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Startups in HPC: Challenges and Opportunities SC14 Addison Snell [email protected]

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Page 1: Startups in HPC: Challenges and Opportunities · The Challenges of HPC Startups • Difficult to explain: Need to focus on the application and opportunity • “Small” market:

Startups in HPC: Challenges and Opportunities SC14

Addison Snell [email protected]

Page 2: Startups in HPC: Challenges and Opportunities · The Challenges of HPC Startups • Difficult to explain: Need to focus on the application and opportunity • “Small” market:

HPC: The $30B “Niche” Market

$30.5B in 2013 4.6% CAGR

Servers largest segment ($10.9B in 2013), followed by software ($6.5B)

Cloud small ($613M in 2013), but fast-growing (18.6% CAGR)

$38.1B in 2018

Page 3: Startups in HPC: Challenges and Opportunities · The Challenges of HPC Startups • Difficult to explain: Need to focus on the application and opportunity • “Small” market:

2013 Market Performance

2013 was fourth consecutive year of growth for the market but shows a marked decline in growth rate. By segment: –  Government : Down 2.4% –  Academia: Up 2.9% –  Commercial: Up 4.6% –  HPBC: Up 4.5% –  HPTC: Up 1.6%

Table 3: 2013 vs. 2012 Comparison — Total HPC Market Revenue

($, millions) by Product Class Product Class 2012 2013 Change Growth

Servers 10,744 10,943 198 1.8% Storage 4,735 4,625 (110) -2.3% Services 3,238 3,414 176 5.4% Software 6,333 6,497 164 2.6% Networks 2,084 2,291 207 9.9% Cloud 582 613 31 5.4% Other 2,034 2,109 75 3.7% Total 29,749 30,491 742 2.5%

Source: Intersect360 Research, 2014

Note on Storage: 2013 is the first “normal” year after the flooding in Southeast Asia in the second half of 2011, which caused a significant amount of revenue to be deferred

from 2011 and recognized in 2012. Therefore, 2011 storage revenue was artificially low, and 2012 was artificially high. Storage revenue has seen 7.4% CAGR since 2010.

Page 4: Startups in HPC: Challenges and Opportunities · The Challenges of HPC Startups • Difficult to explain: Need to focus on the application and opportunity • “Small” market:

HPTC and HPBC Vertical Markets

•  Financial services and manufacturing (auto/aero plus consumer) are about equal •  HPBC is >95% commercial (exceptions: Fannie Mae, Federal Reserve Bank, …) •  Worldwide, private sector is growing faster than public sector

HPTC Total Market (2012 rev., 70%) by Vertical HPBC Total Market (2012 rev., 30%) by Vertical

24% Acad. 41% Comm.

35% Govt.

Page 5: Startups in HPC: Challenges and Opportunities · The Challenges of HPC Startups • Difficult to explain: Need to focus on the application and opportunity • “Small” market:

Major Trends to Consider

•  Big Data (with cloud, mobile, IoT, …) •  Cloud •  Entry-level HPC adoption •  Evolutions in storage (file systems, flash,

object tiers, data-centric computing) •  A new era in HPC: multi-core / many-core

A return to specialization provides opportunities for new technologies

Page 6: Startups in HPC: Challenges and Opportunities · The Challenges of HPC Startups • Difficult to explain: Need to focus on the application and opportunity • “Small” market:

The Challenges of HPC Startups •  Difficult to explain: Need to focus on the

application and opportunity •  “Small” market: VCs get hot about mobile,

apps, cloud. Need to show how it’s related •  High stakes: Need to get into budget

cycles, often controlled by central IT •  More than engineering: You have a better

mousetrap. Now you need legal, marketing, sales, office management, …

Page 7: Startups in HPC: Challenges and Opportunities · The Challenges of HPC Startups • Difficult to explain: Need to focus on the application and opportunity • “Small” market:

Questions

Actionable Market Intelligence for High Performance Computing