strategy department
TRANSCRIPT
Strategy Department YOUR STRATEGY SUPPORTING FOR CONSTRUCTION THE BEST COMMUNICATIONS
Sometimes we don’t have accessible resources & opportunity’s to achieve the best results
You didn't have enough data knowledge
You don’t have enough time to solve current tasks
Sometimes you just can take this task because you have many other work
And yours clients require consistent and
informed decisions for their communication platform or
ad campaigns
We are adding your expertise in building a digital strategy
While you are concentrating on current tasks and goals
Business
Marketing
Communication
Media
Digital strategy and other channel
WEB, MOBILE, CONTENT
SEM, SMM, CRM, ORM, OLV
STRATEGY
Business
Marketing
Communication
Media
Digital strategy and other channel
WEB, MOBILE, CONTENT
SEM, SMM, CRM, ORM, OLV
we arehere
Pre-sale development
OUTSOURCING
STRATEGY DEP.Market analysis
Consumer / Customers
Analysis
Communication
platform dev.
Media / Performance
strategy and tactics
Special project
development
Presentation / Pitches
Day-to-day work
SMM CRM
MEDIA
PRODUCTION
ACCOUNTS/
DOCUMENTS
CREATIVE
CLIENT
SERVICE AND
EXECUTION
We know and understand how difficult to give the
best service to the client on the daily bases
When you are having the duty to support current clients, the new ones shouldn’t be missed
therefore we can become your strong support in the
management process while you are developing new business
Research Creative Media PitchBrief evaluation
YOU CAN GIVE ALL OR A FEW PART OF PRE-SALE WORK
STAGES
Research Creative Media Pitch
– Brief overview
– Questions
Brief evaluation
STAGE 1
Research Creative Media Pitch
– Brief overview
– Questions
– Category
– Consumer
– Brand
Communication
– Competitive analysis
Digital: Web, SMM,
– Consumer decision
making
(touchpoints)
– Conclusion and
Reco
– Creative Brief
Brief evaluation
STAGE 2
Research Creative Media Pitch
– Brief overview
– Questions
– Category
– Consumer
– Brand
Communication
– Competitive analysis
Digital: Web, SMM,
– Consumer decision
making
(touchpoints)
– Conclusion and
Reco
– Creative Brief
– Ideation
– KV
– Web / app
– Copywriting
Brief evaluation
STAGE 3
Research Creative Media Pitch
– Brief overview
– Questions
– Category
– Consumer
– Brand
Communication
– Competitive analysis
Digital: Web, SMM,
– Consumer decision
making
(touchpoints)
– Conclusion and
Reco
– Creative Brief
– Ideation
– KV
– Web / app
– Copywriting
– Media strategy
– Channels KPI’s
– Performance
Brief evaluation
STAGE 4
Research Creative Media Pitch
– Presentation– Brief overview
– Questions
– Category
– Consumer
– Brand
Communication
– Competitive analysis
Digital: Web, SMM,
– Consumer decision
making
(touchpoints)
– Conclusion and
Reco
– Creative Brief
– Ideation
– KV
– Web / app
– Copywriting
– Media strategy
– Channels KPI’s
– Performance
STAGE 5
Brief evaluation
Research Creative Media Pitch
– Presentation– Brief overview
– Questions
– Category
– Consumer
– Brand
Communication
– Competitive analysis
Digital: Web, SMM,
– Consumer decision
making
(touchpoints)
– Conclusion and
Reco
– Creative Brief
– Ideation
– KV
– Web / app
– Copywriting
– Media strategy
– Channels KPI’s
– Performance
5 STAGES5 EXPERTISE
Brief evaluation
8-14 days for prepare all partsof whole effective presentation for client
– Presentation– Brief overview
– Questions
– Category
– Consumer
– Brand
Communication
– Competitive analysis
Digital: Web, SMM,
– Consumer decision
making
(touchpoints)
– Conclusion and
Reco
– Creative Brief
– Ideation
– KV
– Web / app
– Copywriting
– Media strategy
– Channels KPI’s
– Performance
Research Creative Media PitchBrief evaluation
WE WORK FOR YOUR SUPPORTING
ON EACH DIFFERENCE STAGES
Brief evaluation
Research
CreativeMedia
Pitch
You save your time We save you nerves
Our stuff consists of digital supervisions: strategy and creative people with rich experience of digital marketing who controls whole
communication process from the start to the end
We expertise in further categories:
Telecom Banks Pharma
Retail Alco
Coffee
Beauty Mobile phone Nutrition
Web Auto
Drink
Taxi Development Tires Toys
Fast Food Tea Water Gadgets
We create our proposal based at Data and Researches
TYPE OF STRATEGY:
1. Communication
2. Media
3. Digital
4. OLV (creative and media)
5. SMM (creative and media)
6. CRM etc.
AND ALSO
1. Integrative campaign
2. 360 campaign description
3. Activation / Promo
4. Special projects
CREATIVE
1. Idea (or Big)
2. Channel implementation
3. Copywriting
4. Design
5. Scripts
MEDIA1. Audience media consumption
2. Multichannel Media strategy
3. Media plan with KPI’s
Average timeline of development of whole pre-sale
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12
Brief
evaluationResearch
Creative
Media Pitch
– Brief overview
– Questions
– Category
– Consumer
– Brand Communication
– Category
– Consumer
– Brand Communication
– Competitive analysis Digital:
web, smm, crm,
– Consumer decision making
(touchpoints)
– Ideation
– KV
– Web / app
– Copywriting
– Media strategy
– Channels KPI’s
– Performance
– Digital: web, SMM, CRM,
– Conclusion and Reco
– Creative Brief
Pres
Design
Consumer: what is he think about that?
Источник: исследование "Российский покупатель в новых экономических условиях" Nielsen, сентябрь 2016
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0 10 20 30 40 50 60 70 80 90
Быстрое обслуживание накассе
Широкий выбор свежего мяса ирыбы
Есть товары, которых нет вдругих магазинах
Высокое качество продуктов
Широкий ассортимент
Удобное местоположение
Нужные товары всегда вналичии
Привлекательные промо
Хорошее соотношение цены икачества
Низкие цены на большинство товаров
сен.15 сен.16
Цена — по-прежнему наиболее
значимый фактор и при выборе
продуктов питания и товаров
повседневного спроса.
На втором месте — наличие
акции или скидки;
На третьем – привлекательные
промо
Now our media consumption started from smartphoneHunting for micro moments-smartphone - main
task in shrinking world
MOBILE
Social Network now - this is a biggest media network
and content distributor in the world
Facebook OK.RU Vk.com
New communication paradigm
Семейные ценности/family values
Энергия красоты / beauty energy
Красота волос в мегаполисе /hair beauty in big city
Ты – особенная /you are special
Красота от природы / natural beauty
Имиджевые
Brand perception by consumers
ПОХМЕЛЬЕСПОРТ/ФИТНЕСС
Жажда Восстановление Для детей
УТОЛЕНИЕ
ЖАЖДЫВЕЧЕРИНКАВ ДОРОГУ ПУТЕШЕСТВИЕ
УТОЛЕНИЕ
ЖАЖДЫ
СПОРТ/ФИТНЕ
С
ВОДНЫЙ
БАЛАНСВ ДОРОГУ ПУТЕШЕСТВИЕ
УТОЛЕНИЕ
ЖАЖДЫ
ВОДНЫЙ
БАЛАНСВ ДОРОГУ
УТОЛЕНИЕ
ЖАЖДЫ
СПОРТ/ФИТНЕ
С
ВОДНЫЙ
БАЛАНСВ ДОРОГУ ПУТЕШЕСТВИЕ
ПОХМЕЛЬЕ
ПОХМЕЛЬЕ
СПОРТ/ФИТНЕ
С
УТОЛЕНИЕ
ЖАЖДЫДЛЯ СЕМЬИВ ДОРОГУ
УТОЛЕНИЕ
ЖАЖДЫ
СПОРТ/ФИТНЕ
С
ВОДНЫЙ
БАЛАНСВЕЧЕРИНКАВ ДОРОГУ ПУТЕШЕСТВИЕ ДЛЯ СЕМЬИ
УТОЛЕНИЕ
ЖАЖДЫ
СПОРТ/ФИТНЕ
С
ВОДНЫЙ
БАЛАНСВ ДОРОГУ
CO
ST
УТОЛЕНИЕ
ЖАЖДЫ
СПОРТ/ФИТНЕ
С
ВОДНЫЙ
БАЛАНСВ ДОРОГУ
В дорогу
Индивидуалисты
Коллективисты
Функциональные
Category
ConsumerCompetitors
Key digital trends
1. Competitors communication
2. Competitors in the media
3. Perception and analyses
of competitors
4. Features
5. Types of consumer involvement
1. Their concerns and voice
2. What are they looking for?
3. How they are looking for?
4. Consumer decision journey
5. What people are saying about the
product?
6. Demo – psycho graphic
7. Consumer Insight
1. Digital consumption of trends
2. Which format is popular
3. Where brands are moving or heading
4. Convenient consumption formats
5. New approach and innovation
1. Common features of category
2. The demand of the category
3. The leaders and the losers
4. Dynamics of category
5. Prices and their perception
6. Best practices in the category
Brief evaluation Research
Creative Media
Pitch0 RUB From 25 000 RUB
From 25 000 RUB From 10 000 RUB
5 000 RUB
YOU ALWAYS CAN CHOOSEQUALITY-PRICE PACK
Brief evaluation 1 500 RUB
Creative 66 000 RUB Media 66 000 RUB
Pitch + 12 500 RUB
OR EXPERT-PRICE PACK
Research 63 000 RUB
FACEBOOK.COM/ANTON.SPIRIN
+7-916-971-82-92
ANTON SPIRIN
Contacts
Anton SpirinDIGITAL SPECIAILIST
https://www.slideshare.net/secret/JJb18NsJxEU3SW
https://www.slideshare.net/secret/ChlL33UUHsBNMW
Strategy DepartmentYOUR STRATEGY SUPPORTING FOR CONSTRUCTION THE BEST COMMUNICATIONS
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