state of the industry - visit portland, oregon - travel portland · 2017-07-12 · targeted...
TRANSCRIPT
+3.4% +7.2%
Demand at TID hotels, November 2015 – March
2016. Source: STR & STR Analytics
Demand at TID hotels, November 2015 – March
2016. Source: STR & STR Analytics
•
TOTAL PLACEMENTS:
107
TOTAL AD VALUE:
$553,920.93
TOTAL CIRCULATION:
131 Million
• New technology allowed for highly
targeted television ad placements and
interactive experiences.
• Real time sports events continued to be
strong performers
Zines distributed in Seattle,
Vancouver, B.C., Bend and
Eugene through custom
newsstands and at contextually
relevant businesses
• Online Travel Agency partnerships helped drive consideration of
Portland among travelers researching competitive cities, and
allowed us to test new markets
• Los Angeles, Phoenix and San Francisco all delivered strong
booking results for Portland
• Sponsored content and relevant banners drove engagement with
Portland and drove over 210,000 clicks to TravelPortland.com
• Over 100,000 social
engagements
• 1.6 million video views
• 215 pieces of content
• Over 43,000 mentions of
#PDXNOW
• 52 Instagram posts from social
media influencers led to over
90,000 engagements.
Monthly Visits to travelportland.com
• Strong sales increases for multiple restaurants (highest
reported: 205% increase)
• Average number of meals sold per survey respondent:
695 (highest reported: 2,077)
• 96% of restaurants responding to post-campaign survey
said Portland Dining Month introduced their restaurants
to new customers
• A total of 22,450 diners were seated via OpenTable
system for $651,050 in restaurant revenue (52%
increase in revenue year-over-year with only a 20%
increase in OpenTable participants.)
• 141,174 visits to PortlandDiningMonth.com,
hosted on TravelPortland.com
• $3,076 donation made to the Oregon Food Bank
• Public relations garnered 63 clips, with a
circulation of more than 65 million and an ad
value of $411,156.47
• Social media posts on Travel Portland and
Downtown Portland generated nearly 1 million
impressions