strengths, weaknesses, opportunities, threats

Strengths, Weaknesses, Opportunities, Threats Strengths Recognised voice in the province Web site Sometimes we agree which would not be possible without the association Created a network This is starting to work Marketing on to others Diversity of establishments Recognised as one of the few successful private marketing organisations Weaknesses Area is not known enough Need more bums in beds Dysfunctional association Lack of structure Lack of PDI members No business plan Inadequate Funding Lack of communication Lack of participation Need Dedicated permanent personnel Ineffective communication and sharing of information on benefits , ability to entice product owners be involved Never really had a workable business model Not legally constituted as a registered entity The institutional options need to be considered Opportunities Web Site Technology Power of the internet technology Mindsets have changed because of networking sessions Each product can market itself Need to expose the area Access to great natural attractions Opportunity to form partnerships with government institutions and others and succeed through them and their efforts Look at what forums they have and go to them and give input Bring on board HDI members who are product owners/tour operators Threats Information supplied by competitors giving the perception that the area is unsafe Government challenges, slow delivery of services, collapse of regulation and maintenance Crime Ineffectual policing Poverty Uneducated or uninformed travel agents Land tenure complexities Environmental degradation Unlicenced mining Two sets of laws? SWOT Analysis.mmap - 2009/08/21 -

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Strengths,Weaknesses,Opportunities,

Threats

Strengths

Recognised voice in the provinceWeb siteSometimes we agree which would not bepossible without the association

Created a network This is starting to workMarketing on to others

Diversity of establishmentsRecognised as one of the few successfulprivate marketing organisations

Weaknesses

Area is not known enough Need more bums in beds

Dysfunctional association

Lack of structureLack of PDI membersNo business planInadequate FundingLack of communicationLack of participationNeed Dedicatedpermanent personnel

Ineffective communication and sharing ofinformation on benefits , ability to enticeproduct owners be involvedNever really had a workable business model

Not legally constituted asa registered entity

The institutionaloptions need to beconsidered

Opportunities

Web SiteTechnologyPower of the internet technology

Mindsets have changed because ofnetworking sessions

Each productcan marketitselfNeed to expose the area

Access to great natural attractionsOpportunity to formpartnerships withgovernment institutions andothers and succeed throughthem and their efforts

Look at what forumsthey have and go tothem and give input

Bring on board HDI members whoare product owners/tour operators

Threats

Information supplied bycompetitors giving theperception that the area isunsafe

Government challenges, slow delivery ofservices, collapse of regulation andmaintenance