Business Computer Information SystemsStudent Book

Unit 7

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Desktop Publishing TechnologyUnit 7 Introduction ................................................................................................................................. 1

Unit 7 Goals and Objectives ................................................................................................................... 1

I. Desktop Publishing–An Introduction ......................................................................................... 3

What is Desktop Publishing? .............................................................................................. 3

Case Study: The Uses of DTP ............................................................................................ 10

Self Test 1: Desktop Publishing–An Introduction .............................................................. 16

II. Desktop Publishing Procedures ................................................................................................ 20

Planning ........................................................................................................................... 20

Design Considerations ...................................................................................................... 26

More Design Considerations ............................................................................................. 31

Self Test 2: Desktop Publishing Procedures ........................................................................ 37

III. Using Desktop Publishing ......................................................................................................... 41

Importing Text .................................................................................................................. 41

Importing Graphics ........................................................................................................... 46

Project: Creating an Instructional Manual ......................................................................... 49

Self Test 3: Using Desktop Publishing ................................................................................ 51

IV. Review Desktop Publishing Technology .................................................................................. 53

Unit 7 Test: Desktop Publishing Technology ................................................................. Pull Out

BUSINESS COMPUTER INFORMATION SYSTEMS

UNITSEvEN

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LIFEPAC Business Computer Information Systems

Production Manager:

Alan Christopherson

Editorial:

Managing Editor:

Alan Christopherson

Copy Editor:

Laura Messner

Art, Layout, and Design:

Layout and Design:

Brian Ring, Melissa Fransen

Illustration:

Brian Ring, Melissa Fransen

Cover Design:

Ryan Egan

Some images that appear in this unit are © 2008 JupiterImages Corporation.

Screen capture(s) created using OpenOffice.org 2.4.1 courtesy of Sun Microsystems Inc. Copyright 2000–2008 Sun Microsystems Inc. Scribus 1.3.3.12 screen shots are courtesy of the Scribus Project (www.scribus.net). Microsoft product screen captures were reprinted with permission from Microsoft Corporation.

All trademarks and/or service marks referenced in this material are the property of their respective owners. Glynlyon, Inc. makes no claim of ownership to any trademarks and/or service marks other than its own and its affiliates’, and makes no claim of affiliation to any companies whose trademarks may be listed in this material, other than its own.

LIFEPAC Business Computer and Information Systems – Unit 7: Desktop Publishing Technology © 2010 Glynlyon, Inc.

Foreword

Business Computer Information Systems is a ten-unit high school elective that explores the use of technology applications in both business and personal situations. Occupations have transitioned from those that primarily produced things to those that manipulate and manage information. Whether it is at home, in a factory, at a school, for a business, or in an office, almost everyone today uses many forms of technology on a daily basis. This course will explore the software applications and information technologies that everyone is likely to use in business situations.

In this course the students will learn computer terminology, hardware, software, operating systems and information systems that relate to the business environment. The units will concentrate on learning the standard applications of word processing, spreadsheets, database management and graphical presentation packages. In addition, skills in personal and interpersonal communications and in communication technologies will be studied.

The course is intended to help students arrive at the following understandings:

• Effectivecommunicationskillsandproductiveworkhabits can increase employees’ success.

• Technologysolutionscanhelpemployeesbemoreproductive and effective.

Keyboarding is a stated prerequisite for this course. While there are some keyboarding reviews in the course, there is no keyboarding instruction.

Business Computer Information Systems covers topics from TEKS §120.23 and §120.64.

Business Computer Information Systems contains the following units:

Unit 1 — Communication Skills

Unit 2 — Business Technology

Unit 3 — Word Processing

Unit 4 — Spreadsheets

Unit 5 — Databases

Unit 6 — Telecommunications Technology

Unit 7 — Desktop Publishing Technology

Unit 8 — Presentation Technology

Unit 9 — Computer Networks

Unit 10 — Computer Operating Systems804 N. 2nd Ave. E.Rock Rapids, IA 51246-1789

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In this unit, you will learn about Desktop Publishing (DTP) technology, a type of software used in the workplace. Its function is to precisely control the elements in business documents in order to enhance communication. You’ll learn about the business uses of DTP, the types of DTP programs available, design considerations when using DTP, and how to import text and graphics into DTP documents. Finally, you will create a two-page instructional manual using DTP software to demonstrate your learning.

• DescribethebusinessusesofDTP.

• ExplaindesignconsiderationswhenusingDTP.

• CreateaninstructionalmanualusingDTPtechnology.

Section One introduces you to DTP. In this section, you will learn about the many different documents businesses can create using DTP software. You will learn the purpose, design, and type of information that is included in these documents and will view a number of examples of them. Section Two focuses on planning and design considerations of business documents using DTP. In this section, you will learn about the factors to consider when planning document layouts. You will also learn about design elements that you can employ to produce effective documents Section Three teaches you how to import text and graphics into a page layout. You will also learn about the Properties dialog box feature that sets DTP programs apart from word processing applications. This feature enables precise control over the elements in the layouts you are using to create your business documents.

• DiscusstheusesofDTP.

• IdentifyanddescribethecomponentsofavarietyofbusinessdocumentscreatedusingDTP.

Unit 7: Desktop Publishing TechnologyIntroduction

The objectives for this unit include the following:

Your goals for the unit include the following:

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• Evaluatethelayoutanddesignofavarietyofbusinessdocuments.

• Listtheelementsthatneedtobeconsideredwhenplanningbusinessdocuments.

• DescribeDTPtechniquesthatcanbeusedtoimproveworkplacecommunications.

• Analyzepagelayoutsusingtheprinciplesofeffectivedesign.

• Applydesignprinciplesinthecreationofbusinessdocuments.

• ImporttextandgraphicsintodocumentsusingDTPsoftware.

• ExplainthefunctionsofthePropertiesdialogbox.

Some of the demonstrations in this unit were created using Microsoft Publisher or Open Office Writer. Your desktop publishing software may use a different process than the one demonstrated. If this is the case, you will need to learn the process used by your software to complete the projects.

Some of the demonstrations in this unit were created using Scribus, an open source desktop publishing application. Your software may use a different procedure from the one demonstrated. If this is the case, you will need to learn the process used by your software to complete the projects.

Note to Students:

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Understanding Desktop Publishing Desktop publishing (DTP) is the use of software to create a layout for a document containing text and graphics that can be printed or viewed on a computer. You may be more familiar with word processing (WP) programs than with DTP and in fact, many WP programs include some DTP features. Both allow you to produce documents for the purpose of communication. Both can include text and graphics. DTP allows you to create a layout for documents with more visual appeal. You probably see many products produced using DTPeveryday—restaurantmenus,magazinearticlesandadvertisements, newspapers, textbooks, DVD labels, and more. Getting these documents ready for printing was once a difficult and time-consuming process. Long ago, way back in the 1970s, the process called for a paste-up board, a bottle of rubber cement, an X-Acto knife, and a galley of type.

What is a galley?A galley is a long, continuous sheet of paper with type on it produced by a typesetter. This galley is then cut into pieces and pasted onto a paste-up board with rubber cement or wax to create a layout ready for printing.

Desktoppublishinghasrevolutionalizedtheindustry! Today, in businesses, classrooms, and homes around the world, people are producing a variety of professional-looking documents—brochures, flyers, newsletters, business cards, reports, manuals, etc. DTP is an important business tool. It improves communication in the workplace by providing the ability to quickly and efficiently create documents.

What Technologies Are Available for Desktop Publishing? Most word processing programs provide limited desktoppublishingtools.However,specializedsoftware

I. Desktop Publishing Technology-An Introduction What is Desktop Publishing?

Carlos is an artist who also enjoys working on the computer. He credits his good grades in school to his excellent design skills. His teachers often comment on the creative layout he uses in his projects and reports. His friends asked him to use his talents to create flyers for them when they ran for student government. He even designed the layout of the school newsletter. He has decided to take his talents to the next level and will go into business for himself creating a variety of documents for other people. He will be a desktop publisher and will use special software on his computer to create flyers, brochures, newsletters, business cards, calendars—almost anything his customers want.

• Definedesktoppublishing.

• Identifyjobsinwhichdesktoppublishingisused.

• Discusstheusesofdesktoppublishing.

• Manipulatetextandgraphics.

Objectives:

vocabulary:

graphic design - the art of arranging text and images for effective communication.graphics - images; drawings, photos, symbols, logos, diagrams, clip art, etc.kerning - adjusting the amount of space between the letters in a word.layout - the arrangement of text and images on a page.template - standard layout used as the basis to create new, similar items.text - letters, numbers, and characters typed on a page.text box - container into which letters, numbers, or characters are typed.WYSIWYG - acronym for What You See Is What You Get; lets you see what a document will look like when

printed or on the computer screen.

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has been designed specifically for the purpose of desktop publishing. Such software offers many sophisticated features, enabling workers to create more effective documents faster and more efficiently. Some of these features include:

• WYSIWYG—the ability to display a screen that shows you exactly what your document will look like when it is printed.

• Kerning—the ability to control the amount of space between letters and words.

• Gridlines—placeslinesonthecomputerscreento help you position graphics and text.

• Threading—enablesyoutolinkrelatedtextitemseven if they occur in different places in your document. When you are reading an article that is continued on another page, this feature was most likely used in its creation.

• Independenttextandgraphicsplacement—allows objects to be placed anywhere on the page without affecting the placement of other objects. This means that when you place objects, others nearby do not move to get out of the way. This feature makes it possible to place objects right next to each other or even overlap them.

• Layering—letsyouplacetextandgraphicsrighton top of each other.

• Indexing—automaticallycreatesindexesandtables of contents.

• Frames—createscontainersfortextandgraphics,allowing them to be easily moved, rotated, or resized.

• Masterpages—providesautomaticlayoutfeatures for multiple-paged documents. This allows the creation of common elements such as headers, footers, page numbers, and graphic elements.

• Printers’marks—createsthemarkingsneededby commercial printers for producing color documents.

A number of programs on the market today include templates that make production quick, easy, creative, and fun!

Who Uses Desktop Publishing? DTPwasonceacomplexprocessrequiringspecializedtraining. It was previously the domain of graphic designers. Printers and publishers still rely heavily on graphic designers to produce sophisticated documents prepared using advanced DTP programs. Nevertheless, products available today make it possible for most people to create professional-looking documents. DTP is used in most businesses today. Although graphic designers are still the masters of desktop publishing, DTP is used by small business owners, administrative assistants, teachers, and other workers as well as individuals to create a wide variety of documents.

What Are the Uses of Desktop Publishing? The type of documents that you can create using DTP software is practically limitless. Think about a written assignment you had over the past week. Chances are you could have produced a better one using DTP. With DTP, you would have had more control over the layout of the document and could have created a more interesting way to present information, making your communication more effective. You might have even received a better grade! Compare the images below. One is a typical document produced using word processing software. The other is a newsletter produced using DTP. Which would you rather read?

Using DTP helps workers communicate more effectively. Some of the documents created in the workplace using DTP are described below.

Advertisements. If you are like most people, you see a number of different advertisements each day—in magazines,newspapers,andevenonyourcomputerscreen. The use of artwork and a pleasing layout makes advertisements more effective.

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Brochures. Businesses use brochures to tell prospective clients about their products and services. Effective brochures can play a role in a customer's decision to use one company over another. Your school may have a brochure. If it does, take a good look at it. Notice the graphic elements used. Observe the placement of the text.

Business cards. Business cards provide information about anorganizationorindividual.TheuseofDTPhelpscreateimpressive designs. People hand out business cards to let others know how to contact them in the future. Your teacher, principal, or parents may carry business cards. Do you?

Flyers. Many small-business owners create flyers using DTP to let people know about their businesses. Your school may put out flyers to advertise upcoming events.

Menus. Restaurants use DTP to create menus listing and picturing their dishes, and to provide prices. The next time you’re in a restaurant, look carefully at the menu. See if any graphic elements are used. Would you change anything?

Newsletters. Creating newsletters using DTP makes their production faster, easier, and more effective.

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DTP’s features provide numerous options for appealing layouts and article placement. If your school has a newsletter, take a good look at its layout. What do you like about it?

Programs. Theater companies and other venues use DTP to create programs for their events. Your school may use DTP to create programs for school plays or graduation.

Stationery. Businesses use DTP to create letterheads, envelopes, notepads, and fax cover sheets. What stationery is used in your school?

1.1 Which statement does not describe desktop publishing?_______

A. DTP enables workers to produce documents that improve communication. B. DTP features are included in most WP programs. C. DTP is the same as WP. D. DTPletsyouresizeandrotatetext.

1.2 DTP is used by_______.

A. administrative assistants B. graphic designers C. small-business owners D. all of the above E. none of the above

Multiple Choice

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1.3 DTP features include ___________________________.

A. grid lines B. layering C. printers’ marks D. red-eye editing E. threading F. video formatting G. WYSIWYG

1.4 Master pages are used to create__________________________.

A. common graphic elements B. headers and footers for the entire document C. indexes and tables of contents automatically D. layouts for multi-paged documents E. links between text items

1.5 ________allows you to put text and/or graphic objects anywhere on a page without the objects nearby moving.

A. Threading B. Independent placement C. WSYIWIG D. Grid lines

1.6 This feature enables the easy manipulation of text and graphic objects._______

A. kerning B. frames C. indexing D. all of the above E. none of the above

1.7 Workers use DTP to create _________________________.

A. advertisements B. business cards C. letterhead D. clip art E. photographs

Multiple Choice

Multiple Select

Multiple Select

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Desktop Publishing Basics You probably know what text is, but just to be on the safe side, let’s review. Text is anything that can be typed using your keyboard—letters, numbers, and special characters— ¡ ¢ £ ® © ¶.

Think about it!The last characters don’t look like anything on your keyboard. Yet they really are text and were produced using a regular computer keyboard. Do you know how this was done?

Adding a text box. There are a number of different DTP programs available; however, all allow you to manipulate text. Using DTP, you can move text, edit text, and format text. Using DTP, you can put text on a page exactly where you want it by placing text boxes on the page. In most DTP programs, you can add a text box by:

• selectingtheiconfromthetoolboxorbyselecting it from a menu;

• clickingonthepagewhereyouwantyourtextbox;

• holdingdownthemousebutton; • dragginguntiltheboxisthesizeandshapethat

you want it to be; and • lettinggo.

Observe in the next demonstration that the text boxesarealldifferentsizes.Youcanputasmanyorasfew text boxes as you want on a page. The number will be decided by the type of layout you decide to use.

Textboxescanbemoved,rotated,andresized.

Moving a text box. Once a textbox is placed, it can be moved. To do this, move your mouse over the box until the crosshairs cursor is displayed. Click on the box and move it where you want it. Rotating a text box. You can also rotate your text box. In most DTP programs, a menu enables you to flip a textboxverticallyorhorizontally.Youcanalsorotateittoan exact position of your choosing by moving your mouse over the box until the semi-circle with an arrow appears. Then you can rotate your text box to the desired position. Resizing a text box.Additionally,youcanresizeyour text box. One DTP guideline is that text boxes should fit the text being placed in them. If they are too big, there will be too much empty space on a page. If they are too small, your text won’t fit into them. Toresizethetextbox,clickonit.Thenmoveyourmouseoverahandleuntiltheresizingcursorisdisplayedandchangethesizeofthebox.Asyouwatchthedemonstration below, notice that dragging the corner handle changes both the width and the length.

This might help!This is the rotate cursor, the tool that enables you to rotate a text box.

This is the resizing cursor, the tool that enables you to change the size of a text box.

Adding text to a text box. Once you have placed a text box on the page, you can add text by clicking on the box and typing in it. You can also add text by copying it from another document and pasting it into the text box. Formatting text. You can format the text in the text box just as you do in other programs. You can select the text,changethefont,thesize,andthecolor.Youcanmake it bold, italicized, or underlined.

Graphics. Graphics are an important part of your DTP documents. They can be drawings, designs, photos, charts, tables, or diagrams—anything in your document that is not text. Graphics provide much of the visual appeal of DTP documents and improve their ability to get your message across. In some cases, they are more important than the words in a document. Openamagazinetoalmostanypage.Whereareyour eyes drawn? If you are like most people, you first lookedatthepicturesonthepage.Ifthemagazineyou opened is like most, the picture you looked at was probably an advertisement. Images and their placement is a very important part of advertising. Advertising documents aren’t the only type of business communication in which the placement of images is important, however. In business reports, tables, diagrams, and charts are used to help explain the content of the report. In training manuals, photos are often used to illustrate procedures. In most cases, the advertisements, business reports, and training manuals discussed above are created using DTP software. This software allows you to manipulate graphics just as you would a text box. You can move, rotate,orresizeyourgraphic.

The Wingdings font was used to make these characters.

Please refer to the media CD to view Working with Text.

Please refer to the media CD to view Manipulating a Graphic.

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In the previous discussion, you learned how to add a text box to a desktop publishing document. You also learned to manipulate text boxes and graphics. Now it’s your turn to try out what you’ve learned.

In the exercise below, open your desktop publishing program and do the following:

1. Add a text box to the page and type the following:

Desktop publishing can be a lot of fun! It is also a wonderful tool for businesses. Now almost anyone with a computer can create a number of visually appealing, informative documents such as newsletters, brochures, and reports. They can add graphics such as charts, diagrams, and photos to make these documents even more effective.

2. Onceyouhavethetextinthetextbox,italicizethe first sentence.

3. Select all the text and change its color to blue.

Reminder!If you didn’t make your text box large enough to fit all the text, don’t worry. Remember, you can resize the text box so the text will fit in it.

When you are done, click the Done button on the media CD. Your document should resemble the one that is displayed. It may not be exactly the same, and this is ok.

In this lesson, you learned that desktop publishing (DTP) is the use of software to create an appealing layout for a variety of documents containing text and graphics. These documents can be printed or viewed using a computer. DTP supports workers’ creativity, helping them to quickly and efficiently produce documents that are both visually appealing and effective communication tools.

1.8 Victoria is creating a brochure for her photography studio. She designed the layout and placed a photo in the center of the page. Being unsatisfied with the effect, she has decided to make the photo smaller. DescribetheprocedureVictoriawillusetoresizethephoto.

Your Turn

Lets Review!

Paragraph

Teacher Check: _____________ Initial _____________ Date

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Business Cards One of the first documents Jana wants to create is a business card. Each day, she comes into contact with a lot of people who might need her services in the future. If she gives them her business card, she ensures that they will have a way to contact her when they have a computer problem that needs solving. Although using DTP software makes creating business cards easier, their design is still quite a challenge. An awful lot of information must be attractively placed in a very small space. Typical business cards in the United States measure 3.5 x 2 inches.

Generally business cards include the following information:

• companynameandlogo • phone/faxnumbers • mailingande-mailaddress • Website • nameandtitle

To get started, Jana looked at a number of designs to determine how she wanted her cards to look. She noticed that important information like the company name generally was larger and more prominent than other information on the card. Other items that received more prominence were the e-mail addresses and phone numbers.

WhenJanaanalyzedthedifferentbusinesscards,shelookedatthefonttypeandsizeaswellasthecardlayout. She also observed how the different designs used color. She wanted her card to use maroon as an accent color as that color was the dominant color of her logo. She also wanted the company name to take center stage. After creating her business card design, Jana reviewed it to be certain it followed the guidelines for professional business cards. She made sure that:

• itcontainedallnecessaryinformation;and • themostimportantinformationwasprominently

displayed.

Stationery Letterhead. Letterhead was next on Jana’s list. Jana will use letterhead to send written correspondence to her clients and potential clients. It is important that Jana’s letterhead is well-designed, provides essential information, and makes a good impression. Its design must also be consistent with that of her business cards. Creating letterhead presents its own set of unique challenges. In addition to providing basic information aboutanorganization,thedesignandstyleoftheletterhead gives insight into the character of the organization.Theletterheadalsocommunicatessubtlemessages about a company such as formality, attention to detail, and more. These subtle messages are beyond the scope of this course, but it is good for you to be aware of their existence. Look for them when viewing examples of business documents.

Case Study: The Uses of DTP Jana has been helping her friends and family solve their computer problems for years. She’s taken a number of classes on the subject and so far there hasn’t been a problem that she couldn’t solve. What’s more, she loves doing it! She’s decided to put her passion to work for her and will open her own computer consulting business. To get started, Jana will use desktop publishing software to create some of the documents she needs.

• ExplainthepurposeofvariousbusinessdocumentscreatedusingDTP.

• IdentifyanddescribethecomponentsofavarietyofbusinessdocumentscreatedusingDTP.

• Evaluatethelayoutanddesignofavarietyofbusinessdocuments.

Objectives:

vocabulary:

prominent - stands out; noticeable.

Please refer to the media CD to view Business Cards.

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Typical letterheads generally include the same information as the business card:

• nameandtitle; • companynameandlogo; • phone/faxnumbers; • mailingande-mailaddress;and • Website.

Many letterheads also include a slogan or motto that providesadditionalinformationaboutanorganization’sbusiness philosophy. Once again, Jana looked at many letterhead designs before designing the layout for her own.

As Jana looked at various letterheads, she considered their layout—the position of text and graphic elements, suchasthelogoandlines.Shealsoanalyzedthesubtlemessages provided by the various designs—some were formal, others showed a lot of attention to detail. She wanted her letterhead to look professional, but informal. She definitely wanted it to communicate that her company was detail-oriented! After creating her letterhead, Jana reviewed it to verify that it followed the guidelines for professional letterheads. She made sure that:

• thedesignreflectedthecompany’soperationalprocedures and philosophy;

• theletterheadcontainedallnecessaryinformation—company name, Web address, and contact information.

Envelopes. Jana will also need envelopes. As a general rule, envelopes are a scaled-down version of the company’s letterhead. Nevertheless, there are many ways such information can be laid out on an envelope. So Jana looked at envelope samples before creating one for her company.

After creating her envelope design, Jana reviewed it to ensure that it followed the guidelines for business envelopes. She verified that:

• thedesignsoftheenvelopeandherletterheadwere similar; and

• eachcontainedallnecessaryinformation—companyname,streetaddress,city,andzipcode.

Fax Cover Sheets.Janarealizedthatwhenpeoplehad computer problems, sending information through e-mail was often impossible. She knew that some of her business communication would take place using fax machines. So Jana set out to design her company’s fax cover sheet. The purpose of a fax cover sheet is to provide a cover to ensure safe, efficient communication that reaches the correct person. Like other business stationery, the designs of fax cover sheets vary, but most contain the following components:

• numberofpages—thenumberofpagesinafax is important information because it lets the receiver know whether or not the entire fax was received;

• recipient’sname; • sender’sname,phone,andfaxnumbers; • transmissiondate; • subject;and • summaryoffaxcontent.

As was her style, Jana looked at examples of other cover sheets before creating her own.

After creating her fax cover sheet, Jana reviewed it to verify that it followed the guidelines for business cover sheets. She checked to see if it included:

• thenumberofpages; • aplaceforsender’sname,phone,andfax

numbers; • aplaceforrecipient’sname;and • aplaceforsubjectandsummaryofinformation

contained in the fax.

Please refer to the media CD to view Letterhead.

Please refer to the media CD to view Envelopes.

Please refer to the media CD to view Fax.

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Brochure After completing the designs for her stationery, Jana turned her attention to creating a brochure. She wanted a brochure to let people know about the services offered by her company. She knew that a brochure could help her market her services, increase sales, and stay in touch with her clients. Although there are no hard-and-fast rules governing thesizeofbrochures,mostarethesizeofan8.5x11inch sheet of paper when unfolded and laid flat. They are generally designed to fit into a standard business envelope. Likesize,thecomponentsofbrochuresareasuniqueastheorganizationstheydescribe.Nevertheless,mosthave common elements; these include: • anattractive,compellingfrontcoverthat

prompts you to continue reading;

• useofsimilarfeaturessuchasfonts,graphic,andcolor schemes on all pages; and

• prominentlydisplayedcontactinformation.

Jana wanted to create a brochure that was visually appealing and presented a strong statement about the type and value of the services her company provided. Before beginning, Jana looked at a number of different brochures to get some ideas.

After creating her brochure, Jana reviewed it to make sure it followed the guidelines for business brochures. She checked to ensure that it:

• fitintoastandardbusinessenvelope; • hadanappealingfrontcover; • usedconsistentelementsonallpages;and • prominentlydisplayedhercontactinformation.

It’s your turn to evaluate business documents. Click on the image on the media CD and take another look at the letterheads Jana reviewed before creating her own.

When you’re finished, complete the activity on the media CD. You will be asked several questions. When you’ve answered all of the questions, your answers will be displayed in a form that you can print and hand in to your teacher. Don’t worry; there are no right and wrong answers to these questions. Thinking about the design and the components of the different letterheads is what’s important here.

In this lesson, you learned that desktop publishing technology can be used to create a number of documents businesses use in their daily operations. The documents discussed in this lesson included business cards, letterheads, envelopes, fax cover sheets, and brochures. You learned about the purposes of these documents, the information they contain, and their unique design considerations.

Please refer to the media CD to view Sample Brochures.

Please refer to the media CD to complete the Letter-head Design activity.

Please refer to the media CD to view Letterhead.

Your Turn

Lets Review!

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1.9 What makes creating business cards difficult?_______

A. Ability to reposition text is limited. B. Lots of information must fit in a small space. C. Moving graphic objects is complicated. D. Strict guidelines limit the creativity of the design.

1.10 Whatisthesizeofatypicalbusinesscard?_______

A. 3.5 x 2 B. legalsize—8.5x14 C. lettersize—8.5x11 D. sizedtofitinastandardbusinessenvelope

1.11 What item on a business card is generally the most prominent?_______

A. address B. company name C. slogan D. zipcode

Multiple Choice

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1.12 Letterheads ____________________________.

A. and business cards should be of similar design B. are rarely used by small businesses C. contain the same information as a business card D. conveyinformationaboutanorganization E. should have a design that is different from the business card

1.13 What items are generally included in a company’s contact information? ___________________________

A. company name B. company slogan C. e-mail address D. fax number E. logo F. mailing address G. phone number

1.14 How are envelopes and letterhead different?_______

A. information included B. layout C. use of color D. all of the above E. none of the above

Multiple Select

Multiple Choice

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1.15 What is the purpose of a fax cover sheet? __________________________

A. conveysubtlemessagesaboutanorganization B. ensure safe communication C. let recipient know what communication is about D. make sure message reaches the correct person E. provide detailed product and service information

1.16 What elements are generally included on a fax cover sheet? ___________________________

A. message content B. number of pages C. sender’s fax and phone numbers D. sender’s mailing address E. sender’s name F. subject of message G. summary of message H. transmission date

1.17 In 5-10 sentences, describe the purposes, design considerations, and common elements of most brochures.

Multiple Select

Paragraph

Teacher Check: _____________ Initial _____________ Date

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Self Test 1: Desktop Publishing - An Introduction

1.01 Which phrases complete this sentence? Desktop publishing ____________________________.

A. has features that are included in most WP programs B. helps produce documents that improve communication C. is the same as WP D. allowsyoutoresizeandrotategraphics E. provides more options for working with graphics than for working with text

1.02 What feature is not included in most DTP programs?_______

A. kerning B. master pages C. video editing D. WYSIWYG

1.03 What features are included in most DTP programs? _____________________________

A. grid lines B. layering C. printers’ marks D. red-eye editing E. threading F. video formatting G. WYSIWYG

1.04 This feature automatically creates tables of contents._______

A. framing B. indexing C. layering D. threading

Multiple Select

Multiple Select

Multiple Choice

Multiple Choice

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1.05 DTP allows you to manipulate text boxes in the following ways. ___________________________

A. move them B. rotate them C. resizethem D. all of the above E. none of the above

1.06 Products that can be created using DTP include _________________________________.

A. brochures B. flyers C. movies D. newsletters E. voiceovers

1.07 Typical business cards in the U.S. are_______.

A. 8.5x11inches—lettersize B. 8.5x14inches—legalsize C. 3.5 x 2 inches D. designed to fit in a standard business envelope

1.08 Business cards generally include: _________________________

A. Web site B. recommendations C. pricing information D. phone/fax numbers E. name and title F. mailing and e-mail address G. company name and logo

Multiple Select

Multiple Choice

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1.09 Business cards are generally designed so that this item stands out the most._______

A. mailing address B. logo C. e-mail address D. company name

1.010 Which statements describe letterheads? __________________________________

A. They should have a different design than the business card. B. They provide the contact information for a business. C. Theyareseldomneededinsmallorganizations. D. They have the same information as a business card. E. Business cards and letterheads should be of similar design.

1.011 Anorganization’scontactinformationgenerallyincludes_____________________________.

A. address B. e-mail address C. fax number D. phone number E. products and services F. slogan

1.012 What is the main difference between envelopes and letterheads?_______

A. color scheme B. information provided C. layout D. all of the above E. none of the above

Multiple Select

Multiple Choice

Multiple Choice

19

1.013 Businesses use a fax cover sheet to _______________________________.

A. provide detailed service and product information B. make sure message reaches the right recipient C. let recipient know the topic of the fax D. ensure safe communication E. convey subtle messages

1.014 Elements generally included on a fax cover sheet include __________________________.

A. transmission date B. number of pages C. name of sender D. message summary E. message subject F. mailing address of sender G. fax and phone numbers of sender H. content of message

1.015 Asageneralrule,whatisthesizeofabrochure?_______________________________

A. 3.5 x 2 B. legalsize—8.5x14 C. lettersize—8.5x11 D. sizedtofitinastandardbusinessenvelope

1.016 Who uses DTP?_______

A. administrative assistants B. publishers C. small business owners D. all of the above E. none of the above

Multiple Select

Multiple Choice

Each Answer = 1 point; Essay and Paragraph Questions = 5 - 10 Points

Score: _____________ Teacher Initial: _____________ Date: ______________