student portfolio
DESCRIPTION
This is Melissa Zeise's 2015 Portfolio of work she has created during her time at Flagler College.TRANSCRIPT
ZMelissa eise
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Table of Contents Give Life a Spin
Mavericks
Sustenance
Naja Bras
Lil and Cam App
Schrift Magazine
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Give Life a SpinThe "Give Life a Spin" campaign uses the idea of spinning to transform the idea of the “daily grind” into a smooth sailing, exciting experience. The Wheel of Bagel is a prize spinner that is randomly placed in office buildings to surprise people at their place of work. Instead of grinding through the day, Einstein Bros Bagels is sending peoples' days spinning smoothly without friction. The campaign consists of an interactive bagel prize spinner (digital and physical), an email blast/ flyer explaining the campaign, a video advertisement, and an instagram and facebook page. The video advertisement (found here) shows real people going about their morning, but encountering an unexpected surprise as they enter the elevator. All of the campaign elements support this idea of making an ordinary day extraordinary, in other words, "giving life a spin."
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MavericksMavericks is a store for surfers who are serious about their sport. The name of the store originates from the surfing location, Maverick’s, in North California known for its massive waves attracting surfers from around the world. Therefore the idea of the wave was very important in the development of each design element. The brand maintains the arc and energy of the wave in the logo, website, and clothing tags.
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M A V E R I C K Sthe art of the wave
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SustenanceSustenance fuels students and communities around the world through delicious food and honest manufacturing. The brand began with the simple idea of sustainability. All of the products are sourced ethically and are fair-trade certified, making the consumer a part of a larger movement of ethical and honest living. The brand targets a wide audience with attractive, playful, simple design, inspiring others to join in their mission.
The brand, as well as five packages, were made to create one complete Sustenance kit that can be mailed directly to a student or friend in need of fuel. Included in the package are two granola bars, a chocolate bar, a package of coffee grounds, and a bottle of fresh water.
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Naja BrasWith every purchase of a Naja bra, single mothers in the United States and Colombia are given the chance to provide for their families and pursue their dreams. Naja’s garment factory primarily employs single mothers or female heads of households where they are paid above market wages with healthcare benefits, making this lingerie special and deserving of equally thoughtful packaging.
A unique bag was designed, created and embroidered by hand so that each bra from the Barrio Caicedo Collection can be mailed in a bag made by a single mother in need of work. Along with the canvas bag comes instructions explaining the multiple ways the bra can be worn and a booklet explaining the brand story.
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Lil & Cam AppIn Lil and Cam's Mini Adventure app, children learn the alphabet, parts of speech, sentence structure, and even empathy, all while exercising their imagination and creativity. Drawing inspiration from classic storybooks, Lil and Cam's story is told through dynamic illustrations and depicts sceens and characters that children encounter everyday.
Here is an excerpt from their story:
"Through a field and up a tree you'll find two friends who look a lot like you and me. In a summer daze Lil and Cam unknowingly began the greatest adventure ever to begin with a bug. The magic of this caterpillar shrunk the two friends down, down, down until they were eye to eye with its fuzzy antennae. But before they could even ask why, the mysterious bug was gone. Now they're on a quest to find the caterpillar that caused this mess! You're the big help that these two need!"
Try the prototype. Watch the video.
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Schrift MagazineSchrift magazine explores historical and contemporary uses of typography through gripping articles, layouts, and images. Due to typography's origin in Germany with the Gutenberg Press, the German word for “typeface” was chosen as a title for the magazine.
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