stc dc baltimore social media survey 2011
DESCRIPTION
This presentation will review the survey, its results, and let you know just how much we love our face-to-face meetings and our shiny Intercom magazine. At last year’s STC Summit, the buzz about Social Media was hot. As a result, our Washington DC/Metro Baltimore Chapter created the position of Social Media Manager and began to tweet, post, link, and upload our news and announcements. When we got little or no response to all this flurry and effort, we were left scratching our heads and asking “What do the members really want?” So somebody had the bright idea of asking them. We took a Social Media Survey. We asked the Chapter membership to rate and prioritize all 13 of our Social Media channels and tell us what they like. The results will surprise you and encourage you to gradually introduce your chapter members to the newer, sexier forms of Social Media while still holding on to old and proven methods of communication.TRANSCRIPT
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The 2011 Social Media Survey
Washington DC / Metropolitan Baltimore Area Chapter
Viqui Dill
STC WDC/MB Chapter STC WDC/MB Chapter Social Media Survey 2011 Social Media Survey 2011
• Why take a survey?• When did it run?• Who was invited? Who spoke up?• What did we say?
Why take a survey?Why take a survey?
• Buzz at the 2011 Summit• mySTC launched
13 Social Media channels • New position on STCWDC/MB Council
A chance to communicate through SM, but where?
When did it run?When did it run?
• Survey for specific timeframe
September 15th – October 2nd 2011
Who was invited? Who was invited?
• STC WDC / MB members by email • Posted on – Facebook group– Linked In group– Twitter #STCWDC – JMU Student Chapter Facebook group – MySTC group– Chapter website/blog
Who spoke up?Who spoke up?
• 40 people• Mostly women• Mostly older• Mostly members
Who spoke up?Who spoke up?
• 40 people• Mostly women• Mostly older• Mostly members
Who spoke up?Who spoke up?
• 40 people• Mostly women• Mostly older• Mostly members
What did we say? What did we say?
• We like email• We like face-to-face • We like Facebook • We like the Intercom
magazine• Job postings, webinar training
are important to younger members
• Some of us are overwhelmed by too much social media
• 5 = I use this most every day• 4 = I use this regularly• 3 = I use this rarely• 2 = I belong but do not use this• 1 = I do not belong• 0 = I didn't even know we had this
Rating Scale from 0 to 5Rating Scale from 0 to 5
STC-related social mediaSTC-related social media
STC-related social mediaSTC-related social media
Other (non-STC) social media Other (non-STC) social media
Other (non-STC) social media Other (non-STC) social media
Personal preferencePersonal preference
Personal preferencePersonal preference
Site blockingSite blocking
What time of day do you use these social What time of day do you use these social media tools? media tools?
What kinds of toolsWhat kinds of tools
Let us know which of these benefits are Let us know which of these benefits are useful to youuseful to you
Let us know which of these Let us know which of these benefits are useful to youbenefits are useful to you
Selected commentsSelected comments
• I find social media annoying and not very useful.
• Now that I know those social media resources are there, I've joined them all so I can keep up.
• Who has time to text and blog? Or just read all those text and blogs?
Selected commentsSelected comments
• If I have to go to a site to see updates, I'm likely not to do it. I prefer getting notifications in email (e.g. from Linked In) and then I'll go follow up on discussions or changes of interest.
• Live-and-die by email, committed to my Blackberry as I travel incessantly for work.
• I'm do not have time at work or in my personal life to monitor 2+ different channels so I appreciate when I can get most of my info from one.
What did we say? What did we say?
• We like email• We like face-to-face • We like Facebook • We like the Intercom
magazine• Job postings, webinar training
are important to younger members
• Some of us are overwhelmed by too much social media
Connect with meConnect with me
Viqui Dill STC Washington DC – Metro Baltimore Chapter Social Media Manager & At-Large Director [email protected]
American Woodmark Corporation Sales & Marketing Technical Communicator [email protected]
My other lifewife and mom, bass player, worship leader, happiest when folks sing along with me [email protected]@viqui_dill twitter 540-303-0323 cell https://www.facebook.com/viqui.dill
