strategy leaders linda mc grath jeroen de flander

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Mastering Strategy Execution for Business Growth and Organisational Agility Explore the latest regional and international thinking on strategy execution Build agility into your strategy and be responsive to rapidly changing market conditions Avoid strategy implementation failures by eliminating the common causes Link the impact of strategic execution to your organisation’s bottom line Develop actionable strategies in the Middle East to drive successful business growth www.strategyleadersforum.com 26 – 30 April 2015 e Address Dubai Mall Dubai | UAE Book Before 15 January to Save up to $2,498 #StrategyLeaders International and Regional Strategy Leaders Presenting For the First Time Rita McGrath Globally Recognised Expert on Innovation and Strategic Management Back by Popular Demand Jeroen De Flander One of the World’s Most Influential Thinkers on Strategy Execution Ahmed Aljaberi Strategic Planning Director Al Ain Municipality Ayesha Al Junaidy Director of Corporate Strategy DP World Yatin Pahwa VP - Product Strategy Deutsche Telekom Dirk Richter Senior Advisor - Strategy Division Health Authority Abu Dhabi Maher Abouzeid CEO Turkey & Middle East GE Healthcare Khaled Al-Aboodi CEO ICD (KSA) PRACTICAL TOOLS TO IMPROVE YOUR STRATEGY IMPLEMENTATION 4 FULL DAY WORKSHOPS (see page 6) IN ASSOCIATION WITH TECHNOLOGY PARTNER SOFTWARE PARTNER ASSOCIATE SPONSORS STRATEGIC PARTNER EXHIBITOR

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Page 1: Strategy Leaders Linda Mc Grath Jeroen De Flander

Mastering Strategy Execution for Business Growth and Organisational Agility

Explore the latest regional and international thinking on strategy execution

Build agility into your strategy and be responsive to rapidly changing market conditions

Avoid strategy implementation failures by eliminating the common causes

Link the impact of strategic execution to your organisation’s bottom line

Develop actionable strategies in the Middle East to drive successful business growth

www.strategyleadersforum.com

26 – 30 April 2015The Address Dubai MallDubai | UAE

Book Before15 January to Save up to $2,498

#StrategyLeaders

International and Regional Strategy Leaders

Presenting For the First Time

Rita McGrathGlobally Recognised Expert on Innovation and

Strategic Management

Back by Popular Demand

Jeroen De FlanderOne of the World’s Most Influential Thinkers on Strategy Execution

Ahmed AljaberiStrategic Planning Director

Al Ain Municipality

Ayesha Al JunaidyDirector of Corporate Strategy

DP World

Yatin PahwaVP - Product StrategyDeutsche Telekom

Dirk RichterSenior Advisor - Strategy Division Health Authority Abu Dhabi

Maher AbouzeidCEO Turkey & Middle East

GE Healthcare

Khaled Al-AboodiCEO

ICD (KSA)

PRACTICAL TOOLS TO IMPROVEYOUR STRATEGY IMPLEMENTATION4 FULL DAY WORKSHOPS (see page 6)

IN ASSOCIATION WITH

Technology ParTner SofTware ParTner aSSocIaTe SPonSorSSTraTegIc ParTner exhIbITor

Page 2: Strategy Leaders Linda Mc Grath Jeroen De Flander

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleadersforum.com

EVENT AT A GLANCESuNDAy

26 April 2015MoNDAy

27 April 2015TuESDAy

28 April 2015WEDNESDAy

29 April 2015ThuRSDAy30 April 2015

Pre-Forum Workshops

A. Business Model Generation

B. Business War GamingC. Strategy Execution for

Middle Managers

Strategy Leaders Forum Post-Forum Workshops

D. BSC ExecutionE. Change Management

for StrategistsF. Project Management

for Strategists

Strategy for Business Growth and

Competitiveness

Featuring Rita McGrath

Innovation, Agility and Execution in the Middle East

Featuring International Keynotes and the CEO Panel

Focus on Balanced Scorecard Implementation

Featuring Jeroen De Flander

Business growth and geographical expansion are dominating executive agendas for most businesses in the Middle East. However, with a volatile business climate and increasing competition from cross-border companies, managers are looking at strategy techniques to help them take advantage of new opportunities as well as build strategic competitive advantage in their organisations. More and more, strategy executives are required to build organisational agility into their strategy frameworks to ensure they are prepared to respond timely to any changes in their environment.

Similarly, governments in the GGC are increasingly pushing for improved organisational performance measurement and management in public sector organisations. The side-effects of these challenges include managing talent and performance, embedding strategy in organisation culture, engaging with middle management, leading change and mitigating risks.

Running for over a decade, the Strategy Leaders Forum brings the world’s elite thinkers in the fields of strategy and innovation to the Middle East’s business community. 2015 is no exception with a mix of high-profile thought leaders as well as regional CEOs and strategy practitioners. The Forum facilitates dialogue to address the region’s strategy formulation and execution challenges. Join the conversation and be at the top of your game.

n Professor at Columbia Business School and a Strategic Management Society Fellow for her ground-breaking intellectual contribution to the field of Strategic Management

n Ranked #6 in the Top Ten Management Thinkers in the World by Thinkers50n Fresh from her Keynote address at Stanford CPD’s “The Strategic Execution

Conference 2014”n Received the 2013 Distinguished Achievement Award of Strategy by Global

Management Award Thinkers50n The End of Competitive Advantage listed as the #1 Business Book of the Year

by Strategy + Business Magazine and Best General Book by 800CEOREAD

Rita McGrath MoNDAy, 27 April 2015

Jeroen De Flander

n Jeroen De Flander is one of the world’s most influential thinkers on strategy execution

n He has helped more than 23,500+ managers in 35+ countries master the necessary execution skills

n He has shared the stage with strategy gurus like Michael Porter, Costas Markides and Roger Martin, three of the world’s top 50 thinkers

n His latest book ‘The Execution Shortcut’ is a critically acclaimed masterpiece on the practicalities of making strategy happen!

WEDNESDAy, 29 April 2015

BuSiNESS STRATEGy iN ThE MiDDLE EAST: iT’S TiME FoR oppoRTuNiTy AND AGiLiTy

The World’s Latest Thinking at the Middle East’sLeading Strategy Forum

Page 3: Strategy Leaders Linda Mc Grath Jeroen De Flander

08.30 Registration and Morning Coffee

08.55 Chairman’s Welcome Address

09.00 iNTERNATioNAL KEyNoTE: Recognising and Capturing Growth Opportunities Created by Trends in the Region and Beyond Examine a case study from a fast thinking and dynamic organisation. Deutsche Telekom’s UK subsidiary is joint owner of EE, which was the UK’s first 4G mobile broadband network. This case will explore how the organisation systematically identifies and acts upon quick market opportunities and examines how this methodology can be applied to the Middle East

Yatin Pahwa, Vice President - Product Strategy & Business Development, Deutsche Telekom

Focus: Recognising Strategic Opportunity

09.30 GURU MORNING: The End of Competitive Advantage and the New Strategy Playbook

For years, the ultimate goal of strategy was presumed to be a ‘sustainable’ competitive advantage. Strategy when advantages are not sustainable, however, can be just as powerful. It does require completely different approaches to budgeting, resources, and talent management, as

well as an increased emphasis on creating a pipeline of innovations. This talk describes some of the counter-intuitive aspects of dynamic strategies, for example that it may make sense to sub-optimize some processes in the interests of preserving flexibility.

Rita McGrath, Associate Professor of Management, Columbia Business School

Focus: Strategic Growth Focused Execution

10.30 Morning Break and Speed Networking

11.00 GURU MORNING: Using Discovery Driven Planning to Develop Agile Strategies When Data is Not Available

Discovery Driven Planning is a planning and learning process that helps executives systematically convert assumptions to knowledge so that they can access significant opportunities while containing risk. The core premise of the method is that when there isn’t enough information to develop a conventional business plan, the thrust of planning must instead be on learning, while at the same time reducing cost and risk.

Rita McGrath, Associate Professor of Management, Columbia Business School

Focus: Agility For Growth

12.00 A Roadmap to Strategy Execution This session gives a deep understanding of how to put together

a comprehensive roadmap for strategy implementation, which is the key to strategy success. The crucial role of milestones to this process will be evaluated and delegates will learn how to set specific ones for your organisation. We also look at the challenges in executing strategy and how they can be overcome. Lastly, for those further along to process, we will look at opportunities for further advancement

Jude Chagas Pereira, CEO, IYCON Focus: Integrating Strategy

12.30 GOVERNMENT EXCELLENCE: Achieving Strategic Excellence through a Strategic Delivery Office at Statistics Centre Abu Dhabi (SCAD)

SCAD has managed to transition from being a start-up into becoming the benchmark for other statistical offices in the region, due to a prolific implementation of strategy. In this presentation, Khaled explains how a rigorous focus on strategy and execution, and establishing a Strategy Delivery Office played an essential role in this success story. Delegates will learn how this can be applied to their own organisation.

Khaled Ali Alsafi Al Hashmi, Executive Director, Strategy & Excellence Sector, Statistic Centre Abu Dhabi

Focus: Strategic Excellence Through SDO In The Government Sector

13.00 Lunch and Networking Break

14:00 Achieving Global Strategic Alignment At DP World As one of the UAE’s most successful international companies, DP

World provides an excellent case study for strategy practitioners in the region. This presentation will examine the methods used to develop strategic frameworks to create alignment. It will demonstrate the value created by the alignment process. It will also cover the use of scenario planning models to understand uncertainties in the international environment and how to develop contingency strategies for them.

Ayesha Sultan Al Junaidy, Director - Corporate Strategy, DP World Focus: International Strategic Alignment

14.30 CSo pANEL: ‘The Bottom Line’ How a Top CSO Drives Profitability and Can Prove It!

Strategy execution is challenging and consumes the time and resources of people at all levels of the organisation. This panel will focus on how Chief Strategy Officers can demonstrate the ‘Bottom Line’ impact of implementing strategy to achieve ‘buy-in’ at all levels. The following questions will be discussed:

Can you easily demonstrate how successful strategic execution improves efficiency in an organisation?

How do you link strategic initiatives to your ‘Bottom Line’? What skills, behaviours and results does a CSO need to show to raise

the profile of strategy execution in a business? Maha Maisari, Vice President of Corporate Strategy, Jumeirah Group Khaled Ahmed, Chief Planning Officer, Economic Zones World Abhishek Dhingra, AVP - Business Strategy, First Gulf Bank Yatin Pahwa, Vice President - Product Strategy & Business

Development, Deutsche Telekom Focus: Linking Strategy To Business Performance

15.10 Afternoon Networking Break

15.40 Producing Effective Operational Plans from StrategyTypical of a family business in the region, Mazrui Holdings is a privately-held diversified holding company that operates across numerous industries and asset classes. Delegates will get a unique insight into how the organisation breaks down their strategic initiatives into executable plans - cascading goals and objectives into business unit level routines – and developing metrics and communication processes to track an initiative’s progress Naser Sultan, Manager Strategy & Performance, Mazrui Holdings Focus: Strategy Execution in A Family Conglomerate

16.10 Making Changes to a Strategy Implementation That Isn’t Working The country’s largest non-life insurance company will share learnings

on making adjustments to an existing strategy implementation, including how to identify problems and make the changes required to fix a challenging implementation. You will discover how to communicate progress upwards and downwards and investigate the on-going process of reviewing your organisation’s strategic execution and alignment capability.

Daniel Whitehead, Director - Medical Strategy, Daman Focus: Fixing A Broken Implementation

16.40 GOVERNMENT EXCELLENCE: Developing the Most Effective KPIs to Drive Change in Your Organisation

Health Authority Abu Dhabi has recently begun a performance and metrics transformation. This highly informative session will discuss Dr Richter’s experiences of achieving performance management success in the German public sector and how this can be translated to the Middle East region.

Dr. Dirk Richter, Senior Advisor Strategy Division, Health Authority Abu Dhabi

Focus: KPIs and Metrics In The Government Sector

17.10 Scenario Planning and Strategy Execution Using Big Data Analytics at ADWEA

A visionary session on using analytics to identify reasons for low performance, and to understand the causes and effects of strategic assumptions. Mohamed will examine possibilities in leveraging Big Data to help you predict scenarios and develop indicators to identify early if a strategy is on course or not. You will also see a utilities based example of how to use data to mitigate the risk of strategy failure.

Mohamed Guidoum, Senior Business Planner, ADWEA Focus: Big Data For Strategy Selection

17.40 End Of Day One

DAy oNE - StrAtegy leAderS Forum MoNDAy, 27 April 2015

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleadersforum.com

Page 4: Strategy Leaders Linda Mc Grath Jeroen De Flander

08.30 Registration and Morning Coffee

09.00 Chairman’s Welcome Address

09.05 iNTERNATioNAL KEyNoTE: Focusing on Innovation to Differentiate in Highly Competitive Markets

One of Britain’s largest and most respected banks, Barclays, has been innovating for over 300 years - from launching the world’s first ATM machine in 1967, through to current innovations in mobile payments. This case study gives a fascinating insight on using innovation to drive your differentiation strategy, in the context of a highly competitive market.

Sunil Dixit, Head of Group Digital Strategy, Barclays Bank (UK) Focus: Innovating In Competitive Markets

09.35 CEo pANEL: Differentiation and Developing USPs in Increasingly Competitive Markets

The GCC market is attracting more and more competition from international companies who see growth opportunities in the region. How do you ensure your products and services compete? This panel will explore differentiation and why it matters more than ever. Top regional CEOs will discuss how to better understand your customers and how to use strategic processes to align your business to focus on increasing customer value.

Roberto de Diego Arozamena, Chief Executive Officer, Abdul Latif Jameel Energy

Khaled Al-Aboodi, CEO, The Islamic Corporation for the Development of the Private Sector

Maher Abouzeid, President & CEO Turkey & Middle East, GE Healthcare

Jérôme Droesch, CEO - Gulf & Middle East, AXA Insurance Peter Fort, Chief Executive Officer, RAK Free Trade Zone

Authority Focus: Competitive Strategy Excellence

10.15 Morning Networking Break

10.45 GOVERNMENT EXCELLENCE: Developing a Strategy Execution Team at Al Ain Municipality

This presentation will cover the key issues that need to be considered when defining the structure of a ‘Strategy Execution Dream Team’. You will assess the different skills sets required and how to find and nurture the necessary attitude, beliefs and knowledge within your team and the wider organisation. You will look at setting milestones and KPIs that are directly linked to executing your strategy in a fair and transparent way.

Ahmed Abdulla Aljaberi, Strategic Planning Director, Al Ain Municipality

Focus: Strategy Excellence in The Government Sector

11.15 Strategic Models for Geographic Expansion In this session, delegates will learn how to evaluate opportunities

for entering new markets using scenario planning and risk management techniques – with a focus on the Middle East and Africa. It will look at the process of identifying and prioritising opportunities and how to integrate this process into your organisation’s strategy model.

Rikin Khamar, Enterprise Group Strategy & Operations Manager Hewlett Packard

Focus: Capturing Growth Opportunities

11.45 Embedding a Positive Culture to Drive Your Strategy Creating or improving the culture in any organization is easier

said than done. It requires changes not only in the DNA of the company but more so in the core thought process of its staff, both at a professional as well as at a personal level. Daunting as this task may be, it is essential to the success of implementing any meaningful strategy. Delegates will explore the vital ingredients required to embed a positive culture, to enhance value for a company and its stakeholders.

Shahid Kazi, Chief Executive Officer, ValuStrat Focus: Organisational Culture

12.15 Lunch and Networking Break

13.30 CSo pANEL: Developing Your Human Capital and Ensuring Your Strategy ‘Lives’ in Your Organisation

Our expert strategy and organisational effectiveness panel will review best practices in change management, with a focus on people, as the key enablers that drive successful implementation. Our panel will discuss ideas on how to bring your people along – exploring processes for dialogue and communication to ensure your employees understand their crucial role in the strategic process and your organisation’s future success.

Mohamed Guidoum, Senior Business Planner, ADWEA Ramakrishna Movva, Head Strategic HR & Organisational

Capabilities, Emirates NBD Dirk Richter, Senior Advisor Strategy Division, Health Authority

Abu Dhabi Khalil Issa, Managing Director, ADC Energy Systems Declan Ball, EVP - Head Organisational Effectiveness, Abu Dhabi

Commercial Bank Focus: Strategic Human Resources and Capabilities

14.15 Cascading Strategic Execution through Acquisitions This presentation examines the key considerations, from a

strategy execution view point, that need to be considered when integrating a new acquisition. Particularly, Neeraj will discuss common challenges and obstacles to this process and assess methodologies to make the embedding of strategy in the new business unit efficient and able to quickly deliver shared value.

Neeraj Makin, VP Head - Group Strategy, Emirates NBD Focus: Acquisition Strategic Alignment

14.45 ‘Picking the Winners’ Using Metrics To More Accurately Evaluate Strategic Options

A key focus priority for organisations is how to prioritise and select between opportunities. This case study will scrutinise how one of Saudi Arabia’s leading infrastructure developers has successfully pursued power and water development opportunities in Saudi Arabia and the wider Arabian Gulf region. This presentation will look at the latest thinking and tools for initiative management and setting universal metrics for quantifying the potential of strategic initiatives.

Rajiv Yadav, Head of Global Strategy and Performance Management, ACWA Holdings

Focus: Evaluating Strategic Initiatives

15.15 Afternoon Refreshments and Networking Break

15.45 Interactive Roundtable Discussions Roundtable A – Setting KPIs for Strategy Success Roundtable B – Change Management Roundtable C – Strategy Execution in the Government Sector Roundtable D – Strategic Execution in Egypt

16.30 DUAL CASE STUDY: Building Strategic Capability and Strategic Execution through PMO

Discover two approaches to dealing with the challenges associated with strategic execution and the case for the Strategic Project Management Office (PMO). Learn the imperatives for a Strategic PMO. Discover how to maintain focus on critical initiatives. Understand how to measure benefits effectively and be proactive and agile. You will explore ways to overcome institutional and cultural challenges for Strategic PMOs in the Middle East

Case Study A: Scott Ellis, Head of Portfolio Management, Al Tayer Group

Case Study B: Srikanth Murthi, Head of PMO, Qatar Development Bank

Focus: Strategic Project Management Office

17.20 End of Day Two

DAy TWo - StrAtegy leAderS Forum TuESDAy, 28 April 2015

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleadersforum.com

Book Before 15 Januaryto Save up to $2,498

Page 5: Strategy Leaders Linda Mc Grath Jeroen De Flander

08.30 Registration and Morning Coffee

08.55 Chairman’s Opening Remarks

09.00 BSC MASTERCLASS: 20 years Balanced Scorecard: What Works and Why: Practical Insights from the Field

� why the balanced Scorecard became the 6th most used management instrument in the world

� 9 things every leader should know about the balanced Scorecard

� beyond the balanced Scorecard: how to integrate the outcomes into the individual objective setting cycle

� re-measure: the value of KPIs is overrated - learn a different approach to measuring success. find out how to clean your dashboard and keep only those indicators that matter

Jeroen De Flander

10.00 Morning Networking Break

10.30 BSC MASTERCLASS: Balanced Scorecard 2030: What Balanced Scorecard Hall of Fame Companies Will Do Next � a strategy map is not a strategy: how to test where you stand

today and start a steep learning curve � from measuring strategy to a holistic 4 benefit balanced

Scorecard approach � The Upstream and Downstream balanced Scorecard movement

– where will you go? � why change Management will become more important and

how to become really good at it � 3 balanced Scorecard trends: how to get yourself in pole

position Jeroen De Flander

12.30 Networking Lunch

13.30 Strategic Initiative Management: Taking Your Balanced Scorecard to the Next Level

� why Strategic Initiative Management has been ignored by senior leaders in the past

� how Strategic Initiative Management significantly increases the chances of successful strategy execution

� Practical ways to prioritise and select strategic initiatives, and connecting them to your balanced Scorecard

� why it is crucial to include risk Management in all your strategic initiatives

Antonio Nieto-Rodriguez, professor Duke Corporate Education and Director Head of PMO, GlaxoSmithKline

15.30 Afternoon Networking Break

16.00 Unlocking the Magic Formula: Strategy Execution and Technology Corporater examines the benefits of deploying as Enterprise

Performance Management system – which is a holistic system for managing performance. They discuss how companies can deliver exceptional results through effective technology selection and implementation. Delegates will explore practical examples from leading global organisations.

Tor Inge Vasshus, CEO, Corporater, Norway Focus: Technology for Strategy Execution

16:30 Winning Strategies for Engaging Employees and Embedding the BSC in Your Organisation

Don’t short change your strategic plan. Often strategic plans are formulated either organically or by consultants and treated as an end product that just ‘sits on the shelf’. This session will highlight some simple considerations using the BSC planning process to embed strategy in your organisation.

Dr Fadi Trabzuni, Vice President, Innovation and Growth Programs, Cristal

Focus: Embedding the Balanced Scorecard

17.00 Outstanding BSC Execution and Alignment at AW Rostamani Automotive

AW Rostamani Automotive is the only private sector company in the UAE to have been inducted into the Hall of Fame for BSC strategy execution. Mahamad will examine the key success factors for strategy execution, including: defining the long term strategy and developing a world class organisational framework. He will explore cascading the corporate strategy into all subsidiary companies and strategic business units, as well as aligning employee incentives.

Mahamad Rafique Nadaf, Head of Business Excellence & Business Development, AW Rostamani Group

Focus: Aligning The Balanced Scorecard

17.30 Closing Remarks from the Chair

DAy ThREE - BAlAnced ScorecArd dAy WEDNESDAy, 29 April 2015

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleadersforum.com

Rajiv YadavHead of Global Strategy and Performance Management

ACWA Holdings

Daniel WhiteheadDirector, Medical Strategy

Daman

Abhishek DhingraAVP - Business Strategy

First Gulf Bank

Declan BallEVP- Head Organisational

EffectivenessAbu Dhabi Commercial Bank

Khaled Al HashmiExec Director, Strategy &

Excellence SectorStatistic Centre Abu Dhabi

John M. Quirk Executive Project

DirectorMa’aden Alcoa JV

Aluminium Projects

Khaled AhmedChief Planning Officer

Economic Zones World

Scott EllisHead of Portfolio

ManagementAl Tayer Group

Srikanth MurthiHead of PMO

Qatar Development Bank

Mohamed GuidoumSenior Business Planner

ADWEA

Ramakrishna Movva PhDHead, Strategic HR & Org

CapabilitiesEmirates NBD

SpEAKERS AND pANELiSTS iNCLuDE:

Page 6: Strategy Leaders Linda Mc Grath Jeroen De Flander

Visit www.strategyleadersforum.com/workshops to see the full workshop outlines, meet your expert workshop leaders and decide the best topic to meet your learning needs.

Choose one Pre-Forum Workshop and one Post-Forum Workshop to improve your strategy execution.

Registration opens at 08.30. Workshops run from 08.30 until 14.30, when lunch will be served.

In Association WithAll workshops are in association with George Washington University. Participants will receive an Informa / George Washington certificate of attendance provided they attend full sessions and pass an assessment.

poST-FoRuM WoRKShopS ThuRSDAy, 30 April 2015

WORKSHOP D

Balanced Scorecard Execution Workshop– Linking Strategy to Budgeting and Talent Management

This is an interactive workshop where practitioners can advance their knowledge of the Balanced Scorecard concepts. The smaller group setting will provide an ideal environment to tackle individual questions in more depth and group exercises will enhance learning and ‘take-away’ output.

The first session will guide you through the concept and rationale of the BSC, its context, key aspects, various applications, the cascading of BSC to align employees to the overall organisation. The second session will look at the development process including planning and output design; it will also examine how to align existing strategic and operational plans with budget, as well as specific methodologies including the Balanced Scorecard Institute’s 9 steps. Session three will look at how to use the BSC model to its best effect, including ‘ownership’, management leadership, Rules of Engagement and dynamic scorecard development.

Led by:Eddy Abou Chakra, Managing Partner,Vanguards Consulting

WORKSHOP F

Practical Project Management Concepts to Improve Your Strategy Execution

This workshop focuses on how organisations can significantly increase the achievement of their strategic objectives by implementing key project management concepts to identify, align, score, prioritise and select project initiatives. The OSM can learn a lot from project management tools and techniques to ensure that strategic initiatives are chosen in alignment with the overall strategy and are followed through until they deliver value to the organisation.

Through a mixture of examples and interactive exercises, attendees will learn how to execute strategic initiatives by implementing key project management concepts in your organisation today.

Led by:Antonio Nieto-Rodriguez, professor Duke Corporate Education and Director Head of PMO, GlaxoSmithKline

IN ASSOCIATION WITHIN ASSOCIATION WITH

pRE-FoRuM WoRKShopS SuNDAy, 26 April 2015

WORKSHOP A

Rethink and Innovate Your Strategy Using Business Model Generation Methodology

While many organisations in the GCC have had a stable model for a number of years, the changing dynamics of today’s economic and social market are rendering current business models unsustainable and obsolete. The financial crisis, globalisation, digitisation, access to information and changing consumer behaviours have transformed the way corporate and Governments need to think about and respond to their customers. New innovative business models are required to keep meeting expectations of the 21st century customer.

This practical facilitative workshop will explain how organisations can use the ‘Business Model Canvas’ to drive innovative business models and robust strategies. It will enable you to challenge your existing models and design new strategies that reach new audiences and customers. The team will also explain how to use the canvas to innovate and start developing new business models for the future.

Led by:Carlos Guevara, Partner, ShiftIN PartnersRoberto Wyszkowski, Partner, ShiftIN Partners

WORKSHOP B

Business War Gaming – Simulation Based KPIs and Performance Management Workshop

Business models, competitive dynamics and strategic challenges vary dramatically from one business to the next. Effective performance management and KPIs are essential building blocks for successful strategy execution. This high impact, experiential learning workshop will use war gaming techniques to provide a hands-on approach to identifying, selecting and aligning KPIs to organisational strategy.

You will go-through one of the most competitive and intense workshop experiences working in small teams to take multiple decisions in a simulation exercise. Using performance dashboard, live market and share price indicators to align performance management in your virtual business to its agreed strategy.

Led by:Taimur Kiddie, Director – Middle East & Africa, BTS

IN ASSOCIATION WITHIN ASSOCIATION WITH

Page 7: Strategy Leaders Linda Mc Grath Jeroen De Flander

poSiTioN youR BRAND AS A LEADER iN STRATEGiC iNNoVATioN AND MANAGEMENT

Sponsoring or exhibiting at Strategy Leaders is a unique opportunity to align your brand with some of the world’s leading strategy thinkers, and to position your company as a leader in strategy development, execution and management in the Middle East and Africa.

Opportunities open to your business include: � Showcasing your expertise by leading a hands-on interactive

workshop � Positioning yourself as a thought leader by moderating or taking part

in a panel discussion � Demonstrating consulting and facilitation skills by leading an

interactive group or discussion session � Exclusive breakfast, lunch or dinner sponsor � Releasing research or reports to a target audience � Exposing your brand to key decision makers across the region

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleadersforum.com

TECHNOLOGY PARTNER

Iycon is a transformational technology solutions company whose mission is to serve businesses and governments, by delivering high quality strategic execution services, through

world class technology tools, expertise, best practice methodologies and continued quality support. Iycon’s mission, “Sustaining your adaptive advantage™” is geared to help companies discover and maintain their competitive advantage, as well as empowering them with the ability to master change. Iycon is a leader in improvement & delivery of performance management execution, as well as a preferred performance execution partner for government & private corporations. we understand how to provide solutions which work for our customers. we deliver more than products, and we add value to these products through our best practice implementation methodology, and empower the customer team to take full ownership of the product, and the initiative being driven by the product. Iycon is the Strategic Value added Partner for QPr Software across eMea, the asian Subcontinent, north america & oceania. QPr Software is specialized in operational development of private and public sector organisations whose mission is to help our customers to become agile and efficient in their operations. QPr offers software solutions and services in areas of enterprise architecture development, process modelling and analysis as well as performance management.

SOFTWARE PARTNER

corporater is a specialised vendor for balanced Scorecard and Performance Management software solutions that are flexible, ready-to-run, and that can be easily managed and configured by

business users. founded in the year 2000, corporater has over 1000 customers from all key domains with an international presence in over 29 countries through its offices and strategic partnerships. corporater recently established its operations in Dubai to support and grow key partnerships in Uae. corporater ePM Suite is a Palladium Kaplan-norton balanced Scorecard certified Software. business in control: corporater is changing the way people view corporate performance management software solutions. our slogan is business in control - we deliver solutions that are fully managed and configured by corporate users. we believe that the focus should be on how you run your organisation – not on the technology. Strategy-driven Performance Management: by placing strategy at the centre of corporate performance management, corporater enables a holistic approach to strategic execution by harmonizing performance disciplines, such as operations, budgeting, risk management, quality, etc.

STRATEGIC PARTNER

bTS is a world leading strategy implementation consulting firm. The company accelerates execution by ensuring the workforce is aligned to the strategy, has the right mind set, and has

mastered the capabilities needed to deliver business results. bTS leverages customized business simulations and experiential learning initiatives to develop the leadership, business acumen, business innovation and sales skills necessary for superior strategy execution. Partnering with today’s leading corporations, bTS consultants bring passion and deep industry insight to deliver high-impact solutions that help clients achieve better results, faster.

ASSOCIATE SPONSOR

The shift key in your keyboard enables regular characters to be capitalized or transformed into something completely new. Similarly, ShiftIn Partners is a management consulting firm

focused on helping clients develop and execute strategy programs that enable them to achieve the necessary Shift, working from withIn. with an accumulated experience in consulting of +20 years among our Senior Team, our consultants are regularly appointed by the leadership Teams of Ministries, councils, government Departments and Private

holdings in the Middle east, to provide advice on how to overcome challenges related to Strategy, Performance Management and change. ShiftIn’s professionals are bound by a shared set of values and a culture of fellowship, entrepreneurship, trust, and respect—and an unwavering willingness to go above and beyond to ensure our clients’ success. ShiftIn Partners is headquartered in abu Dhabi, with offices in Dubai, riyadh, Doha and Kuwait

ASSOCIATE SPONSOR

bTS is a world leading strategy implementation consulting firm. The company accelerates execution by ensuring the workforce is aligned to the strategy, has the right mind set, and has

mastered the capabilities needed to deliver business results. bTS leverages customized business simulations and experiential learning initiatives to develop the leadership, business acumen, business innovation and sales skills necessary for superior strategy execution. Partnering with today’s leading corporations, bTS consultants bring passion and deep industry insight to deliver high-impact solutions that help clients achieve better results, faster.

ASSOCIATE SPONSOR

VangUarDS is a specialized management consulting firm offering deep functional knowledge spanning strategy formulation and execution, business process management and information technology services. we assist our clients in

charting a roadmap for the future and aligning their operations and resources to achieve their vision. VangUarDS leads clients through restructuring and turn-around situations to achieve breakthrough results. word of mouth referrals and numerous repeat clients are a testament of our dedication and success.velopment, process modelling and analysis as well as performance management.

EXHIBITOR

VIcSMe is a leading Information Technology company in the Middle east, in the areas of corporate Performance Management (balanced Scorecard), archiving, Document Management, business Process automation, business Intelligence. IcSMe also has an IP infrastructure division offering and designing solutions in the areas of security, Video conferencing and Satellite communications.

IcSMe has implemented major projects in Uae, Qatar, Jordan, Saudi arabia.

IcSMe has implemented Balanced Scorecard projects for major customers like DP world, Ministry of agriculture in Saudi using the software STRATandGO, which is also implemented in abu Dhabi environment agency, and world-wide customers like novartis, roche, bayer and many others.

MEDIA PARTNERS

To discuss these opportunities or to tailor a package specific to your needs contact Charlie Bark-Jones on +971 (0) 4 407 2608 or [email protected]

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