strategic analysis (m34bss)

Strategic Analysis (M34BSS)

Dr. T.P. SinghAssociate [email protected] to Friday 9:00am – 12:00noon03rd April – 6th May 2013Master in Business Administration (MBA)

mailto:[email protected]

2© 2012 OCEANA INTERNATIONAL BUSINESS SCHOOL. ALL RIGHTS RESERVED

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Intended Module Learning Outcomes

1. Describe how corporate strategies are determined demonstrating good understanding of the complex skills and knowledge necessary to evaluate one or more strategic decision-making models.

2. Differentiate between and determine appropriate strategic choices, using advanced skills in conducting research.

3. Critically identify the barriers to the implementation of the choices, considering the consequences of strategy implementation.

4. Develop effective communication skills to be able to present key results and recommend appropriate strategic action.



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Learning Approach

– Case study assignment enabling you to critically evaluate the theories and practices associated with strategic analysis & management.

– Application of research knowledge and understanding to case study business problems in various industry settings.

– Emphasis on problem identification and linking relevant theoretical approaches to practical evaluation.

– Formulating justifiable strategy recommendations.



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Assessment Method

The intended learning outcomes will be assessed as follows:

– Coursework (30%): group presentation. This component will demonstrate the students' ability to display their mastery of the complex skills required of the strategist assessing learning outcomes 1, 2, 3 and 4.

– Examination (70%): which will take the form of a two-hour, case study-based exam.

– The case study will be made available to students prior to the assessment.

– However, students are not permitted to take an annotated copy into the examination room. This component will assess learning outcomes 1, 2, and 3.



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Assessment Method Summary



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Module Coursework Assignment


1. Relevant use of several analytical techniques from: SWOT, PESTLE, 5-Forces, Value Chain, BCG, Balanced Scorecard, Stakeholder Matrix, Financial Ratios, Generic Strategies, 7-S Model, etc. 2. Discussion on what these frameworks are suggesting about the current situation, performance and ability of the chosen company to compete effectively.

3. Justification of (3) possible strategies.

4. Critical evaluation and discussion of the (3) alternative strategies using relevant criteria. Highlight, select and recommend the best strategy and justify why it is the best.

5. Discuss how the selected strategy might be implemented with particular attention to some of the key issues likely to be encountered during implementation and how those issues might be overcome.

6. Produce Strategic Management report & presentation including key findings and summary for the target company.


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Module Coursework Assignment


• Strategic Analysis & Recommendations delivered as a “Group Presentation”

• Presentation also delivered (spiral bound)

• Oral presentation to faculty audience

• Intended to assess the intended learning outcomes – 1,2,3 and 4

• Counts for 30% of overall module mark and must be at least a 35%

• Due: Last week of April 2013


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Module Written Examination


• Will consist of 3 or 4 questions out of which students must answer 2 or 3

• A clean copy of the Case Study will be provided, simple calculators are allowed

• Intended to assess learning outcomes – 1,2 and 3

• Counts for 70% of overall module mark and must be at least a 35%

• Scheduled for: Monday 6th May 2013 from 2:00pm to 4:00pm


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Module Essential Reading

• Main text:– David, F. (2010) Strategic

Management: Concepts and Cases 13th Ed.

• Supplemental text:– Johnson, G. & Scholes, K. (2008)

Exploring Strategy: Texts and Cases 8th Ed



Essential Reading: Main Text



Main Topics of Study

• Strategic Assessment Techniques (External/Internal Environments)

• Strategic Issues Identification and Analysis

• Strategic Options Formulation, Evaluation and Selection

• Strategic Action through Implementation & Evaluation



Comprehensive Strategic Management Model

David, F. (2010) Strategic Management: Concepts and Cases 13th Ed.


Environment Audit (Scanning)

Source: http://www.teguhsantoso.com/2012/03/proses-perencanaan-promosi-pemasaran.html


Competitive Analysis: Porter’s Five force model

Source: http://www.edrawsoft.com/fiveforcesmodel.php

strategic analysis (m34bss)

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