Professional Portfolio

I’ve had the pleasure of

working with many

talented partners during

my career. Many of the

deliverables that follow

are largely the result of

their hard work and are

representative of the

programs and campaigns

I have directed.

Narrowing the focus

Market segmentation

helps to identify the

audience

Heat maps help to target

the effort

Suitable for highly fluid,

turn-around situations

Used as benchmark for

evaluating tactics being

considered

Longer-term; more

deliberative; requires

greater insight and

significant stakeholder

input

Budget responsibilities to

$1.2MM

Notable accomplishments

include balancing budget

by increasing revenue

12%, while decreasing

expenditures 15.5%

Multi-channel B2C

program

TAMI Award – Best

Marketing Campaign

(pop. under 100,000)

Marcom Award (Gold) –

Best Print Campaign

*In-house Ideation

*Personally authored copy

TAMI Award of Excellence

– Best Website (pop.

under 75,000)

Marcom Award (Platinum)

– Best TV Commercial,

Single Spot

https://youtu.be/aBVNmAiEzm0

In-house ideation

The Art Nouveau-

influenced, rectilinear

logo design incorporates

the iconic, eight-story

State National Bank

Building (ca. 1926) with

search lights reminiscent

of 1920s era Hollywood.

The black-gold color

scheme is a nod to

Corsicana’s heritage as

the birthplace of the

Texas oil industry.

Personally authored copy

Internal newsletter –

writer, editor,

photographer

Economic development

news release

Texas Town & City (a

publication of the Texas

Municipal League) –

August, 2015

Long-form writing

Texas Music Magazine –

Fall, 2000

Media trained by Merrie

Spaeth

Print and broadcast (live

and taped) media

interviews

Listen to taped interview:

https://www.travelers411

.com/forums/showthread

.php?t=19180

Travel writers’ culinary

itinerary – October, 2014

Strategic alliance brought

writers from out of state

at no cost to department

Resulting PR value

exceeded $100K

Lindsey HaaseDirector of Marketing and Communications at BBB of Fort Worth (Direct Report)

“Steve has been, hands down, the most

influential mentor in my career to this

point. He…(introduced) me to new and

innovative ways of looking at

destination marketing…(with) a strong

and decisive direction, a collaborative

team environment, and a strategic

marketing approach”

Sheri Campbell-HusbandAssistant City Manager at City of Granbury, Texas (Direct Supervisor)

“Steve’s marketing initiatives were based on solid psychographic analysis, targeted the audiences most likely to visit, and were representative of the unique characteristics Granbury has to offer. His work won multiple awards and set Granbury's CVB on a positive, productive path. ”

Diana McBrideOwner, Iron Horse Inn Bed & BreakfastFormer Global Marketing and Business Development Instructor at the Center for Advanced Professional Studies(Stakeholder)

“I totally agree with Steve's marketing strategies…(he) understands today's consumer and applies the appropriate strategies. ”

Darren DrewitzCo-Founder | Director of Marketing Services at Mind Ecology(Vendor)

“Steve is an early adopter and innovator of levering business intelligence and marketing data insights in the public sector…(he) makes data actionable and builds real-world solutions.”

Tony MoblyCity Council Member at Granbury, Texas (Client)

“Steve brought together a campaign plan that helped tighten my message and narrow my marketing efforts. He introduced social media strategies that targeted voters and online tools that saved time and money.”

Lee McClearyEconomic Development Director at City of Red Oak, Texas(Colleague)

“Steve is a dedicated professional who demonstrates creativity and imagination in developing new concepts. He consistently developed well planned approachesto…strategic initiatives.”

stevedieterichs@yahoo.com

@HomeInGranbury