strategic growth and collaborative innovation 022516

2/24/2016 1

©2015-2016 N-Collab, Inc. All Rights Reserved

mailto:[email protected]

Changing Market Dynamics

2/24/2016 2

1 1 6 1 + 1 = 2


2/24/2016 3

Company-Wide Innovation

Skills & Assets

Pivotal Insights

Fresh Perspectives

Courageous Thinking

Innovation comes in many shapes, forms and sizes.

Ideas, concepts, methods, approaches, business models, strategies, processes, products, services, operations, systems, intellectual property, branding, partnerships, alliances, brand values and social responsibility.

The Art and Science of Innovation

The Business of Innovation (Simplified overview)

2/24/2016 4

Questions the status quo, moving beyond conventional thinking, standard business practices, accepted industry beliefs and/or assumptions.

Discovers and transforms today’s

abstract ideas, unrecognized trends,

unarticulated needs & unvoiced knowledge

into tomorrow’s powerhouse of reality.


Innovation Models

2/24/2016 5

Random Purposeful; Disruptive.

Incremental Unplanned

Breakthrough

Intentional Accidental

Incremental

Low – Medium Value Creation

High Value Creation

Low – Medium Value Creation

Med. – High Value Creation


YES NO

Purposeful Strategic Innovation

• Holistic approach.

• Open-minded, rule-breaker posture.

• New levels of inventiveness.

• Pioneer playing fields that redefine competitive landscapes and industry categories.

• Engage cross-organizational ownership of vision, strategy, business capabilities and organizational readiness.

2/24/2016 6

• Accidental or incremental.

• Rule maker/taker posture.

• Conventional thinking.

• Practice of commonalities across existing business boundaries and/or industry standards.

• Gaps or blind spots between vision and implementation.


Solving the Innovation Puzzle

2/24/2016 7

The Intent

Value Creation Objectives

Strategic Assets

Link or Extend Core Competencies

Business Capabilities

Customer Needs & Expectations

Financial Allocations

Alignment

Brand

Culture

Organizational Readiness

Business Practices, Processes & Systems

Structure

Resources; Partnerships

Internal Limitations

Implementation & Deliverables

Performance

Abbreviated Considerations

Core Offerings vs. New Growth

Changing Market Dynamics

Competitive Landscapes

Revenue Streams


Bridging The Chasm, Examples

How do we:

– Create and balance an open-minded environment for both our strong personalities and the quiet types?

– Free ourselves from traditional business models and practices?

– Discover and validate business-building growth opportunities?

– Build breakthrough strategies without fresh and differentiated business, market and/or customer insights?

– Identify and resolve internal/external challenges to ensure organizational readiness?

2/24/2016 8 ©2015 N-Collab, Inc. All Rights Reserved

– Align corporate goals with a well articulated innovation strategy?

– Protect our core offering(s)?

– Prioritize and scale innovation activities?

– Mitigate the potential risks and costs of innovation?

Not Business As Usual

2/24/2016 9

Uncomfortable?


Changing The Game

Growth Zone

Learning Zone

Comfort Zone

Rethink the Present. Redefine the Future.

2/24/2016 10 ©2015-2016 N-Collab, Inc. All Rights Reserved

Collaborative Innovation

2/24/2016 11

Connect

Inspire Discover Assess

Focus, Refine,

Prioritize

Develop; Prototype

Organize

Build

Implement Measure

Adjust

An untraditional, highly interactive yet disciplined approach that transforms disparate perspectives into new levels of unified inventiveness, creating actionable growth strategies, new business capabilities, product & service platforms and business models that change the game.


Beyond Conventional Thinking

2/24/2016 12

Purposeful strategic growth

guides the exploration and

discovery of pivotal insights

and fresh thinking.

The pattern of insights and ideas shape and form the evolution –

and direction – of strategic growth.

It is not the intent to plan the results of the process. The process itself identifies and delivers the results.


Strategic and Tactical Alignment

2/24/2016 13

Extended Team

Cross-Functional Core Team

Internal Stakeholders

External Thought Leaders

External Stakeholders: Partners, Alliances &

Suppliers

Customers: Current, Emerging & Potential

Inspiration, Innovation, Integration

Maximize Your

Existing Investments


Transformational Growth

14 2/24/2016

INDUSTRY & SCENARIO FORESIGHT

Future-forward success drivers

MARKET & CUSTOMER INSIGHTS

Articulated & undiscovered needs, trends,

pain points

CORE COMPETENCIES, ASSETS & STRENGTHS

Known and unrecognized capabilities

ORGANIZATIONAL READINESS

Culture, structure, processes


Transformational Growth

15 2/24/2016

INDUSTRY & SCENARIO FORESIGHT

Future-forward success drivers

MARKET & CUSTOMER INSIGHTS

Articulated & undiscovered needs,

trends, pain points

CORE COMPETENCIES, ASSETS & STRENGTHS

Known and unrecognized capabilities

ORGANIZATIONAL READINESS

Culture, structure, processes


The Approach (Overview)

• Selective and linear

• Follows traditional business models

• Acceptable assumptions define opportunities & strategies

• Must be “correct” at every step

• Applies negatives to block off certain pathways

• Excludes what is considered “irrelevant”

• Input from traditional sources

• Generative and non-linear

• Combines creative inspiration with process discipline.

• Questions assumptions

• Builds a bridge

• Suspends judgment and disbelief

• Invites “chance intrusions”

• Input stimulated by unconventional sources

2/24/2016 16

Collaborative Traditional

A B C A B C


An Integrated Process

2/24/2016 17

Opens the door to identify breakthroughs.

Seeks out new perspectives and

create a broad set of options.

Traditional business tools, techniques and data analyses. Refine & assemble best options; move into action.

Prioritizes and balances transformational growth across short-term opportunities with mid- to long-term growth strategies and objectives.


Divergent Strategic

Alignment Convergent

Purpose-Driven Collaborative Innovation Establish the intent and end goals.

Unlock and combine the power of fresh perspectives, expertise, creativity and ingenuity across diverse internal and external mindsets.

Penetrate/access pivotal business, market and customer insights.

Expand ideation and subsequently fine-tune the range of viable possibilities, options and potential solutions across business opportunities.

Mitigate risks, extracting and resolving internal/external gaps, blind spots, challenges and/or limitations.

Prioritize and streamline the innovation pipeline.

Fuse strategic growth initiatives with business capabilities, organizational readiness and corporate objectives.

Tangible and Intangible Assets A shared purpose and ownership of visions, goals, actions and results.

Capability and capacity building via exposure to new approaches.

New skills and habits to resolve barriers and constraints.

2/24/2016 18 ©2015-2016 N-Collab, Inc. All Rights Reserved

2/24/2016 19


mailto:[email protected]

strategic growth and collaborative innovation 022516

Small Business & Entrepreneurship