stevia 3.0: how to formulate with different blends of stevia · sg95 complements juicy citrus notes...

Stevia 3.0: How to formulate with

different blends of Stevia

© PureCircle Limited 20122

PureCircle offers an innovative portfolio of stevia ingredients and formulation solutions

High purity stevia sweeteners and combinations to naturally reduce calories without sacrificing taste

PureCircle AlphaReb A 97

SG95

Flavour and sweetness enhancers that offer synergies with stevia sweeteners

and clean labeling options

NSF-01New Flavour Ingredients

Be assured that your portfolio will benefit from access to continuous natural innovation


Stevia 3.0™: Customized solutions

Superior taste profile

Flavours and Sweeteners

Deeper reduction levels

Optimal ingredient

blends

Stevia 2.0: High purity Reb A

Consistent product Improved tasteScalable calorie

reduction

Stevia 1.0: Stevia extract

Uncharacterized Variable Low purity

The next generation of stevia: Stevia 3.0™

PureCircle is pioneering the next generation of stevia solutions through unmatched innovation:

SG95 PureCircle Alpha Stevia-Sucrose New Flavour products Combinations of stevia

ingredients


How can Stevia 3.0 help optimize your formulations?

• A range of proprietary ingredients and customizable ingredient combinations to deliver the optimal taste and caloric reduction for your specific application

• Superior taste profile with more rounded sweetness

• Deeper calorie reductions through ingredient synergies

Stevia 3.0 blends are application specific and dependent on:

• Application

• pH

• Flavour system

• Extent of calorie reduction

The next generation of stevia: Stevia 3.0™


Composition• Combination of nine steviol

glycosides

Sweetness Intensity• 220 times sweeter than sugar

Performance• Rounded natural sweet taste

when used with sugar• Works well in blends in delicate

flavor systems, high potential in savoury/complex flavour systems

Key Application• Complex flavour systems

(chocolate, coffee, etc.)• Savoury systems (sauces, etc.)

SG95


Composition• Single glycoside purified to high

concentrations

Sweetness Intensity• 290 times sweeter than sugar

Performance• Delivers upfront sweetness

• Moderate to high sweetness replacement due to high sweetness maximum

Key Application:• CSDs

• Juices

• Flavored waters0.0

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Time (min.sec)

Sweetness

Alpha Reb-A

Reb A 97

Delivers upfront

sweetness


Composition

• Proprietary combination of steviol glycosides

Sweetness Intensity

• 260 times sweeter than sugar

Performance

• Cleanest taste profile with reduced linger/bitterness

Key Application:

• Delicate /lightly flavored systems (flavored waters, etc.)

PureCircle Alpha

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Time (min.sec)

Sweet Aftertaste

Alpha Reb-A


Sensory Profile: Reb A vs. Alpha vs. SG95

Reb A and Alpha can achieve similar

sweetness

Alpha and SG95 have significantly

less Anise (licorice) notes than Reb A


Time-Intensity (Aftertaste) Profile of Stevia

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Time (min.sec)

Sweet Aftertaste

Alpha SG-95 Reb-A

Key Insights:• PureCircle Alpha provides a lower

sweet aftertaste, and can provide a similar sweetness to Reb A with a significant reduction in sweet linger.

• Reb A provides higher initial sweetness

• SG-95 has delayed sweetness but more rounded profile

• Time intensity profiles are being used to create stevia blends that optimize sweetness profiles and minimize negative attributes such as bitter and metallic

n=6, trained panel


0% Taste Parity with Sugar and Caloric Reduction 100%

SG 95/NSF-01

SG95

Alpha/SG95/NSF-01

Alpha

SG95/Alpha

Reb A/NSF-01

Reb A

Next generation of sweetness

Alpha/NSF-01

© PureCircle Limited 2013© PureCircle Limited 2013

Time (seconds)

Inte

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%SE

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Relative Time-Intensity Profiles

of Stevia Sweeteners


• Start with the sweetness factor charts

• They serve as a guide, and will be application specific

• Taste each sweetener individually to determine profile contributions

• Blend accordingly to best match sweetness and flavour

• Use stevia solutions for development for accuracy and quickness

• Be mindful of steviol equivalents

• Optimize stevia, then acids, then flavours, and lastly modifiers

Stevia 3.0™ Development Approach

Tertiary Sweetener (Caloric or

non-Caloric)

Primary Sweetener

Secondary Sweetener

Mouthfeel Modifier (Bulking Agent)

Acid Profile

Flavour Modifier


• Citrus:

• Reb A complements peely and bitter citrus flavors

• SG95 complements juicy citrus notes

• Alpha can enhance or suppress depending on concentration

• Berry: Varies with fruit

• Tropical:

• Reb A enhances chemical notes

• SG95 and Alpha are complementary

• Orchard (apple, pear): SG95 is complementary

• Earthy/Herbal:

• Reb A enhances bitter, roasted and earthy notes

• SG95 maintains (complementary)

• Alpha suppresses roasted and earthy notes (smooth or flatten profile)

Stevia 3.0™ Development Approach: Flavour Synergies

Tertiary Sweetener (Caloric or

non-Caloric)

Primary Sweetener

Secondary Sweetener

Mouthfeel Modifier (Bulking Agent)

Acid Profile

Flavour Modifier


PureCircle Confidential


Beverage Applications

• Acid and temperature stability

• Sweetness and flavour quality stable through shelf life

• Achieving desired sweetness levels with Reb A alone may be difficult in

some beverages

• The use of Alpha allows for greater sugar reductions with cleaner taste

• Blending small amounts of caloric or non-caloric sweetener provides

improved sweetness profiles

• Stevia shows excellent synergy with fructose, sugar and several polyols

• Acid blends (e.g. citric acid + malic acid or lactic) can contribute to a

better sweetness and flavour profile

• Salts can help achieve improved flavour profile (Na salts)

• Blending stevia sweeteners enables better preservation of flavours and

acids, and creates more sugar-like profiles


Commitment to Sustainability

- Carbon & Water Footprint Study

- 2011 Sustainability Commitment

PureCircle Insights Group

- Proprietary research to drive new product concepts and messaging

Fully Integrated Supply ChainControl from leaf to finished product

Innovative SolutionsStevia solutions and natural flavors

PureCircle University

- In-house application support

Strategic Global PartnershipsLeading sugar and application companies

Stevia PureCircle Trust Mark

- On-pack education and strong base of trust

Global Stevia Institute

- Promotes accurate and consistent information about stevia

We Grow Joy CampaignConsumer resource for stevia education

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The PureCircle Advantage – Everything stevia100% dedicated to stevia development and success

Thank you! We appreciate your interest in PureCircle ingredients and look forward to assisting

with your upcoming projects.

PureCircle Australia:

Susan DenyerBusiness Manager – Australia & NZEmail: [email protected]: 61 418 484 962Web: www.purecircle.com

stevia 3.0: how to formulate with different blends of stevia · sg95 complements juicy citrus notes...

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