strategies for the management of exploratory opportunities
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Strategies for the Management of Exploratory Opportunities. Heidi M.J. Bertels Peter A. Koen Stevens Institute of Technology, Hoboken, NJ. Agenda. What exploration can do The incumbent perspective Research agenda: 3 dilemma’s. It’s hard to compete with…. … Adshel. … JetBlue. Why?. 3. - PowerPoint PPT PresentationTRANSCRIPT
Strategies for the Management of Exploratory Opportunities
Heidi M.J. BertelsPeter A. Koen
Stevens Institute of Technology, Hoboken, NJ
Agenda
What exploration can do
The incumbent perspective
Research agenda: 3 dilemma’s
It’s hard to compete with…
… Adshel
… JetBlue
Why?
3
INNOVATION(product/service/process level)
Incremental Architectural Radical
INNOVATION(product/service/process level)
Incremental Architectural Radical
FINANCIAL HURDLE(Organizational Level)
Lower
Existing
Higher
INNOVATION(product/service/process level)
Incremental Architectural Radical
VALUE NETWORK(Ecology Level)
FINANCIAL HURDLE(Organizational Level)
NEW non consumer
NEW existing consumer
ESTABLISHED
Lower
Existing
Higher
3
Organizational Complexity
Separated?
Integrated?
Or both?
Financial Uncertainty
Financial assessments are important “…not because of their accuracy but because of the learning opportunities
they present.” (Govindarajan & Trimble, 2005)
Team Prior Knowledge
“What an individual can discover is related to his or her prior knowledge (prior experience and education).”
(Shane, 2000)
Take Away’s
3 dimensions along which to explore
3 dilemma’s to take into consideration
Heidi Bertels, PhD StudentPeter Koen, Associate Professor