transfer pricing regulations(

    both on international and domestic

    transactions), determination of margin of

    dumping, imposing trade remedy measures

    should be made uniform by effective

    application of Cost Accounting Standards and

    GACAP.

    Example:CAS- 4, issued by the Institute and duly

    notified by the CBE&C, helps the Revenue

    Authorities to bring about an uniformity in

    estimating cost of products which are captively

    consumed.

    Similarly, there are many other standards,

    say like CAS-2 (Capacity determination)

    which should be referred by Excise

    Authorities especially while deriving some

    meaningful information through ER-7

    (Annual Capacity Statement). Even, CAS-5

    may be referred for making application in

    all those industries, who are taking freight

    abatement under excise laws.

    Having domain knowledge of this subject is

    of immense important for CMAs. You all by

    this time have already enriched yourselves

    through study of Papers on Direct Taxation)

    and Indirect Taxation at the Intermediate

    level.

    In this paper, greater emphasis is given on

    the procedural aspects, adjudications,

    appeals in areas of direct and indirect

    taxation, with special emphasis on

    International Transactions.

    Also, there would be case lets/case study

    based questions, which needs to be

    answered.

    We would suggest you to read the case

    studies/ situations and legal

    interpretations/court decisions, on various

    aspects provided in Paper 16 Study

    Material under this syllabus.

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    It would be of immense help to you all. Further,

    please be updated with the Practice Test

    Papers (to be uploaded and even sent to your

    individual e-mail ids in August, 2013) and RTPs

    (Revisionary Test Papers) for December, 2013.

    The success of a CMA is attained and much

    recognized when strategic business decisions

    are taken and implemented through an

    efficient tax management (and not tax

    evasion). Remember, Tax is a Social Cost, which

    we all need to Pay.

    (5) Paper 17 Strategic Performance

    Management

    This subject widely covers those aspects which

    helps to make/ascertain to evaluate

    performance of a business entity, based on

    the Business Strategies undertaken and

    executed. It also helps to measure the

    effectiveness of such strategic cost decisions

    taken by the management.

    It may be noted that this subject contains three

    sections:

    (i)

    Section A deals with performance

    management aspectsthis section is related

    with the making of Performance Appraisal

    Report, which we will study in Paper 19

    Form III of Cost Audit Report.

    (ii)Section B deals with IT & Econometric

    tools which may be effectively applied for

    measuring performance you have

    already had a first- hand knowledge

    while studying Operations

    Management in the Intermediate

    Course

    (iii)Section C deals with Enterprise Risk

    Management

    Analysis of performance - both in areas of

    economic performance and non-economic

    performance are based on different

    parameters/indicators. CMAs play a vital

    role in ascertaining these results which

    would help them to take corrective decision

    and/or making of further effective business

    strategies to uphold the interest of the

    stakeholders. Efforts should be made to

    understand the implication of each of these

    sections.

    Suggestions:

    Please follow the theme which is

    underlying this subject;

    Must make a reference to the

    contents of Study Materials;

    Follow the Practice Test Papers (to be

    uploaded in August,2013)

    We will be uploading Case lets/case

    studies on this paper from August 2013

    onwards. These are to be solved and

    reverted back to us via e-mail.

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    (6) Paper 18 : Corporate Financial Reporting

    A subject which deals with disclosure, reporting

    with transparency. A first measure of business

    performance analysis which can be ascertained

    through this reporting. Various schedules and

    notes hereunder uphold whether there was

    proper compliance or not.

    Say for example:

    (i)

    An amount of penalty paid to RoC

    (Registrar of Companies) is identified in

    the Working Notes, Schedules (forming

    part of accounts). We may construe,

    that there was an event of non-

    compliance as per requirements of

    Companies Act in India

    (ii)An amount of interest was paid to Tax

    Authorities ( be under Direct Tax laws

    or Indirect Tax laws)holds the fact

    that there was some deviation from

    the laid down procedures

    Similarly, the manner/ mode of calculation of

    profits for declaration of dividendswhether it is

    as per the applicable laws can also be

    ascertained from the financial reports and

    related documents, which are published by a

    business entity.

    This subject also deals with:

    (i) preparation of accounts under different

    business combinations;

    (ii)preparation and consolidation of

    accounts of holding companies and

    their subsidiaries;

    (iii)various aspects of external reporting;

    (iv) government accounting standards

    and procedures

    (v)Sustainability reporting and its

    recent developments

    Suggestions:

    Since some of these major issues have been

    dealt by you all in the Intermediate level:

    it is imperative to have a thorough

    reading and understanding of the

    different accounting standards and

    its application for evaluation and

    synthesis

    must make a reference to the

    problems/illustrations in the Study

    Materials;

    practice illustrations which are

    representing different situations;

    understand the logic what, where

    and how it is getting changed

    check the application of

    accounting standards;

    special emphasis on the disclosure

    requirements as per

    statute/applicable standards

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    (7) Paper 19 : Cost and Management Audit

    By this time, you must have made a sketch of

    the strategy to be adopted keeping in mind the

    importance of each paper, especially their

    inter-linkage and bondage.

    With the adoption and notification of

    Companies (Cost Accounting Record) Rules,

    2011 and Companies (Cost Audit Report) Rules,

    2011, by the MCA, GOIthe role and increasing

    importance of CMAs are duly recognized.

    The Profession is wide open and invites young

    budding professionals to join the CMA Practice

    strengthen the brigade. It may be noted that

    while you prepare/maintain Cost records for

    Cost Compliance Report or Cost Audit

    Report, you may like to make a preferential use

    of those records, which would facilitate your

    client to have a fair assessment even under the

    taxation laws in India. These are emerging

    professional avenues for CMAs in India.

    This paper also contains various audits being

    termed as audits for Management or

    Operational Audit. This helps a CMA to have a

    totalitarian approach, while he is either in acting

    as an Auditor or a Management Consultant to

    prescribe ways and means for sustainable

    growth and development of such business

    entity.

    Suggestions:

    Having obtained adequate knowledge

    especially in making/maintenance of

    financial records, application of cost

    accounting standards, generally accepted

    cost accounting principles and its

    techniques, a student at this level is

    expected to be ready to meet the

    expectations of stakeholders/profession and

    even personal.

    Refresh your memories by thorough, in-

    depth reading and analytical

    understanding of the Cost Accounting

    Standards

    Check the application of Generally

    Accepted Cost Accounting Principles(

    GACAP)

    Have a first-hand trial on X-BRL Reporting

    on a dummy module

    We would be organizing such workshops

    shortly. The details of which would be

    informed both through the website update

    as well as on your individual e-mails.

    (8)

    Paper 20 Financial Analysis & Business

    Valuation

    A first question which may arise is - why this

    paper at last?

    Appreciate, that Analysis of Financial

    Statements can only be made after the

    preparation and publication of corporate

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    financial reports. Based on the degree of

    fairness and correctness, it is advisable to

    ascertain the value of a business or group of

    assets or an asset/liability (individually).

    We trust that the topics and its contents would

    enrich the domain knowledge of CMAs to a

    much greater height.

    Obtain domain knowledge, enrich yourself

    qualify in the Finals and join CMA

    Profession/Family as a Practitioner.

    Revision Schedule

    Draw up a revision timetable

    Research shows that shorter 20-30 minute spells

    work best, because your concentration is much

    higher. We therefore recommend taking short,

    frequent breaks. We also advise to mix the order

    of the subjects.

    Get down to it in the morning

    You have to make a start at some point and

    doing it sooner rather than later is a very good

    idea. Try to stick to our draft revision schedule

    and start revising in the morning - research

    shows that you are more likely to do all the

    planned work if you start early, because as it

    gets closer to the evening, there is bigger

    tendency to get outside.

    Spice up your revision

    Try to draw logic flow charts to memorize

    main points. Remember Picture states

    thousand words spoken.

    Refer to Value Additions provided by the

    Institute through Academics Department

    For both current and past terms consult:

    Practice Test Papers ( 3 sets each

    per subject)

    Revisionary Test papers

    Mock Test papers (2 sets each per

    subject)

    Refer to e-newsletters issued

    fortnightly, as this contains many

    special topics or topics of relevance,

    discussed in lucid manner with

    various examples.

    Make summary notes

    Making notes is by far the best way to

    memorize lots of information.

    Reward yourself

    Take break

    Maintain balance between study

    and leisure

    For instance go to a cinema with friends

    after a productive day of revision or treat

    yourself to something sweet. Work hard,

    play not-quite-as-hard is the motto here.

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    Use your family and friends

    Ask people around you to test you and

    give you feedback.

    This is not only a good way to revise but

    also a good way to have a break from

    the hard work.

    Think positive!

    At the end of the day, it's not all about studying.

    There are plenty of people who did well in life

    without 100 per cent in every single exam, or

    who were actually pretty useless at school and

    university. Your life isn't over if you don't ace the

    exams, so take the pressure off yourself..

    Following these tips you will get loads of work

    done, feel great about yourself and still have

    plenty of time to relax with your friends and

    family. Good luck, now get down to those

    notes!

    Keep Smiling

    Did you Smile Today?

    Mental Preparation for CMA

    ExaminationThere is no substitute for hard work and

    relentless study; still there are some parallel

    factors that affect students appearing for

    CMA examination. Mental Preparation is

    one of them. It is discussed elaborately as

    follows:

    Self Reliance:

    Always rely on yourself. Do not loose

    your confidence always think

    positive and work toward targets.

    If you feel low then read some books

    or watch some videos which will

    inspire you and make you mentallystrong.

    Keep in mind confidence is good

    but overconfidence always sinks the

    ship.

    Make a plan to achieve the goal:

    Before you start to prepare for your exams,

    take some time out to make a plan how you

    will prepare yourself for the examinations.

    When you are planning, consider the

    amount of time you have to devote for

    study, amount of time you have to devote

    for a particular subject your expected work

    routine, family commitments etc. Make a

    timetable based on the number of

    expected days you have for each paper

    you intend to appear in the examination.

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    When forming your own timetable try to be

    flexible and realistic. Simply sitting down to study

    has little impact. You must have a clear vision

    about what you want to accomplish during your

    study times. A good study planning and

    adequate preparation are essential factors of

    becoming confident.

    Work hard but calmly and steadily:

    Do not rush. Look over your study notes calmly

    and steadily, rushing will only mean you absorb

    less information and need to study longer

    overall.

    Keep time for fun and refreshment:

    It has been noticed that long sitting may

    create monotony. It is common to all.

    Studying same topic for a longer period is

    often uninteresting. Give yourself proper

    break time to time. When you feel fatigue,

    you may get relaxed by doing any other

    activity which you like. It will keep you

    mentally fresh.

    If it is possible then do yoga, meditation to

    enhance your focus and concentration

    level. It helps to fresh the mind and makes

    the body healthy.

    Always try to create an environment where

    you feel comfortable and can boost up

    yourself.

    Take a good sleep before the

    examination. It is most important for your

    brilliant performance.

    Exercise

    Physical activity is very important, in

    particular during intense study time. Even

    going for a small 30-minute jog after a day of

    revision will make a huge difference to your

    wellbeing.

    Physical activity increases heart rate which

    makes the blood circulate faster. This in turn

    ensures that brain gets more oxygen which

    increases productivity whilst reducing

    tiredness and stress.

    Find a quiet space

    This is a pretty straightforward one: you

    desperately need a place where you can be

    uninterrupted for a few hours.

    Understanding rather than mugging up the

    concept:Always try to understand the underlying

    concepts behind a given topic rather than

    just mugging up the concept because if

    you cannot understand the concept then

    there is big chance that you will forget the

    entire concept after few days and

    sometime it may not be possible to revise

    everything on the eve of examination.

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    Discuss what you learn:

    Discuss topics, after having revised them, with

    your classmates. It helps you to understand your

    study material and makes you confident.

    Seek help:

    If you are struggling with a particular topic, do

    not be hesitated or feel shy to seek help from

    your teacher and friends because it is not

    possible that you know everything.

    Self-Discipline:

    Maintaining a disciplined life is an important

    factor of success as it helps a student to bring

    self control. Self discipline helps in managing the

    time and enhances the focus on study.

    Panic Control:

    Do not take extra pressure at the time of

    exam because it can create panic in your

    mind. This can make you perplexed during

    the whole exam and force you into making

    errors that could be easily avoided. The

    easiest way to control your panic is just hold

    your nerve and keep believe in yourself and

    avoid those students who makes you puzzle

    by discussing whatever he/ she has covered,

    what are the probable question may come

    etc.

    After completing an exam dont think

    about the exam you have already given

    rather focus on forthcoming exam

    because if you find out any mistake on

    last exam, it may create panic in your

    mind and your whole exam may be

    affected.

    Try to set achievable targets for

    each day. Otherwise, excessive target

    may bring frustration.

    Do not make panic in the exam hall

    if you see that the question paper is hard.

    Try to short out those questions which you

    know better and solve those at first

    because it will help you to increase your

    confidence level to solve the harder one.

    The last but not the least point is that, if

    you failed in exams, do not lose your

    heart. Learn from your mistakes and start

    preparing for the upcoming exam, once

    again. It is unwise to be too sure of one's

    own wisdom. It is healthy to be reminded

    that the strongest might weaken and the

    wisest might err.Mahatma Gandhi.

    Reach the Destination

    - over come challenges on your way by yourWILL POWER - "if you think, you can"

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    Cross the BAR

    (Raise ur Standard)

    Set your Target to Hit the Bulls Eye

    How to make appropriate

    reference while studying:

    (1) Refer to Practice Test Papers issued everyterm and also refer the Previous terms Practice

    Test Papers available in the website. There are 3

    sets issued per subject. Solve them. Check your

    answers/solution with the answers of those

    questions, which will be provided in website.

    Make an analysis of yourself. This is self-

    assessment. Draw your future course of action

    accordingly.

    (2) Read the "Revisionary Test Papers" issued

    for every paper/subject. This contains

    questions and answers. Make a note of the

    major points to make a summary.

    While you are almost ready to appear for

    your examinations, Institute will be releasing

    Mock Test Papers for making your self

    assessment.

    (3) Solve the Mock Test Papers.

    Do not wait for the answers which will be

    released as per the time line. Check your

    status of preparation after the solution is

    released . Take appropriate action.

    Develop your writing Skills

    It is often evidenced that examinees despite

    knowing answers fail to complete answers

    to all the required number of questions.

    (a) Lack of proper writing practice - as we

    all are well-versed in using cell phones or

    laptops/ computers.

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    There is a need to practice writing for long hours

    on a regular basis so that the writing speed is

    maintained.

    (c)Illegible Handwriting - this especially worsens

    when you try to speed up for completing

    examinations. There may be a possibility of

    best answers being poorly showcased.

    It is advised to develop writing skills. Further, if

    you write the lessons which you have studies,

    you will be able to find out mistakes/ errors /

    omissions. This will help to make proper

    correction at your end.

    Tips for Writing Examination:1) Utilise 15 minutes reading time very

    effectively to choose those questions which

    you are most comfortable with.

    2) a) Total Writing time = 180 minutes

    b) Provision for Normal Loss during exams =

    30 minutes

    c) Net writing time = 150 minutes

    d) Time per 1 mark = 150 minutes / 100

    marks = 1.5 minutes

    e) So a 2 mark question should be

    solved/answered in = 2 x 1.5 = 3 minutes

    f) 10 marks question should be answered in

    = 10 x 1.5 minutes = 15 minutes and so on.

    g) Remember, if you are going beyond this

    time schedule, then, you need to gear up

    and adjust somewhere.

    h) Ensure you have attempted all the

    minimum number questions which is to

    be answered. There is no harm if you

    answer/solve extra question/s.

    DONT EVER LOOK BACK

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    We all pray for yours Success

    Printed and published by Academics Department under the guidance

    of Board of Studies Committee.

    Inaugurated on 8th Day of April, 2014 at the National Students'Convocation, 2014 held at Science City (Main) Auditorium, Kolkata.

    Post your queries to seek feedback:On Examination issues [email protected]

    On Academic matters [email protected]

    On Studies related

    administrative issues

    [email protected]

    GOD LESS

    Disclaimer: Students are supposed to refer to Prospectus, Study Material and

    website of the Institute (www.icmai.in) for correct and updated information and to

    keep note of changes from time to time.

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    Behind Every Successful Business Decision, there is always a CMA

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