stefan leijon - portfolio (a selection)

STEFAN [email protected]@SLeijonstefanleijon.com

PORTFOLIO(a selection)

VING(Concept)

BRIEF FROM VING:- facebook app- more “likes”

INSIGHTS:- friendly, helpful fans- often the same questions and answers

SOLUTION:- collect the questions according to location- share tips at any destination

RESULT:- Ving’s facebook page has gone from less than 10 000 likes to over 110 000 in less than 2 years.- Semesterguiden is a main attraction on Ving’s facebook page

GO TO SPRINGS(CD/Concept)

BRIEF:- group of 5 people- one wii remote- 500 SEK- build whatever you want- the winning concept in the exhibit gets to go to London to show it at an event there.

RESULT:- an interactive, social experience- fun for all ages- awaken an curiosity of art- more awareness of Jackson Pollock- a number of requests to use at events

(and a trip to London)

BUKOWSKIS(Digital Art Direction)

MY ROLE:- responsible for the look and feel of the website as well as functionality/usability- the right tone, make sure the content is relevant- order text and photo, oversee the process- concept development and produce campaigns- order improvements in backend with developers- small changes in frontend was done myself- plan future development of all digital campaigns

LEFT:- detailed plans for a number of digital projects/campaigns- timetable for the next two years

LSH - 3 MUSEER(Art Direction)

BRIEF:- redo the entire website- make sure it meets all requirements (30 pages)- deliver finished design and structure- recommend a CMS- strategy for social media

RESULT:- after about a year, the site is up and running- all three museums are active in many channels- the website has successfully become a clear platform for communication and marketing of events at the museums.

INTERFLORA(Art Direction)

BRIEF:- deadline 3 days- redo/design the Interflora website- clearer consumer perspektive- a younger tone- more focus on inspiration- not a web shop- shop window for Interflora’s stores- show process of work

Folder of inspirational pictures

‣Light colors and shapes‣Geometric shapes‣Circles, stripes, diagonals

DIN 1451 Std Engschrift (versaler)

Poly Italic(grundfärg)

Poly (#000000)

LogoC: 2 M: 85 Y: 98 K: 7#CF0506R: 211 G: 29 B: 23

Color 1C: 66 M: 4 Y: 84 K: 3#469945R: 92 G: 169 B: 87

Color 2C: 16 M: 48 Y: 2 K: 0#C674ACR: 207 G: 137 B: 187

Color 3C: 4 M: 4 Y: 82 K: 0#FCE728R: 249 G: 236 B: 61

Color 4C: 27 M: 15 Y: 2 K: 0#A8B7D5R: 185 G: 192 B: 221

Color 5C: 1 M: 56 Y: 95 K: 2#E66300R: 230 G: 122 B: 23

Fonts + Colors

Rubrik: 24ptIngress: 16ptBrödtext: 12pt Otama.ep

(vit text på bild)

temaROSOR

MILJÖPARTIET(Concept)

CONCEPT:- wind/solar charging stations around town- enable charging by checking in using facebook

WHY?- strengthens one of the party’s core values- creates social objects- every charge becomes a enforced image MP ...and a possible discussion- encourage chargers to“like” MP’s facebook page as a “thank you”

MY ROLE:1: present concept for MP’s party council2. if MP chooses to go ahead, to lead the project and produce it for the next election

LIVEIT.SE(Art Direction)

BRIEF:- redesign the website for liveit.se- describe target group- keep the logo

KEYWORDS:- luxurious- bigger- professional

TARGET GROUP:- ages of buyers: 18 - 40 years- professional, working/studying- active (not necessarily “sporty”)- can afford to do something for themselves- knows their preferences

DIRECTION:- increase the age span- increase target group- increase awareness- make the site easier to navigate

STEP 1:- a redesigned site with simplified navigation- the same contents as current site- a new design that communicates “bigger”, “luxurious” and “professional”- a smaller job, relatively small budget- we get an opportunity to prove ourselves

NEW DESIGN

SÖK

ALLT OM LIVE ITFÖRETAGSÅ HÄR GÖR DU

SÖK


BLÄDDRABLAND ALLAKATEGORIER


SÖK




KROPP& SJÄL

SÖK




SÖK

A MEMORY FOR LIFE!


Ge bort en upplevelse i present!In condimentum orci id nisl volutpat bibendum.Quisque commodo hendrerit lorem quis egestas.Maecenas quis tortor arcu.Vivamus rutrum nunc non neque consectetur quis placeratneque lobortis. Nam vestibulum, arcu sodales feugiat consectetur,nisl orci bibendum elit, eu euismod magna sapien ut nibh.

Donec semper quam scelerisque tortor dictum gravida.In hac habitasse platea dictumst.Nam pulvinar, odio sed rhoncus suscipit, sem diam ultrices mauris,eu consequat purus metus eu velit.Proin metus odio, aliquam eget molestie nec, gravida ut sapien.Phasellus quis est sed turpis sollicitudin venenatis sed eu odio.



SÖK

A MEMORY FOR LIFE!


HAR DU EN LIVE IT-BOX?OKBOXNUMMER SÄKERHETSKOD





SÖK

VÅRA SENASTE FIL

MERA MEMORY FOR LIFE!


HAR DU EN LIVE IT-BOX?OKBOXNUMMER SÄKERHETSKOD





SÖK

VÅRA SENASTE FIL

MERA MEMORY FOR LIFE!


HITTA RÄTT UPPLEVELSEHAR DU EN LIVE IT-BOX?OK

Pris: 245 - 22 995

Puls: 1 - 5

HELA SVERIGE

ALLA KATEGORIERBOXNUMMER SÄKERHETSKOD





STEP 2:- a whole new portal- a source of inspiration for experience seekers- a place for help and guidance- a place where the customer is an ambassador- a place that is a tool for employees- a place for social marketing

(a completely new liveit.se)

IDEAS:- “find your experience” guide- bambuser (or similar) on site- participants is offered a discount on gift cards for the same experience immediately after- “i have done this” - let friends “come along”- #liveit

CURRENT WORK• AN D - misc. advertising• Hybr.io - startup project

STEFAN [email protected]@SLeijonstefanleijon.com

stefan leijon - portfolio (a selection)

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