strengthening relationships: the nsbc and its continuing efforts with manufacturers
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Presented at the 2011 PFDMA ConfereTRANSCRIPT
Strengthening Relationships: The NSBC and its Continuing Efforts with Manufacturers
PFDMA ConferenceTuesday, June 28, 2011
Fred Messmann, Deputy DirectorRachel Johnson, Communications
Director
The National Safe Boating Council
•NSBC’s Mission: To enhance the safety of the recreational boating experience through:
▫Education▫Outreach▫Training
NSBC Training• Instructor Training Course▫ Designed to prepare instructor
candidates to teach effective NASBLA-approved basic boating safety courses
▫ Focuses on teaching techniques and interactive methods
• Close-Quarters Boat Handling Course▫ Defensive boat handling instructor
course▫ Focuses on maneuvers and
techniques
North American Safe Boating Campaign (“Wear It!”)
•Goal: reduce recreational boating casualties based on the Strategic Plan of the National Recreational Boating Safety Program 2012-2016.
▫Objective 2. Boating Safety Outreach▫Objective 4. Life Jacket Wear
Recreational Boating Statistics (2010)
2009 2010 Results
Fatalities 736 672 6.9% Decrease
Drownings 543 484 5.1% Decrease
Accidents 4,730 4,604 2.66% Decrease
Injuries 3,358 3,153 6.10% Decrease
Registered Vessels
12,721,541 12,438,926 2.2% Decrease
Key Items:- 672 Fatalities LOWEST in recorded history!- Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-eight (88) percent were not reported as wearing a life jacket.- Only nine (9) percent of deaths occurred on boats where the operator had received boating safety instruction.
“Wear It!” National Outreach
•Advertising Efforts▫Media Buy (Radio, TV,
Print)▫Public Service
Announcement•Support for States,
Organizations, etc.▫Outreach to all 50 States
Campaign Mailer Postcards Press Kit
▫Free/Paid Resources
“Wear It!” National Outreach
•2011 – Public Service Announcement▫Gold Medalist Mark Spitz▫“I’m a Good Swimmer, but…”
“Wear It!” State-Targeted Effort•Began with “Wear It
California!” in 2007▫Life jacket wear
increased from 6.2% to 12.2% on Delta
•“Wear It Michigan!” – 3rd Year
•“Wear It New York!” – 2nd Year
•“Wear It Washington!” – 1st Year
“Ready, Set, Inflate!”
•Goal for 2011:▫Increase Education and Outreach▫Beat 2010 record of 1,154
•2011 Results:▫Participants - 1,685 (531 more than last year)▫Inflatable Life Jackets - 1,191 (37 more than last
year)▫Total Number of Inherently Buoyant Life Jackets -
494 (including 13 dogs)
“Ready, Set, Inflate!”
“Ready, Set, Inflate!”
“Ready, Set, Inflate!”
The NSBC and Manufacturers •Life Jacket Manufacturers▫Mustang Survival
(Boating Safety Sidekicks)▫Revere Supply Company▫Takashina▫…etc!
• Cylinder Manufacturers
iSi Components Leland Supply Company Halkey-Roberts
The NSBC and Manufacturers
NSBC “Point of Safe” (Sale) Fast Track Grant•USACE Mandatory Life Jacket Study▫Pine Flat Lake – east of Fresno, CA▫Millerton – north of Fresno - Control Lake for
study▫JSI measured last year (2010)▫USACE nor USCG actually measuring
difference between “sales” last year versus this year
▫NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
Point of Sale: Mannequin Display
Fred [email protected]
(703) 789-2730
Rachel [email protected](703) 361-4294 / (703) 789-2731
www.SafeBoatingCouncil.orgwww.SafeBoatingCampaign.com