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Strategic Value Creation

2ndsession

Innovation champion

Most successful innovation

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Steam engine - UK- Wheel -

- Cloud -

- Internet communication (US)/(CH)

All these innovations are derived from one another. All these innovations make

easier communication and connecting a to b. more efficient way to fulfill needs.

All these innovations were made taking into consideration military power.

3ps: people, platforms, power

ChristensenDisruptive technologies

At one point any innovation reaches a level of saturation.

Guest lecture

The value of standards

ISO

Standards nature of these documents is voluntary- you are not obliged to obey

to them.

Standards and economics

-

how they fit in economic theory?- Few concepts:

Externality effect that affects 3rdparties others not involved in the exchange

Market failure - a function that generates a result that was not desired

Information asymmetry -

Why standards contribute to economic efficiency? - standards economies of

scales

Standards help to generate positive externalities -

Case study

Gaming industry

-

not so expensive

- crucial: game development

key players:

- consumer, console makers, content providers (right to content), game

developer

Sony very good technology, however others more lucky

Kim and Mauborgne identify gaps in the industry, what people want,

how can we develop a new industry just reconfigure, recombine to form

a new industry

The value creation comes from complementors and not from fightingagainst competitors.

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Daewoo ambidextrous organization

The corporate collaboration matrix

Acquisitions