Strengthening the Institutional

Capacity of the Productivity

and Vocational Training

Department PVTD within

the Vocational Training

System in Egypt

Component 3

Activity 3.2:

Quality through improving trainers’

performance,

Expert Mission Feb 28 – Mar 6, 2015

CONCEPTUALIZATION OF THE

SHOWCASES, MARKETING AND

COMMUNICATION PERSPECTIVE

Timo Rainio,

Tampere, Finland

Hermia Group

MISSIO 6

Day Program : CONCEPTUALIZATION OF THE SHOWCASES, MARKETING AND COMMUNICATION PERSPECTIVE

Workshop results

Day 1 Topic of the day: Completing of the concept of 21st century modern learning: Showcase development together with students (curriculum, learning material and environment & pedagogy)

Workshop 1:Homework presentations, Overview of the 21st century learning development Showcases

Workshop 2: To agree on concrete measures & actions of the showcases in the showcase development point of view

Day 2 Topic of the day: Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic action plan (PVTD development level)

Workshop 3:Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic action plan (PVTD development level)(chairman of the workshop: Mr. Ahmed)

Day 3 Topic of the day: Development of strategy and concrete actions how to implement showcase plans as a part of PVTD activities and processes.

Workshop 4Capacity Building Workshop 4:1) Presentations of the showcase development teams and common proposal for the PVTD2) Presentations of the Ms Marita’s group about the results of their development (PVTD SAP structure, etc.)3) Comments from the Ms. Marita’s team about the plans and Discussions and agreement of concrete measures & actions of the showcases in PVTD development and processes point of view

Day 4 Topic of the day: Development of marketing and communication actions in showcase and PVTD –level. Preparing for the joint seminar

Workshop 5: Discussions about the team leaders and contact persons of the development in showcase levelWorkshop 6: Plans for next mission joint seminar presentation and how to make material needed for seminar journal, etc.Workshop 7: To Agree on concrete measures & actions of the showcases in Marketing & communication point of view

Sunday Mar 109:00 – 10:00at STI eLearning Lab

Preparation of workshops and the venue

Sunday Mar 110:00 – 12:00at STI eLearning Lab

Topic of the day: Ccompleting of the concept of 21st century modern learning: Showcase development together with students (curriculum, learning material and environment & pedagogy)

Capacity Building Session: Program of the week, summary of the fifth mission => After mission 6 there will in PVTD level and showcase level common clear understanding about future activities, team leaders designated and clear responsibilities for everyone, plans ready for next mission joint seminar presentation and material ready for seminar journal.- Completing of the concept of 21st century modern learning- Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic

action plan

Overview of the PVTD Twinning project process and results of it, Mr. Pekka Räsänen (1 hour)

Capacity Building Workshop 1: Homework presentations, Overview of the 21st century learning development Showcases (state of play discussions in showcase development teams, only a brief summary together in the end)- report of the piloting results - Showcase group team’s ideas how to make descriptions and pilot experiences visible to the common Showcase home page

Sunday Mar 112:00 – 15:00at STI eLearning Lab

Capacity Building Workshop 2To agree on concrete measures & actions of the showcases in the showcase development point of view- plans for the activities with students- plans for the activities of learning environment & equipment development- plans for the activities of curriculum and learning material development- plans for the activities with stakeholders- needed resources (information, people, mandate, equipment’s, money, etc.) and how to get those- next step before next mission (what, who, when)

Template for the work: Showcase Description Template.doc

Discussions together with all members of action 3.2 about the next steps of development of the showcases (meeting/event or other kind of activity)

Sunday Mar 115:00 – 18:00

Wrap-up of daily activitiesAnalysis & next steps

1. Day (Sunday)Completing of the concept of 21st century modern learning: Showcase development

Goal for the missions 6, 7 and 8

1. Mission 6: Finalizing showcase activities so far and make plans for the future (Showcase level, PVTD process development and staff training level, Networking & Cooperation & “marketing” inside and outside PVTD)

Joint Workshop together with Ms. Marita’s team: Modern Learning and Showcase plans integration to PVTD Processes and Organization Resource Planning systems (SAP –integration)

2. Mission 7: Preparing for Joint seminar presentations and finalizing marketing material and showcase descriptions in paper-, presentation- and “digital” format (web pages, blogs, moodle, videos, etc.) ready.

Joint Workshop together with Ms. Päivi’s team: Cooperation between showcase/modern learning activities and Communication and marketing activities in PVTD

Joint seminar

3. Mission 8: Finalizing showcase reports and decide concrete activities and next steps and who will be responsible those in the future(Showcase level, PVTD process development and staff training level, Networking & Cooperation & “marketing” inside and outside PVTD)

Joint Workshop together with Ms. Hely’s team: Cooperation between showcase/modern learning activities and HR activities

Tuesday Join Workshop together with Ms

Marita’s team ; Modern Learning and

Showcase plans integration to PVTD

Processes and Organization Resource

Planning systems (SAP –integration)

Together we (Component 3.2) will be responsible about to make

showcase development groups viewpoint and presentations in there

1. How showcases done so far and the development of those in the

future will be visible in the PVTD processes and IT –systems

(Showcases development teams needs, ideas and viewpoint)

Presentations of the 21st showcase development teams using

“Showcase Description Template.doc”

Describing the proposal of 21st century modern learning as a

development program into PVTD:s strategic action plan using

“Development Projects Template.doc”

Showcase description – Table of Contents

Report of the activities so far:

Summary

Objectives

Actions

Results

Plans for the future

Showcase description:

Idea and Concept description (if needed, use NABC & Canvas models)

Elements of 21st century learning of the showcase (methods, tools, pedagogy, e-learning, etc.)

Curriculum development

Resourcing and Organizing (People, money, mandate)

Procurement plan

Needed learning material and equipment of the learning environment

E-learning equipments (laptops, etc.), mobile –learning (pads, digi-and video cameras, etc.)

Servers, web-services

consultancy

Staff Training plan, needed knowhow (inside and outside PVTD)

Networking & Cooperation & Marketing inside and outside PVTD

Integration to the PVTD organization and processes

Motivation and other “mental” capacities

Development Projects Template

Project Name:

Project Description

Current Status

Purpose of the project

Objectives

Timeline:

Start date

Milestones with tasks for each

End date

Resources:

Project Manager

Specialists involved and their functions

Man days needed per specialist category

Hardware and Software

Outcomes and Results:

Monitoring and Evaluation:

Project Management (How the project is managed? Steering group to monitor and review and control? Risk management? How many meetings take place in each specialist category?)

Indicators for each project objective

Budget and Funding:

Workshop 1 - Homework presentations

Overview of the 21st century learning development Showcases (state

of play discussions in showcase development teams, only a brief

summary together in the end)

1. Report of the piloting results

2. Showcase group team’s ideas how to make descriptions and pilot

experiences visible to the common Showcase home page

Workshop 2

Concrete measures & actions of the showcases

in the showcase development point of view

To agree on concrete measures & actions of the showcases in the showcase development point of view

1. To agree on concrete measures & actions of the showcases in the showcase development point of view.

plans for the activities with students

plans for the activities of learning environment & equipment development

plans for the activities of curriculum and learning material development

plans for the activities with stakeholders

needed resources (information, people, mandate, equipment’s, money, etc.) and how to get those

next step before next mission (what, who, when)

2. Discussions together with all members of action 3.2 about the next steps of development of the showcases (meeting/event or other kind of activity)

Monday Mar 209:00 - 12:00at STI eLearning Lab

Topic of the day: Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic action plan (PVTD development level)

Introduction to the day’s topic, Mr. Timo Rainio

Capacity Building Session: Presentations about the plans of the modern learning in PVTD in day 1 of mission 6 by Afnan, Mona, Nadia, Ahmed, Mohammed based on their development ideas in document: Program of education and communication technology tools & Practices considering production and dissemination of new learning material and usage of online learning environments in PVTD (Framework for the mission 6 workshop: curriculum, pedagogical, learning material and learning environments development point of view & networking point of view & PVTD organization, organizing and management of needed activities and staff training point of view, networking point of view & communication/marketing/ict development point of view)

Capacity Building Workshop 3:Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic action plan (PVTD development level)(chairman of the workshop: Mr. Ahmed)

Combining separated showcase level plans to common PVTD level suggestions and plan using document: Showcase Description Template

Template for the work: Development Projects Template.doc

Monday Mar 212:00 – 15:00at STI eLearning Lab

Capacity Building Workshop 3:Workshop 3 continues

Discussions together with all members of action 3.2 about the next steps of development

Monday Mar 215:00 – 18:00

Wrap-up of daily activitiesAnalysis & next steps

2. Day (Monday)Describing the proposal of 21st century modern learning as a

development program into PVTD:s strategic action plan (PVTD

development level)

2. Day (Monday)

9-10: Writing the showcase description

10-11: Short presentations of the showcase development teamsabout the plans and status of the report

11-12: Common shocase development project

What have done so far (Mr. Ahmed)

Template to make common project plan (as as part of twinningreport)

12-13 Brake

13-14 Writing of the development project plan

Showcase viewpoint (What are the most important part in everyshowcase and what are the parts that can be done together

14-15 Preparing for the presentation of the Tuesday workshop

Two topics

ICT facilities and organization - computers, internet, e-learning,

modern learning in PVTD

Staff training

Workshop 3 – concrete measures & actions

of the showcases in the cooperation with

stakeholders point of view

1. Presentations about the plans of the modern learning in PVTD in day 1 of mission 6 by Afnan, Mona, Nadia, Ahmed, Mohammed based on their development ideas in document: Program of education and communication technology tools & Practices considering production and dissemination of new learning material and usage of online learning environments in PVTD

2. Combining separated showcase level plans to common PVTD level suggestions and plan using document: Showcase Description Template (chairman of the workshop: Mr. Ahmed)

3. Discussions together with all members of action 3.2 about the next steps of development to agree on concrete measures & actions of the showcases

Next step before next mission (what, who, when)

Needed resources

Tuesday Mar 309:00 - 12:00at STI eLearning Lab

Topic of the day: Development of strategy and concrete actions how to implement showcase plans as a part of PVTD activities and processes.

Workshop together with Ms Marita’s team ; Modern Learning and Showcase plans integration to PVTD Processes and Organization Resource Planning systems (SAP –integration)

Capacity Building Workshop 4:1) Presentations of the showcase development teams and common proposal for the PVTD- Presentations of the 21st showcase development teams using “Showcase Description Template.doc”- Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic action plan using “Development Projects Template.doc”2) Presentations of the Ms Marita’s group about the results of their development (PVTD SAP structure, etc.)3) Comments from the Ms. Marita’s team about the plans and Discussions and agreement of concrete measures & actions of the showcases in PVTD development and processes point of view- plans for the activities in PVTD- Plans how to implement showcase as a part of PVTD process- Plans how to implement showcase as a part of PVTD curriculum- Training and marketing plan of the showcase dissemination- needed resources- next step before next mission (what, who, when)

Tuesday Mar 312:00 – 15:00at STI eLearning Lab

Capacity Building Workshop 4:Workshop 4 continues

3) Discussions together with all members of action 3.2 about the next steps of ICT and PVTD process and organization development and Staff training (contact person from that area will be responsible of the arrangements in the future)

Tuesday Mar 315:00 – 18:00

Wrap-up of daily activitiesAnalysis & next steps

3. Day (Tuesday)Development of strategy and concrete actions how to implement

showcase plans as a part of PVTD activities and processes

21st Century Learning Development

Showcases

Computer Maintenance

Automotive and Car Maintenance

Automation and PLC

CNC Technology

Mathematics

3. Day (Tuesday)

SAP (Strategic Action Plan) presentation

Groupwork together with action 3.2 and 2.1 (5 showcases themes)

Discussions as a group

Presentations

Common development project group work & presentations

Staff training

ICT facilities and resources in PVTD (computers, internet, e-learning)

Discussions

Two common topics (for next

groupwork)

ICT facilities and organization - computers,

internet, e-learning, modern learning in PVTD

Staff training

Common Development Projects

Project Name:

Project Description

Current Status

Purpose of the project

Objectives

Timeline:

Start date

Milestones with tasks for each

End date

Resources:

Project Manager

Specialists involved and their functions

Man days needed per specialist category

Hardware and Software

Outcomes and Results:

Monitoring and Evaluation:

Project Management (How the project is managed? Steering group to monitor and review and control? Risk management? How many meetings take place in each specialist category?)

Indicators for each project objective

Budget and Funding:

Workshop 4 – concrete measures & actions

of the showcases in PVTD development and

processes point of view

1. Presentations of the showcase development teams and common proposal for the PVTD

Presentations of the 21st showcase development teams using “Showcase Description Template.doc”

Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic action plan using “Development Projects Template.doc”

2. Presentations of the Ms Marita’s group about the results of their development (PVTD SAP structure, etc.)

3. Comments from the Ms. Marita’s team about the plans and Discussions and agreement of concrete measures & actions of the showcases in PVTD development and processes point of viewPlans for the activities in PVTD

Plans how to implement showcase as a part of PVTD process

Plans how to implement showcase as a part of PVTD curriculum

Training and marketing plan of the showcase dissemination

Needed resources

Next step before next mission (what, who, when)

4. Workshop together with Ms Marita’s team ; Modern Learning and Showcase plans integration to PVTD Processes and Organization Resource Planning systems (SAP –integration)

How showcases done so far and the development of those it the future will be visible in the PVTD processes and IT –systems (development teams of the showcases need, ideas and viewpoint)

How needs of networking activities inside PVTD with colleagues and outside PVTD with all kinds of stakeholders will be visible in the PVTD processes and IT –systems (development teams of the showcases need, ideas and viewpoint)

5. Discussions together with all members of action 3.2 about the next steps of ICT and PVTD process and organization development and Staff training

Wednesday Mar 409:00 - 12:00at STI eLearning Lab

Topic of the day: Development of marketing and communication actions in showcase and PVTD –level. Preparing for the joint seminar

Introduction to the day’s topic, Mr. Timo Rainio

Capacity Building Workshop 5:

Discussions about the team leaders and contact persons of the development in showcase level

Discussion about Executive team of activity 3.2, showcase team leaders, PVTD level cooperation:- Need to Designate showcase team leaders (one from every showcase)- Need to Designate contact persons who are activity 3.2 representatives in PVTD development

- curriculum, learning material and environment & pedagogical development- communication, marketing, networking and stakeholders cooperation- ICT and PVTD process and organization development point of view- Staff training development

Capacity Building Workshop 6: Plans for next mission joint seminar presentation and how to make material needed for seminar journal, etc.

Wednesday Mar 412:00 – 15:00at STI eLearning Lab

Capacity Building Workshop 7: To Agree on concrete measures & actions of the showcases in Marketing & communication point of view- Showcase communication and marketing activities & plan inside PVTD- Showcase communication and marketing activities outside PVTD with different stakeholders and partners and local and national administration- concrete tools and activities (social media, traditional media, marketing and communication material, forums and material)- next step before next mission (what, who, when)

Capacity Building Session: Homework for the next missionFilling of the Feedback form of the mission 6

Wednesday Mar 415:00 – 18:00

Wrap-up of daily activitiesAnalysis & next steps

4. Day (Wednesday)Development of marketing and communication actions in showcase and PVTD –level. Preparing for the joint seminar

Workshop: 5 Plans for next mission

Conference presentation and how to make

material needed for seminar journal, etc.

Conference 19.3 plans & preparation

Seminar program and other needed arrangements, PVTD –level

presentations

Showcase presentations in seminar

Showcases

Common development plan

Students

Trainers

Material needed for the seminar

Guests and invitations

Next steps before next mission (what, who, when) => TO-DO:

what, when, who, resources needed ?

Workshop 6:

Preparing for mission 7 and 8: Discussion about what we need to do next

Conference arrangements (ok !)

Showcase –level report: Showcase reports and descriptions (Showcase Description Template.doc)

Concrete activities needed to do in the future using table by “Automotive and Car maintenance” as an example

Showcase plans to insert SAP / PVTD –level report: Common development project(s) (Development Projects Template.doc)

ICT facilities and organization - computers, internet, e-learning, modern learning in PVTD (Mr. Ahmed)

Staff training (Ms. Ahnan)

Contact persons

Conference

Showcases

PLC and Automation: Ms. Afnan

CNC: Mr Ahmed

Computer Maintenance: Ms Nadia

Automotive and Car maintenance: Mr. Amr

Mathematics: Ms. Susan

Common projects

Homework for the next mission

1. Preparing for Conference presentations (19.3) and finalizing

marketing material and showcase descriptions in paper-,

presentation- and “digital” format (web pages, blogs, moodle,

videos, etc.)

Showcase descriptions and pilot experiences visible to the

common Showcase home page

Invite students representatives of seminar to next mission

2. Finalizing showcase reports and decide concrete activities and who

will be responsible those in the future(Showcase level, PVTD

process development and staff training level, Networking &

Cooperation & “marketing” inside and outside PVTD)

Showcase Description Template.doc (Showcase –level report)

Development Projects Template.doc (Showcase plans to PVTD

–level report)

ICT facilities and organization - computers, internet, e-

learning, modern learning in PVTD (Mr. Ahmed=

Staff training (Ms. Afnan)

Timo RainioHermia Group

timo.rainio@hermiagroup.fi

+358 500 7366 05

http://www.hermiagroup.fi

http://www.slideshare.net/timorainio

http://www.dooid.com/timorainio

This Project is funded by the European Union