Streamline yourSocial Media

for NTEN with

Janet Fouts

Building buzz

• Starts slowly

• Frequency

• Big hits

• Sharing and re-sharing

• Page rank

• Influence

Take it easy

Text

•You are in for the long haul

•Distribute the load

•Don’t try to be everywhere

•Turn it off

Where do you REALLY need to be?

Efficiency matters

• BEWARE the social media black hole

• Tools can save you

Listen up

• Google Alerts

• Social Mention

• Nutshell Mail

• SM2

• Radian 6

JanetFouts.com/listen

Create a system for listening

• Set up email addresses

• Separate email address for hot buttons

• Schedule time to read and post or delegate

RSS Feeds

• Really Simple Syndication

• Organize your reading

• Share with your team

• Distribute information

• Commenting

Google Reader

Netvibes

Lazyfeed

Editorial calendar

• Regular topics

• Event announcements and timing

• Delegate

• Leave room for surprises

• Batch content creation

• Share content

Objective Marketer

• Schedule posts

• Great reporting

• Import RSS feeds

• Landing pages

• Post to Facebook or Twitter

Landing page

Co-tweet

• Workgroups

• Unified inbox

• Groups and permissions

• Delegate

• Twitter focused

Co-tweet

Blip TV

• Total potential audience

• Shares with iTunes, YouTube, Tivo and Boxee

• TV and Computer audiences

• Video looks fantastic

• Auto distribution but not simultaneous

BlipTV

Gist

• Social CRM

• Cross your emails with your social connections

• Prioritize on the fly

• Multiple networks

Hired guns• You can buy 1,000 followers for $100

• You can’t make them care

Virtual Admins

• Research

• Forum moderation

• Wordpress management

• Account maint

• Copy editing

Going virtual

• Offshore vs local

• Recognized or not?

• Can it be delegated?

• Can it be chunked?

• They’re not you

You can’t do it all(effectively)

Ask me anything

• Janet@JanetFouts.com

• @Jfouts

• Janet Fouts.com/nten1210

• SocialMediaCoachingCenter.com

• 408.216.7423