1ST 2ND 3RD

Equinix.com 1

PLAYBOOK STRATEGY

IOA® KNOWLEDGE BASE

Enterprise Provider Managed Services

I N D U S T R Y : M A N U F A C T U R I N G

Objective Capabilities

Design Principles

Manufacturers can increase growth opportunities through digital transformation that improves cost controls, servitizes product offerings and enables direct-to-consumer experiences. Re-architecting infrastructure on a distributed interconnection platform provides:

• Flexible business models — Easily adopt new technologies and integrate partner ecosystems to delivery high-quality customer experiences.

• Security and compliance — Standardize information governance across a global platform.

• Global scalability — Extend reach to new devices and new markets.

• Controlled costs – Optimize cost performance with distributed points of exchange to connect customers, clouds and data everywhere.

• Integrated supply chains – Interconnection securely reaches markets, customers and employees.

• Dynamic R&D – Accelerated product development leverages progressive partnerships and market innovators.

• Real-time insight – Localized data repositories support rapid, relevant insight into business needs.

Manufacturing companies can integrate digital solutions and ecosystems to extend reach, accelerate innovation and create new business models.

Network, SaaS, content and other providers enable new platform capabilities and information exchanges by deploying services that support highly scalable, pay-as-you-go business models.

MSPs can help manufacturing companies transform their businesses and integrate third-party solutions to enable rapid delivery of expanded service offerings.

Build a differentiated experience through interconnection. Deliver consistent and cost-effective performance through a strategic global presence proximate to clients. Extend reach globally while improving user experience and information access.

Differentiate the User Experience De-Risk the Business Scale Through Ecosystems

Reduce business risk with an interconnection platform. Simplify and standardize on a global interconnection platform that enables consistent IT policies and compliance enforcement. Enhance collaboration and streamline innovation.

Scale through interconnected ecosystems. Locally harvest, process and exchange client-centric data for timely intelligence. Expand the value chain with partners and data to build value-added offerings and create superior outcomes for clients.

Global location coverage — Place secure control points near customers, employees and partners for responsiveness and compliance.

Interconnection and ecosystems — Choose networks, clouds, partners and ecosystems with dynamic exchange options.

Integration and control — Leverage proximity and low latency to privately integrate physical and virtual services from a marketplace of leading options.

Storage & Logistics

People, Employees &

Partners

Market Alignment

Retail & Support

Raw Materials

Fabrication

Design / Engineering

Marketing & Sales

• Offer customized solutions that anticipate customer needs.

• Tailor offerings for efficient omnichannel delivery.• Strategic global presence adjacent to devices and

customers.• Simplify on a standardized, global platform. • Rapidly test new markets and servitized solutions• Locally harvest, process and exchange data from

devices and customers.• Expand the value chain with partners and data.

Benefits

Global deliveryplatform

Supplier networkeciencies

Location-basedparts on demand

Predictivemaintenance

AR/VR-enableddesign

Information as a Service

Bring business capabilities to a secure localized presence.

Tailor and customize delivery of digital services based on local needs.

Leverage proximity to users for increased performance and efficiency.

Standardize connection to cloud partners through points of aggregation and exchange.

Simplify connection model to business partners, enabling dynamic growth.

Apply controls for policy enforcement as collaboration and innovation grow.

Harvest and process data where it is generated for real-time intelligence.

Dynamically adapt value chain based on client and user requirements.

Scale delivery leveraging ecosystem access across all points of presence.

MANUFACTURING BLUEPRINT

Advantages of a Digital-Ready Platform

3 S T E P 3

IOA® KNOWLEDGE BASE

Equinix.com 2

M A N U F A C T U R I N G D E S I G N P AT T E R N S

Outcomes

Steps

Solution

Forces

Constraints

Problem

Companies limited by traditional manufacturing and supply chain processes can't meet customer expectations for customized offerings. Traditional IT infrastructures are complex, slow and costly.

Manufacturing companies that wish to meet customer demand for digitized offerings must transform traditional centralized IT infrastructure to one that is geographically distributed in metro areas characterized by dense clusters of networks, clouds, partners and users, where collaboration can be maximized and global expansion requirements supported. A local presence reduces latency and complexity, allowing digital services to be customized according to local insights and delivered via an array of channels.

1. Establish and distribute a secure localized presence — Select metros with dense customer and user populations that will benefit from customized service delivery.

2. Deliver products and digital services locally — Extend business and service capabilities for local digital

engagement. This reduces latency for increased performance and efficiency.

3. Customize services and tailor delivery with local insights — Leverage locally generated insights to customize offerings to customers and augment tools for users and partners.

4. Adapt delivery to dynamic users and devices — Scale delivery to meet the dynamic customer and user requirements surrounding each local presence.

5. Distribute services across customers, partners and employees — Expand delivery for business services across all points of presence, leveraging locally generated insights.

1. Connectivity to consumers and devices is geographically limited.

2. Inability to cost-effectively meet the demands of integrated, real-time business processes across the supply chain.

3. Delays in application performance and information harvesting from devices degrades user experience.

4. Traditional IT infrastructure cannot keep pace with changing demands.

• More than half of industrial manufacturing companies will introduce a new digital product portfolio.

• Consumer preference is being shaped by the combination of products and their accompanying digital services.

• IT is faced with adapting to growing customer and supply chain demands while maintaining or reducing costs.

• Improve user experience with local points of presence and enhance performance with reduced latency.

• Accelerate end-to-end solution delivery with direct interconnections between partners and clouds.

• Global collaboration enables local insights for greater customer understanding and attuned response to customer behaviors.

SECURE LOCAL PRESENCE

1

4

5

INSIGHTCOLLECTION

DELIVERY

DIVERSE DEMANDS

LOCATION

DISTRIBUTED GLOBALLY

DEVICES

2

SERVICES

INSIGHTINTEGRATION

3

FACTORIES

OFFICES

CUSTOMERS & EMPLOYEES

Predictivemaintenance

AR/VR-enableddesign

Information as a Service

Differentiate the User Experience

3 S T E P 3

IOA® KNOWLEDGE BASE

Equinix.com 3

M A N U F A C T U R I N G D E S I G N P AT T E R N S

Outcomes

Steps

Solution

Forces

Constraints

Problem

Distributed digital technologies and the adoption of IoT devices in manufacturing dramatically increase data risk. New partner integrations broaden security exposure and challenge overall compliance postures.

Manufacturing companies are reducing business risk by simplifying and standardizing on a single global interconnection platform that enhances collaboration and streamlines innovation. Manufacturing companies are turning to collaboration and emerging digital technology to accelerate new business models and increase revenues as customers demand tailored experiences.

1. Standardize IT governance — Reduce business architecture complexity and ensure the effective and secure use of IT in enabling a collaborative, geographically distributed environment.

2. Enforce consistent digital business policies — Proactively enforce policies for customers, users, devices and data to meet regulatory requirements at local and regional levels.

3. Aggregate data for compliance — Gain a holistic view of the global adherence to business rules and regulatory requirements.

4. Enable dynamic partner engagement — Integrate business processes with partners to accelerate innovation and deliver new service offerings.

5. Innovate offerings and test new markets — Test new business models and markets with no need for capital-intensive infrastructure investments.

1. Legacy IT architectures are complex and expensive to operate in a globally compliant manner.

2. A lack of dynamic data capture and analysis increases the complexity of global compliance evaluation and issue remediation.

3. Stringent legacy data security and privacy requirements delay time to market and increase operational risk.

• Compliance requirements and privacy regulations are evolving differently around the world.

• Traditional competitors are now partnering to create higher-value solutions.

• New entrants are able to quickly iterate business models and test new markets. • Reduce business risk by simplifying privacy and regulatory compliance with standardized IT policies and global visibility of audit data.

• Streamline business processes by integrating business partners through interconnection.

• Accelerate innovation by testing new markets and solutions without the need for extensive capital investments.

DISTRIBUTED PRESENCE

HQ

NEW MARKETS

SECURE LOCAL PRESENCE

1

2

4

5

CLOUD ACCESS

PARTNERS

GOVERNANCE

3

De-Risk the Business

3 S T E P 3

M A N U F A C T U R I N G D E S I G N P AT T E R N SIOA® KNOWLEDGE BASE

Equinix.com 4

Outcomes

Steps

Solution

Forces

Constraints

Problem

Manufacturers are limited in their ability to predict needs and collaborate with customers and partners on new offerings. Traditional IT business architectures have been slow or unable to integrate new technologies and onboard partners to meet growing customer demands.

Manufacturers can adopt new technologies and integrate with a variety of partners and ecosystems to capture new markets and extend their geographic reach. Manufacturers are uniquely positioned to interact directly with consumers across a variety of channels, servitize product offerings and gain insight into new opportunities.

1. Harvest real-time customer and market data — Collect, process and move data between locations for timely information that supports personalized customer experiences.

2. Deliver omnichannel, predictive insights — Enable communication channels and content to seamlessly work together regardless of the user experience channel.

3. Dynamically adapt partner value chain — Seamlessly onboard and offboard partners and providers to support innovative offerings that meet customer needs.

4. Innovate servitized offerings with partners — Integrate digital capabilities from across ecosystems at the edge for new business opportunities.

1. Siloed processes inhibit collaboration inside and outside the organization.

2. Manufacturers are limited by their ability to collect and analyze data close to the source.

3. Limited ability to determine actionable insights.

4. Engaging digitally with a broad set of partners and ecosystems is not possible in traditional IT infrastructures.

• Manufacturing CEOs increasingly believe growth will come from alliances.

• Integrating distributed analytics into the manufacturing process is enabling prediction of future customer requirements.

• Leaders are creating higher-value solutions through dynamic partnerships. • Improve decision-making with real-time insights collected and processed near the source.

• Enhance user engagement regardless of the interaction channel.

• Accelerate time to market by simplifying the partner engagement process.

Global deliveryplatform

Supplier networkeciencies

Location-basedparts on demand

SECURE LOCAL PRESENCE

VALUE CHAIN

INSIGHT DEVELOPMENT

AGGREGATE INFORMATIONHARVEST

DATADISTRIBUTED GLOBALLY

NEW MARKETSPARTNERS

1

2

43

INSIGHTS

Scale Through Ecosystems