AN IPI CERTIFICATION PROGRAM ▪ 2016/2017 SCHEDULE

STRATEGIC INNOVATION

93% of CEOs rely on innovation to achieve growth targets (a study by Accenture), but less than 1% of innovations create growth (a Frost & Sullivan’s study) - STRATEGIC INNOVATION IS RISKY!

The IPI Strategic Innovation Certification solves this challenge by using the General Theory of In-novation (GTI), a scientific theory of innovation with the REAL-LIFE INNOVATION PROJECT SUCCESS RATE IN EXCESS OF 98%, as its core. Join us, master GTI and its arsenal of robust processes and tools, de-velop your application skills, and become a CERTI-FIED STRATEGIC INNOVATION PROFESSIONAL capable of continual creation of strategic innovations!

FOLLOWING THE CUSTOMERS CAN’T CREATE GROWTH

THE CERTIFICATION BENEFITS

This certification will benefit executives and professionals from these functional areas. Strategy Market Research / Marketing New Product Development Research & Development Business / competitive intelli-

gence Mergers & Acquisitions Finances / Investment Business development

“General Theory of Innovation presents an absolutely new way to better understand ways to improve our product offering. Good job! I recommend the course to anyone interested in satisfying the customer.” Mark Clemons, Senior Manager, Market Research, CHRYSLER GROUP LLC

For Companies Reverse the odds of an inno-

vation to create growth - 59%! Gain capability to predict the

future of market’s needs Gain competitive advantage For Individuals Gain new skills sought by

every company Gain competitive edge over

your peers and rivals Advance career / get hired

WHO CERTIFICATION IS FOR

© 2010-2016, Institute of Professional Innovators. For questions, call 1.248.381.1491 2

THE CHALLENGE THAT WE SOLVE

LEADING THE CUSTOMERS IS REQUIRED FOR SUCCESS!

“Since November of 2013, Northrop Grumman has been investigating GTI and its Stra-tegic Innovation methodology. Thus far, all of the conducted pilot projects in the area of business development have met or exceeded our success requirements.”

Rufus Shockley, Director, Strategic Sourcing NG Information Systems

By enrolling in the IPI Strategic Innovation certification, EVERY attendee has these guarantees: If you feel dissatisfied with

this program quality, let us know by the end of Day 2. We will immediately refund 110% of the registration fee.

The fee also includes FREE 30-Day post-workshop coaching to encourage and support your implementation efforts.

“General Theory of Innovation addresses several areas that are never considered in the industry, in my experience. Well done! One of the best courses I’ve ever had. I highly rec-ommend it. This will permanently change the way I work.” James Sutton, Systems Engineer Principal, LOCKHEED MARTIN, Corp.

NORTHROP GRUMMAN, CORP OUR GUARANTEES TO YOU

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GENERAL THEORY OF INNOVATION (GTI)

GTI is a scientific theory of inno-vation with prescriptive and pre-dictive capabilities. GTI is based on these facts and principles. 1. As systems, products and ser-

vices evolve over time. Any in-novation is a single step in this continual process.

2. Though perceived as random, evolution has logic and a pre-dominant direction, disobeying which leads to an innovation’s troubles and eventual failure.

3. Instead, obeying the logic of evolution (deliberately or not) reverses the success odds and leads to a strategic advantage, a prerequisite for growth!

WHAT IS GTI? GTI & STRATEGIC INNOVATION

© 2010-2016, Institute of Professional Innovators. For questions, call 1.248.381.1491

Innovations that enable strategic advantage and growth are called strategic. Research clearly shows that the key difference between market’s winners and losers is NOT in their abilities to solve problems effectively but in their abilities to identify the RIGHT Problems to solve. Identification of the RIGHT Problems is a pre-requisite for creating growth! The GTI evolutionary logic and its predictive capability are at the foundation of a robust step-by-step methodology for identifying, selecting, and solving the RIGHT Problems. Sign up and master this powerful methodology!

EVERY INNOVATION IS A SINGLE STEP IN THE EVOLUTION OF SYSTEMS. MASTER ITS LOGIC AND BECOME A PROFESSIONAL INNOVATOR!

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“Already, I have been able to apply the GTI approach to forecasting to predict future trends in the Graphics printing business resulting in the generation of several truly novel product concepts. Thank you for your help!”

William Y. Fowlkes, Director, IP Portfolio Management

THE INDUSTRY VALUES WHAT YOU WILL MASTER

EASTMAN KODAK, CO.

“The course has introduced a very logical process for predicting the future of the market and customers’ requirements. It will change my framework for approaching, recognizing and solving issues. I would absolutely recommend it to others.”

Joseph Veltri, Director of Marketing, Body-On-Frame Vehicles

CHRSYLER GROUP, LLC.

“With GTI help, we have developed a breakthrough in the power tools segment, and, as a result, we expect significant financial gains.”

Mike Brennan, Vice President, Product Development

BLACK AND DECKER, INC.

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MANY GREAT ORGANIZATIONS BENEFITED FROM THE POWER OF GTI

© 2010-2016, Institute of Professional Innovators. For questions, call 1.248.381.1491

STRATEGIC INNOVATION COURSE CURRICULUM

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TIME CONTENT

DAY 3 DAY 2 DEBRIEFING STRATEGIC INNOVATION METHODOLOGY: PHASE 3 - DISCOVERY

Overview and step-by-step procedures Tools/techniques: 6 Strategies for Identifying growth oppor-

tunities (the RIGHT Problems) ▪ “Moving the Value Event” ▪ “Using Value Growth Templates” (Standard Value Parame-

ters) ▪ “Using Combinations of Standard Value Parameters” ▪ “Identifying Threats to the Customers’ Experience” ▪ “Changing the Customer” ▪ “Invalidating Underlying Assumptions”

Continues on the next page

DAY 1 INTRODUCTION The imperative of sustaining growth The challenge of corporate growth cessation The imperative of innovation as a science

STRATEGIC INNOVATION: THEORETICAL FRAMEWORK Fundamentals of the General Theory of Innovation The GTI Strategic Innovation methodology overview An Example of a practical application

STRATEGIC INNOVATION METHODOLOGY: PHASE 1 - INQUIRY Overview and step-by-step procedures Tools and techniques Best practices and recommendations Quality criteria Hands-on Workshop Q&A

DAY 2 DAY 1 DEBRIEFING STRATEGIC INNOVATION METHODOLOGY: PHASE 2 - ANALYSIS

Overview and step-by-step procedures Tools and techniques: The Value Creation Maps

▪ The Value Map elements ▪ The rules for building a Value Map ▪ The rules for reading a Value Map

Best practices and recommendations Quality criteria Hands-on Workshop Q&A

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STRATEGIC INNOVATION COURSE CURRICULUM

TIME CONTENT

DAY 5 DAY 4 DEBRIEFING STRATEGIC INNOVATION METHODOLOGY: PHASE 5 - DEVELOPMENT

Overview Step-by-step procedures Tools/techniques:

▪ Augmenting the Value Map ▪ Evolutionary Forecast Templates ▪ Solutions Leveraging techniques

Solution generalization Solution “Super-Effect” Solution ‘Horizontal Expansion”

Best practices and recommendations Quality criteria Hands-on Workshop Q&A

Post-project activities Next Steps, Q&A, adjournment

DAY 3 (contd.)

STRATEGIC INNOVATION METHODOLOGY: PHASE 3 - DISCOVERY (contd.) Best practices and recommendations Quality criteria Hands-on Workshop Q&A

DAY 4 DAY 3 DEBRIEFING STRATEGIC INNOVATION METHODOLOGY: PHASE 4 - SYNTHESIS

Overview Step-by-step procedures Tools/techniques:

▪ Primary Logic of Solving a Problem ▪ Time-related Templates ▪ Space-related Templates ▪ “Changing the Customer” ▪ Principles of Separating Conflicting Requirements ▪ The 4M (Method of Modeling with Miniature Men) tech-

nique Best practices and recommendations Quality criteria Hands-on Workshop Q&A

STRATEGIC INNOVATION CERTIFICATION DETAILS

1. To become a Certified Strategic Innovation Associate, an applicant has to complete the Basic SI Certification course and pass the exam.

2. To become a Certified Strategic Innovation Professional, an applicant has to complete the Advanced SI Certification course and successfully execute an SI project within 1 year after the course completion, with success being determined by the applicant’s client or employer.

3. Certification is valid for 3 years. Automatic recertification is available.

CERTIFICATION REQUIREMENTS

THE BASIC COURSE DETAILS

© 2010-2016, Institute of Professional Innovators. For questions, call 1.248.381.1491 8

1. The Certification Basic Course Dates: 05/09 - 05/13, 2016 10/10 - 10/14, 2016 01/16 - 01/20, 2017 04/24 - 04/28, 2017 07/17 - 07/21, 2017 10/16 - 10/20, 2017

2. Venue: Crowne Plaza Detroit - Novi 27000 Karevich Drive, Novi, MI

48377; phone: 248.348.5000 3. Price packages

Individual (1 or 2) - $6,500.00 ▪ Price includes tuition, books, and

30-day post-course support Team A (3 or more) - $6,000.00 Team B - $75,000.00

▪ Up to 6 persons ▪ 1 year unlimited support for a

Strategic Innovation project ▪ NDA will be signed (if required) ▪ Limited to 6 clients

5. Price includes lunch, refreshments, course materials, certificate.

6. Seating is limited to 50 participants. Registration is complete after the payment is received.

7. Cancellation made within two weeks prior to the start date incurs 10% fee.

JOIN US — REGISTER TODAY!

Call +1.248.381.1491 or e-mail to register@strategicinnovation.com!