Raise the Curtain Campaign

Staunton Performing Arts Center

The mission of the Staunton Performing Arts Center is to restore and renovate the Dixie Theatre and the Arcadia Building into a performing arts center where there are performances and educational events that are available and accessible to all interested persons, both adult and youth.

MISSION STATEMENT

Staunton Performing Arts Center

A theatre district exists in downtown Staunton where a variety of

performances is offered on any given day or evening.

The Dixie Theatre is restored to its 1936 Art Moderne appearance and both buildings are renovated into a facility for performances on stage and screen, providing a 525-seat Main Stage and a 125-seat Cabaret Theatre.

The center presents concerts, music, dance, national touring companies, community productions, lecture series, children’s theatre, and movies and remote productions in HD on the big screen.

The center offers professional performances for children during the school day.

The center provides spaces for parties and events other than performances.

VISION STATEMENT

History of The New Theatre Commissioned by Julius L. Witz, (father of Tae Bonfoey), Fielding L. Olivier and Albert Shultz.

Designed by T.J. Collins and his sons.

Built in 1912 by M. B. Stoddard (grandfather of Maynard Stoddard) and C.W. Lambert contractors.

Opened on June 16, 1913, seating 1,200 people on three floors.

Considered one of the most state-of-the-art theatres in Virginia.

Presented vaudeville, live events, silent films, and “talkies.”

Purchased by Warner Brothers on December 20, 1934.

1912 Italian Renaissance interior

The New Theatre and the Arcadia C. 1919

Fire destroyed the roof and the interior

of the New Theatre

on January 23, 1936.

A new era dawns: The Dixie Theatre Following the fire, Warner Brothers hired John Eberson, one of the most prominent theatre architects of the day, to design the renovation.

Art Moderne style featuring…

Arched windows with art deco tiles.

"Speed stripes" on the walls and ceiling of the theatre.

Compass roses on the walls.

Light fixtures.

Marquee and neon blade sign. Seated 885 people.

Fourteen-year old Mildred Klotz (Mrs. Ralph Degen) won the $50 prize for naming the theatre.

The Dixie Theatre opened on December 15, 1936.

A new era dawns: The Dixie Theatre

Interior photograph taken in 1936,Theatre Historical Society of America, Elmhurst, IL

The Dixie over the years

1973 Richard and Thomas Hamrick and Forester Taylor purchased the theatre.

c. 1980 it was reconfigured as a four-screen movie house.

Staunton Performing Arts Center2000 Marney Gibbs bought the Dixie Theatre.

2001 Non-profit organization created and Board of Directors formed.

2002 $200,000 in Federal grants was awarded.

$100,000 in funding from City of Staunton.

2003 Annual Fund & Membership programs launched.

2004 New roof installed and asbestos removed.

2005 Dixie was purchased from Marney Gibbs.

2005-08 State funds totaling $722,500 were matched.

2007 Paid off the Dixie mortgage.

2008 Arcadia Building was purchased.

Enlarge lobby, concession, and box office spaces.

Create second floor lobby, rehearsal, and administrative office spaces.

Provide dressing rooms & green rooms.

Expand restroom facilities.

Install elevators

Enhance earned income potential by creating rentable spaces.

Integrate the look of the façades as much as possible.

Create a Cabaret Theatre of 125 seats.

Integrate Two Properties into One Theatre Complex

Overall Goal

Current View

Future Daytime

View

Future Night View

Downstairs Lobby

Phase One: Renovate the Arcadia Building

Upstairs Lobby

Cabaret Theatre

Basement and First Floor

Second and Third Floors

Fourth Floor

Restore original 1936 Art Moderne elements in theater.

Conduct formal paint analysis to determine original colors.

Restore original balcony rail.

Restore historic marquee.

Install accurate reproductions of period carpeting, fabric, and stage curtain.

Install state-of-the-art systems

Phase Two:

Restore and Renovate the Dixie into the Main Stage

Interior of historic Dixie Theatre 1936, Theatre Historical Society of America, Elmhurst, IL

Main Stage Theatre

Main Stage Theatre

Cross Section of Main Stage Theatre

Concession

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Storage

Sound Booth

Lobby

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Overall Seating of Main Stage TheatreNorth Market Street

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Music for All of Us

Dr. John

Preservation Hall Jazz Band

George Winston Cavani String Quartet

Ladysmith Black Mambazo

Riders in the Sky

Mindy Smith

Drama, Comedy, Dance, and so much more

Chris Kattan

A Streetcar Named Desire

Hubbard Street Dance

The Capitol StepsGilbert & Sullivan’s The Mikado

Family & Children’s Programming

Super Scientific CircusTomas Kubinek

Fred Garbo Inflatable Theater

Tales & Scales

Mark Nizer

Vienna Choir Boys

Featuring Local and Regional Artists…

Jimmy Fortune

Waynesboro Players Bill WellingtonThe Ballet Box

Robin & Linda WilliamsJohn McCutcheon

Live Performances in High Definition projected on the Wide Screen

Concerts Opera Plays Athletic Events Awards Ceremonies

Staunton’s Largest Classroom for the Performing Arts

Educational programs geared to students

from kindergarten through college.

Reach between 10,000 to 15,000 area

students in the region per year.

Students will have the opportunity to

both observe and participate in activities.

Student activities will include: educational performances master classes workshops artist-in-residence programs

Ashland, Oregon Location:

In the Rogue River Valley at the foot of the Siskiyou and Cascade Mountain Ranges

350 miles north of San Francisco, California 250 miles south of Portland, Oregon

Population 21,630 (in 2007) (Staunton 23,967 in 2008)

Eight Theatres: Craterian Ginger Rogers Theatre Camelot Theatre Oregon Stage Works Oregon Cabaret Theatre Varsity Theatre Three Shakespeare Theatres

Angus Bowmer Theatre New Theatre Elizabethan Stage at the Allen Pavilion

Imagine the possibilities …

Meeting the Challenge

Imagine the possibilities …

Building Stabilization

Install new roof and remove asbestos.

Property Acquisition

Retire the mortgage on the Dixie Theatre.

Purchase the Arcadia Building

Arcadia Building Renovation

Create a 125-seat Cabaret Theatre, enlarged lobbies, offices, performers’ spaces, rental spaces.

Theatre Renovation and Restoration

Create a 525-seat Main Stage Theatre.

Completed in 2004

Completed in 2008

Construction Phase 1

Construction Phase 2

CURRENT PROJECT BUDGET PHASE ONE PHASE TWO TOTAL

PROJECT Renovate Arcadia

Restore & Renovate Dixie Theatre

Total Project Need $ 6,448,829 $ 7,119,138 $13,567,967

Identified funding sources

Capital Campaign Pledge Balance $130,000 $160,000

Bank Accounts $250,000 $265,000

New Markets Tax Credits (NMTC) $1,215,740 $1,335,072 $2,550,812

Sale of Historic Tax Credits $1,383,245 $1,556,337 $2,939,582

Estimated Enterprise Zone $150,000   $150,000

Total Identified funding sources $3,128,985 $2,891,409 $6,020,394

Restoration and Renovation Costs

ESTIMATED REMAINING NEED $3,319,844 $4,227,729 $7,547,573

Named Gift Opportunities$3,000,000

Performing Arts Center

$1,000,000Main Stage Theatre; Cabaret Theatre

$500,000Main Stage Lobby; Arcadia Lobby; Main Stage Balcony

$250,000Marquee; Proscenium; Main Stage; Cabaret Stage; Cabaret Balcony; Dress Circle Seating;

Rehearsal Room; Event Room; Administrative Offices Suite

$100,000Box Office; Main Stage Concession Area; Historic Balcony Rail; Elevator;

Theatrical Lighting System; Theatrical Sound System

$50,000Lobby Entry Doors (4); Main Stage Entry Doors (2); Cabaret Entry Doors; Balcony Staircase (2); Cabaret

Stage Staircase; Green Room (2); Dressing Room (4); Backstage; Entry Vestibule; Projection Room; Sound Booth; Catering Kitchen (3)

$25,000Production Office; Stage Door; Administrative Office (5); Board Room; Stage Curtain ;

Assisted Listening System All Named Gift Donors will be listed on the Founders Wall of Honor

Community PartnersThe success of the Staunton Performing Arts Center will represent the true power of partnerships. We will work collaboratively with the following key organizations to further strengthen the arts and quality of life in our region.

American Shakespeare Center

Ballet Box

Rising Stars

CenterStage!

DIGICO Shoot Post Design

Frontier Culture Museum

Greater Augusta Chamber of Commerce

Historic Staunton Foundation

Mary Baldwin College

Schola Cantorum of Waynesboro

ShenanArts

Shenandoah Civic Dance Company

Staunton Academy of Dance

Staunton Choral Society

Staunton Convention & Visitors Bureau

Staunton Music Festival

Stonewall Brigade Band

Stonewall Jackson Hotel & Conference Center

The Arts Initiative at Virginia Tech

The Ovation Singers

Valley Symphonic Concerts

Virginia School for the Deaf and Blind

Wayne Theatre Alliance

Waynesboro Choral Society

Waynesboro Community Orchestra

Waynesboro Players

Woodrow Wilson Presidential Library

Public and private school districts (grades K -12)

from Staunton, Augusta County,

and surrounding region.

Staunton Performing Arts Center Board of Directors and Staff

Janie Ballurio, President Melaleuca Wellness Company

Tommie Duke, Vice President Duke and Fitzpenn

Bev Coffman, Secretary Shutter Up Company

Susan Brown, Treasurer StellarOne Bank

Brandon Collins Arts Advocate

Thomas A. Cook Retired, U.S. Air Force

Dana R. Cormier Attorney

Ray Cubbage Miller House B&B Inn

Sharon Fitz Music Agent

Herb Godschalk Fisher Auto Parts

Douglas Roller Next Generation Design

Karen Romig Community Volunteer

Russell A. Rose SunTrust Bank

Jay Russell Community Volunteer

Tony Russell Boxerwood Education Association

Emmett Toms Dominion Virginia Power

Lou Ann Vincent Sheppard and Vincent, CPAs, PC

STAFF

Judy Mosedale Executive Director

Jennifer Hudnall Office Manager

Staunton Performing Arts Center Advisory Board

Robert N. Avery Artist

John Avoli Frontier Culture Museum

Rick Chittum Chittum’s Tree Farm

Lee Cochran Community Volunteer

Ralph Alan Cohen American Shakespeare Center

Talmage Cooley Retired, Judge

Thomas DahlTriangle Realty

Joe Dockery Dockery Clinic of Chiropractic

Dudley “Bud” FlandersRetired, Attorney

Jimmy Fortune Professional Musician

Pamela Fox Mary Baldwin College

Bill and Kathy Frazier Frazier Associates

Marney Gibbs Community Volunteer

Paulyn Heinmiller Grey Gables Farm

Karen Elizabeth Hembree Sprint Corporation

Linda Holden The Fashion Gallery

Ernest Holley Retired, High School Counselor

Robert Holsinger Retired, Holsinger Lumber Company

Pamela Huggins Community Volunteer

Jennifer Kirkland Attorney, Musician

Michael Organ Belle Grae Inn

Carl Rosberg nTelos Corporation

Mrs. Roy R. Smith Community Volunteer

Larry Smith Nationwide Insurance Company

June Steel Community Volunteer

Sergei Troubetzkoy Bedford Bureau of Tourism

Robin & Linda Williams Professional Musicians

We hope that you will help us Raise the Curtain