strategic account manager ramp presentation 031708
DESCRIPTION
Presentation I used as a Strategic Account Manager to sell affiliate programs (purchase subsidies) to strategic accounts. RAMP stands for Regional Affiliate Marketing Program.TRANSCRIPT
The Connected Healthcare Community:
A New Model for Healthcare in the U.S.
NextGen Financial Stability and Scale True Enterprise Architecture (web access to EHR) Single Database Integration Deep Multi-Specialty Support Community Health Solution (CHS) Patient Communication (NextMD) Powerful P4P and disease management
reporting capabilities Market Deployment Assistance (RAMP)
Why NextGen for Health Systems:
Presentation Content
• NextGen Corporate Overview
• Health System EHR & Stark Strategies
• NextGen Health System Solutions
• Community Health Solution (CHS)
• NextMD
• RAMP
A wholly owned subsidiary of Quality Systems, Inc.
Manufactures electronic medical records and practice management systems for the ambulatory market space
Founded in 1994 as Clinitec International
Headquarters in Horsham, PA and Atlanta, GA
600+ Employees
2,000 practices, 30,000 Providers
About NextGen Healthcare
NextGen EMR EPM
ICS
CHS
NextMD
The NextGen Product Suite
FY 2007 revenues $157 Million
No Debt
Publicly traded (NASDAQ: QSII)
Cash reserves now over $70 M
#4, Forbes Best 200 Small Companies
Market cap of $880M
Financial Facts
Gartner Magic Quadrant
NextGen in “Leaders” quadrant
Innovation Award: Disease Surveillance, MS-HUG Award Partner: Joslin Clinic
Innovation Finalist: Ambulatory EHR, MS-HUG Award Partner: Crystal Run Healthcare
#1 Functionality Rating, AC Group Top ranking in multi-specialty, community health records, FQHC, large, mid-size, and small practices categories
Innovation Finalist: Ambulatory EHR, MS-HUG Award Partner: Crystal Run Healthcare
2007 Awards
Innovation Award: Disease Surveillance, MS-HUG Award Partner: Medical College of Wisconsin
2008 Awards
Health System EHR and Stark Strategies
Improved quality of care and patient safety via information sharing
Enhanced Referral Management Networks
Improved patient and community relations
Clinically integrated virtual staff models
Health System Integration – Driving Forces
Offerings must be focused on sharing of patient clinical information
Must be able to demonstrate interoperability (w/hospital and other medical systems)
Physician participation cannot be determined by volume or value of referrals
Recipients must contribute 15% of cost
Must have eRx capabilities
Subject to written agreement
Safe Harbor to Stark Regulations
Integrated Medical Staff Models
owned
independent medical staff
referring community
MSO
PHO or IPA
Virtual Clinical Integration
owned
independent medical staff
referring community
MSO
PHO or IPA
Data display
Data retrieval
Workflow
Decision Support
Predictive Models
Clinical Integration Strategies
Web-based EHR/Interoperability
Data Access
Web Portal
Auto-route and print to office
$30-50
Data Retrieval
View results
Messaging & Alerts
Download or Synch Data
$50-70
Work Flow
Intelligent Messaging
ePrescribing
Lab Order Entry
$60-100
Decision Support
Community Hub
EHR Interfaces
Charge capture
Health Maint.
Referral Management
$400-500
Integrated EHR
Seamless EHR
Longitudinal History
Disease Management
Advanced Analytics
$600-1000
EHR Endorsement/Negotiated Pricing
Hospital/EHR/EPM integration services
Health System Sponsored ‘Health Information Exchange’
Managed Service Offering EHR/EPM (financing/ASP)
Subsidized EHR funding up to 85%
EHR Distribution Strategies
EMR licenses and maintenance
HW & Network Infrastructure
Interoperability standards enforcement (EMPI, Lab coding, etc…)
Data exchange agreements
Interface/Integration & PMS support
Physician office physical environment
Deployment/Training responsibility
On-going Help-Desk support
EHR Strategy Considerations
• Patient-centric design
• Disparate IT systems unified through a shared architecture
• Collaborative Care Model
• All providers have access to complete, up-to-date information
Physicians & Staff
Hospitals
Diagnostic Labs
Patients
Managed Care
Community Health Information Exchange
Pharmacies
COST CATEGORIES Pass Thru Model Financed Model Subsidy Model
Year 1 Year 2 Year 3 Year 1 Year 2 Year 3 Year 1 Year 2 Year 3
Physician One Time Costs $ 38,000 $ - $ - $ 8,000 $ - $ - $ 8,000 $ - $ -
Physician Monthly Costs
ASP Hosting $ 350 $ 350 $ 350 $ 350 $ 350 $ 350 $ 100 $ 100 $ 100
Software $ 250 $ 250 $ 250 $ 250 $ 250 $ 250 $ 85 $ 85 $ 85
Front-end Cost Recap $ - $ - $ - $ 470 $ 470 $ 470 $ 70 $ 70 $ 70
Clearinghouse Fees $ 100 $ 100 $ 100 $ 100 $ 100 $ 100 $ 100 $ 100 $ 100
Sub w/o Connectivity $ 700 $ 700 $ 700 $ 1,170 $ 1,170 $ 1,170 $ 355 $ 355 $ 355
Connectivity $ 550 $ 550 $ 550 $ 550 $ 550 $ 550 $ 110 $ 110 $ 110
Per Physician Monthly Cost $ 1,250 $ 1,250 $ 1,250 $ 1,720 $ 1,720 $ 1,720 $ 465 $ 465 $ 465
Total Cost Per Year
Hosptial Up Front Cost $ - $ - $ - $ 29,000 $ - $ - $ 29,000 $ - $ -
Hospital Subsidy $ - $ - $ - $ - $ - $ - $ 12,043 $ 12,043 $ 12,043
Physician Subsidy Models
NextGen Health System Solutions
True Enterprise Architecture (web access to EHR) Single Database Integration Multi-Specialty Support Community Health Solution (CHS) Patient Communication (NextMD) Powerful P4P and disease management
reporting capabilities Market Deployment Assistance (RAMP)
Why NextGen for Health Systems:
Single NextGen Database
Fully Integrated Solutions
Enterprise Architecture
Single Database
Multiple Entities
Associations Enterprise
Location
Roles
Users
Sharing information Demographics, Meds, Allergies,
Diagnosis, Procedures
Maintaining Privacy
Enterprise Architecture
Cardiology
Ophthalmology
Orthopedics
OB/GYN
Primary Care/Family Practice
Community Health Centers
Rheumatology
Pediatrics
Otolaryngology
Dermatology
Urology
Multi-Specialty Clinics
Specialty Content
The goals of CCHIT product certification are to:
• Reduce the risk of HIT investment
• Ensure interoperability (compatibility) of HIT products
“Software will be deemed to be interoperable if a certifying body recognized by the Secretary (CCHIT) has certified the software within no more than twelve (12) months prior to the date it is provided to the recipient.“
CCHIT is the recognized certification authority for EHRs
Community Health Solution
• Holy Grail of EHRs
– continuous flow of structured data
– full data integration
• Shared Medical Record for an Entire Community
Community Health Solution
Longitudinal access to clinical data
Security Infrastructure and Model
Master Person Resolution
Data Integration
Codification Libraries
Workflow Engine
Reporting Infrastructure
Web Application Delivery
CHS Interoperability Platform
Web Users
Seamless Integration to Repository Data
Inter/Cross Enterprise Referrals
Automated Data Notifications
Automated Upload of Core Data
Filter Capability on Data Imports
HL7 Data (Documents and
Demographics)
HL7
Feeds
NextGen EMR Users – Enterprise DB 1
Hospitals
NextGen EMR Users – Enterprise DB 2
Demographics and Documents
Routed via CHS to
Multiple NextGen EMR’s
Pass Through Lab Orders from Multiple EMR
Enterprises
Results Only Interface to distribute Lab Data
Standard User
Emergency
Room/Provider View
Access to
Patient Centric Chart
for
Medications
Allergies
Diagnosis
Documents
Referral View
Labs
Images
Full Web User
Data Entry Capability
for
Add/Modify/Delete
Patient
Problems (ICD9,DSM4)
Immunizations
Allergies
Lab Result Receipt and
Signoff
Referral Entry /
Management
CCR/CCD Payload
3rd Party EMR’s
XDS Query, Retrieval Mechanisms
XDS Submission Mechanism
CHS Release 7
Health System Configuration
CHS Release 7
NextGen CHS markets
Live site
Implementation Planning
Ann Arbor, MI
Doylestown, PA
Shares data & messaging between multiple NextGen and 3rd Party EMR users
Community-wide Portal Applications:
Patient Demographic Search & Clinical History
Prescription Management Referral Tracking
Lab/Radiology Ordering & Results
Analytics Reporting & Dashboard
CHS Functionality
Benefit Why?
Closer affiliation with hospital Physicians know who is brokering the exchange
Quality Reduced Errors
More complete record
Break the glass
The record is more easily shared and more complete doctors have the info they need for a more informed, higher-quality visit
Increased utilization Admissions, Ancillary Services
Technology makes it faster and easier to refer to the hospital so utilization goes up
Reduced Costs A more complete chart eliminates unnecessary re-orders of tests
Patient Satisfaction Shared patient data eliminates re-work by the patient
Reduced IT Expense IT can eliminate the need for multiple interfaces
Lock-in Once involved, walking away from referrals, results & patients is hard
Physician Relations Value Proposition
CHS gives their Relations staff a new reason to visit
Pharmacy/eRx Labs Radiology
•Payors Clearinghouse •PBM / RxHub
Kittitas Valley
Hospital • Emergency Room • Remote Consultants • Practices with no EMR
NextGen EPM/EMR
• Valley Clinic • Ellensburg Fam. Pr • Hospital Practices
McKesson Paragon
NextGen CHS NextGen Enterprise •SureScripts
•Fletcher Flora •PAML NextGen RTS
• ViaTrak • RxHub
NextMD patient portal
Kittitas Valley, Washington Tomorrow’s CCHIT Architecture Today
Orion Rhapsody
NextMD
Features:
Patient Messaging
Prescription Renewals
Appointment Scheduling
Attachments and Interactive Medical Forms
Patient Education
Patient Statements
Seamless Integration to EHR/EPM
CHS Referral Network
Payers
Primary Care
Hospital, Specialists
Regional Affiliate Marketing Program
• Co-marketing plan customized for hospitals to affiliates
Branding, seminars, PR, messaging, etc.
• Offers EMR/EPM/CHS to non-owned practices
Special pricing and packages
• Creates a community data exchange infrastructure
Complete patient records and workflow automation
• Excellent Stark opportunity
Regional Affiliate Marketing Program
• Improved ambulatory physician affinity
• Rapid and efficient deployment of EMRs
• Outsourced management of connectivity, interfaces
• Access to ambulatory patient data for:
Emergent care or care continuity
Patient safety, medication reconciliation
Clinical trials, outcomes reporting, P4P, etc…
Administration savings
Benefits
Regional Affiliate Marketing Program
Why It Works
• Connectivity through NextGen CHS
• Leading ambulatory EMR, with:
Clinical content for 26 specialties
Discrete data captured for exchange and mining
Data exchange industry standards incorporated
2007 CCHIT certification, critical for Stark
• Full “community” suite of integrated products
• Hospital endorsement and contacts
Regional Affiliate Marketing Program
What It Entails
• Product brochure and pricing guide
• Large or small-scale symposia
• PR, telemarketing, direct mail, e-mail, ads
• Custom website
• Educational resources and tools
Regional Affiliate Marketing Program
How It Works
• Leverages NextGen marketing resources and experience
• Materials, messages already developed
• Replicates successful programs
Regional Affiliate Marketing Program
NextGen Financial Stability and Scale True Enterprise Architecture (web access to EHR) Single Database Integration Deep Multi-Specialty Support Community Health Solution (CHS) Patient Communication (NextMD) Powerful P4P and disease management
reporting capabilities Market Deployment Assistance (RAMP)
Why NextGen for Health Systems:
Additional Slides
Regional Affiliate Marketing Program (Before)
Regional Affiliate Marketing Program (After)
Standards Within NextGen
Messaging Exchange Protocols Technology/Coding Systems
HL7 https CPT
ANSI ASC X12 IHE XDM First Databank
CCR IHE XDS ICD-9
CCD MLLP LOINC
CCOW SOAP 1.1 SNOMED CT
CDA UDP
ELINCS Web services
MAPI
NCPDP Script 8.1
TWAIN
XML
Vendor CCHIT Compliance
85+ EMR vendors
18 EMR vendors
(as of 2/20/08)
2008
?
NextGen Healthcare is committed to annual CCHIT certification status
• Adventist Health System
• Banner Health Systems
• Bozeman Deaconess Health
• Catholic Healthcare West
• CentraState Medical Center
• Centegra Primary Care/Horizon
• Centura Health
• Children's Hospital of Orange County
• Doylestown Hospital
• Elmhurst Memorial Healthcare
• Hackley Primary Care
• Hoag Practice Management, Inc.
• HMA - Health Management Assoc.
• Hunterdon Healthcare System
• Kittitas Valley Community Hospital
• Mercy Health Partners, Toledo, OH
• Mercy Health Partners, Lorain, OH
• Meridian Health System
• Mount Carmel Health
• Munson Healthcare
• Piedmont Medical Foundation
• Santa Clara Valley Health
• St. Croix Regional Medical (USVI)
• St. Francis Health System
• St. Michael’s Hospital
• Scottsdale Healthcare
• Stormont-Vail Healthcare
• United Health Services
• W.A. Foote Health System
Health Systems/Clinics (partial list)
8/30/2014 55
• Referrals – % completed, in network, on time with right data (one group saw average referral turnaround go from 2 weeks to 24 hours)
• Data availability at time of encounter (notifications with every encounter – reduction of chart prep FTEs, encounter time focused on care not data gathering)
• Cost reduction – chart prep, reentry, duplicate test reduction (one practice had a policy of repeating all tests)
• Length of patient stay in hospital (Cardiology group projecting many one day early discharges as a result of HIE)
• Emergency room utilization – patient safety (St Joseph’s / Trinity, getting close to critical mass – current estimate that over 50% of patients coming to ER have records in A3HIE)
• Medication reconciliation (when data first consolidated one child came in with 25 medications)
• Membership expansion (double the number of lives from one year ago, 5th “founding” member under consideration)
Ann Arbor CHS Profile
Speaker
• 25+ Years in Revenue Cycle Management & Billing Service Administration
• BA, Brigham Young University
• Author, 2 books, hundreds of articles including articles for the MGMA
Connexion and Advance For Health Information Executives
• Educator for many organizations including various MGMA chapters and Metro
managers groups.
• Certifications from IBM, 3Com, Miller-Heiman, Franklin Covey and JES.
• Longstanding active participant with MGMA & HFMA
James M Muir VP Sales NextGen Healthcare – Southwest Region NextGen Healthcare Speaker, Author, Educator www.linkedin.com/in/puremuir/ [email protected]