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Stony Point Fashion Park Richmond, Virginia
Stony Point Fashion Park
Stony Point Fashion Park Richmond, Virginia
10 MILES
RICHMOND, VA
GLEN ALLEN, VASHORT PUMP, VA
RUTHER GLEN, VABeautiful, open-air regional shopping and dining destination
Unique-to-market specialty shops, dining and a state-of-the-art, five-star movie experience
Enhanced outdoor amenities include fire features with comfortable seating areas, dog park, pop jet fountain, children’s play area and concert stage
THE CENTER Stony Point Fashion ParkTHE MARKET STARWOOD
Fashion-focused, open-air lifestyle center
Second phase of common area refresh completed Fall 2017
Located 9 miles west of downtown, easily accessible from Richmond’s upper-income suburbs
Property Description
major roads Chippenham Parkway (Route 150) and Stony Point Parkway
total sf 675,000
# of stores 58
# of parking 3,200
center description Open-air lifestyle center
anchors Saks Fifth Avenue, Dillard’s, and Dick’s Sporting Goods
key tenants CineBistro, Tiffany & Co., Brooks Brothers, Talbots, Anthropologie, Vineyard Vines, Sur La Table, H&M, Brio Tuscan Grille, Fleming’s Prime Steakhouse & Wine Bar, and P.F. Chang’s
THE CENTER Stony Point Fashion ParkTHE MARKET STARWOOD
A re-envisioned Stony Point Fashion Park
5STONY POINT FASHION PARK March 20, 2018FOOD HALL CONCEPT BOOKINTERIOR RENDERING
THE CENTER Stony Point Fashion ParkTHE MARKET STARWOOD
Redevelopment Highlights
First phase of multi-million dollar renovation added:
The only outdoor ice rink in Richmond
A children’s play area
A fenced dog park
Public art installations
Soft seating
Future plans include:
Internationally-known fashion
A Food Hall experience, wrapped in southern hospitality, offering unique, robust flavors from market stalls of local RVA chefs
A boutique market with fresh produce, seafood, wines, cheeses, fresh-baked breads and pastries, a deli, a social craft beer experience, and distinctive retail
THE CENTER Stony Point Fashion ParkTHE MARKET STARWOOD
Richmond called “One of the country’s most progressive and congenial food and drink destinations”
— Wine Enthusiast
THE CENTER Stony Point Fashion ParkTHE MARKET STARWOOD
A Visible Partnership
Accessible by more than 100,000 cars daily on nearby roads
Located near Richmond’s affluent suburbs
More than 200 historical sites, museums, festivals and sporting events
Strong co-marketing efforts with retailers
Home to only Saks Fifth Avenue in 100 miles
Unique-to-market retailers and restaurants include Tiffany & Co., Brooks Brothers, Sur La Table, Fleming’s Prime Steakhouse, Vineyard Vines and Restoration Hardware
An additional 300 luxury apartments, within walking distance, recently opened
Only authentic ice rink in Richmond
THE CENTER Stony Point Fashion ParkTHE MARKET STARWOOD
THE MARKET Stony Point Fashion ParkTHE CENTER THE MARKET STARWOOD
A Capital Market
Growing trade area population of 1M people with above-average incomes
Within 3 miles:
$140,400 average household income
20% households earn $200,000+
80% home ownership
Median home value of $334,000
18,700 daytime employees
High job growth and affordable housing
Highly-diverse economy and home to six Fortune 500 companies
One of the most rich and diverse cultural destinations in the country
Huguenot Road (Route 147)33,000 AADT
84,000 AADTPowhite Parkway (Route 76)
43,000 AADTWWII Veterans Memorial Hwy (Route 288)
52,000 AADTChippenham Parkway (Route 150)
61,000 AADTMidlothian Turnpike (US 60)
THE MARKET Stony Point Fashion ParkTHE CENTER THE MARKET STARWOOD
Distance to Competition
Chesterfield Towne Center Driving – 6 mi, 11 min
Regency Square Driving – 5 mi, 7 min
The Shops at Willow Lawn Driving – 6 mi, 12 min
Short Pump Town Center Driving – 11 mi, 15 min
Chesterfield Towne Center
The Shops at Willow Lawn
Regency Square
Short Pump Town Center
3 MILES
RICHMOND
LAUREL
Legend Primary Trade Area
Secondary Trade Area
Competition
Access Roads
(AADT= annual average daily traffic)
RICHMOND INT’L AIRPORT
MIDLOTHIAN
GUM SPRING
ASHLAND
CHESTERFIELD
Stony Point Fashion Park
76
147
150
288
I-64
I-295
I-95
60
THE MARKET Stony Point Fashion ParkTHE CENTER THE MARKET STARWOOD
3 MILES
VCU/MCV Health Systems
Bon Secours Health System
Anthem Blue Cross and Blue Shield
Genworth Financial (HQ)
Dominion Resources (HQ) NewMarket Corp (HQ)
Capital One
Dupont
UPS
CarMax (HQ)
WestRock (HQ)Federal Reserve Bank
Altria Group (HQ)
Virginia Commonwealth University
J. Sergeant Reynolds Community College
John Tyler Community College
University of Richmond
Stony Point Fashion Park
HCA Virginia Healthcare
Amazon, Inc.
Area Attractions Virginia State Capitol Richmond International Speedway (NASCAR)Richmond ColiseumAmerican Civil War CenterThe Fan – largest collection of Victorian homes in the countryHistoric and recreational James RiverVirginia Museum of Fine Arts
CollegesVirginia Commonwealth University J. Sergeant Reynolds Community College John Tyler Community College
University of Richmond Combined enrollment 62,700
Legend Primary Trade Area
Secondary Trade Area
Colleges
Key Employers
THE MARKET Stony Point Fashion ParkTHE CENTER THE MARKET STARWOOD
Demographics PTA1 STA2 TTA1 US Avg
Population 2018 estimate 453,450 556,450 1,009,900
2023 projection 472,902 583,585 1,056,487
% growth 2018–2023 4.3% 4.9% 4.6% 3.5%
PopulationBy Race
White 61% 59% 60% 70%
Black 28% 30% 29% 13%
Asian 3% 6% 5% 6%
Hispanic Ethnicity 10% 4% 7% 18%
Median Age 39 38 39 38
% age 15-24 13% 15% 14% 14%
% age 25 to 44 26% 26% 26% 26%
% age 45 to 64 26% 27% 27% 26%
Households 2018 estimate 176,491 221,704 398,195
2023 projection 184,273 232,265 416,538
2018 households with kids under 18 35% 32% 33% 34%
Average Household Income
2018 estimate $95,867 $93,160 $94,360 $86,278
% earning $100,000+ 32% 32% 32% 28%
2023 projection $103,157 $102,400 $102,735 $95,107
Education % college educated 66% 67% 67% 59%
1-MILE 3-MILE 5-MILE 10-MILE
Business & Employment
business establishments 431 1,865 11,721 34,964
daytime employment 4,739 18,728 124,779 414,245
1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area
Primary trade area estimated to add 20,000 people by 2023
36% of PTA households will earn $100,000+ by 2023
1 in 3 households have children under 18
Consumer expenditures trend 10% to 20% above US average
68% of employed residents hold white collar positions
STARWOOD Stony Point Fashion ParkTHE CENTER THE MARKET
Patrick Kellner / Director, Leasing / 412.315.9328 / [email protected]
Bill Cikalo / Senior Director, Big Box Leasing & Development / 312.283.5121 / [email protected]
Bryant Siragusa / Vice President, National Restaurant and Entertainment Leasing / 214.771.2003 / [email protected]
California Metreon Northridge Mall Parkway Plaza Plaza West Covina Solano Town Center
Colorado Belmar
Connecticut Blue Back Square
Florida The Mall at Wellington Green Westland Mall
Georgia The Collection at Forsyth
Illinois The Arboretum of South Barrington Chicago Ridge Mall Louis Joliet Mall The Promenade Bolingbrook
Indiana Southlake Mall
Kentucky Hamburg Pavilion
Michigan Fairlane Town Center The Mall at Partridge Creek
Montana Rimrock Mall
Nebraska Gateway Mall
North Carolina Northlake Mall
Ohio Belden Village Mall Franklin Park Mall Great Northern Mall SouthPark Mall
Texas The Shops at Willow Bend
Virginia MacArthur Center Stony Point Fashion Park
Washington Capital Mall Kitsap Mall
Sources: The Nielsen Company (3/27/18), State Department of Transportation, State and Local Economic Development Resources 12/04/18
Starwood Retail Partners 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com
Starwood Retail Partners
5th largest manager of regional malls in the US
30 malls and lifestyle centers, with locations in 11 of the top 20 DMAs
100 million+ combined annual visits
$84,600 trade area average household income