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Annual REpoRt2010VH1 Save the Music Foundation

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I am aware that VH1 Save the Music’s intention is to do exactly that – SAVe tHe MuSIc – but I can’t help thinking that it was an all-out effort to save me.

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VH1 Save The Music Foundation BoArd oF DIrectorS Tom Calderone VH1

larry CoHen ehrenkranz & ehrenkranz llP

Paul CoTHran VH1 Save The music Foundation

WynTon marSaliS Jazz at lincoln Center

daVid naTHan universal republic records

CHriSTina norman oprah Winfrey network

SCoTT H. rauCH Simmons Jewelry Co.

morriS l. reid BGr Group

Gordon SinGer elliott advisors

JoHn SykeS

JoHn VarVaToS John Varvatos enterprises, inc.

dirk ZiFF Ziff Brothers investments

Paul CoTHran, Vice President & executive director

laurie SCHoPP loCk, Senior director of Programs & Policy

roB daVidSon, Program director

JaClyn SHea, Program manager

CHiHo okuiZumi, Grantee and Compliance manager

JeSSiCa eCker, director of development

JenniFer dunn, director of Corporate Sponsorships & Special events

ariel uSaTin, director, Partnerships & Communications

nia maCk, development manager, Special events, Partnerships & major Gifts

denieCe dykeS, Foundation relations Coordinator

JeSSiCa eCker, editor JaClyn SHea, editorroB daVidSon, Photographer

TraCi Terrill, Vice President, editorial Jimmy WenTZ, Vice President, off-air Creative Julie ruiZ, design director June Bae, designerSamanTHa HunTer, Senior Copy editoreliZaBeTH nelSon, CopywriterJon WallaCH, Project manager

StaFFVH1 Save The

Music Foundation

report StaFFVH1 Save The

Music Foundation

StaFFVH1

Creative

© 2011 mTV networks. all rights reserved. VH1 Save The music and all related titles and logos are trademarks of mTV networks, a division of Viacom international inc.

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Dear SupporTer of MuSiC eDuCaTion,

Thank you for your interest in and support for the VH1 Save The music Foundation. on behalf of the Board of

directors, our staff and the many thousands of students who have benefited from restored instrumental music

education, it is our pleasure to welcome you to our annual report.

This past year we have seen a renewed focus on how best to improve our public education system, during a time

when we are facing our toughest economic challenges in decades at national and local levels. We applaud and

support every effort to ensure that a quality education is available to all of our children. That is why the VH1 Save

The music Foundation was established – to ensure that every student has access to a complete education that

includes music. along with our partners, we have hosted events for and visited with Congressional members in

Washington, d.C. to ensure that they are aware of the crucial role that music plays in our children’s development

and education. We hear from schools, and especially the students themselves, that having music has helped them

improve in their other subjects and develop crucial skills. We, in fact, think of music as being a foundation upon

which all other learning can take place.

music study incorporates elements of math, literature, critical thinking, teamwork and self-discipline. music

students tend to be more engaged in school. yet so many schools are not given the resources they need to provide

this integral part of a comprehensive, quality education. if we shortchange our children today on their education,

it penalizes this generation and future generations. it also seriously impedes our progress as a nation.

as we look back over the past year, we want to commend the school boards, superintendents, principals, teachers, students,

our ambassadors and of course you – our supporters, who have shown your unyielding commitment to providing all

students with a complete education. This annual report is our shout-out to you! Thank you for your perseverance,

generosity and vision. Thank you for opening your hearts, minds and doors. We are inspired by your dedication,

challenged by your experience to reach ever higher, and encouraged by what we have achieved together so far.

let’s keep marching forward!

Sincerely,

ToM CalDerone paul CoTHran president, VH1 executive Director & Vice president Chairman, VH1 Save The Music foundation VH1 Save The Music foundation

ToM CalDerone

paul CoTHran

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naTional oVerView

A vast body of scientific research shows that children who study a musical instrument experience greater

success in all of their studies, exhibit better ability to work in teams, have enhanced creative and critical

thinking skills, and are more likely to stay in school and graduate from college.

american students must be prepared for an increasingly competitive global workplace; the ability to

think creatively is a crucial component in determining their success. in fact, a recent Conference Board report revealed that 74 percent of employers agree that creativity is increasingly important in u.S.

workplaces. in addition, teamwork and critical thinking ranked among the five most important skills

for new workforce entrants. yet more than half of these employers stated that entrants exhibited

deficiencies in these skills. ensuring that students have the opportunity to study a musical instrument

can help resolve this deficit. ironically, as other nations have looked to the united States education

system as a model, and are including arts education in their curricula, many american schools are

cutting these same programs. Without music programs in our public schools our children and our

country are weakened. For over a decade, the VH1 Save The music Foundation has worked to provide

resources to foster the skills needed for our children to succeed and maintain a competitive edge.

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VH1 Save The music fundraises each year to

purchase and donate $30,000 of new, high-

quality instruments for each grant-recipient

school. a school can choose a package of

band or string instruments, a keyboard lab, a

guitar lab, or mariachi instruments. as part

of the Foundation’s community-based focus, the instruments

are purchased through local music retailers that are members

of namm, the international music Products association. namm

affiliates generously provide discounted rates to help further the

Foundation’s cause.

Since its establishment in 1997, the Foundation has provided more

than $47 million worth of new musical instruments to 1,750

public schools in more than 100 cities, affecting the lives of more

than 1.6 million children. The VH1 Save The music Foundation

is a nonprofit organization dedicated to restoring and sustaining

instrumental music education in america’s public schools and

raising awareness about the importance of music as a part of each

child’s complete education.

MuSiC HelPS Me CoNCenTRATe MoRE in My oTHer CLASSeS

How THe VH1 SaVe THe MuSiC founDaTion workSThe VH1 Save The music Foundation develops long-term sustainable

instrumental music programs that provide children with equal access to

music education, regardless of their economic disadvantage. Through

strategic partnerships with school districts, the Foundation provides

brand-new musical instruments to public elementary and middle schools,

jumpstarting dormant music programs across the country. The school

districts commit to funding certified music teachers’ salaries, providing

maintenance and supplies, and scheduling instrumental music classes

during the school day. The Foundation maintains a partnership with the

district until instrumental music programs are in place in every school.

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Sustainingvh1savethemusic.com

loCal efforTS

to make a difference in the life of a single child, the VH1 Save The music Foundation works at the

local, state and national level. This requires energetic advocacy strategies: working with community,

government and school-district decision makers from the outset of a project, then seeing it through to

completion.

advocacy efforts are only truly effective if the result of the work is sustainable. The local efforts of the

VH1 Save The music Foundation focus on ensuring that comprehensive music education is available for all

children for the long term.

The process begins with research; Foundation staff members find not only the school districts that do

not have instrumental music available, but also the districts where school administrators are ready to

support new music programs. during an initial meeting, school administrators outline their needs

and learn about the successes of districts with similar financial circumstances. The Foundation then

offers to grant approximately $30,000 worth of new instruments to qualifying schools that do not

have an instrumental music program; in turn, the district must commit to providing certified music

teachers and scheduling music classes during the school day. Together, the Foundation and the

school administrators develop a multi-year plan to restore instrumental music to every school in

the district.

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CoMMuniTy foCuS Because community members are far more

likely to feel invested in programs that they

have helped to build, the Foundation seeks a

broad range of local involvement. instruments

are ordered from a local music retailer to

begin the new program and the school district

hires a certified music teacher to instruct

the program. Sponsors, local community

organizations, government representatives,

and school-district officials attend celebratory

events, often launched in partnership with

area businesses and arts organizations. local

foundations, corporate sponsors and partners,

and individual donors offer financial support,

the local cable system airs public-service

announcements about the importance of

music education, and the press follows the

program closely, detailing its progress and

effects on the community. This multipronged

outreach creates sustainable programs.

naTional efforTS The conversations that take place while advocating in local communities prove most

effective when decision makers, community members, stakeholders and funders

are already familiar with the importance of music education. For this reason, the

VH1 Save The music Foundation employs a number of strategies on a national

scale to lay the groundwork for successful local advocacy.

CongreSSional reCepTion aT THe uniTeD STaTeS CapiTol on may 12th, 2010 Congress members and their staffers joined the VH1 Save The

music Foundation and partners doSomething.org and namm, the international

music Products association, for a reception celebrating music education at the u.S.

Capitol. Taylor dayne, Journey keyboardist Jonathan Cain, and VH1 President and

Foundation Chairman Tom Calderone spoke to attendees about the importance

of music education for all children. attendees viewed screens featuring anecdotes

from teens involved in the doSomething.org/VH1 Save The music Battle of the Bands.

CapiTol Hill ViSiTS VH1 Save The music Foundation executive director Paul Cothran testified before

the u.S. department of education on January 20, 2010 about the benefits of music

education and the challenges school districts are facing. in addition, VH1 Save The

music held a series of meetings in June with Congressional leaders to talk about the

importance of music in a child's education, and to advocate for education laws that

ensure that all children have access to a complete education.

PerFoRMInG IS Fun & HaS Made Me MoRE WeLL-ROunded

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SCHool leaDerS The Foundation selects school leader conferences to promote awareness for the vital need for

music education. each year, school administrators gather to share information that will enable

them to make important decisions about the curriculum in their schools. Both the american

association of School administrators (aaSa) and the national School Boards association (nSBa)

have granted the Foundation and other music-education advocates a section of their convention

spaces to be used as special pavilions, devoted to spreading the word about music education.

Since 2005, the VH1 Save The music Foundation has been joined by instrument manufacturers,

retailers, and the Supportmusic.com coalition in the music pavilions.

HonorS in addition to providing workshops on the

benefits of music education at the aaSa

and nSBa conferences, the Foundation

honors those school district officials

who have been supportive of music

education. in 2010, dr. eugene G. White,

Superintendent of indianapolis Public

Schools, was named the recipient of the

fifth annual administrator award for

distinguished Support of music education.

White was chosen for his emphasis on

ensuring that music education is part of the

core curriculum in all 64 indianapolis Public

Schools. The award, sponsored by the VH1

Save The music Foundation, is presented

each year to one superintendent or school

Ceo who has exhibited outstanding

commitment to restoring music education

in his or her school district. Past recipients

include: duncan n. P. “Pat” Pritchett Jr.,

past superintendent of the indianapolis

Public Schools; dr. John lange, past

superintendent of adams County School

district 14 (Colorado); dr. Carol Johnson,

past superintendent of the memphis City

Schools and current superintendent of the

Boston Public Schools; and richard kaplan,

superintendent of new Brunswick Public

Schools (new Jersey).

aDVoCaCy ToolkiTThe Foundation has developed a toolkit

for community members, teachers and

administrators who need resources for

local arts education advocacy efforts.

The advocacy Toolkit, a one-stop-shop

for music advocates to build their

case in supporting music education, is

available on the Foundation’s website,

www.vh1savethemusic.com/advocacy.

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Ambassadors

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the VH1 Save The music ambassador Program is comprised of talented athletes,

musicians and artists who are committed to being the Foundation’s most powerful

advocates and fundraisers. Through press and social media campaigns, they raise

awareness about how crucial music is in a child’s complete education.

aluMni aMbaSSaDorS inCluDe:natasha Bedingfield, Beyoncé, ne-yo, Chris Webber, Venus Williams, The Fray,

Jamie Foxx, Johnny rzeznik, 3 doors down, Gavin deGraw, Tamia, nick lachey,

onerepublic, kelly Clarkson, mandy moore, Jason mraz, Fall out Boy,

Chrisette michele and Colbie Calliat.

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Ciara announced the 2011 ambassador Class this past october in a

video message that she tweeted to her 924,083 followers. The message was re-tweeted by the Foundation and her fellow ambassadors.

“i’m very very excited to announce that i’ll be part of the VH1 Save The Music foundation’s

ambassador Class of 2011. please follow the VH1 Save The Music foundation on Twitter

@VH1SaveTheMusic for updates on the work that we’ll be doing over the next year.”

niCk laCHey made a special appearance at

Shroder Paideia College Prep academy in his

hometown of Cincinnati to announce a donation made by ZonePerfect

nutrition Bars as part of its “live.create” campaign.

“as a singer who's had a strong passion for music from a young age, i know what a positive

impact learning to play music can have on a child. That's why i'm excited that students here

in Cincinnati will continue to have access to music education through the hard work of the

VH1 Save The Music foundation.”

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Sara bareilleS / TwiTTer 1,954,732 followerS “i am a brand new ambassador for @VH1SaveTheMusic! So excited to help kids keep music in their lives.”

#SavetheMusic

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“i feel like music was a way that i could channel frustration and energy. i had teachers who made it very accessible.

learning music in school is so important as a life skill. people can be one dimensional if

they don’t have music in their lives.”

“i think it’s really important to encourage music in schools, to

encourage arts in schools because that’s the first time children engage in

music socially with others.”

PeTe WenTZ spoke

to the crowd at

the Foundation’s

Gala 2010 about

the importance of

music education in

children’s lives.

in november, naTaSHa BedinGField did

an interview with Forbes magazine. She discussed the need to save school music programs from budget cuts and why music is essential

for students.

kelly ClarkSon / 1,710,602 fanS / faCebook in July, VH1 Save The Music competed to win a $250,000 grant from the pepsi

refresh project. as an ambassador for the foundation, kelly Clarkson used facebook to

ask her fans to get involved and vote.

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2011 aMbaSSaDor ClaSSThe 2011 ambassador Class includes a select group of talented artists including:

Jewel, John mayer, Sara Bareilles, amber riley, John legend, kristin Chenoweth, lifehouse and Ciara.

each has committed to help raise awareness and deliver key messages about the importance of music

education in a young person’s life, as well as help raise funds to further the Foundation’s mission to

restore instrumental music education programs in public schools.

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Friends

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parTnerSHipS & proMoTionS

the VH1 Save The music Foundation relies on the generous donations

of our partners: companies that are built on a culture of caring

and helping others. Through innovative partnerships, special events,

promotions, social networking campaigns and media stories, VH1 Save

The music is committed to reaching even more people to advocate and

fundraise for the Foundation.

it is our goal to create meaningful and tangible opportunities for our

corporate partners to recruit and engage their employees to support VH1

Save The music in the communities where they live and work. We believe

that by unleashing a person’s passion and ingenuity, that individual

will share their special gifts, technical skills and expertise to help drive

meaningful, citizen-led change in their community.

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w HoTel Hoboken

VH1 Save The music and the W Hotel

Hoboken joined forces to create a special

“VH1 Save The music Suite” filled to the brim

with music-related items and decked out

with gold and platinum records by today’s

hottest artists. Guests had the opportunity

to receive a wake-up call from VH1 Save

The music ambassador Chrisette michele

and VH1 Top 20 Host Jim Shearer. They

were also invited to “Play While They Stay”

on a gorgeous Gibson epiphone masterbilt

er500-raVS as well as rock Band. a portion

of room stays benefited the VH1 Save The

music Foundation.

ZoneperfeCT® nuTriTion barS

one lucky group of fifth graders got to

celebrate their school’s new keyboard lab

with some star power as they received

musical pointers from Chicago-based rockers

the Plain White T’s on october 2nd.

The band joined the Foundation and

ZonePerfect® nutrition Bars at the Jacob

Beidler elementary School in Chicago to

present a new keyboard lab to the school

along with a band program to the lionel

Hampton Fine and Performing arts School.

Since launching their partnership in 2009,

ZonePerfect® nutrition Bars and the VH1 Save

The music Foundation have helped restore

instrumental music education programs

in 13 schools across the country, donating

$390,000 worth of musical instruments.

JerSey boyS

To celebrate a five-year run in new york

City, the Tony, olivier and Grammy award-

winning Jersey Boys teamed up with VH1

Save The music for a special campaign.

For the month of october, the international

hit musical donated $1 from every ticket

sold to the Foundation – enough to restore

a program at P.S. 85x in the Bronx with

additional funds going toward a second

grant-recipient school.

DruM CorpS inTernaTional

The pounding rhythms, precise formations

and pulsating beats of drum Corps

international’s (dCi) World Championship

Quarterfinals marched into movie theaters

in the exclusive, annual event Big loud &

live 7. This rousing competition, featuring

teams of world-class brass musicians,

percussionists and color guard performers,

was broadcast live from lucas oil Stadium

in indianapolis to nearly 500 select movie

theaters this past august. dCi partnered

with the VH1 Save The music Foundation

to promote this special one-night event and

the importance of music programs.

alVin anD THe CHipMunkS: THe Squeakquel

VH1 Save The music Foundation received

special mention in the adorable family comedy,

alvin and the Chipmunks: The Squeakquel.

additionally, 20th Century Fox made a

generous donation and worked with VH1 to

create the Foundation’s first-ever animated

PSa, which ran repeatedly on the channel

throughout the month of december. “in addition to enhancing students’ performances in other academic areas, music education can teach

students creative thinking that can be applied in a variety of careers.”

-julia stonersenior brand manager for

zoneperfect® nutrition bars

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HoMe DepoT CenTer

The Home depot Center Charitable

Foundation and VH1 Save The music joined

forces on november 20th for the 2010 Battle

of the High School marching Bands at the

Home depot Center. Grammy-nominated

entertainer omarion headlined the event’s

halftime show, which also featured live

performances by martha Wash of C+C music

Factory and young artist Scooter Smiff.

eight high school marching band finalists

battled it out “Southern Show Style” in

the 27,000-seat soccer stadium in front

of thousands of fans, a judges’ panel

of collegiate band directors, drill/dance

team alumni and ViP celebrity guests for

the grand prize funds to purchase new

instruments or uniforms.

banDSlaM

VH1 Save The music Foundation joined

forces with Summit entertainment on a

promotional campaign for the dVd and

Video on demand release of BandSlam.

VH1 Save the music Foundation created an

informational PSa that ran this spring on

VH1 and was also included on the Bandslam

dVd. Summit entertainment also made a

donation to VH1 Save The music to restore

programs in two schools this coming year.

apple & eVe® fruiTableS™

as a means of encouraging creativity and

fostering arts education for young students,

Glee star Cory monteith joined apple & eve®

Fruitables™ to search for the best school

music mash-up in america. elementary

and middle school choruses, grades k-8,

entered to win by submitting a video of their

mash-up performance via the Fruitables™

Facebook fan page, along with a 100-word

essay describing their school’s need for

music program funding. in celebration,

apple & eve® made a $30,000 donation to

restore an instrumental music program.MiCroSofT

our friends at microsoft held an interactive

online bake sale and selected VH1 Save The

music as the benefiting charity to bring the

sale to life!

buCHanan CHilDren’S CHariTieS

longtime supporters Buchanan Children’s

Charities hosted an amazing race-like

fundraising event for several causes, including

the VH1 Save The music Foundation.

“apple & eve® Fruitables™ is dedicated to supporting this important cause

through Seeding The arts, the brand’s larger mission to support

underfunded music and arts programs in schools across america.” -Jenna galloway, HunTer pr on beHalf

of apple anD eVe®

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“Music inspires creativity and keeps kids in school. but there are thousands of students who do not have access to

the benefits of music education. Don’t let our music be silenced.”

-niCk JonaS

“without music, we have nothing. it means a lot to be able to help young kids from all over the world express

themselves through music.”- Ciara, founDaTion aMbaSSaDor

MyworkbuTTerfly.CoM

in the past year, myworkbutterfly.com has

generously donated and promoted celebrity

charity auctions to benefit the VH1 Save The

music Foundation. So far, the Foundation

has benefited from auctions to meet and

dine with Foundation ambassador nick

lachey, actor and activist, ed Begley, Jr.,

soap star martha Byrne, singer Colbie

Caillat, journalist and actress Joumana

kidd and Grammy award-winning superstar

Taylor Swift.

CraZy 8

Crazy 8, the newest addition to Gymboree’s

family of brands, started a marketing

campaign to raise awareness and support for

the VH1 Save The music Foundation. This

past summer, the brand donated proceeds

from the sale of clothing sold on crazy8.com

and held a promotional sweepstakes. The

promotion culminated with the donation

of a keyboard lab by Crazy 8 and VH1 Save

The music to J.e. moss elementary School

in nashville, Tn.

ZaTarain’S

This fall, Zatarain’s initiated a cause

marketing campaign to spread the word

about the importance of music education and

help build our community of advocates. The

campaign included a call to action to “like”

music education for all children at Facebook.

com/Zatarain’s. Zatarain’s and VH1 Save

The music sent advocacy information to

fans so they could make a difference in their

community. in addition, Zatarain’s made a

donation to restore a full instrumental music

education program in a public school.Do SoMeTHing

doSomething.org and the VH1 Save The

music Foundation teamed up to mobilize

young people to support music education

through their Battle for the Bands campaign.

in 2010 the partnership inspired over 90,000

kids to advocate for school music programs

and raise the awareness of others.

lorD & Taylor

The legendary department store in new york

City celebrated its $25 million makeover

with an all-out party in october hosted by

Ciara. Guests included nyC mayor michael

Bloomberg, Gossip Girl’s Jessica Szohr, actress

denise richards, and designers anna Sui

and elie Tahari. attendees explored the Fifth

avenue store’s 10 floors and were entertained

by aerial dancers, sounds from VH1 Save The

music schools, a beer garden, and Swarovski

crystal tattoos. The Foundation’s new

ambassador Class was unveiled in a special

store window display on Fifth avenue and the

event raised $100,000 for the Foundation.

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“we were delighted to have the opportunity to make a contribution to VH1 Save The Music. we look forward

to serving the brooklyn community and making people’s lives better through

providing them with the ultimate full-fashion shopping experience.”

-MiCHael kaplan faSHion To figure Co-founDer & Ceo

faSHion To figure

Fashion To Figure partnered with the VH1

Save The music Foundation to celebrate the

opening of their new location in kings Plaza

Shopping Center in Brooklyn, ny. With a

commitment to giving back to their local

community, Fashion To Figure donated 10%

of all sales from the day to the Foundation.

HouliHan’S reSTauranTS

longtime supporters Houlihan’s restaurants

are donating 25 cents from every order

of their new desserts, “mash-ups,” to

VH1 Save The music Foundation through

november 2011. in addition, Houlihan’s

launched the “Hou Gives a Flute” auction

and social media campaign to raise money

for the Foundation.

STM SuMMer kiCk-off parTy

Grammy award winner and Foundation

ambassador Colbie Caillat spent her 25th

Birthday at the W Hoboken in nJ to host

a special brunch-inspired charity event

alongside VH1 Save The music Board member

david nathan and his wife Bradi. This special

summer kick-off event celebrated the newly

launched VH1 Save The music Suite at the

hotel and the Foundation’s first-ever young

Benefactors group.

attended by a crowd of industry executives

and young professionals, partygoers enjoyed

complimentary cocktails, passed hors

d’oeuvres and bid on exclusive silent auction

items. VH1 Save The music Foundation

students from mS 4 in Jersey City entertained

the crowd, and Colbie followed with an

acoustic set. The event raised over $20,000 in

support of music education in public schools.

The event was sponsored by Coors light, FiJi

Water, Sofia Wines, ultimat Vodka, Crumbs

Bake-Shop and the W Hoboken.

Taylor guiTarS

Taylor Guitars hosted an auction to win

a dave matthews Signature Series Taylor

Guitar, a trip to San diego for two to see

the dave matthews Band in concert and a

once-in-a-lifetime meet and greet with the

band backstage. The winner also received a

personal tour of the Taylor Guitars factory.

The auction raised more than $25,000 to

benefit VH1 Save The music.

additionally, in the fall of 2010, one lucky

fan won an autographed Taylor Swift

Signature model Baby Taylor Guitar, airfare,

accommodations and special V.i.P. concert

passes to meet Taylor and see her perform.

Proceeds benefited the VH1 Save The music

Foundation.

Moe’S SouTHweST grill

The “moe” in moe’s Southwest Grill

originally stood for musicians, outlaws

and entertainers. in celebration of their

commitment to the roots of music, moe’s

made a $20,000 donation to the Foundation

with proceeds from exclusive VH1 Save The

music T-shirts and merchandise sales.

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Ma

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faCT

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erS

Sheet music and method

books are provided to grant-

recipient schools through

a generous grant from The

aSCaP Foundation as part of

their music in Schools Program,

in conjunction with alfred

Publishing.TH

e a

SCa

p fo

un

DaT

ion

Candelas Guitars

Conn-Selmer, inc.

e.m. Winston Band instruments

Fender musical instruments

Gibson musical instruments

Jupiter Band instruments, inc.

korg uSa

Paiste

Pearl

remo

rS Berkeley musical instruments

Soundtree

Steinway & Sons

Steinway musical instruments, inc.

yamaha Corporation of america

Zildjian

aaSa, american association of School administrators

alfred Publishing

amC: american music Conference

americans for the arts

arts education Partnership

aSCd (association for Supervision and Curriculum development)

eCS (education Commission of the States)

iaekm (international association of electronic keyboard manufacturers)

league of american orchestras

menC: The national association for music education

naBim (national association of Band instrument manufacturers)

namm, the international music Products association

naSBe (national association of State Boards of education)

nSBa, national School Board association

national urban music leadership Conference

Supportmusic.com

u.S. Conference of mayors

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young benefaCTorSVH1 Save The music young Benefactors (yB), are an exclusive group of socially

conscious music enthusiasts who love and support the arts. yB’s work closely

with VH1 Save The music staff to help build broad public support, become

leaders and mentors, and generate funds to provide public school children with

a complete education that includes music.

in its inaugural year, the young Benefactors received invitations and discounted

tickets to the Foundation’s Summer kick-off event at the W Hoboken, the Gala

after-Party, a preview screening of the Warner Bros Pictures film life as We know it with Josh duhamel and katherine Heigl, and a subscription to Gotham magazine.

STuDenT aDVoCaTeSTeens who want to become more involved with the VH1 Save The music

Foundation can now join the new Student advocates group. Student advocates

receive a VH1 Save The music pin, a special gift on their birthday, a downloadable

membership card and tips on how to be proactive in supporting music education

in their communities.

The connection that music has is really the foundation and a commonality as i think about my life and how things have grown.

-CourTney robinSon VH1 SaVe THe MuSiC young benefaCTor

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funDraiSing ToolkiTVH1 Save The music is extremely excited to announce our first-ever

comprehensive fundraising toolkit to help individuals plan an organized activity

in their community. The kit provides guidance on fundraising, along with the

necessary tools to plan a successful benefit (i.e. FaQ sheets, flyers, sample letters,

marketing assets and advice on pitching press).

weDDing faVor CarDSVH1 Save The music is working with mr. Boddington’s Studio to create exclusive

VH1 Save The music wedding favor cards for newlyweds to give to their guests.

Couples who give a minimum of $500 to the Foundation will receive 200 of these

specialty cards, generously donated by mr. Boddington’s Studio.

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faCebook & TwiTTerVH1 Save The music Foundation is engaging with the online community through Facebook and Twitter. The Facebook fan page and Twitter account allow fans to

see the latest updates about VH1 Save The music events and promotions, learn how they can support music education, post comments and share the site with friends. Since its launch in January 2009, the Facebook fan page has attracted

more than 24,417 fans and VH1 Save The music has more than 11,100 followers on Twitter.

Follow us on Twitter at www.twitter.com/vh1savethemusic or become a fan on

Facebook by searching for VH1 Save The music!

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Gala 2010the VH1 Save The music Foundation’s Gala 2010 was a night of spectacular

entertainment, celebrating the power of music and supporting the restoration of

public school music programs. The fundraising event, sponsored by lG mobile Phones,

was held at the world-renowned Cipriani Wall Street. Hosted by Glee star and Broadway

veteran Cheyenne Jackson, the evening featured tributes to film, stage and music legend

Julie andrews, The aSCaP Foundation, longtime arts advocate John legend and seven-

time Grammy award winner John mayer. lG helped raise an additional $100,000 that

evening to support music education.

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atlantic recording artist Jason mraz announced a $100,000 donation, which will benefit both The aSCaP

Foundation and the VH1 Save The music Foundation. The Grammy award-winning songwriter partnered with

T-mobile uSa, inc. and lG mobile Phones to make the contribution, which was unveiled as mraz presented

honors to The aSCaP Foundation. legendary songwriter and aSCaP Foundation President Paul Williams

received the award on behalf of The aSCaP Foundation.

VH1 Save The music Foundation alumni ambassador

natasha Bedingfield and longtime STm supporters

and Good Charlotte frontmen Benji and Joel madden

performed at the event. The evening also featured a

45th anniversary tribute to rodgers & Hammerstein’s

The Sound of music. Contributing to this once-in-a-

lifetime performance, Gala attendees were given the

opportunity to vote for their favorite songs from The

Sound of music using the lG optimus T with Google™

from T-mobile and “TXT to Talk” Voice actions™

for android. Guests voted by speaking directly into a

handset and their entry was automatically sent via text

message for tallying. in the end, a close race of favorites

led to a winning medley of “i Have Confidence,” “The

lonely Goatherd” and “The Sound of music,” performed

by emmy and Tony award winner kristin Chenoweth.

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The Gala also celebrated the 45th anniversary of

the most popular movie musical of all time with an

exclusive online auction to benefit the VH1 Save The

music Foundation, sponsored by Twentieth Century

Fox Home entertainment and rodgers & Hammerstein:

an imagem Company. The auction, appropriately titled

“my Favorite Things,” featured fantastic experiential

packages, including meet & greets with VH1 Save The

music ambassadors and other artists who support

the Foundation’s mission, an exclusive Cirque du

Soleil ticket package for Wintuk and Viva elvis, and a

Broadway show package with tickets and cast meet &

greets for memphis and Jersey Boys.

an inspiring montage of stories describing how music

has shaped and impacted the lives of various Gala

attendees and event partners played throughout the

evening on lCd screens provided by lG electronics.

Presenters at the event included Pete Wentz, lauren

Conrad, Common, Billy Burke and nyC mayor michael

Bloomberg.

a group of current and alumni students from the

VH1 Save The music Foundation’s first grant-recipient

school, PS 58/The Carroll School, left the star-studded

audience in awe with their performance. Twentieth

Century Fox Home entertainment, anheuser-Busch,

Grey GooSe® Vodka, HP and JetBlue airways joined

lG mobile Phones in sponsoring this historic event.

Further support was provided by dJ Skribble, Skam

artist entertainment, The James new york Hotel, mr.

Boddington’s Studio, nanette lepore, John Varvatos

enterprises inc. and yak Pak.

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Donorsthe VH1 Save The music Foundation is deeply grateful for the support of the

following individuals, corporations and foundations, whose generosity helps

to underwrite the work of the Foundation. The following donors have made

gifts between January 1, 2010 and december 31, 2010.

To find out how you can help support the work of the VH1 Save The music Foundation, please contact Jessica ecker, director of development, at jessica.ecker@vh1savethemusic.com.

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GIVInG-it has a VIbe,

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to My earS

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200,000 and aboveenergizer Holdings, inc.

ZonePerfect® nutrition Bars

$100,000 - $199,999lG mobile Phones

lord & Taylor

$50,000 - $99,99920th Century Fox Home entertainment

Crown Family PhilanthropiesThe imre and Vera Hecht Foundation

microsoftSummit entertainment

Tudor investment Corporation

$25,000 - $49,999anheuser-Busch, inc.

apple & eve® Fruitables™

BloombergCaa

Cal FinancialCharity Buzz

Crazy 8 & Janie and JackHoulihan’s restaurants

Jersey Boys Chicago - BroadwayJet Blue airways

Johnson & Johnsonmckoy + Worob, llP

mick management, inc.namm, the international music

Products associationThe Paul Singer Family Foundation

Serling rooks FerraraT-mobile uSa

VH1

$10,000 - $24,999 aSCaP

albert & ethel Herzstein Charitable Foundation

Buchanan Children’s CharitiesFashion To Figure

Foreigner c/o Counter ProductionsGrey Goose Vodka

The Home depot Center Charitable Foundation

mCJ amelior FoundationmTV networks

moe’s Franchisor llCnews Corporation Foundation

Studio oneVerizon

Warner Brothersdirk and natasha Ziff

$5,000 - $9,999lynn and mark albala

amy klette newman Foundationargyle Productions, inc.

Bny mellonCharity FolksPaul Cothran

The david & Sylvia Weisz Family Philanthropic Fund, inc.

rodgers & Hammerstein: an imagen Company

Joseph ivankayJohn Varvatos

Steve and Wayne kassChristopher larson

magner’s Cidernina W. Werblow Charitable Trusteddie rashbaum memorial Fund

Trevor reesmoisei reyzis

unicity Productions llCVirgin unite

$1,000 - $4,999alfred State College of new york

alan and arlene alda are you Smarter Productions, inc.

Zulema arroyoanton Bass

Sam BergstromBowlmor

Susan BlondConjure

dancing Tides FoundationTanika day, m.d.

ehrenkranz & ehrenkranz llPGlenn elliott memorial Fund

Joseph FicheraFirst Presbyterian Church of Wilmette

The Fred Jones Family FoundationFriends School

Cheryle GannawayGive With liberty

Gregory-Johnstone Charitable TrustHeffernan insurance Brokers

The Helga/Gerard meneilly Family Fund of the ayco Charitable

FoundationCharlene Higham

Holland Hall SchoolClifford Hunte

iBm employee Services CenterThe Jack B. Corwin Charitable

FoundationJupiter Band instruments

robert kane Scott kauffman

david kavanaugh memorial Fundruth kavanaugh

ella keinThomas kligerman

Bruce & rhonda levymary mcaveney

The meyer Foundation, inc.microsoft matching Gifts Program

mission FishChristopher motes memorial Fund

alexandra PackouzJoan Parker

Patron Spirits CompanyPhi mu alpha Sinfonia alpha Chi

ChapterThomson reuters

Sam ash music - Hicksville, nymark Seffinger

Simmons JewelrySouth elgin High SchoolChristopher Steinmetzuniversal music Group

keyla ValladaresWells Fargo Community Support

Campaign

$500 - $999mr. Jeffery BrodyButler university

Community Foundation of Jackson Hole

dakota Valley School district no. 61-8Tracey delio

Travis donthnier memorial Fundduff’s

Frank FamigliettiFood Services Corporation

dennis Garrettlauren Hanson

Tyesh HarrisHingham High Tri-m Honor Society

Chapter 5930Carolyn Hodel memorial Fund

Bentley Systems, inc.JP morgan Chase & Co. employee

Giving CampaignJust Give

kaiser Permanente Community Giving Campaign

korg uSa, inc.Thomas laPetri

Scott & anna levittTimothy mathile

new york State School music associationnetwork for Good

new york State united Teacherskaren o’donnelllinda oberman

ariel Panero memorial FundGregory PickertSpencer Quong

Courtney robinsondavid rule

Schwab Charitable Fundmr. & mrs. Jay Shields

Teresa StevensJill Tomandl

larry VinzantWebster university

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like many nonprofits, the deepening economic crisis presented daunting challenges for VH1 Save The music

in reaching its financial goals. The Foundation responded by reducing expenses as much as possible, but it

was necessary to use cash reserves to maintain operations and programmatic activities. The Foundation is

committed to strengthening its programs and rebuilding its reserves as quickly as possible.

in fiscal years 2008 and 2009, the VH1 Save The music Foundation’s financial activity demonstrates the

Foundation’s commitment to restoring instrumental music programs in u.S. public schools, as well as

the importance of our many funding partners.

expenses FY 2009 FY 2008 actual actual

reStoratIon oF InStruMental MuSIc proGraMS $1,008,691 $1,307,985SalarIeS & FrInGe $1,033,113 $1,046,998leGal & proFeSSIonal SerVIceS $343,119 $342,774traVel & MeetInGS $123,761 $166,600SpecIal eVentS $176,391 $310,107oFFIce expenSeS $164,255 $158,415creatIon oF pSaS & adVocacy toolS $73,999 $110,934MIScellaneouS $57,110 $115,476totalS $2,980,439 $3,559,289

revenue FY 2009 FY 2008 actual actual

contrIbuted reVenue $2,249,350 $1,668,583In-kInd Support FroM VH1 & InduStry partnerS $509,229 $631,092IntereSt/royaltIeS/otHer $5,281 $37,505totalS $2,763,860 $2,337,180

functional expense breakdown FY 2009 FY 2008total proGraM expenSeS $1,712,319 $2,106,131total FundraISInG expenSeS $917,189 $1,141,483total adMInIStratIVe expenSeS $350,931 $311,675total end oF year net aSSetS $221,317 $437,896

contributed Revenuesexpenses&

expenSeS

reVenue

region MarkeT 2009 2009 ToTal SCHoolS in ToTal DollarS in SCHoolS DonaTionS region '09 region '09 aTlanTa, ga 1 $32,672 birMingHaM, al 1 $32,672 CHiCago, il 2 $64,172 CinCinnaTi, oH 1 $32,672 ColuMbuS, oH 1 $32,672 CenTral DoTHan, al 2 $63,000 27 $825,271 HouSTon, Tx 12 $385,032 MeMpHiS, Tn 2 $54,432 MinneapoliS, Mn 1 $21,760 naSHVille, Tn 1 $31,500 San anTonio, Tx 3 $74,687

balTiMore, MD 7 $228,704 boSTon, Ma 5 $153,831 JerSey CiTy, nJ 2 $64,172 eaST new HaVen, CT 2 $65,344 36 $1,026,904 new york, ny 12 $310,317 pHilaDelpHia, pa 2 $54,432 roanoke, Va 4 $84,760 weST Virginia 2 $65,344 DenVer, Co 5 $151,276 weST loS angeleS, Ca 1 $32,672 7 $216,620 TulSa, ok 1 $32,672 oTHer oTHer 6 $339,870 6 $339,870

ToTal SCHoolS in ToTal DollarS in all regionS 2009 all regionS 2009 76 $2,408,665

CenTral

eaST

weST

VH1 SaVe THe MuSiC MarkeTS & granTSToTal SCHoolS & DonaTionS 2009 aCTual

7 $216,620

$825,27127

36 $1,026,904

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tHAnK yoU VH1 Save the Music Foundation

for donating instruments for us to play!vh1savethemusic.com