The information contained in this document is privileged and confidential property of TVA Media Group, Inc. No portion may be copied, shared or otherwise disseminated without the express written consent of TVA.

Strategy Overview

Our Mission

We help companies reach more of their target audience faster and with more impact, leveraging the reach and cost-effectiveness of a blended media campaign

We turn your target audience into paying customers

Television SocialMedia Digital In-Flight PR Print Radio

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Why TVA Media Group?TVA Media Group is the most successful, privately-owned, full-service integrated marketing agency of its kind

An award-winning team supports our 30+ year track record of success

We have an A+ rating with the Better Business Bureau; Class 1 credit rating with Dun & Bradstreet and hundreds of references and case studies covering over 40 categories

Emmy Addy Clio Telly Golden Mike Aegis

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Our clients range from global, multi-billion dollar corporations... to funded start-ups... to local charitiesJudge us by the company we keep

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You’re in Good Company at TVA

Subscription & Continuity

Lead Generation & Other

Household

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Who Our Media Buyers Work with TodayFrom Traditional Direct Response to Corporate Brand Response

EXPERIENCED in over 40 categories including…

©2019 - CONFIDENTIAL

Housewares

Home & Garden

Health & Fitness

Beauty

Misc.

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Television

Short FormLong Form

VODAddressable

Programmatic

Digital

VideoDisplaySocialSearchMobile

Print & Alternative

MagazineNewspapers

FSIOutdoor

Direct MailPackage Inserts

Radio

SatelliteNetworkDigital

Syndication

Creative

DevelopmentCopy/Scripting

Art Direction/DesignPre-Pro

Print/Lettershop

Acquisition, Retail or Branding, we’ll select the right DM channels

and move business through the funnel

Our Full Suite of Integrated Services

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Our facilities and large volume of ongoing production allows us to amortize our costs over many accounts

Production costs much lower than competition utilizing a 30,000 sq ft HD Broadcast studio next to Universal Studios, Hollywood with pre-lit sets (kitchen, talk show, news), 60’ x 30’ green screen, SIX ultraHD cameras including the Arri Alexa and RED Dragon S...

TVA also owns a $6.5 million 8,520 sq ft estate a few minutes away from the studio with 30 ft tall ceilings, dozens of secured locations and setups

Why TVA (cont.)

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Full Service TV & Video Production

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Stages fully equipped for multi-camera HD production, with pre-lit sets, a kitchen set, a talk show set, a news set, live broadcast transmission capabilities, RED and Arri cameras…

Next to Universal Studios, Hollywood

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Cutting edge digital editing bays, audio recording suites...

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Media Buying

Volume rates based on

$15 million in media buys per week ($780 million annually)

Our buyers will go head-to-head against any agency in the U.S. and if they don't

outperform by at least

20-40%they will refund their entire commissions

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Television PlacementsOur DRTV media buying partners are the most successful in the industry

Constant DRTV media presence - over $15 million per week of DRTV “know-how”($780 million annually)

Lower rates and access to more media options

Continuous optimization - Proactive analysis of the media & daily buy management

30+Years of Proven DRTV

Performance

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$6Billion in Proprietary

DRTV results

20%-40%Better ROI than Our

Competitors

Keys to Strategic Growth

Create BroadAWARENESS

Generate ImmediateREVENUE

OperateCOST-EFFECTIVELY

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THE CHALLENGEfor Direct to Consumer Marketers

Being Seen and Heard:

in a Competitive Marketwith Fragmented Audiencesand Limited Budgets or Capitalization

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Our Solution

BLENDEDMEDIA

CAMPAIGNSWe optimize the best of paid and earned media for maximum exposure at the lowest possible cost

IN-FLIGHTOut-of-Home

POS

BRANDAWARENESSPositiveReviews Word ofMouth

DRTVInfomercialTV Spots

DIGITALVIDEO DISTRIBUTION

TALK SHOWS& RadioInterviews

DIGITALSEOPPC

Retargeting

WEBSITELANDINGPAGE

SOCIAL MEDIAEngage & Pay toPlay

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PRINTNewspaper&

Magazine

NEWS&Features

DR and PR!(the best of both worlds)

It takes a powerful campaign to attract the attention of today’s consumer and get them to buy your product or use your service

A full-scale, orchestrated media assault that blasts your message across 20,000+ multiple media distribution channels for at least six months

The LOWEST RISK / most cost-effective way to get your product or service in front of millions of potential customers

Combining the targetability and trackability of DR with the credibility of PR, using 3rd party media endorsements to minimize risk, increase ROI, and make every advertising dollar work as efficiently as possible

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Television Social Media Digital In-Flight PR Print Radio

We call it aDesigned to generate massive media exposure,Immediate sales revenue, brand awareness and ROI!

What’s Included?

DRTV ProductionTelevision Placements / Media Buys Digital Video DistributionPrint RadioIn-Flight Programming

Talk ShowsSocial MediaLanding Page ContentWebsite VideosTestimonial VideosProduct Images

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Massive ExposureYour campaign will be seen by millions as you grow your organization and build your brand

Total Audience Reach

Television

Newspapers & Magazines

Internet / Digital

Radio

Airlines

110 Million+ HH

65 Million+

50 Million+

14 Million+

6 Million+

MEDIA OUTLET TOTAL REACH (est)

245 Million

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The Power of Television Advertising

“TV is still by far the most effective advertising medium.”

-ADWEEK-

According to Deloitte’s fifth edition “State of the Media Democracy” survey, 86% of Americans stated that it was TV advertising that had the most impact on their purchase decision

Paid TV is the major workhorse of the

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TV is still the biggest megaphone from the tallest mountain. The biggest digital advertisers of them all: Google, Facebook, and Microsoft Spent More Than Two-Thirds of their 2018 Ad Dollars on TV

campaign because:

The Power of Direct Response TV

DRTV can achieve in weeks what it would take most to do in a year using just online marketing with the same budget

Three times more respondents said they had been influenced by a TV ad than by a banner or other ad on a website (53% vs. 18%)

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Ecommerce from online search is $22.5 billion annually. DRTV generates over $32 Billion in sales annually.

One in four Americans (28.6%) report that they have purchased a product advertised via an infomercial

Sources: Direct Marketing Association and Electronic Retailing, Nielsen, AdWeek, Harris Interactive

DRTV ProductionTurnkey Production including:

Infomercial or Documercial (28:30 + 5:00) OPTIONAL

DRTV spots (:120, :60, :30)

Digital Videos

ScriptingCasting / On-Camera Talent Shooting on multiple

Locations HD Sound Stage/Sets

Post Production (editing, graphics, voiceover, music...)

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Television Placements

If we averaged just one order per city per airing, you’d have over 25,000 ordersjust from the paid TV placements alone!

Your productions will air over 120 times in every city across the U.S. on your pre-approved national and local cable, satellite, and broadcast channels, reaching over 110 million households

120 national airings x 210 Nielsen-ranked markets = 25,200 total local airings!

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Television Placements TVA leverages our media relationships to provide the greatest exposure and highest ROI

National Network Clusters give you a national footprint with coverage in everymajor DMA. With over 90+ networks, segmented into nine demographically targetedclusters, we will reach more of your audience faster and at a much lower CPM.

News Cluster - 8Networks

Lifestyle Cluster -13 Networks

Young Adult Cluster - 8Networks

Spanish Language (optional)

Adult Cluster - 15 Networks

Sports Cluster -16 Networks

Kids Cluster -4 Networks

Female Cluster - 12 Networks Male Cluster - 9Networks

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In-Flight Programming

Inflight airings onboard

Major Airlinesto the world’s largest

captiveaudience

Your spots will Airas part of scheduled onboard

programming or on CNN Airport

Ad Value Equivalent: $130,000+

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TV & Radio Talk Show BookingsGain Earned Media exposure on popular talk shows

Guaranteed minimum ofbookings/appearances: 12

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Ad Value Equivalent: $192,000+(National and/or Top 25 Markets)

PrintOur team (former CNN and Associated Press writers) will create a 2-3 column color Feature, including photo and URL to your approval…

Distributing to

10,000+Newspapers, Magazines (print & online) + TV & Radio station websites

Reaching an average audience of

65 Million+ readers

GUARANTEEDRESULTS:2,400+ print and online Feature Placements

Ad Value Equivalent: $192,000+

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Radio GUARANTEEDRESULTS:600+ Feature Placements on radio stations across thecountry

Ad Value Equivalent: $234,000+Our team will script and produce a :60 second Radio News Spotlight by professional talent for both network and direct station feeds…and distribute to over 6,000 radio stationsfor use on news and talk shows

Spots are placed nationwide in morning drive time on talk and news talk stations

Full reach and value metrics reporting + copy of the MP3 audio file

Reach 14 million+

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Includes measurable and accountable results, illustrated with reports on Ad Value Equivalency, Reach, content interaction and engagement metrics.

Social MediaGet your video or content viewed, shared, liked and commented on by thousands of followers of a network of vetted Instagram Influencers

Guaranteed Ad Value Equivalent: $100,000+

GUARANTEEDRESULTS:3,500+ social media engagements

(clicks, likes, shares…)

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Website Landing PageMore than ever before, potential customers are going online to learn more about your product, especially after seeing a TV commercial, online advertisement or hearing about your product from friends and family

A few key ingredients:

• Short product video• Authentic testimonials• Any positive press and/or

endorsements• Compelling offer• Strong Call-to-Action (CTA)

Our team will provide content for a first class responsive (works on all platforms – desktop, tablet, mobile) landing page designed to convert leads into sales

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Website Video

“Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google."

(Source: Mist Media)

“Viewers are 85% more likely to purchasea product after watching a product video."

(Source: Internet Retailer)

“Landing pages with video have up to 800% more conversions than the same page without a video."

(Source: Orion21)

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Digital Video Distribution

Your video will be delivered to a highly targeted and socially interactive audience across desktops, tablets, and smartphones, enabling us to effectively reach your customer in today’s multi-screen world.

We guarantee over 100,000 real and engaged views

If the online viewer does not watch your entirevideo, it won’t count.

YOUR

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VIDEOHERE

Testimonial Videos

“78% of Americans report that customer testimonials and reviews help them decide whether they should purchase a product"

- Ipsos Open Thinking Exchange (OTX)

Authentic customer testimonials will give your product instant credibility and help gain the trust of a potential customer, ultimately helping close the sale

During your production, our team will capture real people talking about their experience with your product or service. Our team will edit the testimonials into individual short videos for you to use on your website and in other marketing materials

Real People Sell to Real People

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Product ImagesImages = Engagement = Sales

During the production of your commercials we will capture high quality images of your product with customer testimonials, action shots, and more… providing you with a shelf full of visual assets you can use for years to come

Our team will capture and deliver these images bringing life to your website, social media platforms, and marketing materials

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Package Recap (pt 1)

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Media Placements: 26,462 (minimum) airings and news features within six months

Venues: Your pre-approved list of broadcast, cable, satellite, in-flight, print, and internet and networks (Over 20,000 media outlets)

100% Accountability & Reporting: 24/7 online usage maps and data reports, verifying the guaranteed number of placements and audience impressions

Productions:

½ hr Infomercial or Documercial (OPTIONAL)5 min Infomercial or Documercial (OPTIONAL)Three national broadcast DRTV spots in ultra HD (:120, :60 and :30 seconds) Digital versions for websites, email marketing, social media, and video streamingTestimonial videos2-3 column Print Feature 30-60 second Radio Feature

Package Recap (pt 2)

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TELEVISION• 120+ National / 25,200+

localized airings in Nielsen-ranked DMAs nationwide on channels you pre-approve

INFLIGHT• Onboard airings of your TV

spots or on CNN Airport.

TALK SHOW BOOKINGS• 12 national or major market

placements on TV and Radio news and talk shows

PRINT• 2,400+ online and physical

Newspaper and Magazine Feature placements reaching 65 million readers

RADIO• 600+ Radio News Release

placements, reaching over 6 million listeners

GUARANTEED MEDIA PLACEMENTS (bare minimums)

Package Recap (pt 3)

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VIDEO• 100,000 complete

“unskippable” video views to a targeted and engaged online audience

WEBSITE• Content for responsive website

landing page

SOCIAL MEDIA• 3,500+ social media

engagements (views, clicks, likes, comments, shares, etc.) on 300+ social media destinations

IMAGES• High resolution stills for use

online, brochures and other marketing materials

GUARANTEED DELIVERABLES & MEDIA PLACEMENTS (bare minimums)

Your Schedule to Success2-3 MONTHS FOR PHASES I - I I I6 MONTHS FOR PHASES IV-V

PHASE IStrategy

• Signoff / First Payment• Client Kick Off Call• Product Review (“Deep Dive”)• Research Competition• Develop Strategic Image

Objectives with Unique Selling Proposition (USP), clear value proposition, benefit and positioning statements offer/upsell development

• Conduct Creative Strategy Sessions

• Commence Scripting

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PHASE IIPre-Production

• Finalize Scripts• Secure Production

Crew & Equipment• Casting• Location Scouting• Permits & Releases• Insurance• Sets• Props• Wardrobe

PHASE IIIProduction

• Second Payment• Commence Shooting• Post-Production (editing,

graphics, voiceover, music, etc.)• Present Finished Products for

Client Approval• Make any Necessary Edits• Finalize Media Plan• Continue Website Landing

Page Content Build Out and Design

• Prep Earned Media

PHASEIVLaunch /

Distribution• Third (final) Payment• Launch Landing Page with Video• Commence distribution of

content to 20,000+ Outlets• Commence Booking of TV &

Radio Talk Show Interviews• Launch Digital Video Campaign• Launch Social Media

PHASEVMonitoring

• Continue Media Buys• Continue Digital Campaigns• Continue PR bookings• Tracking, Monitoring,

Compiling Reports• Media Analytics,

Attribution and Optimization

• Seek Additional Utilization and Distribution Opportunities (Repurposing) to Maximize ROI

Production Costs INDUSTRY AVERAGE RATESSource: Response Magazine July 2017 issue

Props

Editing

Catering

Director

Voiceover

Script consultation/concept*

Script*

Music/audio

Crew/equipment

Location/studio

Art direction/stylist

Props

Editing

Catering

Director

Voiceover

$1,500

$7,000

$1,000

$2,500

$1,000

$7,000

$10,000

$6,000

$40,000

$20,000

$4,500

$3,000

$30,000

$2,500

$8,000

$4,000

Music/audio/mix $2,000 $16,000

Crew/equipment/staff $20,000 $60,000

Location/studio $2,500 $18,000

Talent/agency fee $3,800 $40,000

Art direction/stylist $2,100 $15,000

$15,000

$42,000

$5,000

$22,000

$3,200

$18,000

$45,000

$23,000

$120,000

$75,000

$40,000

$25,000

$105,000

$7,000

$36,000

$8,000

60-SecondDRTV Spot 28:30Infomercial2017 Low-End High-End 2017 Low-End High-EndScript consultation* $3,000 $18,000 Feasibility study* N/A $15,000

Script* $2,500 $28,000 Primary consumer research* $10,000 $50,000

Animation/graphics $2,500 $26,000 Animation/graphics $12,000 $55,000Mark-up (10-35%) $5,140 $107,870 Mark-up (10-35%) $39,250 $217,700

TOTAL $56,540 $416,070 TOTAL $196,250 $839,700

MEDIAN COST: $236,305 MEDIAN COST:$517,975

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TVA’s Costs vs OthersA national TV, print, radio, airline, digital and PR media blitz reaching nearly every household in America could easily cost over $3,000,000

We are able to deliver a SIX month MEDIAblitZ!® campaign for a fraction of industry averages

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ITEM QTY RATE TOTALDRTV PRODUCTION½ hr Infomercial Production- (avg. production cost for national broadcast quality spot in HD)

TVA’s top MEDIAblitZ!® package includes FIVE productions: ½ hr infomercial or documercial: 5-min documercial: :120, :60 and :30-seconds TV spots + all digital versions for online marketing

1

5

$517,975

included

$517,975

included

TELEVISION PLACEMENTS / MEDIA BUYS120 national airings x 210 Nielsen-ranked DMAs / Cities. Reach: 110 million 25,200 spots

(localized)$96

(avg cost per airing)$2,419,200

PRINT2-3 Column Newspaper, Magazine, Online Features. Reach: 65 million+ 2400+ articles $80 $192,000*

RADIO:60 Radio News Features. Reach: 14 million+ 600 placements $390 $234,000*

IN-FLIGHT PROGRAMMINGMajor Airlines. Reach: 6 million+ 2 $65,000 $130,000*

PR / PUBLICIST / TV & Radio Talk Show BookingsTo generate TV-Radio Talk Show Interviews 6 month retainer $7,500 $45,000

SOCIAL MEDIAInstagram influencers + stories on top social media networks. Reach: 50 million+

30,000engagements $14,490 $121,000*

DIGITAL VIDEO DISTRIBUTIONTo a targeted and engaged online audience. Nonskippable. 100,000 views $0.20 $20,000

WEBSITEResponsive Website Landing Page ContentWebsite Video & Testimonial Videos

1

5 -10

$5,000

$15,000

$5,000

$15,000

Average Industry Rates for National Media BlitzYou could pay these amounts or more to obtain all of these deliverables on your own at à la carte rate card pricing

AverageIndustryRateTotal: $3,699,175

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*Equivalent Ad Value of earned media

*Estimates are based on STAR (Strategic Tracking, Analysis and Research) reports using reliable data such as Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS Status), Statista and Bacon’s Information, Inc.

Shared Riskhas proven to be so effective in generating

ROI, we will often waive a large percentage of the costsin exchange for a small commission on direct sales orleads generated by our campaign

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Shared Risk Model

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Our SHARED RISK business model is the fairest and most generous in the DRTV industry. We don’t know of anyone in DRTV with a better deal unless you give up huge equity in the company... or pay commissions/royalties in perpetuity...including all retail sales... or settle for a licensing deal where you are left with CRUMBS and no control over the marketing of your product. We approach this as equals with a 50/50 split for the costs of the campaign package. We only take a small commission on conversions from a unique landing page assigned to our campaign. The lift / halo effect from our campaign for traffic to your main site, plus retail, international, home shopping deals, buyout offers, licensing deals, etc. is yours to keep 100%. Our competitors would ask for a lot more up front and even more on the backend for a campaign of this caliber.

Even if we waive 1/2 of the upfront costs, you would still be in the captain’s chair and have:

• Complete approval control over scripts, cast, locations, media plans, progress payments, etc.• 100% Ownership of the deliverables.• You will not need to pay us a commission on any retail sales this campaign generates (only online sales from a

dedicated landing page and call center using unique 800 numbers assigned to our campaign). • Other guarantees and a $100,000 challenge

TVA’s Lowest Risk Campaign

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Ø If we only averaged one order per city per airing that would result in 25,200 orders and customers (120 national airings x 210 major cities x 1 order per city) just from paid TV alone. If we only generated 5 leadsper airing, with a 5% conversion and lifetime value (LTV) of customers, the campaign would still be profitable for many clients.

Ø The campaign also includes placements on talk shows, airlines, magazines, newspapers, radio, social media, web videos, tradeshow videos, etc.

Ø Just the video alone should pay for the entire campaign over time because a well produced video increases conversions on websites, landing pages, digital marketing ads by at least 20% --- in some cases by 800%. People don’t like to read anymore. They like to click PLAY.

Shared Risk Steps

Let us know you are interested in being considered for our Shared-Risk Program1.

2. Provide product samples and additional information on your product costs & target metrics via our online CPE form

3. We will run a 15 point Consumer Product Evaluation (CPE) of your product to score viability. We will then present you with your score and SHARED RISK options for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift

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DRTV Viability

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The FOUR pillars of direct response television are:

prob

lem

/sol

utio

n

Stating the problem and introducing the solution must be crystal clear immediately in order to set the foundation for a potential response.

1

dem

onst

ratio

n

One of the greatest strengths of the response format is its ability to thoroughly explain the problem and then, of course, offer the perfect demonstration (solution). This process delivers informed educated consumers to your website.

2

test

imon

ials

Real people sell to real people. Whether real people or actors, they must deliver on genuine sincerity. The most important trait is capturing their authenticity.

3

offe

r

The ultimate success of a response driven commercial is predicated on the offer. The greater the perceived value, the greater the sales conversions. In direct response, the call to action typically answers the key question, “What’s in it for me?”

4

Sample Consumer Product Evaluation (CPE) + Viability Score*This product evaluation is divided into several categories. Upon review of your product, our Executive Committee assigns each category a score based on our research and deep experience in bringing successful DRTV products to market. Our recommendation toproceed or not to proceed is based on that score. IMPORTANT: Our scoring is not an exact science and we make no guarantees as to sales results. DRTV is a high risk / high reward opportunity.

Points Possible Points Received Description

200 175 Product is highly demonstrable. 200 160 Wow factor. Product is capable of generating excitement and enthusiasm.200 190 Product has a unique selling proposition, appears to be unique, revolutionary, amazing, or a breakthrough in technology.200 200 Product is credible. Product does everything the manufacturer claims it does and as well as they claim.100 100 Product is high quality in nature (materials, ingredients, etc.)100 65 Product is easy to understand and use.500 205 Product is something every household in America could potentially use TODAY.500 345 Product has a reasonable price point which is lower than the perceived value of the product.250 250 Credible testimonials are available for the product. (Extra points for celebrity endorsements)250 200 Product has numerous, obvious benefits to the consumer that they can’t get elsewhere or in any other product.100 100 Product has a strong name and look recognition factor for branding.100 90 Product packaging reflects the value of the product (to avoid returns)500 470 Product fills a need or void. For example, the product:

A. Satisfies a person’s need for happiness and/or belongingB. Make life easier or more convenientC. Promises adventure, excitement, or escapeD. Promises that the consumer will be part of the successful or beautiful crowd (the “in” group)E. Helps the viewer make or save moneyF. Offers health, vitality or beautyG. Solves a serious problem

3200 2420 TOTAL BASE SCORE

Additional Points Added or DeductedDEDUCTION: Product or Company has received negative PR or Reviews

50 BONUS: Cost of goods is 20% or less of price point BONUS: Product has continuity (monthly offerings, subscriptions...)

50 BONUS: Similar products have been successful on DRTV

2520* TOTAL VIABILITY SUCCESS SCORE

SUCCESS INDEX

0-640 INFOMERCIAL WILL MOST LIKELY FAIL

640-1280 SUCCESS IS DOUBTFUL

1280-1920 SUCCESS MAY BE POSSIBLE

1920-2800 SUCCESS IS LIKELY

2800+ SUCCESS IS VERY LIKELY

*Scores marked in red are assumptions since TVA has not yet completed Phase I deep dive discovery and strategy development. See disclaimer below.

Full Blitz Campaign Package vs a Toe in the Water Test

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Not every campaign goes out of the gate profitable. It often takes a lot of testing, tweaking and optimizing before a campaign reaches full rollout --- and multiple views before purchase.

is our proprietary, trademarked, LOWEST RISK campaign package. In the three decades we’ve been running ad campaigns, we have yet to see a more cost efficient / lower risk approach to successfully rolling out a product, building national brand awareness and generating a massive amount of sales revenue.

TVA spreads your message through a strategically crafted blended media campaign that includes paid placements on broadcast, cable and satellite networks, in-flight programming; earned media on TV talk shows, radio, newspapers & magazines, and an aggressive digital campaign that puts your message in front of millions of potential customers.All of these channels work synergistically, increasing your chances of success, while greatly minimizing the risk of any one channel not working and derailing your campaign.

Within the six month window of the campaign, we will come up with the formula that generates the highest ROI possible. Instead of coming back to you for more money each and every time we do a new edit, offer, media plan, etc., you pay a flat fee in three progress payments, backed by some of the strongest guarantees in the industry. Then it is on us to test, tweak and optimize our way to success.

Television Social Media Digital In-Flight PR Print Radio

Jeffery GoddardCEO / Founder / Executive Producer 🎬

For over three decades, Jeffery has pioneered the effective utilization of emerging media technologies for marketing, advertising and PR. He is the creator of MEDIAblitZ!®, a script to screen campaign strategy that has generated some of the highest grossing advertising and PR campaigns in history. Jeffery has been the subject of numerous major media interviews including Newsweek, PBS, Discovery, Direct, TLC, Response, and Electronic Retailer. He is the founder and CEO of TVA Media Group, TVA Productions, and executive producer of three sponsored TV newsmagazine (documercial) series: Business World News, Health World News, and Entertainment World News.

Jeffery was executive producer for the movie Nobel Son starring Alan Rickman, Bill Pullman, Danny DeVito and Bryan Greenberg. He was also a media consultant for the blockbuster Roland Emmerichfilm 2012 and head of advertising for the hit movie Bottle Shock.

Son of the well-known filmmaker/explorer, John Goddard, Jeffery grew up surrounded by film production. He was a news anchor and TV reporter for KBYU while attending Brigham Young University and majoring in Communications / Broadcasting. He also received a BA in Japanese and Intercultural Communications from the University of Hawaii. Jeffery has lived and traveled throughout Asia since 1979 and is totally fluent in reading, writing, and speaking Japanese, as well as some Mandarin.

Soon after joining Ogilvy & Mather, Jeffery became their youngest-ever manager as well as chief liaison with Ogilvy’s partner, Tokyu Agency International. He was instrumental in developing worldwide ad campaigns for Sony (including Walkman launch), Singapore Airlines, Sunkist, Exxon, Yoplait, Lee Jeans and Canada Dry winning numerous awards. While in Japan, Jeffery made over 300 TV and radio show appearances including a primetime quiz show similar to “Jeopardy” for six months running, holding the longest winning streak in the show’s history. He was featured in Newsweek as one of “Japan’s Gaijin Superstars.”

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Team TVA

Team TVAJeffery Goddard (cont.)CEO / Founder / Executive Producer

Jeffery’s best productions to date are his six vivacious children and his marriage with Laura. He is also a member of the following organizations:

• Academy of Television Arts & Sciences – Production Executives Committee and judge for the Emmy Awards since 1992)

• Adventurers Club – 3rd generation member / Treasurer / Director• American Business Awards – judge

• Brigham Young University – Keynote Speaker for Comm Day• CAMIE Foundation (Character And Morality In Entertainment) – Vice President /

Executive Producer of the annual CAMIE Awards TV show• HAL Institute of Computer Technology – Keynote Speaker (in Japanese) annually since

1991 for graduating students – Tokyo / Nagoya / Osaka (avg. attendance: 2,000 students and faculty)

• UCLA (lecturer)

• Young Entrepreneurs Organization (lecturer)• Conscious Life Expo (Speaker)• Forbes Advisory Panel (Communications, Entertainment and Media)

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Team TVAAleks PetkoSenior Producer 🎬

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Enjoying his 16th year with TVA, Aleks with his patience is instrumental in providing potential and new clients the answers and comfort they need to enter into the wonderful world of DRTV. As a Senior Producer he assists the Executive team in every step of the DRTV experience from pitch meetings to selecting the production team to casting and aiding in the supervision on set for shoot day(s).

Being in the Screen Actors Guild for three decades, Aleks also adds some creative touches on shoot day(s) and will speak with the talent to offer his deep insight as needed, being on that side of the camera countless times himself.

Prior to TVA, Aleks was in business development in the HealthCare and Legal industries reaching major successes in both fields. He studied Sociology/Philosophy at Carleton University. In his spare time he enjoys watching his two sons play in their respective teams, being elite soccer players both sophomores in High School and College…He himself being a collegiate soccer player as well. Watching movies, reading and spending time with his wife are also very important pastimes for Aleks.

Team TVABob LevitanSenior VP / Strategic Marketing

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Bob’s unique and specialized background includes years developing and implementing marketing strategies resulting in over one billion dollars in sales. His broad, multi-media experience also includes the creation, writing and execution of over 3000 hours of original talk, information and entertainment-based programming for broadcast television. He is equally skilled in both traditional DRTV response tactics and the brand-response marketing techniques that have successfully driven long-term brand development while meeting or exceeding short and long-term ROI goals. He is an expert at the extraction and implementation of key analytic data; has the ability to create, evaluate and implement strategic positioning; develop targeted brand strategies and compelling USPs; create innovative product offers and insightful scripting for integrated long-form and short-form direct response television and digital campaigns. He can shepherd campaigns from RFP to roll-out, ensuring consistency of messaging, ongoing support of the creative vision and the leveraging of best DRTV practices for maximum ROI.

For five years, Bob was SVP of Direct Marketing at Havas, the world’s largest direct response agency, combining the disciplines of direct response and brand response advertising to function as a Strategic Creative Director, overseeing accounts 100mm in media billings. Clients included the Humane Society of the United States, Citi, Cancer Treatment Centers of America, Netflix, Select Comfort, Blockbuster, St. Jude Children’s Hospital and DIRECTV. He was put in charge of creating the agency’s new strategic marketing division, creating complete, integrated strategies for clients and insuring they were consistently applied from pre-production through roll-out.

For over four years, Bob was with Guthy-Renker, one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries. He acted as both a consultant and Senior Advisory Board member to review and evaluate new products and talent. He developed brand strategies for all areas of new and existing creative and analyzed existing business methodologies for greater cost efficiencies and stronger ROI.

Team TVALaura Tu GoddardPartner / Executive Producer / CFO

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Laura has a very diversified background in marketing, finance and information technology. In addition to overseeing TVA’s financial operations, she also acts as an executive producer and manages many of the production aspects of the operation including casting, location scouting and production crews. Utilizing her trilingual/cultural background and skills, she is an excellent in-house interpreter and business consultant to our clients who are seeking opportunities in Asia, especially the growing market in China. Laura served as a Vice President at Countrywide Financial in 2007. Prior to joining Countrywide, Laura worked for eight years in the ITarena at both Yahoo and Sprint, with main focus on IT Performance Management. Shealso owned a successful import and export business handling luxury automobile parts and home products. Prior to pursuing her education in the U.S., she was a managingdirector at a major pharmaceutical company in China for its import and exportbusiness worldwide.

Laura holds a MBA degree from the University of Missouri and a bachelor’s degree in English from China. She also has done studies in Mass Communications and Intercultural Communications. Laura loves to dance and travel. She has explored 33 states since she came to the U.S. in 1997. She is happily married to her soulmate, life companion and career partner, Jeffery Goddard. Their best production to date is Abigail, born in Sept. 2008.

Team TVAMark MannschreckSenior Director / Editor. 🎬

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For over a decade, Mark has directed, shot and/or edited the majority of TVA’s infomercials, documercials, commercials, trailers, spotlights, newsmagazines, NewsBreaks™, VNRs, inflight videos, VideoWalls, DVDs, as well as feature films, television, music videos, and corporate videos.

A short list of commercial clients include Coca Cola, Fender, LegoLand, Leg Avenue, Devry, CitiCorp, Four Seasons, Westfield, Jamaica Tourism Board, Children’s Miracle Network, Red Cross, WorldVision, Universal Studios, and LA Times – as well as music videos for bands such as John Legend, Keyshia Cole, Beyonce, The Backstreet Boys, Timbaland, Buck O’ Nine, The Foo Fighters, and Ringo Starr….Mark brings a deep understanding of emerging technologies and new media to the table. His varied experience brings a freshness to even the most boring of subjects. He began his career in Television and Film as a film Camera Assistant, Camera Operator, and finally as a DP/Director for film and video productions.

Mark graduated from the University of Arizona (BFA Film/Television) on a full Regent’s Scholarship in the 90’s. He was born in Nebraska and raised in Chicagoland. He also enjoys playing Drums in his LA based band “Plastic Slap” which has headlined such Hollywood Music Venues as the House of Blues and the Whisky A Go-Go.

Andrew StumExecutive Producer 🎬

Andrew grew up in the Washington, DC. Area and graduated suma cum laude with a Business Finance degree from Penn State University. Andrew moved West to the Los Angeles area about 16 years ago to run Raymond Entertainment Direct. As Vice President of Production and Operations, Andrew oversaw countless long-form and short-form projects.

Andrew has acted as Executive Producer on mega-hits such as Ab Rocket, Lateral Thigh Trainer, Wolfgang Puck Pressure Oven, Balsam Hill, and many other award-winning, global campaigns. Most recently, Andrew’s short-form spot for TILE won the ERA Moxie Award for best digital campaign, and he also produced short-form projects for Hollar.com, Zola.com, and AdoreMe.com. A new long-form beauty long-form project will begin testing this fall for an international skin-care client.

With over 50 projects “under his belt,” it is estimated that Andrew’s campaigns have been responsible for worldwide sales of over $2Billion.

A sample of Andrew’s projects: Longer samples of Andrew’s beauty projects:Andrew Stum Project Reel Andrew Stum Beauty Reel (long-version)

Andrew enjoys anything and everything outdoors; hiking, swimming, the beach; and is an avid SPINNING enthusiast. Andrew is a “foodie,” and he rescued a special needs pit bull 3 years ago named Jax.

Team TVA

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Team TVACatherine ShrevesWriter / Senior Producer 🎬

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Catherine has two decades of experience in both television news and advertising, and a proven track record of success. She has worn a lot of different hats over the years, including Producer, Scriptwriter, News Anchor, Investigative Reporter, Health & “Beauty Breakthroughs” Reporter, TV Host, VP of Marketing & PR, and of course in the beginning, Intern.

She has scripted and produced 300+ long and short form DRTV commercials, News-style television “Advertorial” spots, and infomercial campaigns which have translated into huge sales.

Her unique background of scripting, producing, and conducting interviews for advertising and news is one of the reasons for our success. Catherine is a big believer in testimonial-based commercial campaigns, another specialty of TVA. Her commercials and infomercials present viewers with a level authenticity and credibility not seen in a lot of traditional types of advertising.

Some of the recent successful infomercial and DRTV commercial campaigns she has scripted and produced include Rhino Shield (Infomercial & 20+ DRTV commercials), Bathwraps(Infomercial), PosiGen Solar Solutions (Solar Electric & Solar Hot Water Infomercials & 20+ DRTV commercials), and Safe Step Walk-In Tub (Infomercial & 6 DRTV commercials). The Safe Step Walk-In Tub national infomercial and commercial campaign has been one of Safe Step’s most successful television campaigns to date. She just completed a new Safe Step infomercial and commercial campaign starring celebrity spokesperson Pat Boone. Catherine scripted an infomercial and 9 different DRTV commercials for Mr. Boone.

Regardless of the size of the project, Catherine puts 1000% into her work and does whatever it takes to make sure our clients are 1000% satisfied with the final product.

Team TVACindi Anderson Strategist - Writer – Producer 🎬

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Cindi is a marketing expert with over 25 years experience in launching some of the most successful brands for Fortune 500 advertising companies and leading marketing companies in America and around the globe, including LifeLock, Proactiv, Johnson & Johnson, Murad, Cancer Treatment Centers of America, The Hartford, Online Trading Academy, Select Comfort and many more. As a brand strategist and writer, she thrives on building a creative approach that brings products and brands to new levels, lifting sales as much as 50% over previous creative approaches.

Her doctorate in Mythology, emphasis in Archetypal Psychology, has added to her understanding of what motivates people to take action in this complex and changing direct-to-consumer, digital world. Her deeper lens makes it possible for her to pinpoint hidden influences and triggers in target demographic groups, which has added to the success of her marketing campaigns.

Team TVATerry FinnSenior Writer

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Terry is one of the most successful direct response television writers in the industry today. He wrote TEN top 10 hit infomercials in the last 24 months. Terry has over 25 years of DRTV experience and over 500 DRTV campaigns to his credit. His extensive experience and proven ability to consistently writer winners makes him one of the most sought after writers in the business. Remarkably, campaigns that Terry wrote received EIGHT nominations for the 2015 ERA Moxie Awards—the premiere award recognizing excellence in DRTV Marketing.

Terry’s recent writing hits include WORX Aerocart, Shark Sonic Duo–a # 1 show, T-FalOpti-Grill, Lifestyle Lift, Ninja Cooking System, OctaSpring Mattress, Shark Steam and Spray Mop, Hair Club, Ninja Mega Kitchen System, AAG Reverse Mortgage, Bosley Hair Restoration, Butterball Turkey Fryer, Clear TV, Waterpik, AbDoer Twist, JNL Fusion, and Atlantis Resorts.

Terry has a comprehensive understanding of DRTV scripting, DRTV strategy, creative development, product marketing, and product offers. Terry has a proven ability to write winning campaigns in direct response advertising.

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• Willing to cover / share half of the costs of the package in exchange for a SMALL commission on direct sales

• Production costs much lower than competition with a 30k sq ft studio, pre-built sets, 60’ x 30’ green screen, six HD cameras; $6.5 million 8,520 sq ft home...

• Proven Success Targeting your Customer Demographic• Generate a 20%-40% Better ROI than our Best

Competitors (Never lost a Head to Head Test)• More DRTV Experience and Success• Our Size is Direct Reflection of our Clients’ Success• 30+ years of Proven DRTV Performance & Over $6B of

Proprietary DRTV Results• Constant DRTV Media Presence - Over $15 million per

Week of DRTV “Know-How”• Lower Media Rates and Access to Top Performing

Networks / Dayparts

• Aggressive & Results Driven - Always Looking for Opportunities to Grow Your Business

• Innovative & Cutting-Edge Media Strategies- Fueled by Research, the Most Robust DRTV Database in the Industry, & Buying Power

• 100% Performance-Based Media Buyers - Their Livelihood is Dependent Upon Achieving the Best Results

• Continuous Optimization- Proactive Analysis of the Media & “Daily” Buy Management

• 100% Accountable – Live to Exceed Your Goals• Completely Transparent for a True Strategic Partnership• Bottom Line: We will maximize every single marketing

dollar you allocate to your DRTV campaign - Your Business will “NET” more with us!

Proven Performance & Greater Profitability

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200+ REFERENCES & CASE STUDIES2000+ endorsements and personal references on

🎬 PortfolioCase Studies & ReferencesAgency OverviewKey PeopleClientsAwardsCelebritiesOn-line Studio TourFrequently Asked Questions$100,000 Challenge & Guarantees

How to Get StartedComplete TVA questionnaire (CPE) or online RFP

Submit product sample (if applicable) for Consumer Product Evaluation(CPE)

Schedule online or in-person meeting with TVA team and take VIP studio tour (optional)

TVA will conduct a CPE and Media Needs Analysis, determine viability score,and provide a proposal showing flat rate fee and shared-risk or stockoptions, as applicable.

Sign Client Agreement

Make initial deposit

Schedule client kick off call and shoot dates

Let your begin!

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The information contained in this document is privileged and confidential property of TVA Media Group, Inc. No portion may be copied, shared or otherwise disseminated without the express written consent of TVA.

WE LOOKFORWARDto turning your Vision into Visuals, your Image into Income

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www.tvamediagroup.com

818-505-8300