stmicroelectronics e-mobility: an outlook of new great...
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STMicroelectronics e-Mobility: An outlook of new great opportunities for Automotive Industry Roberto Zafalon EU Projects Director R&D and Public Affairs STMicroelectronics Italy Bologna, September 25th, 2012
Automotive Market Structure
Car Market: •67M vehicles sold in 2010 •First 10 OEMs sell 83% total cars •Market value: over 1,000 B$ •Avg Car value: 15K$
Auto Systems Market (Tier-1): •1.48B units sold in 2010 (22/car avg) •First 10 Tier-1s sell 36% of total units •Market value: 150B$ •Avg unit value: 107$
Auto Semiconductor Market (Tier-2): •20B units sold in 2010 •First 10 Tier-2s sell 65% total IC •Market value: 21B$ (313$/car avg) •Avg unit value: 1.04$
Data Sources Cars – JDPower (Jan-11) Electronics – SA (Oct-10)
IC – SA (Oct-10)
Automotive Electronic Market
Highly Competitive Semicond. Customer Base
Automotive Semiconductors
Revenues 2010 (M$)
Growth vs. ‘09
Renesas 2.973 +149%* Infineon 1.872 +41%
Freescale 1.741 +50% STMicroelectronics 1.737 +57%
NXP 1.420 +54% Robert Bosch 1.124 +45%
Texas Instruments 963 +46% Toshiba 749 +34% Osram 707 +23%
Panasonic 571 +29%
* Merge Renesas+NEC iSuppli Data May-11
Electronics Division: Focus: vehicle’s performance, safety and comfort,
reduce environmental footprint Applications
Body & Chassis: lighting, door & window/wipers, dashboard, climate control, junction box, car steering and stability control Powertrain & Safety: engine emission, fuel
economy improvement, passive/active safety systems, car electrification
Infotainment Division: Focus: digital broadcasting, connectivity, on car
entertainment Applications
Car Radio Navigation and positioning systems Tolling and telematics
Automotive Products Group
0
500
1000
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2000
2008 2009 2010 2011
APG Revenues Y 2011: 1678 US$M
APG
OtherGroups
APG is 19% of ST Revenues (Y 2011)
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1980 1990 2000 2010 2020
Electronic Ignition Central locking Car Radio
Electronic gearbox Air conditioning Antilock Brakes Cellphone Seat heating Auto Mirror
Navigation Adaptive Cruise Ctrl Airbags Stability Control Adaptive gearbox Xenon Light
Night vision Telematics Bluetooth Start Stop Hybrids LED lighting
Pedestrian detection Lane change Driver assist maps Car 2 car Internet Brake by wire Steer by wire Electric vehicles
30Mcars 35Mcars 40Mcars 70Mcars 110Mcars
244 251 247 261 276 288 300 308 315 322 327
50100150200250300350400450500550
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
NAFTAJPEUKORChinaIndiaROWWorld
Average Semiconductor/Vehicle ($)
2010– 2017 Semiconductor for automotive CAGR = 8.6%
Semiconductors on Cars & Content
5%* 15%
22% 30%
50%
*Electronics as % of Car Cost
5,4
3,5
4,9
4,3
3,8
8,8
5,0
8,2
6,2
5,6
Powertrain
Chassis
Safety
Body
Infotainment
2016 2011
APAC w/o Japan 23 %
Europe 27 % Japan
16 %
N. America 23 %
Brazil 3 % ROW
8 %
Source: IHS Auto Feb12 and Strategy Analytics Feb12 (incl. Sensors)
CAGR 11-16 +8.1%
+7.6%
+10.8%
+10.3%
by Region
+7.4%
SEMICONDUCTOR DEMAND ($B)
CAGR 11-16: 9%
AUTOMOTIVE SEMICONDUCTOR GROWTH DRIVERS
POWER TRAIN, SAFETY AND BODY GROWTH DRIVEN BY LEGISLATION (EURO 6) SAFETY & TELEMATIC DRIVEN BY PASSIVE AND ACTIVE SAFETY (STAR) SYSTEMS
Airbags, curtain restraint, tire-pressure monitoring systems
Collision Warning, Vision, ESC, Rear-facing and park-assist cameras
GREEN INITIATIVES Reduce fuel consumption and Reduce Emissions
CONVERGENCE OF COMMUNICATIONS AND ENTERTAINMENT FEATURE
0,9
1
1,1
1,2
1,3
1,4
1,5
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Chinese-Owned BrandChinese-Produced VehiclesToyota GroupMarket Average
Automotive in China
High-end cars, full options and
creature comforts driving growth
ECU Content / Vehicle Normalized to 2007
2007 = 1
ST is #1 in China Automotive Semiconductors
Proof point: 40% market share for engine control ICs
ST in China has two R&D centers, Manufacturing facilities, and increasing local support
China is a key market propelling ST’s growth
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Aligning to the Macro Trends in Automotive
ST Strategy Leveraging Partnerships
with Industry Leaders
Readiness, Ease of use, Cost,
Time to market
Innovation fueled by social
responsibility Saving energy,
saving accidents
A Global, Cost-Driven Market New automotive concept, fast moving markets for cars & electronics
Innovate Car electrification
The safe and connected car
Simplify, Speed up The Small Car The Low Cost Car A Global Supply Chain
Innovation Fueled by Social Responsibility
Strategy: Partnership with Mobileye
Co-development of three generations of video processing engine with WW leader
Result: We’re safest on the road
Second, co-developed generation launched 2010
First system on market with pedestrian detection
Third generation in development SOP 2013
Awards by over 10 OEMs
Application: Vision Based Active Safety
Analyzes video to actively assist the driver in critical scenarios and prevent accidents
Innovation Fueled by Social Responsibility
Strategy: Partnership with innovator
Co-developed ASIC with LG-Chem
Allow re-architecture to fit Automotive challenges (totally safe, long-lasting, affordable)
Using well-proven silicon IPs
Result: We’re first on the road
First silicon fully functional, able to run system trials in Q209
First WW system validated by a major OEM
Awards by over 5 OEMs SOP in Q3-10
To GND
To VBat
MCU
Charging strategy
Smart BatteryManager
MonitorBalance
Communicate
Stack Modules
Lithium Battery Cells
Application: Electric Car Battery
Enable Li-Ion technology to enter Auto Market
Year 2009 Reached 60% of internal
market share
ECU is present on most successful Chinese vehicles
Solution proved to be competitive in other regions
Driven by a Fast, Cost-Driven Market
Years 2005-2007 From concept to
production
Target: engine control for China 4-cylinder car
ST provided all semiconductors, plus SW / HW support
Joint technical teams co-worked for two years
Year 2011 ST is awarded for the full
new generation
Smart, super-integrated ASIC in BCD technology
32bit Power™ MCU ECU produced at WW level
2 14
31
58 65
2007 2008 2009 2010 2011
Revenues (M$)
Main ST Enabler – BCD Smart Power
Solid Leader WW
Automotive-Committed Internal Manufacturing
Partners to Market Leaders
24% share for BCD tech* 600M parts sold in 2010
Top Quality, Long Lifetime Dual source technologies
All Major Tier 1’s Shared Tech Roadmaps
H-Bridge
Regulators
Sensor IFs
Comm Blocks
Logic
Drivers
Source: Strategy Analytics Sep-10
Main ST Enabler – Power™ MCU
JDP Alliance
Automotive-Committed Internal Manufacturing Architecture and Products
Unique business model Shared costs, lower risk Industry-leading architecture
90nm->55nm roadmap Internal manufacturing as
differentiator
Over 20 products in pipeline ST target share=15% in 2016 ST ramp up 2012
Automotive – A New World of Applications
Driver Assistance Systems
Satellite Radio & Positioning
Web Access Smart Navigation Comfort Enhancement
Hybrid to Electric Traction
Integrated Chassis Control
Head Units to Smartphones
15
0.13um BiCMOS RF 24/77GHz Radar For Active Safety
5.6um Pixel Video Camera For Active Safety
40nm CMOS video processor For Active Safety
40nm CMOS For GPS and Navigation
0.16um BCD Smart Power
For Safety, Power Train, Body, Chassis
55nm e-Flash For Automotive Microcontroller
MEMS For Sensing
0.32um SOI BCD For LiON Battery
Management
DIGITAL
ANALOG
POWER
C B
D
STMicroelectronics: Leader and Partner in Automotive Technologies
PMOS, IGBT, VIPower For Drivers and Hybrid
What can 48 V modules bring up? Example:
1 module 48V 200A up to 10 kW Electric Scooter 2 modules … … Hybrid electric drive 0 to 30 km/h 4 modules … … Electric vehicle with 40 kW
Benefit for the business
Standardisation of a voltage stabilised market requirements and Volume effects
Incitation for innovation in order to get costs down and functionality up
cost reduction and
higher willingness of customers to buy
Morgan Stanley June 2012 on e-Mobility Scale matters more than ever and standardisation helps
Connected Car - Telematics Becomes Reality
E-Call Insurance: Pay-Per-Use Traffic Control: Pay-As-You-Drive Traffic Prediction Diagnostic Services Option collaborative safety through communication
GPS LTE Accelerometer
More than 1.3 M users !
Telematics services inside and outside the car
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90
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200
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
2020
gC
O2
/km
161 gCO2/km
130 gCO2/km
120 gCO2/km
95 gCO2/km
Economics of Energy Saving in Vehicles
18
Example : 200 W 3 g/km (total)
Penalties 2012 to 2018
1st g : 5 € for each car 2nd g : 15 € 3rd g: 25 €
… 3 g CO2 above limit= 45 € fee
Electric Vehicle Growth Trend
Includes full & mild hybrids, plug-ins and pure EVs Represents 6% of light vehicle production by 2015
0
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3500
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Prod
uctio
n (k
Uni
ts)
IndiaChinaS. KoreaEuropeJapanNAFTA
Excludes ROW
Source: Strategy Analytics IAEC Paris 2009
20
Electric & Hybrid vehicles
New battery New power electronics Renewables Internet of Energy
Renewable & Smartgrid for more (H)EVs
New opportunities for automotive industry 20
Infrastructure growing at all levels
Example: EU R&D Projects in Motion
Vbat 400V
MotorBrain EV hardware platform Inverter DC/AC DC/DC motor Step-up
IoE Battery Charging infrastructure for EV
THOR DC/DC 2KW
E3CAR Single wheel drive Simulation Current sensor Driver
SASHA JDP Functional safety ISO26262 TLM model
QUASPER Imaging Platform for development & test
Smart-LIC Li-Batt BMS
IDEAS Packaging of high power modules
POLLUX EV intelligence
Thank You!