stockholm waterfront congress centre, sweden · the networking event for the home improvement...
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The Networking Event for the Home Improvement Industry
Stockholm Waterfront Congress Centre, Sweden
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Global DIY 2016 International Congress Exhibition
Store Tour Stockholm on 7 June 2016
Workshops on 7 June 2016
Get-Together on 7 June 2016
powered by
Speakers:
Special guests:
Véronique LauryCEO
Kingfisher
John GillamManaging Director
Bunnings
Yuichiro Sasage CEO and COO
Komeri
Murat GiginChairman and CEO,
Tekzen
Jennie Stenbom Vice President HR
and Communications
Kesko
Chris RoebuckVisiting Professor
Cass Business School
Kate AncketillCEO
GDR Creative
Intelligence
Richard van HooijdonkTrendwatcher
Régis DegelckeVice President ADEO
President EDRA
Reinhard WolffManaging Partner
wolfcraft
President fediyma
John GerosaRetail Director
Sigurður PálssonCEO
BYKO
Leonard DiepenbrokCEO Tox Dübel
Maxim KulichenkoCEO
TechnoSystem
Sascha Menges President
Gardena
Mark HerbekPartner, Cleveland
Research Company
4th Global
DIY-Lifetime Award 2016
Platinum Sponsors
Amongst the highlights of the first day will be the
festive presentation of the 4th Global DIY Lifetime
Award 2016 at Stockholm City Hall.
And the winner is...
Prof. Klaus Fischer
President and Chief Executive
Officer, fischer holding
GmbH & Co. KG
Disruptors – The New
Challenges in the Digital World
Leadership – Engage to Deliver
Maximum Performance
Connected Home –
Opportunities for DIY
15:45 – 15:55
Introduction to the Section –
The 5 Online Trends You Can’t Miss!
Sanjay Sauldie, Managing Director,
European Internet Marketing Institute, Germany
15:55 – 16:15
The Digital Smart Shopper –
10 Learnings and Trends about Locations
Benjamin Thym, Managing Director barcoo, Germany
16:15 – 16:35
Winning and Keeping the Digital DIYer
Paul Gill, Marketing Manager,
WD-40 Company, Germany
16:35 – 17:15
Company of the Future
Richard van Hooijdonk, Trendwatcher,
The Netherlands
17:15 – 17:20
Summary of the Day
John W. Herbert,
General Secretary
EDRA, ghin
18:30 – 19:00
Transfer to Stockholm City Hall
7 June 2016 Evening 8 June 2016 Afternoon Session
8 June 2016 Morning Session
19:30 – 24:00
Get-Together
Sponsored by Kesko,
Stockholm Waterfront Congress Centre
08:00 – 09:00Registration
08:30Opening of the International Congress Exhibition
On the eve of the conference, participants may join a casual
meeting in the congress’s exhibition area at Stockholm Waterfront
Congress Centre. Enjoy an unforgettable evening and use this
opportunity to intensify existing trade contacts and to extend
your business network.
09:00 – 09:10
Welcome and Introduction
by the Summit Moderators
John W. Herbert, General Secretary EDRA, ghin
Ralf Rahmede, General Manager fediyma
09:10 – 09:20
Presidents Welcome
Régis Degelcke, President EDRA,
Executive Vice-President Groupe ADEO
Reinhard Wolff, President fediyma,
Managing Partner wolfcraft
09:20 – 09:30
Welcome to Sweden
09:30 – 10:00
Customer first Disruptive Innovation:
How Kingfisher is Putting the Customer
first to Democratise Home Improvement
and Transform its Business
Véronique Laury, CEO Kingfisher, UK
10:00 – 10:50 Networking Break
13:30 – 13:40
Introduction by the Section Moderator
Leonard Diepenbrock, CEO, Tox-Dübel,
Germany
13:40 – 14:00
The Garden is Getting Smart
Sascha Menges, President Gardena,
Germany
14:00 – 14:20
Fast Forward to the Future
Simon Davies, Group Marketing Director, Hozelock,
UK
14:20 – 15:00
The Connected Store: How Brands and
Retailers are Using Technology, Data and
Seamless Service to Learn from and Lock
in Customers
Kate Ancketill, CEO GDR Creative Intelligence, UK
15:00 – 15:45 Networking Break
10:50 – 11:15
Leadership Matters
John Gillam, Managing Director,
Bunnings, Australia
11:15 – 11:40
Developing a High Performance Culture
Jennie Stenbom, Vice President,
HR and Communications, Kesko Corporation, Finland
11:40 – 12:20
Two Steps to Successful Transformation –
Getting the best out of Your People and
Focusing on what Delivers Success
Chris Roebuck, Visiting Professor of Transformational
Leadership, Cass Business School, London, UK
12:20 – 13:30 Lunch
4th Global DIY-Lifetime Award and
Gala-Evening at Stockholm City Hall
Keynote Session Ralf Rahmede,
General Manager
fediyma
And the winner is...
Prof. Klaus Fischer
President and Chief
Executive Officer, fischer
holding GmbH & Co. KG
This year our Gala Dinner will take
place at the venue of the Nobel Prize
Award Ceremony, the Stockholm City
Hall.
Enjoy an exciting
evening in one of the
most exclusive venues
in Stockholm and in
the company of highly
distinguished guests.
Presentation of the
09:05 – 09:45
The Next Technology Wave
John Gerosa, Retail Director Google
09:45 – 10:25
Waiting for confirmation
10:25 – 11:00 Networking Break
Keynote Session
Market Update – The Impact
of Disruption on DIY
Home Improvement
around the World
11:00 – 11:25
Why BauMax and Praktiker Disappeared –
Why did they Fail?
Prof. Dr. Thomas Roeb, University Bonn-Rhein-Sieg,
Germany
11:25 – 11:45
Key European Trends in Home Improvement
Reinier Zuydgeest, Managing Consultant DIY & Installation,
USP Marketing Consultancy, The Netherlands
11:45 – 12:05
US DIY-Market: Emerging Trends in Current
Recovery and New Insights Within eCommerce
and Digital Advertising
Mark Herbek, Senior Research Analyst, Partner,
Cleveland Research Company, USA
12:05 – 12:25
Tekzen and the DIY-Market in Turkey
Murat Gigin, Chairman and CEO, Tekzen,
Turkey
12:25 – 12:55 Networking Break
12:55 – 13:15
Iceland Trends in Retail
Sigurður Pálsson, CEO, BYKO,
Iceland
Eggert Kristinsson, Director Marketing & Sales,
BYKO, Iceland
13:15 – 13:35
Domingo and Pervomaster Stores in Siberia
and the DIY-Market in Russia
Maxim Kulichenko, CEO TechnoSystem, Russia
13:35 – 13:55
Komeri – The Unique Home Improvement
Retailing in Japan
Yuichiro Sasage, CEO and COO, Komeri, Japan
13:55 – 14:15
Farewell Speech – Upcoming Generations –
what is it all about for DIY
Victoria Neuhofer, Project and Sales Manager,
Neuhofer Holz, Austria
14:15 – 14:20
Farewell Wrap-Up
Ralf Rahmede,
General Manager
fediyma
14:20 – 15:00 Farewell Lunch
08:20 – 08:40
The UK DIY-Market in Transition
Neil Munz-Jones, Founder and Director mdj2
08:40 – 09:00 Short Coffee Break
09:00 – 09:05
Welcome Address
and Introduction by
Ralf Rahmede,
General Manager fediyma
9 June 2016 Morning briefing
End of the 4th Global DIY-Summit 2016
John W. Herbert,
General Secretary
EDRA, ghin
John W. Herbert,
General Secretary
EDRA, ghin
International Congress Exhibition
Global DIY 2016
We would like to thank all our sponsors
for making this congress possible:
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Workshop 1 (15:00 to 18:00) From Clicks to Bricks
Using Google to Drive Customers into Stores
Dr. Jannika Bock
Industry Head Retail, Google
With increasing smartphone penetration and online usage,
customers continue to change their research and shopping
behavior. Digital becomes increasingly important.
During the workshop, we will highlight ways in which you can
use digital to drive costumers into your store. We will focus
on Google media and technology, but will also cover other
means. We will also look at ways in which you can measure
whether your digital activities are actually successful in
bringing customers into your store.
How to Increase the iROI of your
Retail Business and Web-Store
Sanjay Sauldie
EIMIA
Send Sanjay Sauldie your website early enough and he will
analyze it and show you in this workshop how to improve
your iROI and the number of visitors.
During the workshop Sanjay will present four key topics
• SEO in 2016: What has changed, what is important
• Optimizing the customer journey on your website and
Web-Store
• Social Media and DIY: the path of becoming a digital leader
• What are the important KPIs for your Website and
Web-Store - and how to optimize for them
Workshop 2 (15:00 to 18:00)
Global Home Improvement Market Insights
From Insights to Strategy
Reinier Zuydgeest
Managing Consultant DIY & Installation,
USP
Strategic decisions should not be made on good-feeling
but should be profoundly supported by data. Driven by the
changing consumers and purchases channels, organizations
in the DIY industry are investing in exploring their customer
journeys. However, the main challenge is in interpreting
results and to know which insights are needed for your
strategic management. During the workshop we show
customer journey analytics which can help you to take
decision based on the changing orientation of the
consumer. Also we explain which market indicators are
monitored by most organizations and why.
The Changing Shape of the Home Improvement
Industry and Consumer Demand
Cruz del Barrio
Head of Home & Garden Research,
Euromonitor International
Global Home Improvement is a US$ 270bn strong market,
second only to the Home Furnishings category within the
Home & Garden universe. Whilst global sales have registered
double digit period growth over the past five years, there are
changes afoot in the macro-economic and socio-demographic
world which are shaping the face of the traditional Home
Improvement consumer. What are these factors? How does
the rise of ‘generation rent’ or the size of the average home
in the industry’s largest markets impact sales? And what
is happening to the retail space to adapt to the demands of
the new ‘millennials’? Euromonitor’s presentation will answer
these questions.
This event is subject to a fee and needs to be booked separately.
John W. Herbert Ralf Rahmede
http://diysummit.org
Contact addressfediyma EDRA Kongress GmbHDeutz-Mülheimer Str. 3050679 Cologne / GermanyTel: +49 (0) 221 / 27 98 01 – 0Email: [email protected]
Members fediyma / EDRA
General Attendee
Early Bird Rate (until 15 March 2016)
E 1,395 (plus VAT)
E 1,695 (plus VAT)
Second and subsequent registrations will qualify for a 20 % discount.
Standard Rate
E 1,695 (plus VAT)
E 1,995 (plus VAT)
Ladies and Gentlemen,
We wish to invite you to the 4th Global DIY Summit,
the best networking event for the home improvement
industry where manufacturers and retailers have the
opportunity to gather and exchange views on current
trends within the global market.
This year the theme of our event is “A Disruptive World
– New Trends in Home Improvement”. The planet we
live in is more competitive and more challenging for
retailers and manufacturers than ever before. The
barriers to entry in retail are quickly becoming non-
existent as the Internet opens up the world for
business.
The digital transformation in retail forced brands
around the world to embrace and adopt websites,
social media and, most recently, the mobile web.
The ongoing disruption is making retail a hotbed
of innovation and an industry in which innovative
brands thrive.
Furthermore, with the rise of the Internet of Things
and Smart Homes, disruptors have also entered
our industry! We are now on the edge of a new era
of innovation in home improvement where many
companies have to transform themselves or they
will simply disappear.
So how did we get here? How did we land in this exciting
yet disruptive age of retail? What will be the impact of
these changes in home improvement? In light of this
technological revolution, leadership from top decision-
makers of our industry has become a key element.
Today, DIY leaders are expected to cut a new path
in the marketplace for their organization, to disrupt
business as usual.
Come to Stockholm and make your own judgement on
this disruptive world.
Best regards,
Ralf Rahmede
General Manager fediyma
John W. Herbert
General Secretary EDRA, ghin
The Networking Event for the Home Improvement Industry
Workshops Waterfront Congress Centre
7 June from 15:00 to 18:00
Media & Trade Fair Partners:
Accommodation:
Congress fee:
Online registration:
We have reserved a block of rooms at a special price for attendees
of the congress in different hotels in Stockholm.
These rooms are available up to approximately 4-6 weeks prior to the
event. You will find the link to reserve a room on the website of the
congress: http://diysummit.org/accommodation/
Radisson Blu Waterfront Hotel Stockholm (main congress hotel)
Nils Ericsons Plan 4 • 111 64 Stockholm, Sweden
Standard King Room – SEK 2,395.00 (incl. VAT and breakfast)
Radisson Blu Royal Viking Hotel
Vasagatan 1 • 101 24 Stockholm, Sweden
Standard Twin Rooms – SEK 2,395.00 (incl. VAT and breakfast)
Standard Double Rooms – SEK 2,595.00 (incl. VAT and breakfast)
Sheraton Stockholm Hotel
Tegelbacken 6 • 10123 Stockholm, SwedenClassic King Room - SEK 2,395.00 (incl. VAT and breakfast)