state of pay tv, ott & svod - horowitz research
TRANSCRIPT
TABLE OF CONTENTSTOPIC AREAS & METHODOLOGY
▪ Services Subscribed To
▪ Profile of Traditional MVPD Subscribers vs. Non-Subscribers▪ vMVPD Subscription (Self-Reported)▪ vMVPD Subscription (Self-Reported) - By Age▪ Profile of TV Content Viewers vs. vMVPD Subscribers▪ Interest in vMVPD Service▪ SVOD Service Subscriptions▪ Account Sharing - Access to Netflix, Amazon, and Hulu with
Someone Else’s Account▪ Profile of TV Content Viewers vs. Antenna Owners
TRADITIONAL MVPD SUBSCRIBERS: A CLOSER LOOK
▪ Specific Pay TV Service Subscription
▪ Profile of Cable vs. Satellite vs. Telco Subscribers
▪ Satisfaction with Traditional MVPD Services▪ Plans for Traditional MVPD Service in the Next Six Months▪ Bundled Service Penetration - TV, Internet, and Landline▪ How Well the Phrase “The main reason I have cable/satellite/telco
service is because it is cheaper, or almost the same price, for me to have TV bundled than to get internet alone” Describes Me
METHODOLOGY CONTACT US1,600 online and phone surveys among TV content viewers 18+.
914.834.5999
www.horowitzresearch.com
TRADITIONAL MVPD NON-SUBSCRIBERS: A CLOSER LOOK
▪ Traditional MVPD Subscription
▪ Profile of Cord Cutters vs. Cord Nevers▪ Reasons for Not Subscribing to Traditional MVPD▪ “One of the Biggest Reasons” for Not Subscribing to Traditional
MVPD▪ Perceived Savings Since Cord Cutting▪ How Well the Phrase “There’s a part of me that misses having
regular cable/satellite/telco service” Describes Me
Published: March 2019
STATE OF PAY TV, OTT & SVODThe 26th edition of our benchmark study provides you with the most up-to-date and tracking information on the penetration of pay TV (traditional and virtual MVPDs), broadband, phone, and mobile services.