startup marketing can make your brand a household name
TRANSCRIPT
How Startup Marketing Can Make Your Brand A Household Name Brought to you by Grain
GRAIN GROWTH MARKETING. COMMERCIAL. CREATIVE. PLAYFUL.
HOW STARTUP MARKETING CAN MAKE YOUR BRAND A
HOUSEHOLD NAME
LET’S START BY TALKING ABOUT…
STARTUPS
EVERY COMPANY BEGAN AS A
STARTUP
REALLY?
YES,
REALLY
OF COURSE. THINK ABOUT COMPANIES LIKE…
They all started
somewhere
JUSTIDEAS
THAT BECAMEGLOBAL BRANDS
THANKS TO THEIR CREATORS FINDING A
NICHE
SINCE THEY ARE OLD, ESTABLISHED BRANDS
It’s likely that their initial startup marketing strategy will have been
different
To the inbound model we’d suggest today
THE INBOUND MARKETING MODEL
ATTRACT CONVERT CLOSE DELIGHT
STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
BlogKeywords
Social Media
FormsCalls-to-ActionLanding Pages
CRMEmails
Workflow
SurveysSmart Content
Social Monitoring
WITH THE RIGHT PLAN
STARTUPS
CAN INSTANTLY
TARGET
A SPECIFIC MARKET
NO, NOT THAT KIND OF MARKET
YOU CAN TARGET MARKETS BY…
Age Gender Location Profession
Interests Income levelPurchase behaviour
EVEN BY WHAT CAR THEY DRIVE
YUP, YOU HEARD US
YOU CAN BE THAT SPECIFIC
WHICH MEANSBusinesses are able to grow quickly
WITHBIDDABLE
MEDIA
&
IT LAYS THE FOUNDATIONS
TO ATTRACT MORE
NATURAL LEADS
IS A COMPANY THAT DID JUST
THAT
WAS CREATED IN THE UK
IS A CLOUD BASED PLATFORM
THAT CONNECTS STUDENTS AND
TEACHERS
TO THOUSANDS OF ONLINE COURSES
AND IS
DEDICATED TO HELPING
SCHOOLS BECOME
PAPERLESS
AND IT’S REALLY
TAKEN OFF (IN CASE YOU MISSED THAT ONE)
TAKEN OFF (IN CASE YOU MISSED THAT ONE)
IN THE ASIAN MARKET
HAS BEEN BOUGHT BY RECRUIT FOR 39 MILLION
HOW WERE THEY SO SUCCESSFUL?
THEY USED A CLEVER
APPROACHTO STARTUP
MARKETING)
THEY DEVELOPED
LOCALISED CONTENT
FOR IT’S
TARGET
AGAIN, NOT THAT KIND OF MARKET
REMEMBER THIS…
YEAH WE MEANT THIS KIND AGAIN
Age Gender Location Profession
Interests Income levelPurchase behaviour
THEY TARGETED
TEACHERS
WITH A
BOTTOM UP APPROACH
BY OFFERING INDIVIDUALS
TAILORED SOLUTIONS
I HAVE WORKPLACE PROBLEMS
TO THEIR WORKPLACE PROBLEMS
WE KNOWI
hate cats
EXPANDING
INTO NICHE
TERRITORIES
AND ATTRACTING
INVESTMENT
LET’S TALK ABOUT
ANOTHER GLOBAL BRAND
HEARD OF…
OF COURSE YOU HAVE
HAS EXPERIENCED
METEORIC GROWTH
SINCE IT WAS HATCHED IN
2009
WHY?
WHY HAS UBER BEEN SO SUCCESSFUL?
It’s a viable alternative
Word of mouth
Great social media strategy
Referral offers
Recommend a friend for a free ride
Recommend a friend for a
free ride Recommend a
friend for a
free ride
Recommend a
friend for a
free rideRecommend
a friend for a
free ride
Recommend a friend for a free ride
Recommend a
friend for a
free ride
AND NOT TO MENTION ALL
THE PARTNERSHIPS
USE CODE
‘McrIce15’ for a free ride home
after your skate
USE CODE ‘McrIce15’ for a free ride home after your skate
USE CODE
‘McrIce15’ for a
free ride home
after your skate
USE CODE ‘McrIce15’ for a free ride home after your skate
USE CODE
‘McrIce15’ for a
free ride home
after your skateUSE CODE
‘McrIce15’ for a
free ride home
after your skate
USE CODE
‘McrIce15’ for a
free ride home
after your skate
AND THE CELEBRITY
ENDORSEMENTS
Have you guys heard of UBER? It’s like totally life changing
SUCH A STRONG OUTREACH PROGRAM
IS WHY UBER ARE WORTH OVER 50 BILLION
CLOSER TO HOME
ONE OF OUR CLIENTS
IS CURRENTLY
EXPANDING
INTO INTERNATIONAL TERRITORIES
INCLUDING
EUROPE
THE UNITED STATES
AUSTRALIA
AND
MALAYSIA
CONNECTS GYMS AND PERSONAL TRAINERS WITH CLIENTS USING
CLOUD BASED GYM MANAGEMENT
SOFTWARE
THEY’VE GONE FROM
LOCAL STARTUP
TO AN INTERNATIONAL COMPETITIVE SERVICE
WITH OUR INBOUND
MARKETING PLAN
REMEMBER THIS
THE INBOUND MARKETING MODEL
ATTRACT CONVERT CLOSE DELIGHT
STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
BlogKeywords
Social Media
FormsCalls-to-ActionLanding Pages
CRMEmails
Workflow
SurveysSmart Content
Social Monitoring
THEY
TARGETED
FITNESS FANS
OVERSEAS
AND
IT WORKED
THEY HAVE OVER 500,000
USERS
ANDTHEY’RE STILL GROWING
SO…
IN A NUTSHELL
IN A NUTSHELLTHE INBOUND MARKETING MODEL IS PRETTY AMAZING
YOU CAN TARGET PEOPLE BASED ON PRETTY MUCH ANYTHING
BIDDABLE MEDIA EVEN HELPS YOU GENERATE NATURAL LEADS
YOUR TARGETS WILL BECOME YOUR PROMOTERS(IF THEY HAVE A POSITIVE EXPERIENCE)
AND
THAT’S ALL FOLKS
GOT QUESTIONS?
GET IN TOUCH
@TheGrainCo
/GrainMCR
www.thegrain.co