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  • Created in collaboration with

    Prepared for the Mayor of Seattle and the Seattle City Councilby the Central Waterfront Committee July 2012

    STRATEGIC PLANFOR REALIZING THE WATERFRONT SEATTLE VISION

  • CONTRIBUTORS& CONTENTS

    When you look at a city, its like reading the hopes,

    aspirations and pride of everyone who built it.

    Hugh Newell Jacobsen

  • Contributors

    The Strategic Plan was developed by the volunteer community representatives and leaders who make up the Central Waterfront Committee. The Committee was created by the City of Seattle to advise the Mayor and City Council on the Waterfront Improvement Program, with broad oversight of design, financing, public engagement, and long-term operations and maintenance.

    Central Waterfront CommitteeCharley Royer, co-chairMaggie Walker, co-chairTom BancroftCarol BinderMahlon ClementsToby CrittendenBob DavidsonBob DoneganRollin FatlandErin Fletcher (Slayton)Ben Franz-KnightDavid FreibothGary GlantPatrick GordonCraig HanwayGerry JohnsonGreg JohnsonBob KleinAlex KochanEd MedeirosDave MeinertNate MilesCary MoonJohn NesholmJan OConnorVlad OustimovitchMark ReddingtonCatherine StanfordBrian SteinburgTony ToRon TurnerTodd VogelMaiko Winkler-ChinMartha Wyckoff

    Executive Committee Charley Royer, co-chairMaggie Walker, co-chairPatrick GordonMark ReddingtonDavid FreibothEd MedeirosGerry JohnsonJohn NesholmCarol BinderBob Davidson

    Design Oversight SubcommitteePatrick Gordon, co-chairMark Reddington, co-chairBob DoneganCary MoonVlad OustimovitchBrian SteinburgMartha WyckoffRebecca Barnes, AdvisorLiz Dunn, AdvisorJeff Hou, AdvisorJon Houghton, AdvisorChris Rogers, Advisor

    Long Term Stewardship SubcommitteeCarol Binder, co-chairBob Davidson, co-chairBob Donegan Rollin FatlandGary Glant Patrick GordonKate Joncas, Advisor Derek Mason, Advisor

    Central Waterfront Committee July 2012Strategic Plan Page 3

  • City of SeattleMike McGinn, MayorSally Clark, City Council PresidentSally Bagshaw, City CouncilTim Burgess, City CouncilRichard Conlin, City CouncilJean Godden, City CouncilBruce Harrell, City CouncilNick Licata, City CouncilMike OBrien, City CouncilTom Rasmussen, City Council

    Seattle Department of TransportationPeter Hahn, Director

    Seattle Department of Planning & DevelopmentDiane Sugimura, Director

    Seattle Department of Parks and RecreationChristopher Williams, Acting Superintendent

    Waterfront Seattle Consultant TeamShiels Obletz Johnsen, Inc.EnviroIssuesCH2M Hilljames corner field operationsHR&A AdvisorsSHoP ArchitectsMithunBerger PartnershipNelson/NygaardParsons BrinkerhoffParametrixTraci PaulkCreative TimeMark DionErik FredericksenTomatoMimi SheridanPacific Communications ConsultantsStepherson & Associates

    Outreach & Public Engagement SubcommitteeDavid Freiboth, co-chairEd Medeiros, co-chairMahlon Clements Toby Crittenden Craig Hanway Alex Kochan Dave MeinertCary Moon Jan OConnor Catherine StanfordTony To Todd Vogel

    Finance & Partnerships SubcommitteeGerry Johnson, co-chairJohn Nesholm, co-chairCarol BinderBen Franz-KnightGreg JohnsonBob Klein

    Catherine StanfordRon TurnerMaiko Winkler-ChinMaud Daudon, AdvisorJohn Finke, AdvisorMatt Griffin, AdvisorKate Joncas, AdvisorWilliam Justen, Advisor

    City CommissionersLeslie Miller, Planning CommissionJulie Bassuk, Design CommissionDiana Kincaid, Park Board

    Ex-Officio MembersPeter Hahn, SDOTJoe McWilliams, PortDavid Moseley, WS FerriesDiane Sugimura, DPDChristopher Williams, Parks

    The Strategic Plan was developed with the support of the City of Seattles elected officials and department staff and in collaboration with the Citys consultant team.

    Central Waterfront Committee July 2012Strategic Plan Page 4

  • Table of Contents

    1. Cover Letter 7

    2. Action Plan 10

    3. Subcommittee Reports and Recommendations

    Design Oversight Subcommittee 15

    Attachment A-1: Core Projects Diagram 18

    Outreach & Public Engagement Subcommittee 20

    Finance & Partnerships Subcommittee 23

    Attachment B-1: Cost Estimate Summary 28

    Attachment B-2: Funding Sources Pie Chart 29

    Attachment B-3: Funding Options Matrix 30

    Attachment B-4: Core Projects Diagram 31

    Long Term Stewardship Subcommittee 33

    Attachment C-1: Peer Public Space Project Analysis 36

    Attachment C-2: Maintenance & Operations Matrix 40

    4. Appendices

    Appendix A: Glossary of Terms 43

    Appendix B: Guiding Principles 45

    Appendix C: List of Key Reference Documents 47

    Appendix D: List of Committee and Subcommittee Meetings 48

    Central Waterfront Committee July 2012Strategic Plan Page 5

  • COVER LETTER

    I could feel the collective consciousness of the world

    focused on this little strip of land called Seattle.

    Krist Novoselic

  • July12,2012MayorMikeMcGinnSeattleCityHall6004thAvenue,7thFloorSeattle,WA98104SeattleCityCouncilSeattleCityHall6004thAvenue,2ndFloorSeattle,WA98104Re:CentralWaterfrontCommitteeStrategicPlanDearMayorMcGinnandMembersoftheCityCouncil:WearepleasedtosubmittheCentralWaterfrontCommitteesStrategicPlan,ourrecommendednextsteps towards realizing the vision for SeattlesCentralWaterfront. This is amajormilestone forourCommittee and for the City of Seattle.Wewant to thank you for creating the CentralWaterfrontCommittee and forentrustinguswith its criticaloversight role.We alsowant to thank you for yourcontinuedleadershipandsupportoftheWaterfrontImprovementProgram.

    Asyouknow,wehaveararechancetotransformandrevitalizeourwaterfront.TheElliottBaySeawalliscrumbling and urgently needs to be rebuilt. The earthquakedamagedAlaskanWayViaduct is beingdemolished.Together,theseprojectsopenup26blocksofnewopportunity,fromtheOlympicSculptureParktoPioneerSquareandtheStadiumDistrict.Ourgoalofcreatingamagnificentwaterfrontforalliswithinreach.

    The ideaof improvingourwaterfrontwasgeneratedbygrassroots interestmore thanadecadeago,pavingthewayforthecurrentwaterfrontConceptDesignandFrameworkPlandevelopedbytheCityand its consultant team. Thisdesignwork isbasedon anextensive,nearly twoyearpublicoutreacheffortthathascreativelyandsuccessfullyengagedthousandsofcitizens intheprocessofrealizingthewaterfrontvisionanditsspecificdesignelements.Theproposedimprovementswillconnectthecityanditspeople to thewaterfront,createavarietyofsignaturepublicplaces forsocializingand recreation,enhance the ecological fabric of the urban waterfront environment, rebuild critical structures toimprovepublicsafety,andprojectanewimageandidentityforthecitythatdrawsfromtheauthenticcharacterofadjacentneighborhoodsandtheworkingwaterfront.

    TheCentralWaterfrontCommittee(CWC) ischarteredbytheCity,pursuanttoCityCouncilResolution31264, as a continuation of the successfulwork of the CentralWaterfront Partnerships Committee(CWPC).TheCWChasoverallresponsibilitytoadvisetheMayorandCityCouncilconcerningtheCitysWaterfront ImprovementProgram toensure that itconforms to theGuidingPrinciplesestablishedbytheCWPCandadoptedbytheCityCouncil.

    Central Waterfront Committee July 2012Strategic Plan Page 7

  • Inaddition, theCWC ischargedwithdevelopingaStrategicPlan, intended tobeadynamic,evolvingplanfortheimplementationoftheWaterfrontImprovementProgramovertime,andsubjecttoperiodicupdatesandamendments.TheStrategicPlanandperiodicamendmentsaresubjecttothereviewandapprovaloftheMayorandCityCouncil.

    TheStrategicPlanwearesubmittingtoyoutodayincorporatesandsynthesizestheenormousamountofwork done by our four subcommittees and their expert advisers during the past two years. TheStrategic Plan represents thework and recommendationsof the FullCommittee and consistsof thefollowingcomponents:

    1. ActionPlan:Aclearandconciseseriesofstepsandtimelinetomovetheprojectforward,from

    2012through2018.2. SubcommitteeReports&Recommendations:

    a. DesignOversightSubcommitteeb. Outreach&PublicEngagementSubcommitteec. Finance&PartnershipsSubcommitteed. LongTermStewardshipSubcommittee

    3. Appendices

    WehavebeenworkingcloselyandsuccessfullywithCitystaffatSDOT,DPDandParks,aswellaswithCouncilstaff,whohaveattendedandparticipatedinourCommitteesmeetingsfromthebeginningandhavebeenpartofourdeliberationsandrecommendations.Furthermore,weareworkingwithCitystafftodraftaJointResolutionontheStrategicPlan,whichweurgetheCounciltoadoptandtheMayortosign thissummer.Thiswillprovideadditionalsupportandvaluablemomentumaswe launch into thenextphaseofdesignandoutreachfortheWaterfrontImprovementProgram.

    Thankyouagainforprovidingthevision,engagementandefforttobringustothispoint. Pleasefeelfreetocontacteitherofuswithanyquestionsorcomments.

    Sincerely,CharleyRoyerMaggieWalkerCoChair,CentralWaterfrontCommitteeCoChair,CentralWaterfrontCommittee

    Central Waterfront Committee July 2012Strategic Plan Page 8

  • ACTION PLAN

    What I like about Seattle is that people are so used to the

    rain that they still do stuff. They dont stay indoors, take

    antidepressants, and read novels. They just go out and

    get wet.

    Augusten Burroughs

  • Central Waterfront Committee July 2012Strategic Plan Page 10

    Action Plan

    ActionPlanThe following Action Plan is the CentralWaterfront Committees recommended set of nextsteps and timeline for moving the Waterfront Improvement Program forward, from 2012through2018.No. Schedule Action

    1. Summer2012 CompleteWaterfrontSeattleConceptDesignandFrameworkPlan. Servesasthebasisfornextphaseofdesign; Reflectspublicoutreachandengagementtodateandservesasthe

    platformfornextphaseofoutreach.2. Summer2012 CompleteCWCStrategicPlan,includingActionPlanandSubcommittee

    Reports.Recommendationsinclude: Cityfundingforcontinuedwaterfrontdesign,outreachandLIDworkafter

    June2012; PublicvoteonseawallfundinginNovember2012(includinglimited

    waterfrontearlyinfrastructure); Cityfundingforearlywins/eastwestconnectionsin2013; FormationofLocalImprovementDistrict(LID)bySpring2014; AdditionalpublicfundingforwaterfrontthroughCityorvoterapproved

    sourcesin20142016; Privateandcorporatephilanthropicfunding,ledbyFriendsofSeattle

    Waterfrontgroup.3. Summer2012 SecureCityCouncilapproval(viaResolution)ofConceptDesign,Framework

    PlanandStrategicPlan. IntendedtoendorseCommitteesStrategicPlanasaframeworkfor

    action.4. Summer2012 CompleteCityscooperativeworkingagreements(orMOUs)withPikePlace

    PublicMarketandSeattleAquarium. Thesearekeydevelopmentpartnersandconstructivecollaborationmust

    continueforWaterfrontProgramtobesuccessful.5. Summer2012 FormnotforprofitFriendsofSeattleWaterfrontgrouptobuildsupportfor

    theWaterfrontImprovementProgram,including2012seawallvote.Responsibilitieswillinclude: Leadadvocacy,promotionalandprivatefundraisingeffortsforseawall

    andwaterfront; Leadearlyprogrammingandactivationofexistingpublicspacesincluding

    opportunitiesforpublicart; SupportCityspublicengagement,outreachandcommunicationsefforts; SupportCityspartnershipswithkeyinstitutions,organizationsand

    propertyowners; SupportCitysformationofLocalImprovementDistrict; Broadenreachandopportunitiesforconnectionsintocommunity.

  • Central Waterfront Committee July 2012Strategic Plan Page 11

    6. Summer2012

    Continueintonextphaseofdesign,outreachandLIDformation. FundingtobeprovidedbyCityin2012; Continuewaterfrontandseawalldesigncoordination; Focusoncoreprojects; Ensurevisiondevelopedinconceptdesigniscarriedforwardintofinal

    design; Maintainmomentumfordesignandoutreach; Stayonschedulegivenpermittingrequirements; Developplanfortransferofoverwatercoverageforcoreprojects; Developaninnovativepublicartprogram; Integrateoperationandmaintenanceinearlydesignprocess.

    7. Summer2012 Completeparkingmitigationstrategyforwaterfrontcorridor. Phasedimplementationofparkingstrategyandspecificmitigation

    measures.

    8. November2012 Publicvoteonseawallfundingmeasure. Couldincludelimitedwaterfrontearlyinfrastructure.

    9. Fall2012 SecureWSDOTagreement(s)onstatefundingfordesignandconstructionof

    roadway. Fundingforroadwaydesignworkmustbesecuredin2012.

    10. Fall2012 IncludefundingforseveralearlywinprojectsintheCitys20132014

    budget. Potentialimprovementstoeastwestconnections; Programmingandactivationofexistingpublicspacestoincreasethe

    communitysuseofandengagementwiththewaterfront; Maintainsmomentumforwaterfrontdesignandoutreach.

    11. Fall2012 UpdateCitysShorelineMasterProgram. Includeprovisionsfortransferofoverwatercoverage.

    12. 2013 UpdateCitylandusecodesanddesignregulationsforthewaterfrontcorridor. Identifyregulatorychangestoencourageandsupportnewprivate

    investmentinstreetlevelandotheruses,includingrestaurants,housing,outdoorcafes,livemusicvenues,retailandofficespace;

    Developproactivestrategyfor24/7mixedusealongthewaterfront.

    13. 20132014 Developplantosecuresignificantprivateandcorporatephilanthropicfunding. FriendsofSeattleWaterfrontgrouptoleadeffort,withCitysupport.

  • Central Waterfront Committee July 2012Strategic Plan Page 12

    14. 20132014

    Implementseveralearlywinprojectsandinitiatives. Potentialimprovementstoeastweststreetconnections,increasing

    accesstowaterfrontbusinessesduringandafterconstruction; Programmingandactivationofexistingpublicspacestoincreasethe

    communitysuseofandengagementwiththewaterfront.

    15. 20132016

    Developplantosecureadequateannualoperatingfundstomaintain,operateandprogramwaterfrontafteritisbuilt.Sourcesmayinclude: BaselinepublicfundingfromCity; Newpublicrevenue; Earnedincome; Philanthropy.

    16. 2013/142016 SeawallProjectPhase1construction. Startofconstructiondependentonfederal,state,andlocalpermitting;

    finalizationofdesign;andconstructionfunding; Activeconstructionseasonlimitedduetorestrictionsoninwaterwork

    andsummershutdowntosupportwaterfrontbusinesses.

    17. Spring2014 CompleteformationofLocalImprovementDistrict(LID). CriticaltocompleteLIDformationpriortoadditionalpublicfunding; Assumeitwilltakeapproximately2yearstosuccessfullyformLID; CitywillleadLIDformationwithsupportfromFriendsgroup.

    18. 20142016

    SecureadditionalpublicfundingforwaterfrontthroughCityorvoterapprovedsources. AdvocacyledbyFriendsgroup.

    19. 20152017 RebuildPiers62/63andUnionStreetPier/WaterfrontPark. Couldoccurduringseawallconstructiondependingonfunding; Potentialearlywin.

    20. Late2015 Tunnelopening;beginviaductdemolition.

    ScheduledependentonWSDOTanditscontractors.

    21. 20162017

    RevisitrolesandresponsibilitiesofFriendsgroupinadvanceofopeningpublicspaces. Responsibilitiesforoperationsandmaintenancemaybetakenonby

    Friendsgrouporbyotherentity.

    22. 20162018 ConstructnewAlaskanWay,ElliottAvenue,pedestrianpromenade,parksandopenspaces. Newsurfacestreetandpromenadecannotbeconstructeduntilviaduct

    demolitionandseawallconstructionarecomplete.

  • Central Waterfront Committee July 2012Strategic Plan Page 13

    23. Ongoing

    Ensurethatexisting...

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