Student Led Facilitation Session

Ideas For Action Chapters 10 & 11

Bradley Heimowitz3/12/13

People are Addicted to MediaWe are addicted to Media

Personal connections are not the sameDo you think that it is only going to get worse?????

http://www.youtube.com/watch?v=UAVQLM7Jf_4

Three Approaches to Understand Media

1)Propaganda Model2)US Cultural Studies Model3)British Cultural Studies

Model

Propaganda ModelFavors the elitesCompanies spend billions to ensure people associate with their productsMoney and power filters news

US Cultural Studies ModelConsumers of media often resist dominant

interpretations and construct meaning of media products their own way.Cosby ShowMale Gaze in FilmsAdvertisements work by appealing to some sort of desire and making the, usually false claim that buying the product will satisfy that desire.

British Cultural Studies Model

GramsciStuart HallRuling ideas in any society are the ideas of the ruling class

GramsciWhy is the world still the way it is today?We choose our own oppression.Why is their class domination?Does not talk much about resistance, he articulates the challenges and how we can resist those things (this is how post modernism comes in)“Gramsci argued that systems of domination require a certain amount of consent from the government to survive. They manage to accomplish this through dominating the society’s system of meaning, building what he called hegemony—the way that idea systems come to legitimize, or support, the interests of ruling groups in society” (Kaufman 2003,258).Politics

Stuart HallStuart Hall conducted audience and textual analysis.He was interested in how race, class, and gender dynamics are reproduced in culture.“For Hall, hegemony, or the dominant ideology, is not one thing that exists simple as an outgrowth of the needs of the ruling class. Instead, following Gramsci, Halls sees hegemony as a task that ruling groups are always trying to accomplish, in different ways, and that different ruling groups will have elements of their interests represented at different times” (Kaufman 2003, 260).Postmodernism

Post Modernism and ChangeFrederick Jameson

http://www.youtube.com/watch?v=ph-z6tfJfmQ

AdvertisingAll that matters is the productYou feel like you have to associate with that product“Advertising makes us feel insecure and convinces us that empty feeling we have inside will be satisfied if only we buy something. Many people feel their anxiety is calmed when they shop. We are also sold forms of identity through shopping” (Kaufman 2003, 264).

AppleWhat does Apple do and why is it effective?

http://www.youtube.com/watch?v=4CPab8U5zTU

Chapter 11

Kaufman’s book basically is a complete overview of what we studied in CMC.The book goes over all the theories we have learned in CMC 100, 200, and 300 but condenses it.The book leaves you with questions on how do we go about about fixing these issues we face today?How do we educated people through media without getting them talked down to?

Where Do You See Your Topic Fit?

VANGUARDSIMTHE REVOLUTIONARY SUBJECTCIVIL RIGHTS AND DISABILITYEMPOWERMENT

VIOLENCE

DISRUPTION AND PROTESTEDUCATION IN MOVEMENTS FOR SOCIAL CHANCEMICO-POLITICSORGANIZATIONAL STRUCTURECOALITION POLITICS

Society is Changing

Super Size Me- Morgan Spurlock tries putting the message out and make people more aware of our obesity problem.Today we don’t just critique theory, we live theory .We are making films this semester because this is something that we believe in. We are using our research to try and want people to think these issues to possibly change the world.

“On my honor, I have read the assigned material in its entirety, and I have not given, received, or witnessed any

unauthorized collaboration on this work.”

Works Cited:Kaufman, Cynthia. “What Do We Want and Why Do We Want It? Democratic Culture” and “Where Are We Going And How Do We Get There” Ideas for Action, 251-304. Cambridge, MA: South End Press, 2003.