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Window DisplayOn first impressions, standing front on I was met with impeccable structure. Everything from clothes to stands was a perfect square or rectangle. The metal poles give of a sense of a minimalist scaffolding. Minimal products neatly placed in the window display giving subtle ideas of potential outfit choices, it is the empty space that displays its exclusiveness.

Neon around the Carhartt name distinguish it from the muted, earthy tones of the foreground and background.

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EntranceAbout 1 metre from the door I was met with a solid looking metal table lines with 5 pairs of shoes. The labels solid colours of beige, navy and hunter green ran through. Then it was another half a metre till I was met with a wooden table, thought to be within a glass moulding, holding spaced out folded t-shirts.

StructureAround are metal piping lining the store, their joins and are clearly visible adding to the raw, industrial appeal.

Work benches line the window display, and gridded shelves hold again the folded t-shirts.

Florescent white light lines the underneath of these shelves.

Décor Décor is minimal, large ridging plants, around half a dozen are dotted around in metal pots. The greens does well in again breaking the muted tones.

In summary the ambiance was relaxed, as electro / techno music is quietly playing in the background. Even though there is an industrial feel to the store and structures such as a workmen's table do reference this theme, the store doesn’t feel like its there to mimic a workplace , more so use it as a starting point and refine it.

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Table displays• Linear• Resembling tool wall• Showing collaborations• Detroit records,

nostalgic roots.• Wood / metal,

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Counter displays• Sunglasses• Headphones• Laptop case• Comb• Carhartt

Neighbourhood CD

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Clusters of :• Blue/White /Navy• Navy and Purples /

Orange /Black and white polka dot

• Grey and Navy

Linear store layout echoed through product placement.

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Lowest – Highest Prices• £25 T-shirt - £500 Coat

Most Popular • Basic Collection / Sid Pant £85

• A/W 14 Collection / Anchorage Coat £185

Range Per Season• Men's• Women's• Unisex• Carhartt store exclusive capsule

collection

Recent Collaborations Include • Vans• Perks and Mini• Carhartt x Vans x P.A.M • Rocky Mountain Featherbed• RETROSUPERFUTURE®

All of Carhartt’s collaborations are made by the original maker, the design is simply revised. For example RETROSUPERFUTURE® sunglasses are still made in the Italian factories, justifying a hefty price tag.

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Busiest Time Week Day• Lunch time – 12-1• Evening – 6

In a 20 minute Period3 Minutes Empty1 Customer Came in, Instant Sale The rest of time around 6 people browsed but no sale.

Other Brands Consumers Wear• A.P.C • Supreme • All Saints

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hSaturday• Continuous

Sunday • Mornings– Brick lane

Market / Flower market

Bags From Other Stores• All Saints• Diesel • Mango

Sales Assistant Wear1st Sales Assistant• Carhartt Burgundy

knitted Jumper• Carhartt Black Pant• Converse Black

Shoes

2st Sales Assistant• Carhartt Cap• Carhartt Navy

Bomber Jacket

STORE VISIT