strategic management
DESCRIPTION
sm projectTRANSCRIPT
Strategy planningStrategy plan is define as what a business
wants to achieve & also lays down on action plan in the market place as to how to achieve. The basic objective of any corporation is to survive in the market & sustain itself by creating value to all stakeholder in the dynamic business world.
WHY STRATEGIC PLANS FAILS?
TOP FIVE REASON
CommunicationsLeadership No Plan Behind the IdeaPassive ManagementMotivation and Personal Ownership
CommunicationsPoor communications seems to take many forms.
Apparently, some groups like to develop strategic plans, and then hide them under a rock.
Poor communications among team members responsible for decisions in implementation. Expectations and opinions are not shared openly, thoroughly, and effectively."
The failure to communicate the vision and strategic objectives to stakeholders
LeadershipFailing of leadership starting and ending
at the top." "Lack of a true motivating leader." This contributes or offered some specificity: "Weak leadership.
This results in improper resource
allocation, lack of buy-in, poor follow-through, inadequate checks, misaligned goals/ strategies/ actions, inefficient rewards and punishments, cover-ups, etc."
No Plan Behind the IdeaMost great plans aren't. They are just nice,
high-level ideas
A strategy document almost never actually states what is to be done from day to day and a way for employees to track their actual progress.
Most strategies stop at the 'conceptual stage' rather than actually give very Specific tasks to be done
Motivation and Personal Ownership More effort is needed to help people understand how getting behind
the company's goals can support their personal goals.
What are the symptoms when there is no motivation/personal ownership?
Inability of individuals to view strategic planning an important and exciting part of their job."
Lack of employees' support. Lack of better sales efforts. Lack of initiative at the lower levels of implementation, the
'front lines'. In summary is this prediction: "The project will never succeed
if there is no emotion or passion involved."
Passive ManagementThis is characterized by assuming that
things will run themselves after we get them started,
When the implementation phase begins there is not enough follow-through -- or follow-up for that matter -- from senior management." “
Poor and inexperienced management to execute the plan.
Reasons why strategic plans failFailure to understand the customer
Why do they buy Is there a real need for the product inadequate or incorrect marketing research
Inability to predict environmental reactionWhat
will competitors do Fighting brands Price wars
Will government intervene
Over-estimation of resource competence Can the staff, equipment, and processes handle the new strategy.Failure to develop new employee and management skills.
Failure to coordinate Reporting and control relationships not adequate.Organizational structure not flexible enough
Failure to obtain senior management commitment Failure to get management involved right from the start Failure to obtain sufficient company resources to accomplish task
Failure to obtain employee commitment New strategy not well explained to employees No incentives given to workers to embrace the new strategy
Failure to manage change Inadequate understanding of the internal resistance to change Lack of vision on the relationships between processes, technology and organization
Poor communications Insufficient information sharing among stakeholders Exclusion of stakeholders and delegates
Under-estimation of time requirements No critical path analysis done
Failure to follow the plan No follow through after initial planning No tracking of progress against plan No consequences for above
Conclusion
Pay attention to the above factor and you'll be ahead of the strategic planning game. These observations and insights can help you improve your success rate with implementing strategic plans,
so it doesn't feel like doing the splits over a case of dynamite.