Store mgmt of walmart

Store & Club Management JobsWalmart Retail ManagementWe support and empower our managers to help fulfill our mission of saving people money so they can live better. It’s a big job that requires leadership and in-depth knowledge of our stores. We look for individuals with great communication, organizational, financial and people skills. You’ll motivate your team and help to ensure that our stores are both profitable and partners in their communities.

In any of our facilities around the world, our teams can expect their managers to be there, serving right alongside them. It’s just one aspect of our unique culture that’s made us so successful.

It’s a job with big responsibilities, and one that requires true leadership and in-depth knowledge of our company. It calls for individuals with great communication, organizational, financial, logistics and people skills. The resources, support and empowerment we supply to our teams lead them to the biggest ideas in retail and ecommerce. Bring your leadership to a company that’s committed to Making Better Possible for you, and for our customers and Members. And while this is tough work, it’s very rewarding.

Responsibilities of store manager

A retail manager is the person ultimately responsible for the day-to-day operations (or management) of a retail store. All employees working in the store report to the retail manager. A store manager reports to a district or general manager.

Roles and responsibilitiesResponsibilities of a store manager may include:

Human Resources, specifically: recruiting, performance management, and schedule workplace scheduling

Store business operations, including managing profit and loss, facility management, safety and security and banking

Product management, including ordering, receiving, price changes, handling damaged products, and returns

Team Development, facilitating staff learning and development Problem solving, handling unusual circumstances

Sales generationA store manager must meet monthly, quarterly, or annual sales goals, depending on the company's fiscal cycle. This involves setting individual sales goals (quotas), holding contests for employees, or offering sales promotions. The manager may also find ways to make

employees more productive to meet the goals. Thus, the store manager may be forced to reduce payroll expenditures by decreasing employees' hours, or otherwise reducing operating cost. A store Manager should Motivate his team to achieve the target set for the store by Using some different activities. A store manager should set an example for his/her subordinates to follow.

Safety and security

The General manager must post Material Safety Data Sheets for their employees for any hazardous materials used in the store.

The Store manager is the store's primary key-holder and may be called to the store before, during, or after business hours in the event of an emergency. They are also responsible for the safety of all customers and employees on store premises. Store managers may be required to hold safety meetings, especially as dictated by union practices in cases where store employees belong to a union.

Division of responsibilityA store manager may have several subordinates who have management-level responsibility. These employees may be called assistant managers, department managers, supervisors, key holders, shift leads, or leads. A store manager has over-all responsibility for all day to day activity of the store. Managing & controlling staff, and planning are essential points of the store manager.

Hiring, training and developmentThe store manager is responsible for hiring, training, and in some cases, development of employees. The manager must ensure staffing levels are adequate to effectively operate the store, and ensure employees receive training necessary for their job responsibilities. Managers may be responsible for developing employees so the company can promote employees from within and develop future leaders, potentially for employment at other locations. The role of store managers with regards to the other employees varies from company to company and each respective company's operating methods but in general a store manager will be required to deal with and try to solve any and all problems that may occure at any given time.

Flag Post a comment Throughout the financial world, retail businesses are attempting to increase their competitive competitive position in the marketplace. Whether the retail business is a small start-up or a worldwide chain, the stakes are high. The retail operation which sets the bar in respect to retail business strategy is Walmart. With over 8500 stores and $400 billion in annual sales, Walmart can teach any business about a functional retail business strategy.

Target market

When building a retail business strategy consider your audience. To capitalize on your retail business strategy, rely on community demographics provided by the local Chamber of Commerce. Within the community, focus on economic factors such as median household income.

Business strategy

Aligning an effective retail business strategy is more than just putting plans on paper. TO be effective, one must incorporate aspects of the surrounding community. Look at the competition within the area. Consider a Consumer loyalty card is the market is saturated with grocery stores. If Consumers frequent your business often, reward them for their business with discounts and special designed to fit their lifestyle.

Human Resources

The Human Resource Professional is not just a figure head, but the voice for people matters within an organization. Part of a functional retail business strategy is hiring the right people for the competitive positions available. The role in which the HR professional play is critical since this is the first person a new employee will see. From the initial meeting, a trusting relationship can begin to foster.

Supply Chain Management

How will your organization receive goods or services at the lowest cost without sacrificing quality? An effective supply chain management strategy will address any unseen opportunity. The details needed in the retail business strategy include supplier accountability, purchasing of products, production costs, and distribution. The end result will have the Consumer satisfied with the product.

Product assortment

To build an efficient retail business strategy surrounding products, an organization should review assortments. Having items which represent the community in which the organization serves will generate more sales than a business attempting to replicate another business.

Consumer service

Consumers can fire all of the employees in an organization by choosing to shop at another location. The front lines of a retail organization should be seasoned professionals at

Consumer care. This competitive position should be more important than the management team. Consumer complaints handled improperly can lead to a Consumer no longer being loyal to your organization.

Location

The placement of any business is important if part of your retail business strategy involves foot traffic. No longer is a growth vehicle rural and suburban market, but rather the metropolitan area. An efficient retail business strategy consists of small formatted stores designed to be placed in strip malls.

A unique retail business strategy is the essential key to success. The marketplace is wide open for any business willing to take advantage of the tools available.

Customer relationship management of wallmart

Customer Relationship Management of Wal-Mart - January 20th, 2011Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,600 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Wal-Mart Stores, Inc. (formerly branded as Wal-Mart, branded as Walmart since 2008) (NYSE: WMT) is an American public multinational corporation that runs a chain of large discount department stores and a chain of warehouse stores. In 2010 it was the world's largest public corporation by revenue, according to the Forbes Global 2000 for that year.[6] The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. Wal-Mart, headquartered in Bentonville, Arkansas, is the largest majority private employer[7] and the largest grocery retailer in the United States. In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business.[8] It also owns and operates the Sam's Club retail warehouses in North America.

Wal-Mart has 8,500 stores in 15 countries, with 55 different names.[9] The company operates under its own name in the United States, including the 50 states. It also operates under its own name in Puerto Rico. Wal-Mart operates in Mexico as Walmex, in the United Kingdom as Asda ("Asda Wal-Mart" in some branches), in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Wal-Mart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful.The Wal-Mart greeting was the original method used by the giant retailer to show customers that they are appreciated. A greeter at the door thanks customers for coming in, assists with a shopping cart, and provides a "goodbye thank you" upon departing the store. The friendly senior citizen dressed in the blue vest conveys warmth and personality to every guest entering or exiting a Wal-Mart store.

So why don't others adopt this simple marketing tactic?

Some do. Meijer retail stores also use greeters; many restaurants, hotels and other businesses do the same. But most don't—because relationship marketing is not as simple as it seems. It takes a type of commitment different than traditional marketing.

Relationship Marketing Has 4 Key Components:

* It has to be personalized. Personalization can come in the form of a highly targeted direct mail piece, a phone call or email. Obviously the handshake and a smile illustrated by Wal-Mart greeters also work well in personalizing the relationship.* It has to be targeted. Wal-Mart invests money in maintaining relationships with existing customers. By targeting this group, Wal-Mart establishes long-term relationships with their most loyal shoppers. Targeting customers through programs that reward loyalty can result in big returns over the life of the customer.* It has to be meaningful. Your marketing message has to connect in an emotional way to establish a lasting relationship. If the Wal-Mart greeter did not look you in the eye while saying "hello," the greeting would not have a lasting impact.* It should be interactive. Many Wal-Mart greeters learn the names of frequent shoppers. Walmart.com, a subsidiary of Wal-Mart Stores Inc., does a great job of asking for the relationship online by providing special offers to those who supply their email address. It is important to make relationship marketing interactive so you can hear feedback, determine what is working and what is not.

These key components are essential in relationship marketing programs even if your target audience is not the price-conscious retail shopper that Wal-Mart attracts.

Business Relationship Marketing Can Be Achieved By Following These Tactics:

* Develop a relationship by mixing knowledge with fun. Plan events for clients and prospects that educate while offering entertainment and social interaction.* Send out a monthly eNewsletter or eZine with useful content that connects to your clients and prospects. This tactic will show them that you care about their business and value their time by providing them information they can use. Stay away from a sales focus. Instead, provide industry and product news with some entertainment value.* Initiate an appreciation program. Send customers thank you cards or gifts after making a purchase. You can also send a thank you gift to show appreciation for their business on the account anniversary date.* Look for ways to help your clients and prospects beyond your own capabilities. Refer them to other quality vendors, share an article related to their business or put them in touch with someone who can help. This will go a long way in building a relationship.* Make phone calls. Email is easy but picking up the phone and thanking someone for using your company can go a long way. Don't forget the value of real conversations and face-to-face meetings

To understand the Wal-Mart customer, you must understand almost every other facet of the retailer's business. The fact is that everything Wal-Mart does from store design to bar coding to lighting to greeters--regardless of how simple or complex--is implemented only after carefully considering the impact on the customer. Virtually nothing is done without the guarantee that it benefits the customer in some way.

Furthermore, the relationship with the customer evolves from the retailer's own corporate

culture. The whole idea of an associate being involved in the decision-making process, sharing the good news and the bad news, and being positively reinforced for their ideas and performance, has created a tremendous company spirit and pride of workmanship on every level of management from the headquarters office to the stock room.

"Day in and day out," said Glass, "it's the little things that you do."

And inevitably all those "little things" that Wal-Mart does for its associates, its associates do for the customer.

As a result, Wal-Mart has been able to build loyalty and trust among its customers that is unparalleled among other retail giants.

Currently, according to the DSN/Leo J. Shapiro study, Wal-Mart stores are within reach of 37 percent of U.S. households, and remarkably, 34 percent of the households report having shopped at Wal-Mart within the past year. In 1987, Wal-Mart stores were within reach of 28 percent of U.S. households and 22 percent reported that they had shopped Wal-Mart within the past year. In two years, Wal-Mart has increased its customer base by more than 50 percent, with an increase of only about one-third in store coverage.

By contrast, during the same two year period, K mart's coverage and customer base held steady. Currently, K mart stores are within reach of 85 percent of U.S. households and 72 percent report having shopped at K mart within the past year compared with 84 percent and 69 percent, respectively, in 1987.

Target stores are within reach of 40 percent of U.S. households while 32 percent report having shopped Target during the past year.

Another interesting fact revealed in the DSN/Shapiro study is that not only do customers spend more time getting to Wal-Mart then they do getting to K mart and Target, but they also spend more time shopping the store.

For example, survey respondents reported that it took them an average of 20.2 minutes to get from home to a Wal-Mart store and they spent an average of 41.1 minutes shopping the last time they visited a Wal-Mart store. By contrast, K mart was closest to home with an average of 15.9 minutes, but customers spent the least time shopping, reporting an average of 35.6 minutes. Respondents said that it took them 18.2 minutes to get to a Target store, and they spent an average of 39.5 minutes in the store.

It could be argued that with Wal-Mart's rural strategy and K mart's more urban presence that people would generally have to travel longer to get to a Wal-Mart store. However, Wal-Mart draws from a greater distance as well.

"We have an unbelievable number of people that travel from the major metro areas to the small communities to shop our stores there which is the exact opposite of what is historically taking place in industry," said Don Soderquist, vice chairman of Wal-Mart. "Our strategy is to go into smaller markets first before we hit major metro areas because you've got a smaller population base to convince over. So you begin to get the acceptance in smaller markets and the word begins to travel around and people begin to travel further and further to get to your stores."

Store location

Briefly, Wal-Mart has an incentive to keep its stores close to each other so it can economize on shipping. For example, to make this simple, just think about a delivery truck: If Wal-Mart stores are relatively close together, one truck can make numerous shipments; however, if the stores are spread out, you wouldn't have that benefit. So, I think that the main thing Wal-Mart is getting by having a dense network of stores is to facilitate the logistics of deliveries.

There are other benefits, too. Opening new stores near existing stores makes it easier to transfer experienced managers and other personnel to the new stores. The company routinely emphasizes the importance of instilling in its workers the "Wal-Mart culture." It would be hard to do this from scratch, opening up a new store 500 miles from any existing stores.

Store design

Walmart aligned the departments that customers shop most frequently, making it quicker to purchase everyday items.

“The new layout is easier to navigate, which will save our customers time as they shop for necessities,” said Riley.

Among the changes, Walmart has combined the Site-to-Store pick-up location and photo lab into a single area at the front of the store. Customers now have ready access to these services as well as associates who can provide assistance as needed.

A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.

The remodel also brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology.

A new department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.