IMC00 WEEK 5: INDUSTRY CONTEXT

Daan Gijsbertse

AGENDA

Pantha rhei (everything flows)

– Parmenides (535 – 475 BCE)

▸Synchronic & Diachronic Analysis

▸Highlights from the Theory

▸This Week’s Paradox in Personal Development

▸This Week’s Perspectives in Michel Foucault & Kanye West

▸Conclusion (and Resolution?): The Circle of Influence

▸Portfolio Assignment: Google

▸Readings for Next Week

Synchronic vs. Diachronic Analysis (I)

Synchronic vs. Diachronic Analysis (II)

Factual Observation:

“A gun and a bullet in mid-air”

Questions searching for meaning:

•In what direction are things heading? •What is the impact going to be?

Theoretical Highlight

Synchronic vs. Diachronic Analysis (III)

Results of synchronic analyses:

•“Nokia’s Symbian has a 62,5% market share (2007)”

•“CD’s are best selling medium (1990)”

•“Home prices are at their highest (2007)”

•“Energy suppliers blessed with stable environment (1997)”

•“12 major cultural institutions close in NL (2012)”

Diachronic Analsyses:

???

Putting Theory to the Test: Making sense of your assignments

This Week’s Paradox in Personal Development

Strategic Choice vs. Compliance

This Week’s Perspectives in … Michel Foucault and Kanye West

Kanye West in a Recent BBC Interview:

Watch video: > 2:22 min

Michel Foucault on Discourse and The Death of the Author:

“I know as well as anyone how thankless is the task that I undertook some ten years ago. […] How unpleasant it is to reveal the limitations and necessities of a practice where one is used to seeing, in all its pure transparency, the expression of genius and freedom. ” (The Archeology of

Knowledge, 1972, p. 210)

Circle of Influence

Synchronic Diachronic Development

From Stephen Covey’s Seven Habits of Highly Effective People (2004, p. 81-92)

Technological

EconomicCircle of Influence

Circle of Concern

Political

Socio/Cultural

ABC

A) Drivers of industry development (DoID’s) that a firm can influence, i.e. tries to shape to its advantage

B) DoID’s that the firm cannot influence, but is still concerned about, i.e. tries to adapt to

C) DoID’s that a firm is not concerned about, i.e. what is wrightfully or wrongfully of its radar.

A Corporate Circle of InfluenceStrategies for Expansion?

Portfolio Assignment: Google’s Circle of Influence

Link to interview 1: Eric Schmidt (2008)

Link to interview 2: Patrick Pichette (2011)

Use the framework on the previous slide to analyze how Google’s CEO and CFO approach the drivers of industry development in Google’s business environment. For their views, see the two interviews linked to below.

•Identify what both executives perceive as (A) lying within Google’s circle of influence (what they think they can shape in industry development) and (B) lying outside their circle of influence, but within their circle of concern (what they cannot shape, but should adapt to). Try to do so for each of the four drivers of industry development. •Discuss what strategies Google employs to expand its circle of influence over drivers of industry development. •Can you (either with the benefit of hind sight or creatively) think of something that lies outside of Google’s circle of influence and Google’s circle of concern, but is nonetheless an important driver of industry development for Google in your opinion?

Between 500 and 750 words Hand in via e-mail @ d.p.gijsbertse@hr.nl before next lecture