strategic plan 2013-2018 embracing challenges, operating for success mary ann gawelek fall workshop...

Strategic Plan 2013-2018Embracing Challenges, Operating for Success

Mary Ann GawelekFall WorkshopAugust 13, 2012

GOAL I Will achieve new prominence as a leader and model in teaching and learning

Strategy A: Continue pioneering use of mobile technology to improve teaching◦ Investigate the emerging “learning

management tools”◦ Brand University e-press◦ Expand open educational resources◦ Partner and beta test new means of delivery

of classroom resources◦ Implement new social ecology efforts◦ Develop a student-run company to support

app development, content creation, learning objects.


Strategy B Center for Innovative Teaching offers comprehensive, transformation trainings◦ Implement “flipped classroom” model of

instruction with follow-up assessment of learning

◦ Explore benefits of creating hybrid courses◦ Pilot use of “same time” learning analytics◦ Offer training to faculty (higher education

and K-12) ◦ Explore training market for non-profit and

for profit organizations


Strategy C: Recognize and reward accomplishments that lead to demonstrable improvements in student learning◦Create an Innovation in Assessment

recognition◦Create a Reflection on Best Practice Use of

Mobile Technology recognition◦Create an Integration of Research and

Professional Practice in Teaching recognition◦Create a Global Faculty Advocate

recognition.


Strategy D: Offer comprehensive, integrated student-centered support◦Tactic 1: Develop model of learning

commons◦Tactic 2: Use mobile technology for

tutoring support for students in all environments

◦Tactic 3: Explore Seton Hill’s bookstore functions


Strategy E: Will invest in expanded and visible opportunities for showcasing student achievements◦ Tactic 1: Undergraduates receive funding

to attend discipline-based conference when presenting

◦ Tactic 2: Visual and performing arts students receive funding to perform or show work at local, regional, national or international events

◦ Tactic 3: Create an online student/faculty arts gallery

Goal II Will strategically increase and management enrollment, enhance and expand facilities and strengthen its financial positionStrategy A: Enroll 3,000 students - 2,300

undergraduates, 200 ADP, and 400 graduate students◦Tactic : Increase traditional undergraduate

first-year enrollment by 5% annually◦Tactic 2: Increase international student

enrollment by 10% annually◦Tactic 3: Improve persistence, first year to

sophomore year, 1% annually ◦Tactic 4: Increase traditional

undergraduate graduation rate (6-year) by 1% annually

Goal II Will strategically increase and management enrollment, enhance and expand facilities and strengthen its financial positionStrategy A: Enroll 3,000 students -

2,300 undergraduates, 200 ADP, and 400 graduate students◦Tactic 5: Increase new transfer enrollment

by 5 students per year for a total incoming class of 100 transfer students in Fall 2018

◦Tactic 6: Increase web traffic to the University website; streamline social media properties with higher engagement; increase enrollment interest and stronger brand awareness for Seton Hill’s academic offerings

Goal II Will strategically increase and management enrollment, enhance and expand facilities and strengthen its financial position

Strategy B: Will develop student residence plan for 1,500 students to live on-campus and in Greensburg◦Tactic 1: Identify target for housing

based on recruiting, retention and revenue sources. Address existing facilities.

◦Tactic 2: Based on Tactic 1, articulate house philosophy for space, exploring “theme housing” and seamless (ug/grad) housing options

Goal II Will strategically increase and management enrollment, enhance and expand facilities and strengthen its financial positionStrategy C: Will develop a plan to contain

tuition while offering a value proposition for more experiential learning and career opportunities◦Tactic 1: Student “Investment accounts”

for who those complete studies in four years with appropriate field experience

◦Tactic 2: Examine impact of “freezing” tuition over eight semesters for all full-time students

◦Tactic 3: Explore possibility of guaranteed tuition-free internships


Strategy D: The University will create learning spaces in dance, the visual arts and health sciences◦Tactic 1: Construct the Dance and

Visual Arts Center in Greensburg◦Tactic 2: Construct the Health

Science and Technology Hall; explore renovation of library as part of this project


Strategy E: Will distribute dining, recreational, study and social spaces throughout the campus, creating a campus-wide “student center.” ◦ Tactic 1: Plan to reassign areas vacated by

arts and sciences◦ Tactic 2: Plan to addressing dining needs◦ Tactic 3: Create Starbucks on campus◦ Tactic 4: Transform hallways & nooks into

social/study areas◦ Tactic 5: Create wireless broadcast

channel – Griffin TV


Strategy F: Will complete a $70 million campus expansion plan supported, in part, with a capital campaign.◦ Tactic 1: Complete feasibility study◦ Tactic 2: Launch silent phase of campaign –

Health Science and Technology Hall◦ Tactic 3: Develop Campaign materials◦ Tactic 4: Launch public phase◦ Tactic 5: Launch campaign for Dance and

Visual Arts Hall◦ Tactics 6,7,8: Fundraising for Welty, athletics

and annual giving


Strategy G: Will increase the endowment to $40 million◦Tactic 1: Investment management of

endowment◦Tactic 2: Target new scholarships

and major gifts through estate planning

◦Tactic 3: Market estate and planned giving to alumni and friends


Strategy H: Will evaluate and acquire, as appropriate and feasible, property that contributes to the long-term integrity and viability of Seton Hill.

Tactics are confidential at the time.


Strategy I: Through the development of strategic partnerships the University will position itself to offer cloud-based services.◦ Tactic 1: Create Profit Technology Center which

explore network management as a service through Enterasys’ Isaac platform, models best practice finance/human resource cloud based solution, makes available cloud-based web portal (like Griffin’s Lair) and make available to not-for-profit and for-profit companies.

◦ Tactic 2: Test and implement digital storage of documents.

GOAL III Seton Hill will fits its students “for the world in which they are destined to live”

Strategy A: The University will emphasize for every student from entrance through graduation career planning and readiness for work in a cloud-based environment.◦ Tactic 1: Four year career readiness program,

in majors◦ Tactic 2: Use Focus2 for career exploration◦ Tactic 3: Review entrepreneurial requirement

in liberal arts◦ Tactic 4: Best practice models for experiential

learning◦ Tactic 5: Report well – job-placement statistics


Strategy B: Will commit resources to develop strong internships, develop entrepreneurially thinking students who are prepared to manage their careers◦ Tactic 1: Collect and share experiential

and co-curricular experiences◦ Tactic 2: Dynamic database of internships◦ Tactic 3: Identify alumni who can serve as

guest lectures addressing professional experiences in disciplines


Strategy B: Will commit resources to develop strong internships, develop entrepreneurially thinking students who are prepared to manage their careers◦ Tactic 4: Explore credit relationship to

internships◦ Tactic 5: Train faculty on how to supervise

and embed learning about internships.◦ Tactic 6: Create paid internships (tuition

remission) on campus


Strategy C: Develop new majors and graduate study◦ Tactic 1: Exercise Science◦ Tactic 2: MBA, specialization in accounting and sports

management, undergraduate/graduate transition◦ Tactic 3: 3+2 in 5, Graduate Elementary/Middle Level◦ Tactic 4: Explore LLM or legal specialization in MBA◦ Tactic 5: Explore MBA specialization or MS in public

health◦ Tactic 6: Program in music and business; music and

technology◦ Tactic 7: Partnership with Blended School for pre-

service teachers◦ Tactic 8: Redefine Hospitality and Tourism


Strategy D: Capitalize on the synergy of new Division of Business.◦ Tactic 1: Integrate Wukich Center,

entrepreneurship◦ Tactic 2: Integrate e-magnify to develop

women entrepreneurs◦ Tactic 3: Develop a student CEO chapter;

student business on campus◦ Tactic 4: Employer focus groups to assure

appropriate curriculum and skill preparation

◦ Tactic 5: Review accreditation affiliation


Strategy E: The University will intentionally focus on opportunities for students, faculty and staff to embrace an inclusive, global outlook beyond our walls, centered in an effort to be more willingly and knowingly Catholic.◦ Tactic 1: Five short stay international scholars

annually◦ Tactic 2: Assessment of Catholic Social Teaching in

majors◦ Tactic 3: NCCHE to promote Catholic/Jewish

understanding◦ Tactic 4: Recruit for diversity◦ Tactic 5: Develop one international service trip

annually

Goal IV Will be a dynamic and great place to work Strategy A: Expects all employees to

focus on recruitment, retention and assessment.◦Tactic 1: Create a staff admissions

ambassadors◦Tactic 2: Offer employee appreciation

for support of retention◦Tactic 3: Offer staff awards of

excellence in assessment◦Tactic 4: Create community “put

away” Christmas/January event

Goal IV Will be a dynamic and great place to work Strategy B: Will execute an employee

compensation plan to assure quality and high performance◦Tactic 1: Continue efforts for

comparable pay with reporting to appropriate bodies

◦Tactic 2: Address adjunct issues

Goal IV Will be a dynamic and great place to work Strategy C: Will implement professional

development which supports strategic plan and essential work◦Tactic 1: Online department review training◦Tactic 2: On-going customer service

training◦Tactic 3: Learning the University – program

for mid level employees◦Tactic 4: Professor to junior faculty

mentorship◦Tactic 5: Developing faculty leadership

program

GOAL V Will be connected to and stimulate the vitality of the community

Strategy A: Continue to expand campus into Greensburg◦Tactic 1: Complete Welty house

renovation◦Tactic 2: Construct Dance and Visual

Arts Center


Strategy B: Execute strategic property acquisitions◦Tactic 1: Identify housing

opportunities in town; address renovation of existing housing facilities

◦Tactic 2: Work with city and county colleagues to assure good town/gown relations and good usage of facilities


Strategy C: Work with a developer to construct additional student housing on campus and in downtown Greensburg.


Strategy D: Embrace the philosophy of NCAA, Division II◦Tactic 1: Creation of recreational activities

program on campus◦Tactic 2: Negotiate new agreement for

Offutt field.◦Tactic 3: Renew agreement for Athletic

Training Services◦Tactic 4: Achieve designated roster goals

per sport, athletic facilities will be updated $XX per year or $XX over several years if expenditure is significant.


Strategy D: The University will join in partnerships with community businesses and social service agencies to offer expanded opportunities in the area of experiential learning and to support regional economic development (maybe operational)◦ Tactic 1: Continue to develop “Grounded

Curriculum”


Strategy E: Will develop a robust community and media presence for University to enhance visibility and awareness◦Tactic 1: Creation of alumni and

community recognition and award programs

◦Tactic 2: Create new press release format, with embedded video, hyperlinks, and photography for social media distribution.

strategic plan 2013-2018 embracing challenges, operating for success mary ann gawelek fall workshop...

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