stc business model canvas
DESCRIPTION
BMCTRANSCRIPT
Based on
Business Model
Generation
by
Alexander
Osterwalder
The Business Model Canvas
9 Building Blocks Of A Business Model
Customer Segments
the different groups of people ororganizations an enterprise aimsto reach and serve
For whom are we creating value?
Who are our most important
customers?
Customer Segment Types
Mass market
Niche market
Segmented market
Diversified market
Multi-sided platforms
Value Proposition
Value Proposition
The bundle of products andservices that create value fora specific Customer Segment
Value Proposition
What value do we deliver to thecustomer?
Which one of our customer’sproblems are we helping to solve?
What bundles of products andservices are we offering to eachCustomer Segment?
Elements Of Value Proposition
Newness
Performance
Customization
Getting the job done
Design
Brand/status
Elements Of Value Proposition
Price
Cost reduction
Risk reduction
Accessibility
Convenience/usability
Channels
Channels
How a companycommunicates with andreaches its CustomerSegments to deliver aValue Proposition
Channels
Through which Channels do ourCS want to be reached?
Which channels work best?
Which ones are most cost-efficient?
How are we integrating them withcustomer routines?
Channels Types
Sales force
Web sales
Own stores
Partner stores
Wholesaler
Customer Relations
Customer Relations
Describes the types ofrelationships a companyestablishes with specificCustomer Segments
Customer Relations
What type of relationship dowe establish and maintainwith CS?
How costly are they?
How are they integrated withthe rest of our businessmodel?
Customer Relations Types
Personal assistance
Dedicated personal assistance
Self-service
Automated services
Communities
Co-creation
Revenue Streams
The cash a company
Revenue Streams
generates from eachCustomer Segment (costsmust be subtracted fromrevenues to create earnings)
Revenue Streams
For what value are ourcustomers really willing to pay?
For what do they currently
pay?
How are they currently paying?
How much does each RS
contribute to overall revenues?
Revenue Streams Types
Asset sale
Usage fee
Subscription fees
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising
Key Resources
Key Resources
The most important assetsrequired to make a businessmodel work
Key Resources
What Key Resources do ourValue Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
Key Resources Types
Physical
Intellectual
Human
Financial
Key Activities
Key Activities
The most important things acompany must do to make itsbusiness model work
Key Activities
What Key Activities do ourValue Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
Key Activities Types
Production
Problem solving
Platform/network
Key Partnerships
Key Partnerships
The network of suppliers andpartners that make thebusiness model work
Key Partnerships
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities dopartners perform?
Partnership Types
Strategic alliances betweennon-competitorsCoopetition: strategic
partnerships betweencompetitors
Joint ventures to develop newbusinesses
Buyer-supplier relationships toassure reliable supplies
Motivations For Creating Partnerships
Optimization and economyof scale
Reduction of risk anduncertainty
Acquisition of particularresources and activities
Cost Structure
Cost Structure
All costs incurred to operate abusiness model
Cost Structure
What are the most importantcosts inherent in our businessmodel?
Which Key Resources aremost expensive?
Which Key Activities are mostexpensive?
Cost Structure Types
Cost-driven
Value-driven
Fixed costs
Variable costs
Economies of scale
Economies of scope