By Cristiana, Dipa, Winnie Lu, Winnie Ko, Jenny

About the Organization

Products & Services

Book and author search engine

Recommended Canadian reads

Blogs for up to date news

Contests, features, giveaways and interviews

Facebook platform

4058 "likes"

Conversation-enabling posts

Interactive with their Facebook fans - responds with comments and "likes" on their posts.

The 49th shelf's Facebook cover page: showcases a variety of Canadian covers that could appeal to readers of different audiences and genres

Represents itself as a clique or a social book club.

Goals in using Facebook Attracting those who have

personal interests in Canadian publishing or Canadian books.

Audience: Canadian writers and people who are involved in the Canadian book industry

‘Author Chats’, a 49th Shelf blog and photos.

Discusses events and authors in a more in-depth and personal fashion - books, events, opinions, industry news, etc.

Personal vs Formal information

Engagement and information sharing allows for constant community involvement

Book reviews, recommendations & discussion

Persona

Who- Nancy 33 year old Canadian with a Bachelors degree in English Literature and a minor in Education

What does she do: librarian at Vancouver Public Library and part time English tutor and teacher; active book blogger

Likes: books, gardening, socializing online, cooking

Most visited sites:  Amazon, GoodReads, WordPress, Chapters, Twitter, Facebook and currently 49thshelf

Goals: become a well known blogger, work towards becoming a journalist or book critic.

Who are they attracting/engaging?

Primary target audience:is targeted towards a wide range of age groups from young readers, occasional readers, to bookworms, screenwriter, teachers and publishers.

Their Facebook targets educated readers with a high level of knowledge.

Targeted towards an older audience who is up to date and interested in Canadian novels and authors.

Attracts passionate readers

Directing people to Facebook

1. Facebook Icon at the top of 49thshelf.com.

• They also encourage “share post on Facebook” on their website 49thshelf.com

• At the bottom of the home page of 49thshelf.com, there is a “Get in Touch” section

2. In their “Spread the Word” page of 49thshelf.com, it encourages people to share posts on Facebook.

• You can put a badge on your Facebook page to show you are a fan of both Canadian books & 49th shelf.

3. On their GoodReads profile page they let fans know they are on Facebook by displaying on their recent updates that they have added Goodreads to their Facebook timeline.

Metrics

Online:

Google Analytics

Keyword searches

Google position in search results

Positive comments for customers who mention 49th Shelf.com on their Facebook

Conversion rate

Offline:

o Statistics & data on monthly sales & store traffic