StartUp Strategies

Date: 12/07/2012

Author: K. S. Alok Ranjan & Naseha Sameen

StartUp Strategies May-2015

2 ask@sevensolutions.in | www.sevensolutions.in | +91 9810 77 5457

Startup Launch Strategy Development and Execution

It’s always good to be your own boss. To not to ask anyone if you do not want to

work today, and just take a day off, isn’t it? And having your own business,

howsoever small it may be, would definitely give you this freedom. And that is

exactly what a lot of us, if not most; have in our mind while thinking of starting

our own venture.

Let’s agree on one aspect here. This lot of people is seldom successful. Having a

Startup of your own is the biggest challenge and the one facet that it most

definitely has is, it would not let you psychologically rest until you did all that

was on your laundry list, and then when you go to sleep, it would keep you awake

thinking of what next is to be done.

There is a reason why ideas are ‘conceived’. Because like babies, they have to be

raised from infancy, needed to be fed, nourished, taken care of, nursed back to

health if ill and it makes you feel proud when they grow up to be a fine strong and

successful person.

So, you have conceived your idea of the startup, and I am sure, none of us has all

the know-how on what to do next, how to sketch a Project Plan, how to validate

that the idea is viable, when and where to start researching the market and

target customers etc. and that is where we can help you out in streamlining your

plan, guiding your desires to become requirements and creating a plan around

your dream startup. Let’s discuss a little in detail now.

Generally Launch of a new startup begins with an idea, so let me assume you

already have an idea that you are confident about. So, what do we do next?

1. Identifying scope of your idea:

We would discuss your idea, giving it a Top Down approach to verify its scope,

extent and reach. We would figure out the time it should take to break even and

start earning revenue for you. We would also see which market it can cater,

geographically, socially, ethnically, age group vise etc.

2. Forming the base of Approach:

The one pivotal aspect business is based on is resources, which can be categorized

into three kinds. Man, Material and Money. We have two men, you and I, to start

with. What we need then is a place to sit, talk, think and invite our potential

clients to. So, second thing, Material, is a place of operation. The third resource,

money needs to be arranged, to kick start the venture.

We can help you in finding all three, helping you out in creating your base for

StartUp Strategies May-2015

3 ask@sevensolutions.in | www.sevensolutions.in | +91 9810 77 5457

you.

3. Identifying & Creating your Market for you: We have an idea that we think is a winning one. But, is it? May be it is, but not in

the immediate vicinity of the market that you have access to. Now it is not

probable that we invest a large sum of money to venture into a market that is

geographically distant, at such an early stage of the business. May be we can

think of Online services, that has potential to tap into markets far away, giving us

scope of investing only if there is a potential customer there, willing to pay us if

we go out there.

Now this is only one issue and one possible solution to it. A new start up would

face numerous such issues and each issue would have more than one solution to

it. Here come my expertise where you would be able to rest a while when I and

my team work for your start up’s success.

The above three are only a very miniscule tip of the iceberg when a start-up

requires attention. My team can help you out, customizing your Project Plan,

Prioritizing your tasks and creating a Timeline Driven approach where you can

clearly see where your venture is heading and how much time it is going to take

before it takes the shape you want it to take.

For a detailed Business Pitch and Planned Tactic, please contact me at

ask@sevensolutions.in or just call me at +91-9818665496.

Naseha Sameen

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