strategies and techniques for reaching consumers in payments
TRANSCRIPT
SMART APPROACHES TO REACH SMART-ENABLED CUSTOMERS
Matthew GoldmanFounder/CEO, Wallaby Financial
April 7, 2014
who am I?
A LOT OF PLASTIC
IN EVERY WALLET
GOOD OLD FASHIONED COUPONS
CARD LINKED OFFERS
‣Limited coverage
‣Hard to track
‣Ready for consolidation
REWARDS AND LOYALTY
THERE ARE A LOT OF ALERTS ON YOUR PHONE
How many alerts do you get on your phone each day?
EVERYONE IS FIGHTING FOR ATTENTION
3 ACTIONABLE & VALUABLE
2 SPECIFIC & RELEVANT
1 MOBILE FRIENDLY MESSAGING
GET THE BASICS RIGHT
DON’T DO THIS๏ Not mobile friendly
๏ Hard to read
๏ Very long URLs
๏ 90% of e-mail is disclaimer text
๏ Subject is generic
๏ No location data
๏ Only pointing to a single opportunity
DO THIS INSTEAD
EDUCATE, DON’T ANNOY
NEW TECHNOLOGIES WILL MAKE THIS WORK
GOOGLE GLASSTHE PROMISE:✓ Real-time
✓ Geo-capable
✓ Unobtrusive ?
THE REALITY:✓ Glass-holes
✓ No battery life
✓ Limited screen capabilities
THINGS YOU WEAR ONYOUR WRIST
MOTION CO-PROCESSORS
Apple’s M7 Motion Co-processor in the iPhone 5s is more critical than it seems to finance:
๏ Ability to understand shopping behavior
๏ Driving alerts
๏ Saving the battery
90
30
Battery After 3 Hours Monitoring
iPhone 5 iPhone 5S
HOST CARD EMULATION
Now, you can turn your phone into a wallet
IN STORE: BLE, BEACONS AND SHOPKICK
๏ Ability to positively identify in-store presence
๏ Ability to segment by location in store
๏ Micro-targeting offers
๏ Standards concerns
๏ Proprietary solutions
๏ Adoption timeline
GEO-FENCE WITH PRECISION
ALERT BY ALGORITHM
✓ Don’t push alerts to everyone
✓ Understand how frequently you are messaging
✓ Understand when to message
✓ Understand how to message
✓ Make each message a positive interaction
PLAN AN IDEAL EXPERIENCETo build out the right solution, you need to know what you want to accomplish
๏ What are you trying to get the consumer to do?
๏ How will you monetize the behavior?
๏ Who is paying for the behavior?
๏ What are the parameters of acceptable outcomes?
๏ What tools do you already have at your disposal?
Answer these TO KNOW THE right technologies
THE FUTURE OF THE SMART CONSUMER
What tools do you think we’ll be using in two years?
thank youMatthew Goldman
Co-Founder and CEOWallaby Financial, Inc.
[email protected]@magoldman
www.walla.by@wallabycard