Student Marketing 101

Day3/Functional/TMP

Canan Cansu Demirtaş-cucu

October 2011AIESEC Adana

TMP(BD,ATCOM OC,National Sales TeamTLP(NST,Manager,PBoX Team Leader)

VP HRVP MKT

B2C Manager of AIESEC in Turkey

Çukurova University Business Administration -3

Adana - Giresun

Day3/Functional/TMP

-What is b2c -our products

-channels -brand impact

o&a

What is Marketing?

“Marketing is the most effective way to use your money and time to communicate a positive, inviting message about your service (or products)

to your potential ideal clients

What is B2C?

Business to consumer or customer

Student Marketing

What are our products ?

Engagement TrustTargeted Contacts

Brand Impact

Idea Message

Channel

Importance of

ATTRACTION CONSIDERATION VALUE DELIVERY COMMUNITY

Signed Up Matched Completed

Creating awareness about organizations’s value

proposition and signing up to OP through our web site Marketing

Marketing

What are we doing

RIGHT?

Attracting People Number of Visitor

OGCDP  OGIP  Global  Leader

Success 1

Content Marketing Number of blog posts

OGCDP  OGIP  Global  Leader

Success 2

Customer Experience Sharing

Number of Stories

OGCDP  OGIP  Global  Leader  ıGIP

Success 3

Social Media Management

Success 4

96.000

Making  Investment   %83  

100  Visitor  coming  from  Social  Media  83  of  them  coming  from  Facebook

Channels that we are using

-Target -Ads

-Companies -B2B

-Young People -Story

-Campaign -Customer

Service

-Seo -Long Term

-Student and Umbrella

Organizations